Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Twice weekly | Episodes | 42 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  ZH-TW | Number of Listeners | Categories | MarketingEntrepreneurshipBusiness |
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Latest Episodes
本集重點摘要:
你有沒有想過，為什麼一個畫出來的怪獸Labubu，能從繪本裡跳出來，一路攻佔Apple的創作介面和法國百年皮具Moynat的經典包款？這背後不僅是運氣，更是一套精密的「藝術家品牌化」策略。
本集節目將深度拆解，藝術家要具備哪些特質，才能成為精品品牌爭相合作的對象：
💎1. 打造一個「宇宙」，而非一個「Logo」：
龍家昇的「怪物星球」、奈良美智的叛逆小孩，都不只是一個形象，而是一個充滿故事的世界觀。
這讓品牌的聯名不再是印個圖，而是「借一個宇宙來... more
本集重點摘要:
【導演鄒時擎訪談的部份：重要意涵摘要】
《左撇子女孩》的國際旅程，是導演鄒時擎一場長達25年的精品級戰略實踐。她證明了台灣故事要站上世界舞台，並非依靠龐大預算，而是對創作核心的極致堅持。
💎策略一：以「極致真實」作為最強溝通語言
鄒時擎深信，「越在地，越國際」。
她刻意選擇台灣夜市、家庭記憶等文化肌理，因為真正能跨越國界的，是未經修飾的真實情感。
曾有外國觀眾因電影中「垃圾車的聲音」而落淚，印證了真實的細節，比任何奇觀都更能直指人心，成為共感的橋... more
本集重點摘要:
在瞬息萬變的創意產業中，小莊導演三十多年的職業生涯，如同一部精彩的轉型啟示錄。他從資深廣告導演拍了超過500部電視廣告，成功跨界至國際知名漫畫家，其路徑揭示了當代創意工作者持續進化的核心策略。
💎核心 1: 在於「視覺思考」的貫徹與遷移。
小莊導演將從小培養的繪畫習慣，內化為一種核心能力。在廣告時期，這項能力體現為「內建鏡頭尺寸」的精準分鏡，大幅提升溝通與執行效率。
當媒體環境劇變，傳統廣告業態式微時，這項核心能力便成為他華麗轉身的基石，無縫接軌至漫畫... more
會員專屬 EP07 摘要:
本集深度拆解英國國宴如何將「外交目的」轉化為極致體驗，為品牌主提煉出三大可複製的「價值共鳴」心法：
💎心法一｜無聲的排序：從「安排座位」到「設計社交生態」
國宴的座位是一張隱形的戰略地圖。它不僅考量身分位階，更精心計算賓客間的「化學反應」，讓相鄰者能自然激盪火花。
對品牌而言，這意味著我們需從「誰重要」的思維，轉向「我們希望創造什麼樣的連結？」透過引導對話，讓品牌價值在無形中成為社交場合的共識。
💎心法二｜流動的劇本：從「執行流程」... more
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Reviews
- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwan7 months ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwan7 months ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwan8 months ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwan8 months ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwan8 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #16 | Taiwan/Business/Marketing |
Apple Podcasts | #129 | China/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Burnett's 精品私語 are there?
Burnett's 精品私語 launched 8 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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