Rephonic
Artwork for Story-Driven Business podcast

Story-Driven Business podcast with Susanna Rantanen

Susanna Rantanen
Employer Branding
Storytelling
Talent Acquisition
Magnetic Employer Branding Method
Leadership
Company Culture
Candidate Journey Of the Information Era
Employee Engagement
Consumer Behavior
Talent Attraction
Career Development
Business Strategy
Recruitment
HR Management
Digitalization
Talent Marketing
Employee Retention
Selfpreneurs
Death
Airbus Finland

🎙️ Story-Driven Business Podcast Formerly known as Building a Modern Employer Brand Welcome to the Story-Driven Business Podcast, the go-to show for visionary business leaders and bold professionals who believe that in today’s world, your people are your brand. Hosted by Susanna Rantanen—the world’s leading expert in story-driven employer branding, creator of the Magnetic Employer Branding Method... more

PublishesWeeklyEpisodes203Founded5 years ago
Number of ListenersCategories
MarketingBusinessManagement

Listen to this Podcast

Artwork for Story-Driven Business podcast

Latest Episodes

In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.

Every employer has an employer image, but a true employer brand only exists when people fee... more

As AI rewrites the rules of business, emotional commitment is your competitive edge.

In this episode, I explore how story-driven leadership builds trust, resilience and clarity when everything feels uncertain.

Why do some teams rise through c... more

Think storytelling in business is about career tales or brand fluff?

Think again. In this episode, Susanna Rantanen breaks down what business storytelling really is: a strategic communication method that helps you win attention, build trust, and mo... more

What happens when leadership, employer branding, internal comms, and business strategy all tell the same story?

You stop running campaigns… And start building trust, alignment, and long-term traction.

In this episode, Susanna unpacks: ✅ The 4 lev... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Alex & Sigges podcast
Alex & Sigges podcastPerfect Day Media

Recent Guests

Veronika Batmanova
Employer Brand Manager at Mitgo
Mitgo
Episode: #187 How tech company Mitgo found success with employer ambassadors
Maiju Karppinen
HR business partner at Airbus Defence and Space
Airbus
Episode: #185 Discussing Employer Branding Career Path Triumphs and Challenges with Guest Maiju Karppinen
Nora Nykänen
Magnetic Employer Brand Professional of the Year Award 2024
Emine
Episode: #183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1

Host

Susanna Rantanen
World's leading Story-Driven Employer Branding expert and creator of the Magnetic Employer Branding Method™, dedicated to helping organizations harness storytelling for strategic growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#240
Germany/Business/Management
Apple Podcasts
#248
Ukraine/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Do we measure the impact of our employer branding activities on actual business goals?
It's essential to evaluate how employer branding efforts affect business performance metrics.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we creating content that tells our story from the talent's perspective?
Companies should produce content that showcases their culture and values from the viewpoint of potential talent.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are our leaders visible, relatable, and consistent in how they show up?
Leadership visibility and relatability are crucial for authentic employer branding.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Does our current messaging reflect who we really are as a company?
Organizations must ensure their messaging conveys authenticity and truth to all stakeholders.
#202 From Talent Shortages to Talent Magnetism as a Growth Strategy
Q: Are we clear on the type of talent we want to attract beyond just skills?
A company needs to define the type of talent that aligns with its business needs, not just personal preferences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Story-Driven Business podcast

What is Story-Driven Business podcast about and what kind of topics does it cover?

This podcast focuses on transforming business practices through the lens of storytelling, emphasizing how emotional connections and narratives shape employer branding, company culture, and leadership effectiveness. Hosted by a leading authority in story-driven employer branding, the series offers valuable insights geared towards CEOs, HR professionals, and marketing leads, urging them to view their employees as central to the brand's identity. Episodes provide practical strategies for aligning organizational goals with authentic narratives, which can significantly enhance employee engagement and loyalty, thus making brand storytelling a critical asset in a competitive landscape.

Where can I find podcast stats for Story-Driven Business podcast?

Rephonic provides a wide range of podcast stats for Story-Driven Business podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Story-Driven Business podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Story-Driven Business podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Story-Driven Business podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Story-Driven Business podcast?

Rephonic provides comprehensive predictive audience data for Story-Driven Business podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Story-Driven Business podcast have?

To see how many followers or subscribers Story-Driven Business podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Story-Driven Business podcast?

These podcasts share a similar audience with Story-Driven Business podcast:

1. Alex & Sigges podcast

How many episodes of Story-Driven Business podcast are there?

Story-Driven Business podcast launched 5 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Story-Driven Business podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Story-Driven Business podcast?

Rephonic pulls ratings and reviews for Story-Driven Business podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Story-Driven Business podcast?

Rephonic provides full transcripts for episodes of Story-Driven Business podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Story-Driven Business podcast?

Recent guests on Story-Driven Business podcast include:

1. Veronika Batmanova
2. Maiju Karppinen
3. Nora Nykänen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days