Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 159 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Episode Summary:
Ask Sarah Acker about her team at HUMAN Security, and you won’t just hear “brand” or “demand gen.” You’ll hear humans, cyborgs, and bots. That playful framing comes straight from how she describes the groups on her team, showing her... more
Episode Summary:
Antu Buck didn’t plan to end up in customer marketing. She started in sales, carrying a bag as a BDR and enterprise rep, before realizing the part she loved most was building customer relationships. That path led her to McAfee, Inte... more
Episode Summary:
CISOs get all the cold emails, but they’re not always the ones who decide if your product lives or dies. In this episode, Rob Solomon (CrowdStrike) and Jennifer Reed (Amazon Web Services, AWS) join hosts Gianna and Maria to explain ... more
Episode Summary:
The Cyber Guild is built on community, helping people use technology to their advantage and ensuring that no one is left behind in the digital age.
In this episode, Executive Director Debbie Sallis joins Gianna to share how that mi... more
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Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukraine10 months ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
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Apple Podcasts | #100 |  Singapore/Business/Marketing |
Apple Podcasts | #217 |  Israel/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The content primarily revolves around the challenges and innovations in cybersecurity marketing, offering insights from industry leaders and seasoned marketers. Episodes frequently explore themes such as team dynamics, leadership challenges, and effective marketing strategies tailored to cybersecurity professionals. The hosts engage listeners with practical advice on navigating the unique landscape of cybersecurity marketing, from leveraging brand storytelling to understanding the current market dynamics in technology and security. This resourceful approach makes it invaluable for anyone looking to enhance their marketing skills in this niche field.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Hidden Brain
2. Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
3. The Artificial Intelligence Show
4. CyberWire Daily
5. CISO Series Podcast
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mark Kraynak
2. Asad Khaliq
3. Manny Ataebi
4. Chris Cochran
5. Jennifer Leggio
6. Joe Aurilia
7. Jacqui Morgan
8. Tatianna Harris
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