Cap sur la STMG !
Marie-HINGANT-- HODERAđïž Podcast : "Cap sur la STMG !" Bienvenue dans le podcast qui redonne Ă la filiĂšre STMG toute sa valeur, sa modernitĂ© et sa puissance de transformation. Ici, on casse les clichĂ©s. Non, STMG nâest pas une voie de secours. Câest une voie de projets, de talents, dâopportunitĂ©s. Un espace oĂč les Ă©lĂšves peuvent se rĂ©vĂ©ler, prendre confiance, et construire un avenir concret, ambitieux, et Ă leur image... more
| Publishes | Weekly | Episodes | 14 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Categories | CoursesEducation |
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Latest Episodes
Les entreprises jonglent entre ces stratĂ©gies pour sâadapter Ă leurs clients, aux marchĂ©s et aux technologies.
Du prix unique au freemium, chaque modĂšle vise le mĂȘme but : trouver le juste prix⊠celui qui crĂ©e de la valeur pour lâentreprise et pour l... more
Les Ătats et les institutions supranationales, comme lâUnion europĂ©enne, jouent un rĂŽle essentiel dans lâĂ©conomie pour corriger les dĂ©sĂ©quilibres et favoriser une croissance durable. La politique Ă©conomique regroupe lâensemble des dĂ©cisions prises pa... more
La production entre flexibilité et qualité
On pense souvent « innovation = nouveau produit ». En rĂ©alitĂ©, lâinnovation la plus rentable, câest souvent de changer la maniĂšre de faire : comment on produit, comment on distribue.
Idée simple : on modif... more
Dans cet Ă©pisode, on plonge au cĆur de lâexpĂ©rience de consommation : comment elle se construit, comment le marketing expĂ©rientiel la renforce, comment se calcule la valeur perçue, et pourquoi la satisfaction en dĂ©coule. Le tout avec des exemples STM... more
Aujourdâhui, jâemmĂšne mes auditeurs au cĆur de lâanalyse stratĂ©gique avec un Ă©pisode consacrĂ© Ă deux incontournables :
đč Le micro-environnement et lâoutil SWOT / FFOM : comment identifier ses forces et faiblesses, mais aussi les opportunitĂ©s et men... more
đŻ La conception dâune offre diffĂ©renciĂ©e â
Pour se dĂ©marquer et rĂ©pondre Ă la diversitĂ© des besoins, une entreprise construit une offre diffĂ©renciĂ©e, câest-Ă -dire une combinaison cohĂ©rente de produits et de services adaptĂ©e Ă diffĂ©rents clients et... more
đš Marketing Minute â Lâoffre, bien plus que lâobjet
On nâachĂšte pas quâun produit, on achĂšte une expĂ©rience : packaging, design, marque, qualitĂ© perçue et imagefont (souvent) la diffĂ©rence.
Ce qui compte vraiment :
âą Packaging = vendeur muet.
Il... more
CaractĂ©riser une organisation = lui faire une carte dâidentitĂ© pour mieux la comparer et Ă©valuer sa performance.
⹠8 rubriques clés : finalité & objectifs / nature & statut / activité & secteur / parties prenantes & gouvernance / ressources (H, M, F... more
Key Facts
Chart Rankings
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Apple Podcasts | #89 | France/Education/Courses |
Top Courses Podcasts
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Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Cap sur la STMG ! launched 3 months ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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