Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Twice weekly | Episodes | 43 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | EntrepreneurshipBusinessMarketing |
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本集重點摘要:
本集《Burnett's 精品私語》透過與資深媒體人邱一新大哥的深度對談，一位與精品業也有多年互動經驗的老朋友。邱大哥分享了他豐富的職業生涯，從紡織業到媒體業，再到麵包店品牌，他強調產品也是一種媒體，並分享了他對旅行和美食的獨特見解。他還提到了在 TVBS 週刊擔任總編輯和發行人時的經驗，以及他如何賦予工作意義。此外，他還介紹了他的新書《旅人之眼》，分享了他三十多年來的旅行經驗和對名人故居、墓園的獨特見解，以及他對市集的觀察。邱大哥認為，產品也是一種媒體，可以將產品視為與... more
本集重點摘要:
核心策略： 以「符號稀缺化」與「價值轉移」重塑品牌高度，將一次短期促銷升級為全球矚目的品牌資產增值行動。
一、策略結構與執行邏輯：
1. 稀缺性的三重設計：
- 數量綁定議題：每款生產數量對應瀕危物種剩餘數量，創造不可複製的真實稀缺。
- 時間限制：限定活動期間，強化決策緊迫感。
- 符號稀缺：暫時移除經典Logo，製造「符號真空」引發關注。
2. 敘事價值鏈轉移：
- 產品層：Polo衫從「時尚單品」轉為「保育倡議載體」。
... more
本集重點摘要:
《南方時光》的戰略性啟示：一位導演的敘事突圍與產業映照
曹導演的歷程與其作品《南方時光》，揭示了創作者在面對家庭期望、社會框架與產業困境時，如何找到核心優勢並實現破局。
1. 定位戰略：從「逃離父親地圖」到「創建自身敘事坐標」
曹導演的早期衝突，源於被迫遵循父親規劃的「人生藍圖」。他的戰略轉折在於，將這種衝突本身轉化為創作的核心資產。他沒有完全否定父親的價值體系（如責任、堅韌），而是將其" 重新脈絡化 "，融入自身對南方、青春與反抗的觀察中。這使他從「被... more
本集重點摘要：
好魔品牌創辦人Joseph萬，以分子影像與美容醫學兩重專業背景為基礎，因著對女性肌膚與心緒健康的關注，遂一手催生好魔品牌。並期許透過好魔，能回應當代女性的美麗需求。
原為醫師，因一段自我療癒的旅程而跨足香氛與美妝產業，打造出結合醫學、藝術與芳療的居家生活品牌。其核心策略建立在三個層次的差異化整合：
1. 跨領域的專業融合：
Joseph將醫學訓練中的「分子影像思維」與皮膚生理學知識，應用於產品開發，確保成分安全與功效。
同時引入藝術家合作，從建築、木... more
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Reviews
- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwan8 months ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwan8 months ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwan8 months ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwan9 months ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwan9 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #25 | Taiwan/Business/Marketing |
Apple Podcasts | #174 |  China/Business/Marketing |
Apple Podcasts | #222 |  Belgium/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Burnett's 精品私語 are there?
Burnett's 精品私語 launched 9 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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