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Artwork for The Story-Driven Business podcast

The Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Employer Branding
Storytelling
Talent Acquisition
Magnetic Employer Branding Method
Leadership
Company Culture
Candidate Journey Of the Information Era
Employee Engagement
Consumer Behavior
Talent Attraction
Career Development
Business Strategy
Recruitment
HR Management
Employee Retention
Talent Marketing
Selfpreneurs
Digitalization
Death
Airbus Finland

Story-Driven Business challenges how leaders think about growth, culture and communication in the AI era. Hosted by Susanna Rantanen, it explores why strategy alone doesn’t drive change, leadership behaviour and narrative do. Through insightful conversations and solo reflections, the podcast helps CEOs and decision-makers turn complexity into clarity, build trust, and lead organisations that peopl... more

PublishesWeeklyEpisodes210Founded6 years ago
Number of ListenersCategories
BusinessManagement

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Artwork for The Story-Driven Business podcast

Latest Episodes

AI is accelerating business, decision-making, and expectations faster than most leaders are prepared for. But the real leadership challenge of the AI era isn't technology.

It's clarity.

In this episode of the Story-Driven Business Podcast, Susanna ... more

Leadership isn’t supposed to feel like emotional weightlifting.

Yet many leaders experience decision fatigue.

Not because they’re weak, but because the company culture has stopped carrying strategy.

It looks like this:

* Meetings align, but exec... more

What got you here won’t get you there.

In this episode of the Story-Driven Business Podcast, I sit down with digital agency founder Adam Hamadache to unpack how leadership styles must evolve as businesses scale.

We explore the messy growth phase ma... more

Most business strategies don’t fail because they’re bad.

They fail because the leadership culture executing them is misaligned, contradictory, or stuck in outdated behavioural patterns.

In this episode, Susanna Rantanen, the creator of the Magnetic ... more

Key Facts

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Recent Guests

Adam Hamadache
Founder and CEO of Formula Digital and Scoreplan
Formula Digital and Scoreplan
Episode: #211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Bill Reynolds
Founder of Element502, marketing and branding professional
Element502
Episode: #209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Veronika Batmanova
Employer Brand Manager at Mitgo
Mitgo
Episode: #187 How tech company Mitgo found success with employer ambassadors
Maiju Karppinen
Nature Business Partner at Airbus Finland
Airbus Defense and Space OY
Episode: Airbus Finland Does It: Employer Branding Breakthrough
Nora Nykänen
Magnetic Employer Brand Professional of the Year Award 2024
Emine
Episode: #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

Host

Susanna Rantanen
A leading expert in story-driven employer branding and the creator of the Magnetic Employer Branding Method™, Susanna Rantanen guides listeners in understanding how storytelling is pivotal for branding and organizational culture.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#106
Finland/Business/Management
Apple Podcasts
#232
Sweden/Business/Management
Apple Podcasts
#240
Ukraine/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

#211 How Business Leaders Must Evolve as Their Company Grows – with guest Adam Hamadache
Q: What would you suggest or recommend as a mindset shift that helps them to move forward?
You have to strive to be world class in what you do, and you can only do that with the right people.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: If a business leader feels that their communication isn't landing, what should they ask themselves?
Consider whether their message is authentic and how well it connects with their audience.
#209 Why B2B Marketing Feels Boring and How To UnBore It – with Bill Reynolds
Q: What have you learned about leading people through these shifts?
Bill emphasizes the importance of recognizing that while technology changes roles, it doesn't eliminate the need for people; instead, it calls for adaptation and active leadership.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Do we measure the impact of our employer branding activities on actual business goals?
It's essential to evaluate how employer branding efforts affect business performance metrics.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we creating content that tells our story from the talent's perspective?
Companies should produce content that showcases their culture and values from the viewpoint of potential talent.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About The Story-Driven Business podcast

What is The Story-Driven Business podcast about and what kind of topics does it cover?

A series focused on the intersection of storytelling and effective branding, particularly in the context of employer branding. The discussion highlights the need for modern organizations to prioritize emotional connections with their teams, revealing how storytelling can enhance engagement, recruitment, and retention. Listeners can expect insights into topics such as how to craft compelling narratives that resonate with employees, the development of organizational culture, and practical strategies for leaders to communicate purpose and build trust. The podcast serves as a resource for business leaders and HR professionals looking to shift their branding focus from mere products to the people behind the brand, making it essential for those s... more

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These podcasts share a similar audience with The Story-Driven Business podcast:

1. Alex & Sigges podcast

How many episodes of The Story-Driven Business podcast are there?

The Story-Driven Business podcast launched 6 years ago and published 210 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Story-Driven Business podcast?

Recent guests on The Story-Driven Business podcast include:

1. Adam Hamadache
2. Bill Reynolds
3. Veronika Batmanova
4. Maiju Karppinen
5. Nora Nykänen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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