Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 196 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Episode Summary:
Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to work with. On this CyberCMO Confidential episode, the three of them get into a ... more
Episode Summary:
John Zenick started his cybersecurity journey modding a Nintendo Wii in middle school. He is now an AI Security Researcher at Harmonic Security and a Teaching Fellow at Harvard, and joins our show to discuss everything AI! Even thou... more
Episode Summary:
Internal comms is one of those marketing functions that doesn't always get its own seat at the table, but probably should. Thereasa Roy, formerly Director of Technical Solutions Marketing at Trail of Bits, now Director of Product Ma... more
Episode Summary:
David Ebner has been building content for security and tech brands for 13 years, and the work has changed significantly with the dawn of the AI content era. He comes back on the show to talk about what AI systems look like inside a ... more
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Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukraine2 years ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #198 | United States/Business/Marketing |
Apple Podcasts | #131 |  Israel/Business/Marketing |
Apple Podcasts | #139 |  South Africa/Business/Marketing |
Apple Podcasts | #210 |  Norway/Business/Marketing |
Apple Podcasts | #239 |  Spain/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on cybersecurity marketing, with episodes frequently exploring how AI is shaping buyer behavior, demand generation, and content strategy within B2B security tools. Guests range from CMOs and product marketers to operators and investors, offering practical tactics on branding, community-building, award programs, and blending technical detail with human storytelling. A standout thread across episodes is the emphasis on trusted messaging, ethical marketing, and leveraging community and partnerships to drive growth in a challenging, fast-evolving space.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. CyberWire Daily
2. Up First from NPR
3. The Diary Of A CEO with Steven Bartlett
4. The Daily
5. CISO Series Podcast
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Teresa Roy
2. David Ebner
3. Tyler Ramsbey
4. Ranbir Bhutani
5. Sara Ceballos
6. Traci Byrne
7. Merav Ben Avi
8. Kevin Bobowski
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.