
đď¸ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in todayâs world, your people are your brand. Hosted by Susanna Rantanenâthe worldâs leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method... more
| Publishes | Weekly | Episodes | 203 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||

In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.
Every employer has an employer image, but a true employer brand only exists when people fee... more
As AI rewrites the rules of business, emotional commitment is your competitive edge.
In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain.
Why do some teams rise through c... more
Think storytelling in business is about career tales or brand fluff?
Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and mo... more
What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?
You stop running campaigns⌠And start building trust, alignment, and long-term traction.
In this episode, Susanna unpacks: â The 4 lev... more
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Apple Podcasts | #248 |
Recent interactions between the hosts and their guests.
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This podcast focuses on transforming business practices through the lens of storytelling, emphasizing how emotional connections and narratives shape employer branding, company culture, and leadership effectiveness. Hosted by a leading authority in story-driven employer branding, the series offers valuable insights geared towards CEOs, HR professionals, and marketing leads, urging them to view their employees as central to the brand's identity. Episodes provide practical strategies for aligning organizational goals with authentic narratives, which can significantly enhance employee engagement and loyalty, thus making brand storytelling a critical asset in a competitive landscape.
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Story-Driven Business podcast launched 5 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Story-Driven Business podcast include:
1. Veronika Batmanova
2. Maiju Karppinen
3. Nora Nykänen
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