Breaking Through in Cybersecurity Marketing
Cybersecurity Marketing Society | N2K NetworksCybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
| Publishes | Weekly | Episodes | 199 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Episode Summary:
CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and A... more
Episode Summary:
Content syndication has earned a mixed reputation among cybersecurity marketers.
Too often, programs generate large volumes of leads but little measurable pipeline. Sales teams question lead quality, marketing teams question whethe... more
Episode Summary:
Phillip Wylie has been in cybersecurity for over 28 years and is now one of the most recognized names in offensive security as a speaker, podcaster, and evangelist. What most people don't know is that he started as a pro wrestler an... more
Episode Summary:
Mary Yang has been a CMO in cybersecurity for 6 years, helped 3 companies exit, and now works on a fractional basis with founders and teams she wants to work with. On this CyberCMO Confidential episode, the three of them get into a ... more
Recent Guests
Hosts
Reviews
- Niche but mighty!
This podcast provides an empowering sense of community for cybersec marketers.
Thank you for bringing this to life!
Apple Podcasts5Mynameisyuliya
Ukraine2 years ago - Great Energy!
Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.
Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.
Looking forward to the new episodes
Apple Podcasts5daveanda
United States4 years ago - Finally the podcast cybersecurity marketing has been waiting for!
Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.
Apple Podcasts5Chris Hacker Valley StudioUnited States4 years ago - Keys to the kingdom 🔑
Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!
Apple Podcasts5Ron From Hacker ValleyUnited States4 years ago - Perfect niche podcast
I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!
Apple Podcasts5PaulomauliUnited States4 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #48 |  Israel/Business/Marketing |
Apple Podcasts | #125 |  India/Business/Marketing |
Apple Podcasts | #175 |  Philippines/Business/Marketing |
Apple Podcasts | #248 |  Norway/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show focuses on practical cybersecurity marketing, featuring founders, CMOs, VPs, and seasoned marketers who share real-world go-to-market tactics, hiring and team-building, and the interplay between product, sales, and enterprise buyers. Episodes frequently explore how to scale marketing in security startups, build authentic brand narratives, run demand gen with limited budgets, and leverage events and partnerships to reach CISOs and security leaders. A notable strength is bringing hands-on perspectives from both startup founders and large orgs, plus a community-building angle through the Cybersecurity Marketing Society that adds a collaborative, practitioner-focused vibe. For potential listeners, expect tactical frameworks, candid ca... more
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These podcasts share a similar audience with this podcast:
1. RSAC
2. Crime Junkie
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Mary Yang
2. John Zenick
3. Teresa Roy
4. David Ebner
5. Tyler Ramsbey
6. Ranbir Bhutani
7. Sara Ceballos
8. Traci Byrne
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