Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Twice weekly | Episodes | 35 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | MarketingBusinessEntrepreneurship |
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Latest Episodes
會員專屬 EP06 策略意涵摘要:
近期BLACKPINK成員Lisa與LVMH三公子弗雷德里克·阿爾諾的緋聞，不僅是娛樂話題，更折射出全球最大奢侈品帝國LVMH正在進行的深層戰略佈局。集團掌門人伯納·阿爾諾為五名子女設計的接班計劃，不僅是一場家族內部的權力分配，更關乎集團未來十年的發展方向。
💎策略的核心:
在於透過「五子登科」的良性競爭模式，將子女安置於集團關鍵品牌與部門，如長女德爾菲娜掌管Dior、次子亞歷山大重整Tiffany、三子弗雷德里克主導鐘錶部門並推動數位... more
【本集重點摘要】藏家養成之路：從玩家到行家的三大策略
為什麼有些人收藏藝術品能獲利豐厚，有些人卻只能碰運氣？本集透過日帝藝術畫廊主理人李威震 (Charles) 與南部收藏天王「寶哥」的真實案例，拆解內行人的藝術品增值3大策略：
1. 從「限量商品」到「獨一無二」的資產思維
痛點解決：手錶、跑車雖是頂級精品，但本質仍是「限量複製品」。藝術原作則是「獨一無二的資產」，其稀缺性與文化價值帶來的增值潛力遠超一般精品。
數字佐證：寶哥將收藏重心從「千萬名錶」與「八台跑車」，轉向藝... more
EP27 本集重點摘要 :
何戎從媒體人成功轉型為創業家與品牌經營者的歷程，是一個絕佳的「個人與事業雙軌升級」的範本。以下將其經驗歸納為四大策略架構與可執行的實踐心法，供企業主與創業家們參考：
💎策略架構一：啟動「跨界思維」，打破產業天花板
💡心法核心：解決方案往往存在於你的行業之外。
實踐方法：
1. 主動跨業學習：如同何戎就讀EMBA，主動進入一個匯聚各行業精英的場域，強迫自己吸收不同領域的知識與邏輯。
2. 進行「思維轉譯」：針對企業面臨的... more
會員專屬 EP05 本集重點摘要 :
始祖鳥與蔡國強的喜馬拉雅合作事件，本質上是品牌在實踐「奢侈品化」轉型過程中的一次戰略性偏移。此案例為所有追求品牌溢價的企業提供了關鍵啟示：成功的溢價來自於對核心價值觀的長期堅守，而非對奢侈品表象的簡單模仿。
💎「對」的意圖與「錯」的執行：形式與價值的斷裂
始祖鳥試圖透過藝術合作提升文化資本與品牌溢價，此戰略意圖本身符合奢侈品發展路徑。然而，
其執行層面出現根本性錯誤：選擇了與品牌核心基因——「敬畏自然」、「專業機能」——直接衝突的藝術... more
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Reviews
- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwan6 months ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwan6 months ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwan6 months ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwan6 months ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwan6 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #4 | Taiwan/Business/Marketing |
Apple Podcasts | #87 |  Hong Kong/Business/Marketing |
Apple Podcasts | #137 | Taiwan/Business |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Burnett's 精品私語 launched 7 months ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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