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Artwork for Business of Classical Music

Business of Classical Music

León Dreher - Dreher.Media GmbH
Steinway & Sons
Münchenmusik
Heidelberger Frühling
Henle Verlag
Siemens
Künstler
Opera Bert
Gasteig
Berlin Classics & Neue Meister
Goldmund Quartet
Streaming
Berlin, Germany
Heidelberg
Harrison Parrott Limited Company
German Gents
Salzburg Festival
Kulturkreis Der Deutschen Wirtschaft
Impresariat Simmenauer
Classical Music
Bayerische Staatsoper

Business of Classical Music thematisiert unterschiedliche wirtschaftliche Perspektiven der klassischen Musikbranche. Den Podcast produziert die Dreher.Media GmbH.

PublishesTwice monthlyEpisodes41Founded6 years ago
Number of ListenersCategories
Music InterviewsBusinessCareersMusic

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Artwork for Business of Classical Music

Latest Episodes

Alexander Hollensteiner in conversation with León Dreher

Askonas Holt is one of the leading international artist management agencies in classical music.

In this conversation, Alexander Hollensteiner, Managing Director of the Berlin Office, gives an ... more

YouTube

León Dreher im Gespräch mit Marcus Heinicke

Marcus Heinicke ist Director Classics bei der Edel Music & Entertainment GmbH und verantwortet mit Berlin Classics und Neue Meister zwei Labels mit unterschiedlichen Positionierungen im Klassikmarkt.

Im Ge... more

YouTube

León Dreher in conversation with Olga Scheps

Olga Scheps is an internationally acclaimed pianist and ECHO Klassik award winner who has performed on some of the world’s leading stages. Over the course of her career, she has released numerous recording... more

YouTube

León Dreher in conversation with Opera Bert

Opera Bert is a classical music content creator focused on audience development and bringing new audiences into the world of opera and classical music. Through short-form content, he creates accessible entr... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Olga Scheps
Concert pianist
Independent artist
Episode: Money, Fear & the Magic of Being a Concert Pianist - Olga Scheps
Opera Bert
Audience development influencer focused on making classical music accessible to younger audiences
Opera Bert
Episode: Opera Bert – Social Media as an Entry Point Into Classical Music
Giorgio Starke
Clarinetist and member of Duo Starke-Agnès
Duo Starke-Agnès
Episode: The Unspoken Pressure of Young Classical Musicians - Duo Starke-Agnès
Konstantin Agnès
Singer-pianist and member of Duo Starke-Agnès
Duo Starke-Agnès
Episode: The Unspoken Pressure of Young Classical Musicians - Duo Starke-Agnès
Stephan Frucht
Professor Dr. and Kulturwirtschafts-Connector; head of Siemens Arts Program
Siemens AG / Siemens Arts Program
Episode: Einer der relevantesten Dealmaker zwischen Kultur & Wirtschaft? | Prof. Dr. Stephan Frucht
Hanni Lang
Pianist and concert creator from Germany
Independent artist/ concert creation
Episode: Concert Formats That Sell: Aligning Artistic Vision with Market Reality
Gilles Doré
Director of Cinars, a contemporary performing arts platform
Cinars, Montreal
Episode: Concert Formats That Sell: Aligning Artistic Vision with Market Reality
Andreas Schessl
CEO/MünchenMusik, Veranstalter
MünchenMusik
Episode: Kann Klassik ohne Subventionen funktionieren? | Andreas Schessl, MünchenMusik
Karsten Witt
Artist manager and founder of a Künstler-Agentur, former CEO with a background in orchestras, Southbank Centre, and Deutsche Grammophon
Independent artist management / former Deutsche Grammophon
Episode: Ohne Agentur keine Karriere? Ein ehrlicher Blick auf den Klassikmarkt - Karsten Witt im Gespräch.

Host

León
Host of the podcast, introduces guests and guides discussion

Reviews

4.9 out of 5 stars from 34 ratings
  • Top!

    Tolle Insights in die Branche.

    Apple Podcasts
    5
    Ffuchss
    Germanya year ago
  • Ein muss für jeden klassischen Musiker!

    Der Podcast gibt der Klassik Branche das was noch gefehlt hat: interessante Gespräche mit Menschen aus der Szene, Tipps und Konzepte für geschäftliches und der künstlerischen Weiterentwicklung von einem selbst und noch vieles mehr.

    Apple Podcasts
    5
    moritzcode
    Germany6 years ago
  • Das HipHop.de für die Klassik

    Die Stimme des Moderators ist so klar wie seine Vision. Mit den scharfkantig formulierten Fragen an die hochkarätigen Gäste erhält man Einblicke, was die Luciano Pavarottis und Paul Potts von morgen bewegt.

    Auch wenn schon Folge 1 auf absolutem Topniveau war, ist bei jeder Folge eine Steigerung zu erkennen, ganz nach dem Motto: Wer aufhört besser zu werden, hört sich auf gut zu sein.

    Es ist beruhigend und schön zu wissen, dass die Nr. 1 am Rhein nun auch bald in den Spotify-Viral-Podcast-Charts... more

    Apple Podcasts
    5
    M.beckmann
    Germany6 years ago
  • Bin begeistert

    Super, endlich, danke - ein podcast, wie man ihn in dieser Szene braucht. Viel Erfolg weiterhin!!

    Apple Podcasts
    5
    bmq_ac
    Germany6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests provide credible, insider perspectives from top classical industry players.
The host asks sharp, focused questions that surface actionable strategies.
Content is consistently engaging with a clear focus on business outcomes in classical music.
Insights feel highly practical for pitching guests or sponsors, especially for agents and presenters.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Deals, Streaming & Vermarktung – Das Labelgeschäft von Berlin Classics & Neue Meister
Q: Wie scouten heutzutage Labels? Wie kommen Deals zustande?
Marcus erläutert, dass Tonträger-Deals stark über Netzwerke funktionieren: Man kennt Manager, Leute in der Klassik-Bubble, wird weiterempfohlen und kommt über Agenturen in Kontakt. Social Media Reichweite, persönliche Kontakte und Proaktivität in der Szene spielen eine Rolle, während klassische Vertriebswege wie TV-Promotions an Bedeutung verlieren.
Kann Klassik ohne Subventionen funktionieren? | Andreas Schessl, MünchenMusik
Q: Wie analysieren Sie Bestandskunden, um personalisierte Empfehlungen zu geben?
Es gibt fortlaufende Datenanalysen, Segmentierung nach Genres und Versuche, Zielgruppen genauer anzusprechen, auch wenn das noch ausgebaut werden muss; bisher existieren Merkmale zur Zuordnung.
Kann Klassik ohne Subventionen funktionieren? | Andreas Schessl, MünchenMusik
Q: Wie tickt Publikum und wie hat sich das in 40 Jahren verändert?
Publikumsschichten verändern sich iterativ; Bildungsniveau, Erwartungshaltungen und das Interesse an Kammermusik sinken, während die Bereitschaft wächst, junge Künstler zu unterstützen, und das Publikum durch Storytelling angesprochen wird.
Idealismus, Verantwortung – und die Frage, wie Substanz und Wirtschaftlichkeit zusammengehen können.
Q: Welche Aufgaben übernimmt die Agentur primär, und wie unterscheiden sich diese von zusätzlichen, separat in Rechnung gestellten Dienstleistungen?
Primär übernehmen wir Karriereplanung, Konzertakquise und damit verbunden das Füllen des Kalenders der Saisons. Daneben gibt es administrative Aufgaben, Kommunikation mit Labels und Personalaufgaben, die je nach Künstler separat in Rechnung gestellt werden, da sie nicht unbedingt Teil der Konzertakquise sind.
Harrison Parrot - Managing Director Sabine Frank über Künstlerentwicklung auf dem höchsten Niveau.
Q: Wie funktioniert das Verhältnis zu Veranstaltern und wie beeinflusst das Repertoire?
Veranstalter- und Künstlerwünsche werden beidseitig kommuniziert; man berät nicht Programme, sondern empfiehlt Repertoire und hilft bei der Zusammenstellung eines passenden Konzepts, das sowohl künstlerisch als auch kommerziell sinnvoll ist.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Business of Classical Music

What is Business of Classical Music about and what kind of topics does it cover?

Across recent episodes, the show centers on the business side of classical music: audience development, funding models, artist management economics, and innovative concert formats. Conversations often explore how institutions, agents, and artists navigate funding constraints, digital disruption, and shifting audience expectations, with practical takes on pricing, sponsorship, and programming. A recurring strength is pairing insider perspectives from agencies, publishers, and platforms with forward-looking ideas for sustainability and audience growth, making it a valuable listen for professionals seeking actionable strategies in the classical scene. A notable edge is the blend of industry-grade pragmatism with creative formats and cross-sect... more

Where can I find podcast stats for Business of Classical Music?

Rephonic provides a wide range of podcast stats for Business of Classical Music. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Business of Classical Music and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Business of Classical Music get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Business of Classical Music, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Business of Classical Music?

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How many subscribers and views does Business of Classical Music have?

To see how many followers or subscribers Business of Classical Music has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Business of Classical Music?

These podcasts share a similar audience with Business of Classical Music:

1. Hotel Matze
2. Politik mit Anne Will
3. Apokalypse & Filterkaffee
4. Lanz + Precht
5. Baywatch Berlin

How many episodes of Business of Classical Music are there?

Business of Classical Music launched 6 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Business of Classical Music?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Business of Classical Music?

Rephonic pulls ratings and reviews for Business of Classical Music from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Business of Classical Music?

Rephonic provides full transcripts for episodes of Business of Classical Music. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Business of Classical Music?

Recent guests on Business of Classical Music include:

1. Olga Scheps
2. Opera Bert
3. Giorgio Starke
4. Konstantin Agnès
5. Stephan Frucht
6. Hanni Lang
7. Gilles Doré
8. Andreas Schessl

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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