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The Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Employer Branding
Storytelling
Leadership
Talent Acquisition
Company Culture
Magnetic Employer Branding Method
Employee Engagement
Leadership Culture
Leadership Communication
Psychological Safety
Candidate Journey Of the Information Era
Ai-Driven Change
Leadership Evolution
Business Strategy
Artificial Intelligence
B2B Marketing
Team Empowerment
AI In Business
Communication
Business Storytelling

Story-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that peopl... more

PublishesWeeklyEpisodes216Founded6 years ago
Number of ListenersCategories
ManagementBusiness

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Artwork for The Story-Driven Business podcast

Latest Episodes

The hiring market feels easier.

But, Universum’s employer attractiveness data says be careful.

My guest in this episode is Mika Sallinen. He heads Universum's business in Finland and leads global analytics for the group. He brings fresh, multi-mar... more

🎙️ Is your organisation only using AI, or has it actually built the capability to transform with it?

There is a significant difference. And most leaders have not yet had to reckon with it.

In this episode, I am joined by John Munsell, who helps or... more

Most business transformations don't fail because the strategy was wrong. They fail because the meaning never reached the people who needed it most.

If you've led or lived through a transformation that felt heavier than expected, where the strategy m... more

AI won’t fix bad leadership. It may expose it faster.

What matters most in leadership during the AI era?

In this episode of the Story-Driven Business Podcast, Susanna Rantanen is joined by the executive team and career coach Emma Collyer to explore... more

This week on the Story-Driven Business Podcast, I’m joined by Arshavir Blackwell, PhD, cognitive scientist, AI consultant, founder of Your VoiceCraft and principal at Arvoinen Consulting.

We talk about why AI adoption is not just a tech rollout, bu... more

AI in marketing has entered its operational era.

In this episode of the Story-Driven Business Podcast, I unpack fresh findings from Jasper’s State of AI in Marketing 2026 report, based on a global survey of 1,400 marketers.

The message is loud and... more

AI is accelerating business, decision-making, and expectations faster than most leaders are prepared for. But the real leadership challenge of the AI era isn't technology.

It's clarity.

In this episode of the Story-Driven Business Podcast, Susanna ... more

Leadership isn’t supposed to feel like emotional weightlifting.

Yet many leaders experience decision fatigue.

Not because they’re weak, but because the company culture has stopped carrying strategy.

It looks like this:

* Meetings align, but exec... more

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Recent Guests

John Munsell
AI adoption and capability expert, works with organizations to scale AI
Bazooka / ingrain.ai (training and governance programs)
Episode: #218 How to move your organisation from AI curiosity to AI capability, with John Munsell
Emma Collyer
Executive, team and career coach who works closely with leaders on communication, feedback and psychological safety
Episode: #216 Leadership in the AI Era: Why Trust, Feedback and Psychological Safety Matter More Than Ever, with Guest Emma Collyer
Arshavir Blackwell, PhD
Principal at Arvoinen Consulting, cognitive science and AI leadership expert
Arvoinen Consulting
Episode: #215 AI Leadership and Trust: How Leaders Can Adopt AI Without Losing the Human Edge with Guest Arshavir Blackwell, PhD
John Sheldon
Founder of Bellawood Coaching; former Marine; leadership coach
Bellawood Coaching
Episode: #213 Leadership in the AI Era: Why Clarity Beats Speed When Everything Accelerates
Adam Hamadache
Founder and CEO of Formula Digital and Scoreplan
Formula Digital and Scoreplan
Episode: #211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Bill Reynolds
Founder of Element502, marketing and branding professional
Element502
Episode: #209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Veronika Batmanova
Employer Brand Manager at Mitgo
Mitgo
Episode: #187 How tech company Mitgo found success with employer ambassadors
Maiju Karppinen
Nature Business Partner at Airbus Finland
Airbus Defense and Space OY
Episode: Airbus Finland Does It: Employer Branding Breakthrough
Nora Nykänen
Magnetic Employer Brand Professional of the Year Award 2024
Emine
Episode: #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

Host

Susanna Rantanen
Host of The Story-Driven Business podcast

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Talking Points

Recent interactions between the hosts and their guests.

#218 How to move your organisation from AI curiosity to AI capability, with John Munsell
Q: What is the most common misconception leaders have about AI adoption?
The most common misconception is that AI adoption is about deploying technology rather than addressing a behavioral change; there is a lack of a clear definition of adoption, and inertia in the organization slows progress.
#211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Q: What would you suggest or recommend as a mindset shift that helps them to move forward?
You have to strive to be world class in what you do, and you can only do that with the right people.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: If a business leader feels that their communication isn't landing, what should they ask themselves?
Consider whether their message is authentic and how well it connects with their audience.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: What have you learned about leading people through these shifts?
Bill emphasizes the importance of recognizing that while technology changes roles, it doesn't eliminate the need for people; instead, it calls for adaptation and active leadership.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Do we measure the impact of our employer branding activities on actual business goals?
It's essential to evaluate how employer branding efforts affect business performance metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Story-Driven Business podcast

What is The Story-Driven Business podcast about and what kind of topics does it cover?

This series centers on leadership, culture, and strategic storytelling in the context of rapid AI-enabled change. Episodes frequently explore how narrative, authentic communication, and organizational behaviors shape growth and resilience more reliably than strategy alone. Hosts elevate discussions around employer branding, leadership development, and humane approaches to transformation, often blending practical frameworks with real-world coaching and case studies. Notable patterns include a focus on turning complexity into clarity through storytelling, the human side of leadership in tech-enabled environments, and actionable guidance for leaders aiming to build trusted teams and compelling brands. The format frequently features solo reflec... more

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1. Alex & Sigges podcast

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The Story-Driven Business podcast launched 6 years ago and published 216 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Story-Driven Business podcast?

Recent guests on The Story-Driven Business podcast include:

1. John Munsell
2. Emma Collyer
3. Arshavir Blackwell, PhD
4. John Sheldon
5. Adam Hamadache
6. Bill Reynolds
7. Veronika Batmanova
8. Maiju Karppinen

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