Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 190 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Episode Summary:
Running marketing as a team of one means you’re responsible for everything, from attribution to brand to pipeline. Sara Ceballos, Director of Marketing, joins the show to talk through her time at Inspectiv, where she was brought in ... more
Episode Summary:
Traci Byrne has spent a lot of her time aligning CISOs, startups, and internal teams.
In this episode, she breaks down how she does that, starting with listening, understanding what each side is trying to do, and using that to guid... more
Episode Summary:
Merav Ben Avi, VP of Marketing at YL Ventures, makes a strong case for something most security founders get wrong: marketing should not come later. It should be there from the start.
She explains why hiring too late creates messy p... more
Episode Summary:
What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, now CMO of Archer, breaks down what that shift looks like based on his experience moving from Aware into Mime... more
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Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukrainea year ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
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Apple Podcasts | #91 |  Norway/Business/Marketing |
Apple Podcasts | #223 |  Argentina/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on cybersecurity marketing, with episodes frequently exploring how AI is shaping buyer behavior, demand generation, and content strategy within B2B security tools. Guests range from CMOs and product marketers to operators and investors, offering practical tactics on branding, community-building, award programs, and blending technical detail with human storytelling. A standout thread across episodes is the emphasis on trusted messaging, ethical marketing, and leveraging community and partnerships to drive growth in a challenging, fast-evolving space.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Morbid
2. Hacking Humans
3. CyberWire Daily
4. Hacker Valley Studio
5. The Artificial Intelligence Show
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 190 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Scott Holden
2. Chris Sienko
3. Rodrigo Leme
4. Avital Knoller
5. Ian Phippen
6. Cat Allen
7. Tyler Lessard
8. Joe Aurilia
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