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Paul Higgins Podcast

Paul Higgins
Salesforce
Tech Consulting
Artificial Intelligence
Saas
Marketing
Consulting
Zoho
Hubspot
Saas Consulting
Linkedin
Netsuite
Business Growth
Automation
Saas Partners
Monday.com
Sales
Email Marketing
Erps
Coca-Cola
Cold Email

I built and sold a 7-figure tech consulting business. Eighteen years at Coca-Cola, ending as Director accountable for $300M in annual revenue. If you're a SaaS partner earning low to mid six figures, wearing every hat from sales to delivery, this show is your shortcut to scaling smarter. You're trapped at the center of the business. Revenue swings between feast and famine. You're stuck landing $15... more

PublishesTwice weeklyEpisodes444Founded9 years ago
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MarketingBusinessManagement

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Artwork for Paul Higgins Podcast

Latest Episodes

Look at your last ten projects and ask an uncomfortable question: how many could the platform's own AI agent do most of within the next two years? For a lot of SaaS partners, the honest answer is most of them, and that is exactly the implementation, ... more

Every podcast in our space is telling you AI has killed SaaS, and not one of them can name a client who has actually walked away from their platform. In this episode, I show you why the "AI replaces the platform" story does not hold up right now, and... more

The decision that scares you most is the one keeping you stuck, and the fear talking you out of it has a name: eggs in one basket. In this episode, I break down why that fear is a lie for SaaS partners spread thin across five verticals, and the two t... more

You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three Slack conversations I had with... more

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Recent Guests

Jim Marascio
Founder of Equals 11
Equals 11
Episode: 695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio
Chris Widmyer
Founder and CEO of Penrod
Penrod
Episode: 691 - Why Going All-In on One Vertical Beat Staying a Generalist with Chris Widmayer
Gideon Shalwick
Founder of Vubli
Vubli (vubli.ai)
Episode: 687 - Why Your Face Outranks Your Company with Gideon Shalwick
Jay McBain
Chief Analyst at Omdia, focus on channels, partnerships and ecosystems
Omdia
Episode: 683- Get Specific, Get Rich, or Get Out with Jay McBain
Donald C. Kelly
Founder of The Sales Evangelists, host of a top-rated B2B sales podcast
The Sales Evangelists
Episode: 679 - The LinkedIn Secret Filling Tech Business Owners' Calendars with Donald Kelly
Molly Mahoney
A digital marketing strategist, keynote speaker and former NYC performer
The Prepared Performer
Episode: 676 - Why Your Voice Is the Only AI Tool That Matters With Molly Mahoney
Angie Carel
Founder of Co-Crafted, AI Adoption Consultant
Co-Crafted
Episode: 671 - Why Your Clients Are Not Using the AI Tools You Recommended with Angie Carel
Doug Pelletier
Founder of Trifecta Technologies
Trifecta Technologies
Episode: 668 - Stop Waiting for Salesforce Leads with Doug Pelletier
Ferny Bengali
Co-president of Sherpaneer, a boutique Salesforce Consultancy Partner
Sherpaneer
Episode: 665 - AI Does 70% of the Work and Here’s What a Salesforce Partner Does With the Other 30 with Ferny Bengali

Host

Paul Higgins
Host of The Paul Higgins Podcast; SaaS consulting partner coach; focused on scaling SaaS partner practices, pricing, GTM, and revenue models.

Reviews

4.9 out of 5 stars from 82 ratings
  • The consultant’s consultant!

    Paul and his guests are definitely the consultant’s consultants as they provide fellow business owners with valuable and practical advice on MarTech and more.

    I had an amazing experience being a guest on the podcast. Paul is a superb host who creates a welcoming and insightful space for entrepreneurs.

    Apple Podcasts
    5
    ferasa
    United States2 years ago
  • Unique and useful for SAAS related businesses

    Hosted by the charismatic and insightful Paul Higgins, each episode is a captivating exploration of a wide range of topics, from personal development to current events, all approached with a unique blend of humor, intellect, and genuine curiosity. Paul's interviewing skills are truly commendable, effortlessly drawing out the best from his guests and creating an engaging atmosphere that feels like a conversation among friends.

    Apple Podcasts
    5
    Nazar M
    United States3 years ago
  • Great for inspirational nuggets of knowledge

    Paul is a great host with a natural way about him. His interviews feel more like just a couple of smart friends chatting, and we're lucky to be listening in. A lot of great guests offering wisdom and experience (and even me -thank you Paul!). It's a great show for agency owners and agency leadership to take in and learn from, and find inspiring nuggets of knowledge.

    Apple Podcasts
    5
    Dan Moyle
    United States3 years ago
  • Fantastic podcast

    Really fantastic podcast. Paul asks such great questions!

    Apple Podcasts
    5
    ThemRaf
    Canada4 years ago
  • Awesome show

    Paul is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.

    From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.

    I highly recommend the podcast to any entrepreneur in the digital world.

    Apple Podcasts
    5
    Farzad Rashidi
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is repeatedly noted for concise, on-point interviewing and helpful frameworks.
Guests are described as top-tier SaaS partners with valuable lessons for agency and consulting leaders.
The show is considered a reliable, no-fluff source for practical growth tactics in SaaS consulting.
Listeners praise actionable, practical advice and real-world guest insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio
Q: How do you source talent and decide where to locate delivery teams?
They use a global bench of pre-vetted engineers across multiple regions, prioritize the right skill set and culture fit, and overlap time zones to maximize collaboration, with an emphasis on mid-career professionals who bring experience and reliability.
695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio
Q: Why don't we kick off with who Jim loves to serve as client?
Jim explains they focus on mid-market to small enterprise in the Salesforce space, typically customers with hundreds to a few thousand employees, where the goal is to move from pure delivery work to higher-value, strategic engagements.
679 - The LinkedIn Secret Filling Tech Business Owners' Calendars with Donald Kelly
Q: Who do you love to work with?
Sales leaders in SMBs and mid-market companies, especially those building or refining sales teams, where we can implement a clear go-to-market playbook, train teams, and build a scalable outbound system leveraging LinkedIn and email.
687 - Why Your Face Outranks Your Company with Gideon Shalwick
Q: Where do you learn the most about growing Vubli?
Gideon points to a mix of sources, with recent top value found on X (Twitter) and YouTube, emphasizing practical, real-time insights and networks over singular platforms.
687 - Why Your Face Outranks Your Company with Gideon Shalwick
Q: What is your best go-to-market strategy besides short-form video?
Collaborations and joint ventures remain the strongest path, leveraging trusted partners to borrow their audience and credibility, as evidenced by a successful promotion with Pat Flynn.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Paul Higgins Podcast

What is Paul Higgins Podcast about and what kind of topics does it cover?

A practical show for SaaS consulting partners aiming to scale from mid six figures to premium, recurring-revenue models. Across episodes, listeners hear how niche positioning, outcome-based pricing, and scalable delivery unlock bigger deals, backed by real-world partner stories and actionable frameworks. AI tooling, partner ecosystems, and disciplined go-to-market strategies are frequent threads, with a strong emphasis on reducing delivery grind through repeatable systems and targeted client selection. The format tends to combine concise teaching with candid industry anecdotes, making it useful for agency and consulting leaders seeking repeatable growth levers and smarter marketing.

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Which podcasts are similar to Paul Higgins Podcast?

These podcasts share a similar audience with Paul Higgins Podcast:

1. Straight Talk with Mark Bouris

How many episodes of Paul Higgins Podcast are there?

Paul Higgins Podcast launched 9 years ago and published 444 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Paul Higgins Podcast?

Recent guests on Paul Higgins Podcast include:

1. Jim Marascio
2. Chris Widmyer
3. Gideon Shalwick
4. Jay McBain
5. Donald C. Kelly
6. Molly Mahoney
7. Angie Carel
8. Doug Pelletier

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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