Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 166 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Episode Summary:
We’re back with another round of Cyber CMO Confidential, where Gianna and Charles ask the questions every cybersecurity marketer wishes they could ask their CMO.
This time, Karl Van den Bergh, Illumio’s CMO, shares why he dropped t... more
Episode Summary:
Gianna and Maria take a break from guest interviews to share what’s ahead at CyberMarketingCon 2025, coming December 7–10 in Austin, TX, and streaming online. From building your first AI agent or tackling a marketer’s CTF, to design... more
Episode Summary:
Most marketers learn executive communication the hard way. Rob Sobers, CMO at Varonis, joins Gianna and Charles to share what he’s figured out along the way, how to lead with the answer, give data real context, and know when to stop... more
Episode Summary:
What started as two marketers looking for support has grown into a 4,000-member community and CyberMarketingCon, the go-to conference for anyone driving go-to-market in security.
In this replay from Chris Hughes’ Resilient Cyber sh... more
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Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukrainea year ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
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Apple Podcasts | #30 |  Israel/Business/Marketing |
Apple Podcasts | #120 | Ukraine/Business/Marketing |
Apple Podcasts | #179 |  Finland/Business/Marketing |
Apple Podcasts | #194 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #221 |  Norway/Business/Marketing |
Apple Podcasts | #236 |  Belgium/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Focused on the unique challenges and strategies in cybersecurity marketing, this podcast provides insights from experienced professionals within the industry. Each episode features conversations that cover a wide range of topics from leadership experiences in startups to specific marketing tactics that resonate with a distrustful audience. The discussions often delve into the intersection of technology, marketing strategies, and the dynamics of team leadership, making it a comprehensive resource for marketing professionals seeking to find successful pathways in a complex and evolving landscape. Notably, it encourages a community-oriented approach to tackling marketing hurdles, providing a platform for ongoing conversations and collaboration... more
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1. Pivot
2. Make Me Smart
3. Up First from NPR
4. Marketplace
5. Pod Save America
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 166 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mark Kraynak
2. Asad Khaliq
3. Manny Ataebi
4. Chris Cochran
5. Jennifer Leggio
6. Joe Aurilia
7. Jacqui Morgan
8. Tatianna Harris
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