Rephonic
Artwork for BAM Deepdives
Humor In Marketing
Artificial Intelligence
Marketing Myopia
Marketing

The Belgian Association of Marketing, event organiser OFCORES and Emakina, an EPAM company have joined forces to gather the most inspiring national and international marketing experts for an inspiring chat. The result is a series of unique podcast episodes with fascinating marketing stories, useful tips and tricks, anecdotes and so much more.

PublishesTwice monthlyEpisodes36Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for BAM Deepdives

Latest Episodes

In this episode, we explore why marketing often falls flat despite having more tools and technology than ever to deliver great customer experiences. Marketoonist Tom Fishburne has spent over 20 years drawing cartoons about the marketing industry, usi... more

In this episode, we explore the dilemma facing marketers today: balancing the need to modernize brand assets with the importance of maintaining consistency. As the old certainties about what defines brand distinctiveness are challenged, brands must a... more

In this episode, we explore the dilemma facing marketers today: how to build a consistent brand in a world of media and creative fragmentation. As the old certainties of TV dominance fade, brands must adapt to a landscape where platforms demand novel... more

In this episode, we explore why marketing has surrendered to finance and why that’s a problem. Rory Sutherland argues that by obsessing over short-term ROI and narrow performance metrics, companies sacrifice long-term brand value, creativity and grow... more

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Recent Guests

Tom Fishburne
Founder of Marketoonist and keynote speaker
Marketoonist
Episode: More Tech, Less Impact: What Marketers Are Missing

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#239
France/Business/Marketing
Apple Podcasts
#82
Singapore/Business/Marketing
Apple Podcasts
#118
Belgium/Business/Marketing
Apple Podcasts
#158
Sweden/Business/Marketing
Apple Podcasts
#230
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

More Tech, Less Impact: What Marketers Are Missing
Q: What actionable advice would you give to someone who wants to start using humor in their day-to-day work?
Start by introducing more human-ness into everyday communications, rewrite routine emails with a bit more levity, and communicate as if speaking to a friend outside the industry to reduce buzzwords and improve clarity.
More Tech, Less Impact: What Marketers Are Missing
Q: You mentioned five myopias. Can you walk us through the first one and why it's funny?
The first myopia is customer myopia, which involves losing sight of real people behind data; humor highlights how consumers are people with lives beyond brands and products, reducing the risk of treating them as mere purchasing machines.
More Tech, Less Impact: What Marketers Are Missing
Q: What was your talk about, and what is the most important skill for navigating the future of marketing?
The talk, titled The Funny Side of Marketing, emphasizes humor as a core skill for navigating marketing's future and for avoiding a narrow focus on the customer journey; humor helps broaden perspectives and tackle marketing myopia.

Audience Metrics

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Which podcasts are similar to BAM Deepdives?

These podcasts share a similar audience with BAM Deepdives:

1. The Marketing Architects
2. World's Greatest Business Thinkers
3. The WARC Podcast
4. Uncensored CMO
5. Hidden Brain

How many episodes of BAM Deepdives are there?

BAM Deepdives launched 3 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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1. Tom Fishburne

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