Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Weekly | Episodes | 30 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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Latest Episodes
EP25重點摘要:
本集內容Henry分享其對於高級鐘錶行業深厚的洞察，核心在於探討百年工藝的”卓越文化” ，如何在與時俱進中找到新的立足點。並與”年輕世代”建立有效的價值連結。
其策略心法融合了品牌的歷史底蘊與面向未來的創新思考:
✅高級鐘錶品牌的成功，根植於其超越計時功能的「卓越文化」。這是一種能夠打動人心、引導消費者成為收藏家與鑑賞家的深層價值。
✅品牌透過講述鐘錶背後的功能、精湛工藝、獨特材質與豐富歷史，將產品昇華為藝術品與文化載體。
✅為吸引千禧世代，品... more
會員專屬 EP04 本集內容摘要:
LVMH運用自主研發的MaIA 系統，以AI釋放超過4萬名員工的創造力，重新定義奢華體驗。他們希望透過「MaIA」，實現以人為本的數位轉型，核心策略為「增強智能」 而非取代人類。其應用聚焦在以下三大主軸：
1.「數據民主化」：整合集團跨品牌數據，使前線員工（如銷售）能即時取得客戶360度視野，提供高度個人化服務，將數據轉化為決策優勢。
2.「工匠智能」：將累積數世紀的工藝知識數位化，建構可搜尋的知識圖譜，加速人才培育與百年技藝的傳承。
... more
EP24 本集重點摘要 :
本集延續Dorothy的專業視角，深入探討頂級珠寶作為「藝術收藏品」的核心價值與市場策略。內容從宏觀的品牌展覽延伸到個人的收藏哲學，定義了何謂真正的「Luxury」。
❇️️核心理念：將珠寶視為永恆的藝術資產
1. 價值投資勝過消費：追求永恆不墜的經典
頂級珠寶的核心在於其超越時間的藝術與工藝價值，而非短暫的潮流。這使其成為可傳承的資產，選擇時應優先考量 "品質卓越" 、"設計經典" 的「作品」，而非僅是流行「產品」。
2. 稀缺性創造... more
EP23 本集重點摘要:
透過梵克雅寶首任台灣區零售經理 Dorothy 的經驗，深入剖析高端品牌進入新市場的成功策略。
策略意涵: 高端市場需要極致的體驗與情感連結
頂級客戶追求的不只是產品，更是品牌背後的文化與專屬感。Dorothy 分析透過封閉式頂級貴賓體驗與鑑賞活動（如「仲夏夜之夢」主題展）營造夢幻情境，將商品轉化為沉浸式故事，觸動收藏家情感，創下全球第二的好成績。
一、頂級品牌經營的核心理念（為何要這樣做？）
1. 銷售夢想，而非只是產品 more
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- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwan5 months ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwan5 months ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwan5 months ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwan6 months ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwan6 months ago
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Apple Podcasts | #12 | Taiwan/Business/Marketing |
Apple Podcasts | #237 | Taiwan/Business |
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Burnett's 精品私語 launched 6 months ago and published 30 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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