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Artwork for Burnett's 精品私語

Burnett's 精品私語

王穎琪

到底是什麼樣的品牌策略與執行細節,可以讓頂級精品品牌的價值歷久不墜?透過Burnett 與各方菁英好友們的對談,一起來拆解個中門道,讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting

PublishesTwice weeklyEpisodes71Foundeda year ago
Language
Korean
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Burnett's 精品私語

Latest Episodes

本集節目重點摘要:

本集節目,我們延續去年的緣分,再次迎來為攀爬101的Alex縫製「魔鬼氈」事件意外爆紅,但其實底蘊深厚的劇場舞台服裝造型設計師Jerry謝介人。

恰逢他二度入圍 #台北戲劇獎服裝造型設計獎,我們從他如何看待「入圍與能否得獎」這份榮譽談起,以平常心淬鍊出對同業的欣賞與對行業的祝福,展現了精品思維中不驕不躁的從容氣度。

Jerry的職涯轉變,完美詮釋了「精品」的跨界與融合。他曾任《GQ》與《Bazaar》副總編輯,浸潤於時尚媒體多年,如今轉身為舞台劇與影視作品的服裝造型設... more

本集重點摘要:

在喧囂的時代,總有人選擇以孤獨銘刻永恆。本集《Burnett‘s 精品私語》,我們將錄音室移至華山1914文創園區的鍋爐室,在蟲鳴鳥叫的環繞中,與攝影藝術家張智銘進行一場關於生命、時間與山林的深度對話。

這不僅是一場展覽的導覽,更是一趟精品靈魂的朝聖之旅。張智銘耗費十年時間,深入臺灣棲蘭山林,以鏡頭捕捉臺灣檜木的神聖與孤絕。

他坦言,這些作品是「用生命換來的」,在孤獨且危險的創作過程中,他曾差點連人帶車滑落山谷,卻也深信自己是被神木「欽點」的記錄者。

這種近乎修行的堅持,... more

本集重點摘要:

💎喜悅集團鄭淑筠總經理 Carrie的經營心法,是以「精品思維」重新定義服務業的商業底層邏輯。

她指出,服務的本質絕非單次交易,而是 「長期情感培養」 ,這正是精品業百年不衰的核心。

她將抽象的服務具體化為「五心服務」流程:進門開心、專心諮詢、用心服務、暖心結束、感恩回饋心。

這五個環節構成一個封閉的信任迴路,將消費行為轉化為「善的循環」,其終極產物是顧客的終身價值與口碑裂變。

💎面對績效壓力,Carrie 提出極具洞見的 「牛仔褲管理理論」 ,揭露 KPI 的底層... more

本集重點摘要:

在每平方公里密佈3.4家咖啡館的極度競爭市場,多數創業者誤將開店視為一場「美學競賽」,傾注心力於空間設計與技術證照的堆疊,卻忽略支撐浪漫理想的,是一場殘酷的「商業邏輯戰爭」。

《Burnett’s 精品私語》本集會員專屬內容直指核心:獨立咖啡店/品牌的存活關鍵,不在單純的風味或裝潢,而在於能否將精品思維重組為一套精準的「不敗優先順序」的商業運營系統。

此系統以關鍵的前三年為周期,拆解為三階段的商業執行。

💎第一階段為「第零年」的定位重組,核心是「減法美學的極致化」。

... more

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Reviews

5.0 out of 5 stars from 25 ratings
  • 推薦追~起~來

    絢麗的精品世界總讓人覺得遙不可及,不過透過 Burnett 和來賓的分享,彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣,或想打造品牌價值的人,保證收穫滿滿~

    Apple Podcasts
    5
    Mel050
    Taiwana year ago
  • 值得推薦

    Burnett的主持功力一流,聲音知性專業。與來賓互動的火花讓人印象深刻!含金滿滿的內容值得回味!優質節目推一波!

    Apple Podcasts
    5
    社區奧人人恩驕傲且哦詨
    Taiwana year ago
  • 喜愛品牌大小故事不可錯過的節目

    超精彩絕倫的經驗分享,喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道!❤️❤️❤️❤️❤️

    Apple Podcasts
    5
    DD JK
    Taiwana year ago
  • 回覆Love 喵咪 & 其他好友與聽眾們!

    謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵,第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家, 來給《Burnett’s 精品私語》: 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲,想要分享過往的寶貴經驗,還要學新技能,真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋,將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏

    Apple Podcasts
    5
    BurnettWang
    Taiwana year ago
  • 真正專業的人才

    聽專業的人對話,受益良多真是太棒了

    Apple Podcasts
    5
    婉若姐
    Taiwana year ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#15
Taiwan/Business/Marketing
Apple Podcasts
#204
Belgium/Business/Marketing

Audience Metrics

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1. 下一本讀什麼?
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How many episodes of Burnett's 精品私語 are there?

Burnett's 精品私語 launched a year ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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