Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Twice weekly | Episodes | 54 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | EntrepreneurshipBusinessMarketing |
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本集重點摘要:
「奧客」不是天生的，是我們的系統把他逼成的。——用精品思維重設服務底線
前幾日連假期間，一段南部影城現場的衝突影片在網路上流傳。
有人說顧客太兇，是奧客。
也有人說員工態度不好，不該說「去別家看」。
但作為品牌經營者，想用「商業經營的底層邏輯」說一句坦白話：
那位員工的態度，是我們管理系統的鏡子；那位顧客的情緒，是我們流程設計的壓力測試結果。
什麼是「精品思維」？
不是昂貴的裝潢，不是制式的微笑。
而是在極限壓力下（連假、爆滿、... more
本集重點摘要:
這場對談的核心，在於揭示精品思維的本質並非「高不可攀」，而是「極致專業」與「人本信任」的深度融合。
從Zeo（資深電影造型指導）與Burnett（眾多精品品牌操盤手）超過十餘年的合作關係中，可以提煉出三個層次的商業策略心法：
一、 信任資產的累積：從「功能性合作」到「情感帳戶」
- 策略意涵： 真正的品牌關係，建立在超越交易的情感帳戶裡。
Burnett在協助Zeo 為李康生在金馬獎紅毯的服裝搭配合作部份，不因康生非票房巨星而卻步，反而動用「正貨」... more
本集重點摘要:
本集邀請到擁有英國品牌及法國品牌行銷及公關經理, 日商公司SDGs(永續發展)委員長背景 的Akiko 分享其精彩並辛苦著的精品業歷練。揭示了精品行業光鮮背後的硬核商業邏輯，其核心在於「排他性/獨特性」與「長期積累」的雙重奏。
💎一、危機處理：底層邏輯是「極致的風險控管與執行力」
事件回顧：品牌Leonard的33套高價秀服，因法國與香港總部的溝通失誤，在秀前五天仍卡在海關，媒體與場地均已就緒。
策略意涵：
1. 「錢能解決的都是小事」的決策魄力：... more
本集重點摘要:
在忙著參與紀錄片全台上映第一天（3/13 ） 下午的空檔，非常榮幸邀請到重量級紀錄片導演—— #楊守義，來聊聊他花費十一年心血完成的動人作品《讓建築歌唱 徐亞英的交響人生》。#讓建築歌唱徐亞英的交響人生
這不是一部只關乎 #聲學 的科普片，更是一部關於生命、友情與極致追求細節的藝術精品之作。
緣起於十多年前拍攝 #衛武營 興建工程，楊導被一位低調的「靈魂人物」深深吸引——聲學大師 #徐亞英。在那個塵土飛揚的工地，這位溫文儒雅的學者，卻是所有工程師請益的對象。... more
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Reviews
- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwana year ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwana year ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwana year ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwana year ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwana year ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #63 | Taiwan/Business/Marketing |
Apple Podcasts | #140 |  Belgium/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Burnett's 精品私語 launched a year ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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