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The Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Employer Branding
Storytelling
Leadership
Talent Acquisition
Company Culture
Magnetic Employer Branding Method
Employee Engagement
Leadership Culture
Leadership Communication
Candidate Journey Of the Information Era
Ai-Driven Change
Leadership Evolution
Business Strategy
B2B Marketing
Team Empowerment
Psychological Safety
AI In Business
Business Storytelling
Content Creation
Organizational Culture

Story-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that peopl... more

PublishesWeeklyEpisodes214Founded6 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Story-Driven Business podcast

Latest Episodes

Most business transformations don't fail because the strategy was wrong. They fail because the meaning never reached the people who needed it most.

If you've led or lived through a transformation that felt heavier than expected, where the strategy m... more

AI won’t fix bad leadership. It may expose it faster.

What matters most in leadership during the AI era?

In this episode of the Story-Driven Business Podcast, Susanna Rantanen is joined by the executive team and career coach Emma Collyer to explore... more

This week on the Story-Driven Business Podcast, I’m joined by Arshavir Blackwell, PhD, cognitive scientist, AI consultant, founder of Your VoiceCraft and principal at Arvoinen Consulting.

We talk about why AI adoption is not just a tech rollout, bu... more

AI in marketing has entered its operational era.

In this episode of the Story-Driven Business Podcast, I unpack fresh findings from Jasper’s State of AI in Marketing 2026 report, based on a global survey of 1,400 marketers.

The message is loud and... more

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Recent Guests

John Sheldon
Founder of Bellawood Coaching; former Marine; leadership coach
Bellawood Coaching
Episode: #213 Leadership in the AI Era: Why Clarity Beats Speed When Everything Accelerates
Adam Hamadache
Founder and CEO of Formula Digital and Scoreplan
Formula Digital and Scoreplan
Episode: #211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Bill Reynolds
Founder of Element502, marketing and branding professional
Element502
Episode: #209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Veronika Batmanova
Employer Brand Manager at Mitgo
Mitgo
Episode: #187 How tech company Mitgo found success with employer ambassadors
Maiju Karppinen
HR business partner at Airbus Defence and Space
Airbus
Episode: #185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
Nora Nykänen
Magnetic Employer Brand Professional of the Year Award 2024
Emine
Episode: #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

Host

Susanna Rantanen
Host of The Story-Driven Business podcast

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Q: What would you suggest or recommend as a mindset shift that helps them to move forward?
You have to strive to be world class in what you do, and you can only do that with the right people.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: If a business leader feels that their communication isn't landing, what should they ask themselves?
Consider whether their message is authentic and how well it connects with their audience.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: What have you learned about leading people through these shifts?
Bill emphasizes the importance of recognizing that while technology changes roles, it doesn't eliminate the need for people; instead, it calls for adaptation and active leadership.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Do we measure the impact of our employer branding activities on actual business goals?
It's essential to evaluate how employer branding efforts affect business performance metrics.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we creating content that tells our story from the talent's perspective?
Companies should produce content that showcases their culture and values from the viewpoint of potential talent.

Audience Metrics

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Frequently Asked Questions About The Story-Driven Business podcast

What is The Story-Driven Business podcast about and what kind of topics does it cover?

This series centers on leadership, culture, and strategic storytelling in the context of rapid AI-enabled change. Episodes frequently explore how narrative, authentic communication, and organizational behaviors shape growth and resilience more reliably than strategy alone. Hosts elevate discussions around employer branding, leadership development, and humane approaches to transformation, often blending practical frameworks with real-world coaching and case studies. Notable patterns include a focus on turning complexity into clarity through storytelling, the human side of leadership in tech-enabled environments, and actionable guidance for leaders aiming to build trusted teams and compelling brands. The format frequently features solo reflec... more

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Which podcasts are similar to The Story-Driven Business podcast?

These podcasts share a similar audience with The Story-Driven Business podcast:

1. Alex & Sigges podcast

How many episodes of The Story-Driven Business podcast are there?

The Story-Driven Business podcast launched 6 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Story-Driven Business podcast?

Recent guests on The Story-Driven Business podcast include:

1. John Sheldon
2. Adam Hamadache
3. Bill Reynolds
4. Veronika Batmanova
5. Maiju Karppinen
6. Nora Nykänen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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