Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 162 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Episode Summary:
RSAC has officially expanded its research team with 11 new hires, plus another major research release is dropping this October. Guests Ben Waring and Jessica Porter join us to break down what the expansion means for the industry and... more
Episode Summary:
Joseph Barringhaus didn’t set out to become a part-time app builder. He was tired of doing budgets in Google Sheets and decided to see if one of those new AI coding tools could do it better. It turned out it could, and that one expe... more
Episode Summary:
Step inside the Torq Universe, a marketing world where the Big Hat isn’t just swag, it’s a storyline; the Sock Goblin explains why your SOC is drowning in false positives; and a falcon named Robert Girdle might swoop into the next c... more
Episode Summary:
Ask Sarah Acker about her team at HUMAN Security, and you won’t just hear “brand” or “demand gen.” You’ll hear humans, cyborgs, and bots. That playful framing comes straight from how she describes the groups on her team, showing her... more
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Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukrainea year ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
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Apple Podcasts | #150 |  United Kingdom/Business/Marketing |
Apple Podcasts | #4 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #71 |  Finland/Business/Marketing |
Apple Podcasts | #97 | Saudi Arabia/Business |
Apple Podcasts | #125 |  South Korea/Business/Marketing |
Apple Podcasts | #132 |  Singapore/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on the unique challenges and strategies in cybersecurity marketing, this podcast provides insights from experienced professionals within the industry. Each episode features conversations that cover a wide range of topics from leadership experiences in startups to specific marketing tactics that resonate with a distrustful audience. The discussions often delve into the intersection of technology, marketing strategies, and the dynamics of team leadership, making it a comprehensive resource for marketing professionals seeking to find successful pathways in a complex and evolving landscape. Notably, it encourages a community-oriented approach to tackling marketing hurdles, providing a platform for ongoing conversations and collaboration... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
2. The Artificial Intelligence Show
3. Pivot
4. Freakonomics Radio
5. Hidden Brain
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 162 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mark Kraynak
2. Asad Khaliq
3. Manny Ataebi
4. Chris Cochran
5. Jennifer Leggio
6. Joe Aurilia
7. Jacqui Morgan
8. Tatianna Harris
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