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Artwork for Burnett's 精品私語

Burnett's 精品私語

王穎琪

到底是什麼樣的品牌策略與執行細節,可以讓頂級精品品牌的價值歷久不墜?透過Burnett 與各方菁英好友們的對談,一起來拆解個中門道,讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting

PublishesTwice weeklyEpisodes76Foundeda year ago
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ZH-TW
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Burnett's 精品私語

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本集節目重點摘要:

本集《Burnett’s 精品私語》深入台灣百年醬油品牌丸莊,與第四代傳承人莊偉中,拆解一個傳統食品製造業如何運用精品思維,完成從「廚房配料」到「文化精品」的華麗轉身。

丸莊的轉型,表面是換包裝、進精品超市,底層卻是對「精品」定義的深刻理解。莊偉中指出,真正的精品不在價格標籤,而在歷史積累、真實故事與獨特精神。

當品牌重新設計頂級系列包裝時,老客戶一度不適應,但這正是精品思維中「篩選受眾」的必要陣痛——你不是要討好所有人,而是讓對的人看見你的新價值。

透過產品、定... more

每一集,都是一段彰化的故事。

《彰話噪咖》透過人物訪談,分享在地故事、探索生活議題,發現城市發展的更多可能。

邀請你一起用聲音認識彰化,感受這座城市最強韌的生命力。

立即收聽👇

fstry.pse.is/9bcfct

#彰化縣政府廣告

—— 以上為播客煮與 Firstory Podcast 廣告 ——

本集節目重點摘要 :

本集《Burnett's 精品私語》延續與廣播金鐘得獎人張倩華(商腦金姐姐)的深度對話,從「破產重生」的親身經歷,拆解一套極具精品思維底蘊... more

哈根達斯比利時巧克力系列,匠心選用72%可可含量的比利時巧克力,那綿密的冰淇淋口感,再加上薄脆的巧克力脆片,苦甜交織,完美呈現黑巧克力的濃郁香醇,是專屬成熟大人系的奢華風味。

fstry.pse.is/9bygfv

—— 以上為 Firstory Podcast 廣告 ——

本集節目重點摘要:

本集《Burnett's 精品私語》會員專屬節目,深入解碼一個看似矛盾卻極具商業啟發的現象:在AI算力爆發的時代,最年輕的Z世代竟掀起「宇宙顯化」、「水晶能量」、「生命靈數」與... more

本集節目重點摘要:

本集我們深入探討一個從「情緒勒索」的職場泥淖中,如何運用商業底層邏輯突圍,最終將人生失敗轉化為高價值知識產品的精品思維典範。

來賓張倩華,是資深廣播人,播客,大專院校講師。曾因卓越的聲音魅力與企劃能力獲頒廣播金鐘獎。現在則是親子財商教練。她的故事,表面是廣播生涯,內裡卻是殘酷的職場求生與個人商業模式重構。

在封閉的媒體環境中,面對主管的刻意打壓與冷落,她沒有選擇在組織內消耗,而是實踐了最核心的商業策略:擺脫單一買家風險,建立多元收入渠道。

倩華看透了「組織忠誠」的虛無... more

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Reviews

5.0 out of 5 stars from 25 ratings
  • 推薦追~起~來

    絢麗的精品世界總讓人覺得遙不可及,不過透過 Burnett 和來賓的分享,彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣,或想打造品牌價值的人,保證收穫滿滿~

    Apple Podcasts
    5
    Mel050
    Taiwana year ago
  • 值得推薦

    Burnett的主持功力一流,聲音知性專業。與來賓互動的火花讓人印象深刻!含金滿滿的內容值得回味!優質節目推一波!

    Apple Podcasts
    5
    社區奧人人恩驕傲且哦詨
    Taiwana year ago
  • 喜愛品牌大小故事不可錯過的節目

    超精彩絕倫的經驗分享,喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道!❤️❤️❤️❤️❤️

    Apple Podcasts
    5
    DD JK
    Taiwana year ago
  • 回覆Love 喵咪 & 其他好友與聽眾們!

    謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵,第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家, 來給《Burnett’s 精品私語》: 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲,想要分享過往的寶貴經驗,還要學新技能,真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋,將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏

    Apple Podcasts
    5
    BurnettWang
    Taiwana year ago
  • 真正專業的人才

    聽專業的人對話,受益良多真是太棒了

    Apple Podcasts
    5
    婉若姐
    Taiwana year ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#41
Taiwan/Business/Marketing

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4. 欸!我說到哪裡了?
5. 思維槓桿

How many episodes of Burnett's 精品私語 are there?

Burnett's 精品私語 launched a year ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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