Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks

Cybersecurity

Cybersecurity Marketing

Cyber Marketing Con

Marketing

Cybersecurity Marketing Society

Content Marketing

Artificial Intelligence

RSA Conference

Go-To-Market Strategies

Sales

Bricklayer AI

Marketing Strategies

Authenticity In Marketing

Social Media Marketing

Workshops

Crowdstrike

Ransomware

Content Strategy

Leadership Challenges

Secure Communications

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.

52 ratings

Publishes	Weekly	Episodes	234	Founded	5 years ago
Number of Listeners		Categories	MarketingBusiness

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel

Episode Summary:

Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish?

She joins Gianna and Andy T t... more

12 Aug 2026 • 32 min

Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

Episode Summary:

Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape."

It turns out 25 years of writing for people with a remote... more

5 Aug 2026 • 34 min • Most popular

What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

Episode Summary:

Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Ev... more

29 Jul 2026 • 25 min

Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Episode Summary:

Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the proble... more

22 Jul 2026 • 21 min

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Recent Guests

Jake Milstein

VP of Growth and Corporate Marketing at Contrast Security

Contrast Security

Episode: Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

Jason Rebholz

Founder and CEO of Evoke Security

Evoke Security

Episode: What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

Shahar Bahat

CEO and co-founder of Pluto Security

Pluto Security

Episode: Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Ash Parikh

Chief Marketing Officer, Absolute Security

Absolute Security

Episode: How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

JP Bourget

CEO of Blue Cycle; entrepreneur in residence at Lytical Ventures; Polaris Collective member

Blue Cycle; Lytical Ventures; Polaris Collective

Episode: AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Madalina Petrea

Head of Marketing at CyberGlobal, cybersecurity franchise leader

CyberGlobal

Episode: How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Phillip Wylie

A cybersecurity evangelist, podcaster, and educator who works with brands to create evangelism-driven content

Independent security educator / evangelist

Episode: From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie

Mary Yang

Fractional CMO for cybersecurity and tech companies

Independent / Cybersecurity marketing

Episode: Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang

John Zenick

Security AI researcher at Harmonic Security, teaching fellow at Harvard

Harmonic Security; Harvard University

Episode: What AI Security Research Actually Looks Like with John Zenick of Harmonic Security

Hosts

Gianna Whitver

Host with a primary focus on cybersecurity marketing strategy, co-founder of the Cybersecurity Marketing Society.

Teresa Roy

Director of Technical Marketing contributing internal comms and cross-functional marketing insights.

Reviews

4.8 out of 5 stars from 52 ratings

Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts
5
Mynameisyuliya
Ukraine2 years ago
Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts
5
daveanda
United States5 years ago
Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts
5
Chris Hacker Valley Studio
United States5 years ago
Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts
5
Ron From Hacker Valley
United States5 years ago
Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts
5
Paulomauli
United States5 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring real-world experience and energy to topics.

Listeners praise actionable insights and guest diversity.

Engaging, practical and community-driven content for cybersecurity marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#43	Ukraine/Business/Marketing
Apple Podcasts	#80	India/Business/Marketing
Apple Podcasts	#211	Spain/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

Q: Okay, so how did you work with the marketing team at Corvus?

I acted as the fountain of knowledge, providing data and insights to the marketing team, and we built a process: white papers, webinars, and timely broker alerts; marketing would draft content and I would provide feedback and depth, leading to a tightly aligned go-to-market system.

Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

Q: All right. So what would be a good CTA then on a blog, Jake?

Move away from generic CTAs like 'learn more' and instead invite the reader to try a hands-on experience, such as a sandbox or demo, with a direct action like 'try the experience' or 'block an attack by going to this link.'

Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

Q: Jake, can you give us an example of something that's really good?

Explain a recent cyberattack lead by focusing on the attacker method and the practical steps readers can take to block or mitigate the attack, avoiding overly technical phrasing and ending with a clear call to action.

AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Q: Before we jump in, what the heck is Blue Cycle?

Blue Cycle started from JP Bourget's background in SOAR and security tooling; it grew from a naming evolution to a two-pronged approach: being strategic advisors to clients and acting as an integration factory that accelerates security vendor integrations to reduce time-to-value and total cost of ownership for customers.

Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Q: So what exactly is Pluto doing to help reduce the risk of every endpoint and every person creating code, documents, assets for the company using AI tools?

Pluto provides visibility, risk assessment, context, and automatic enforcement across all layers of creation in an agentless way, enabling security teams to say yes to tools and ecosystems while keeping the organization secure.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on practical cybersecurity marketing, featuring founders, CMOs, VPs, and seasoned marketers who share real-world go-to-market tactics, hiring and team-building, and the interplay between product, sales, and enterprise buyers. Episodes frequently explore how to scale marketing in security startups, build authentic brand narratives, run demand gen with limited budgets, and leverage events and partnerships to reach CISOs and security leaders. A notable strength is bringing hands-on perspectives from both startup founders and large orgs, plus a community-building angle through the Cybersecurity Marketing Society that adds a collaborative, practitioner-focused vibe. For potential listeners, expect tactical frameworks, candid ca... more

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These podcasts share a similar audience with this podcast:

1. CyberWire Daily
2. The Daily
3. My Favorite Murder with Karen Kilgariff and Georgia Hardstark

How many episodes of this podcast are there?

this podcast launched 5 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jake Milstein
2. Jason Rebholz
3. Shahar Bahat
4. Ash Parikh
5. JP Bourget
6. Madalina Petrea
7. Phillip Wylie
8. Mary Yang

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