Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks

Cybersecurity

Cybersecurity Marketing

Cyber Marketing Con

Marketing

Cybersecurity Marketing Society

Content Marketing

Artificial Intelligence

RSA Conference

Go-To-Market Strategies

Sales

Bricklayer AI

Marketing Strategies

Authenticity In Marketing

Social Media Marketing

Workshops

Crowdstrike

Ransomware

Content Strategy

Leadership Challenges

Secure Communications

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.

51 ratings

Publishes	Weekly	Episodes	202	Founded	4 years ago
Number of Listeners		Categories	MarketingBusiness

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Latest Episodes

Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Episode Summary:

Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the proble... more

22 Jul 2026 • 21 min • Most popular

How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

Episode Summary:

Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently.

He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Secur... more

15 Jul 2026 • 25 min • Popular

AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Episode Summary:

JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to DEFCON, where he ended up in a DJ booth at Caesars Palace with Steve Aoki.

Som... more

8 Jul 2026 • 35 min

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Episode Summary:

CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and A... more

1 Jul 2026 • 26 min

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Recent Guests

Shahar Bahat

CEO and co-founder of Pluto Security

Pluto Security

Episode: Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Ash Parikh

Chief Marketing Officer, Absolute Security

Absolute Security

Episode: How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

JP Bourget

CEO of Blue Cycle; entrepreneur in residence at Lytical Ventures; Polaris Collective member

Blue Cycle; Lytical Ventures; Polaris Collective

Episode: AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Madalina Petrea

Head of Marketing at CyberGlobal, cybersecurity franchise leader

CyberGlobal

Episode: How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Steve Piper

CEO of CyberEdge Group

CyberEdge Group

Episode: How to Run a Content Syndication Program That Works with Steve Piper of CyberEdge Group

Phillip Wylie

A cybersecurity evangelist, podcaster, and educator who works with brands to create evangelism-driven content

Independent security educator / evangelist

Episode: From First Talk to 89 Episodes a Year: The Cyber Creator Journey with Phillip Wylie

Mary Yang

Fractional CMO for cybersecurity and tech companies

Independent / Cybersecurity marketing

Episode: Hiring Hot Takes from a Three-Time Exit CMO, Mary Yang

John Zenick

Security AI researcher at Harmonic Security, teaching fellow at Harvard

Harmonic Security; Harvard University

Episode: What AI Security Research Actually Looks Like with John Zenick of Harmonic Security

Teresa Roy

Director of Technical Marketing at Trail of Bits

Trail of Bits

Episode: The Case for Internal Comms with Thereasa Roy

Hosts

Gianna Whitver

Host with a primary focus on cybersecurity marketing strategy, co-founder of the Cybersecurity Marketing Society.

Teresa Roy

Director of Technical Marketing contributing internal comms and cross-functional marketing insights.

Reviews

4.8 out of 5 stars from 51 ratings

Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts
5
Mynameisyuliya
Ukraine2 years ago
Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts
5
daveanda
United States4 years ago
Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts
5
Chris Hacker Valley Studio
United States4 years ago
Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts
5
Ron From Hacker Valley
United States4 years ago
Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts
5
Paulomauli
United States4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring real-world experience and energy to topics.

Listeners praise actionable insights and guest diversity.

Engaging, practical and community-driven content for cybersecurity marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#66	Ukraine/Business/Marketing
Apple Podcasts	#148	Spain/Business/Marketing
Apple Podcasts	#188	India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

Q: Before we jump in, what the heck is Blue Cycle?

Blue Cycle started from JP Bourget's background in SOAR and security tooling; it grew from a naming evolution to a two-pronged approach: being strategic advisors to clients and acting as an integration factory that accelerates security vendor integrations to reduce time-to-value and total cost of ownership for customers.

Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

Q: So what exactly is Pluto doing to help reduce the risk of every endpoint and every person creating code, documents, assets for the company using AI tools?

Pluto provides visibility, risk assessment, context, and automatic enforcement across all layers of creation in an agentless way, enabling security teams to say yes to tools and ecosystems while keeping the organization secure.

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Q: What onboarding steps do you take for new franchises?

We provide micro websites, a handbook, region-specific content, and ready-made LinkedIn profiles and materials to make onboarding smooth and accelerate time-to-market for new franchises.

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Q: How do you scale marketing for 200+ locations?

By building a dedicated headquarters marketing team, creating a full enablement toolbox, and templating marketing assets so franchisees can copy, paste, and customize quickly while maintaining brand consistency across regions.

How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

Q: Can you explain what CyberGlobal is?

CyberGlobal is a group of companies offering cybersecurity services to small and medium businesses, built around a franchise model that provides centralized marketing and technical resources from a headquarters while allowing franchisees to operate locally in their own regions.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show focuses on practical cybersecurity marketing, featuring founders, CMOs, VPs, and seasoned marketers who share real-world go-to-market tactics, hiring and team-building, and the interplay between product, sales, and enterprise buyers. Episodes frequently explore how to scale marketing in security startups, build authentic brand narratives, run demand gen with limited budgets, and leverage events and partnerships to reach CISOs and security leaders. A notable strength is bringing hands-on perspectives from both startup founders and large orgs, plus a community-building angle through the Cybersecurity Marketing Society that adds a collaborative, practitioner-focused vibe. For potential listeners, expect tactical frameworks, candid ca... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. CyberWire Daily
2. Prof G Markets
3. Up First from NPR
4. The Daily
5. Crime Junkie

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 202 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Shahar Bahat
2. Ash Parikh
3. JP Bourget
4. Madalina Petrea
5. Steve Piper
6. Phillip Wylie
7. Mary Yang
8. John Zenick

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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