The Story-Driven Business podcast with Susanna Rantanen
Susanna RantanenStory-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that peopl... more
| Publishes | Weekly | Episodes | 207 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagement | |||
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Latest Episodes
Most business strategies don’t fail because they’re bad.
They fail because the leadership culture executing them is misaligned, contradictory, or stuck in outdated behavioural patterns.
In this episode, Susanna Rantanen, the creator of the Magnetic ... more
THIS 👉 B2B marketing isn't boring because the audience is boring. It's boring because the message is generic! And leadership lets it stay that way. In this episode, Susanna speaks with Bill Reynolds (Founder of Element502) about why so much B2B comm... more
In this episode of the Story-Driven Business podcast, Susanna Rantanen explores why B2B leadership culture starts with you, whether you like it or not. Drawing on behavioural science and real-world leadership experience, this episode explains why cul... more
Most business leaders dismiss employer branding because they think it's a recruitment tool. In this episode of the Story-Driven Business podcast, Susanna Rantanen (the innovator and leading global expert in story-driven employer branding) reveals why... more
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Apple Podcasts | #118 |  Ukraine/Business/Management |
Apple Podcasts | #170 |  Finland/Business/Management |
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Frequently Asked Questions About The Story-Driven Business podcast
What is The Story-Driven Business podcast about and what kind of topics does it cover?
A series focused on the intersection of storytelling and effective branding, particularly in the context of employer branding. The discussion highlights the need for modern organizations to prioritize emotional connections with their teams, revealing how storytelling can enhance engagement, recruitment, and retention. Listeners can expect insights into topics such as how to craft compelling narratives that resonate with employees, the development of organizational culture, and practical strategies for leaders to communicate purpose and build trust. The podcast serves as a resource for business leaders and HR professionals looking to shift their branding focus from mere products to the people behind the brand, making it essential for those s... more
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How many listeners does The Story-Driven Business podcast get?
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How many subscribers and views does The Story-Driven Business podcast have?
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How many episodes of The Story-Driven Business podcast are there?
The Story-Driven Business podcast launched 6 years ago and published 207 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Story-Driven Business podcast?
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Where can I see ratings and reviews for The Story-Driven Business podcast?
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What guests have appeared on The Story-Driven Business podcast?
Recent guests on The Story-Driven Business podcast include:
1. Bill Reynolds
2. Veronika Batmanova
3. Maiju Karppinen
4. Nora Nykänen
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.