Burnett's 精品私語
王穎琪到底是什麼樣的品牌策略與執行細節，可以讓頂級精品品牌的價值歷久不墜？透過Burnett 與各方菁英好友們的對談，一起來拆解個中門道，讓典範能成功落實到不同產業甚至是個人品牌的型塑。讓你/妳的產業或個人品牌成為所有人奢求的夢想。 Powered by Firstory Hosting
| Publishes | Twice weekly | Episodes | 45 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessMarketingEntrepreneurship |
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Latest Episodes
本集重點摘要:
郝哥的上集訪談，實為其新書《財富自由心理學》的「人生實踐版」導讀。他以自身跌宕起伏的故事，生動演繹了書中的核心框架。我們可以將其歷程拆解為一套清晰的「自由心智升級路徑」：
💎1. 破冰點：覺察「心理內耗」，修正金錢關係 (對應：金錢觀)
問題呈現：
早期因家庭變故，將「賺錢」視為唯一目標，導致人際關係緊繃、自我封閉。這是一種典型的「金錢焦慮」與「關係內耗」。
關鍵轉折：
透過《卡內基》一書獲得「驚嚇性覺察」，發現成功不只靠專業，更需軟實力。... more
本集節目精華擷取自台北國際書展的精彩對談，由《財富自由心理學》作者郝旭烈、蔡宇哲，與《人際關係的思維槓桿》作者米克、麥可同台分享。內容直指現代人兩大煩惱源頭——「金錢」與「人際關係」，並提供可立即上手的思維策略與心理技巧。
核心策略摘要如下：
💎一、 重新定義「財富自由」：從管理慾望開始
1. 掌握自由公式：
郝哥提出「自由 = 能力 - 慾望」。重點不在無止境提升收入，而在聰明管理支出慾望，創造正向的「自由空間」。
2. 理解人性比喻：
蔡宇哲博士以「柏... more
本集內容核心摘要：
好魔 （VÖODÖOMÖI）品牌：從療癒初心到頂級體驗的建構之路
一、 核心定位：以「不變的價值」應對「萬變的市場」
根本信念：
品牌一切起源於「身心療癒」與「人與自然連結」的核心價值。這不是行銷話術，而是產品開發、故事溝通的全部基礎。
產品策略：
所有商品皆兼具「藝術香水」的美學感性與「專業芳療」的功效邏輯，以此雙重優勢，精準切入對品質與體驗有高要求的頂級通路。
品牌成功的首要條件，是創辦人對核心價值的「清晰定義」與「長期堅守」，這... more
本集重點摘要:
繼Burnett’s 精品私語S2EP08 與邱大哥訪聊的上集，本集的Burnett’s 精品私語中，Burnett 將與《旅人之眼》作者、前吳寶春品牌總經理邱一新，進行一場關於「視角轉換」如何驅動品牌創新與人生重啟的深度對談。這段對話不僅是一個品牌故事，更是一套關於「意義創造與再定義」的策略藍圖。
💎從資深媒體人轉型為品牌經營者的核心心法：「將產品媒體化」
在吳寶春麵包，邱大哥並非僅是銷售商品，而是導入「策展」概念，讓每一款麵包承載知識、文化與土地故事。 ... more
Reviews
- 推薦追～起～來
絢麗的精品世界總讓人覺得遙不可及，不過透過 Burnett 和來賓的分享，彷彿親眼看見幕後運作與品牌魅力。推薦給對精品產業有興趣，或想打造品牌價值的人，保證收穫滿滿～
Apple Podcasts5Mel050
Taiwan10 months ago - 值得推薦
Burnett的主持功力一流，聲音知性專業。與來賓互動的火花讓人印象深刻！含金滿滿的內容值得回味！優質節目推一波！
Apple Podcasts5社區奧人人恩驕傲且哦詨Taiwan10 months ago - 喜愛品牌大小故事不可錯過的節目
超精彩絕倫的經驗分享，喜愛精品與品牌行銷的每一個你或妳絕對不可以錯過的節目頻道！❤️❤️❤️❤️❤️
Apple Podcasts5DD JKTaiwan10 months ago - 回覆Love 喵咪 & 其他好友與聽眾們！
謝謝妳的期待。已經在密集錄製與自行後製剪輯中。 因著妳跟其他好友們的期待與鼓勵，第一集將於4/11 21:00 正式On Air ! 未來每週更新一集。再請大家， 來給《Burnett’s 精品私語》： 節目持續 #追蹤中、 幫我完成每集 #完聽率、 也請支持集集給個 #五星好評 、 再請幫忙 #分享給好友們 來收聽、 更謝謝你們能 #反饋寶貴意見。 哈。這年歲，想要分享過往的寶貴經驗，還要學新技能，真也是服了我自己這超過100分的勇氣呀…😩😩😅😅😂🙏🙏🙏 您們大家的支持與反饋，將是讓我有持續的動力繼續前行的最大鼓勵呀🙏♥️🙏💪🎉💪🙏
Apple Podcasts5BurnettWangTaiwan10 months ago - 真正專業的人才
聽專業的人對話，受益良多真是太棒了
Apple Podcasts5婉若姐Taiwan10 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #7 | Taiwan/Business/Marketing |
Apple Podcasts | #216 | Taiwan/Business |
Apple Podcasts | #219 |  China/Business/Marketing |
Apple Podcasts | #239 |  Belgium/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Burnett's 精品私語 launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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