Rephonic
Artwork for Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks
Cybersecurity
Content Marketing
Cybersecurity Marketing
AI In Content Creation
Authenticity In Marketing
Cybersecurity Services
Cyber Insurance
B2B Marketing Trends
Social Media Marketing
RSA Conference
Content Strategy
Marketing Operations
CMO (chief Marketing Officer)
Influencer Marketing
Trade Shows
Multi-Touch Attribution
Cyber Defense Planning and Optimization
Holistic Cyber
SAGE Cyber
Scrut Automation

Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.

PublishesWeeklyEpisodes181Founded4 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Breaking Through in Cybersecurity Marketing

Latest Episodes

Episode Summary:

AI is affecting how cybersecurity teams operate and how security vendors build products.

In this episode, Steve Piper, Founder and CEO of CyberEdge Group and author of the Cyber Threat Defense Report, is here to talk about AI-power... more

YouTube

Episode Summary:

AI has changed how buyers do their research. By the time they land on your website, most of the education is already done. That is where many cybersecurity sites start to fall apart.

Suyog Deshpande, Co-Founder and CEO of Webless.a... more

Episode Summary:

Community gets talked about a lot in cybersecurity; what’s less clear is what it’s supposed to actually look like. In this conversation, Avital Knoller, Head of Ecosystem, Community, and CXO Relationships at Orchid Security, walks t... more

Episode Summary:

Dan Lowden has a pretty incredible track record—12 startups and eight exits to count—so when he talks about building a marketing engine from scratch, people listen. In this CMO Confidential segment, Dan joins Gianna and Charles to t... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Smashing Security
Smashing SecurityGraham Cluley

Recent Guests

Avital Knoller
Head of Ecosystem at Orchid Security.
Orchid Security
Episode: From Slack Groups to Super-Users: Community-Led Growth in Cybersecurity
Ian Phippen
Head of content and community at DataGrail, overseeing the Data Privacy Hero Awards
DataGrail
Episode: The ROI of Recognition: How DataGrail Built a Brand Engine Through Awards
Cat Allen
Senior Product Marketing Manager at SpyCloud
SpyCloud
Episode: Why Cybersecurity Marketers Are Prime Security Targets
Tyler Lessard
CMO at TechnologyAdvice with a background in cybersecurity marketing and enterprise IT
TechnologyAdvice
Episode: How Cybersecurity Buyers Decide Before the Sales Conversation Begins
Adam Vincent
Founder and CEO of Bricklayer AI, a cybersecurity company
Bricklayer AI
Episode: From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump
Karl Van den Bergh
Chief Market Officer of Illumio
Illumio
Episode: From Zero Trust to Breach Containment: How Illumio Reframed Its Story (and the Cybersecurity Conversation)
Rob Sobers
CMO of Varonis
Varonis
Episode: How to Communicate Like an Executive—Lessons from Varonis CMO Rob Sobers
Ben Waring
Director, Global PR and Communications at RSAC
RSAC
Episode: Inside RSAC’s Next Chapter: Community, Research, and a $5M Bet on Startups
Jessica Porter
Senior Director of Marketing at RSAC
RSAC
Episode: Inside RSAC’s Next Chapter: Community, Research, and a $5M Bet on Startups

Hosts

Gianna Whitver
Co-host and experienced marketer in cybersecurity, contributing her insights and expertise to guide discussions on the podcast.
Maria Velasquez
Co-host with a rich background in cybersecurity marketing, bringing practical advice and discussions reflecting her experiences.

Reviews

4.8 out of 5 stars from 50 ratings
  • Niche but mighty!

    This podcast provides an empowering sense of community for cybersec marketers.

    Thank you for bringing this to life!

    Apple Podcasts
    5
    Mynameisyuliya
    Ukrainea year ago
  • Great Energy!

    Gianna and Maria are the co-founders of the Cyber Security Marketing Society and also have tons of real world experience in the field. Their energy is amazing! Very easy and interesting listen.

    Tyler is very birght. Love the specific ideas on SWAG giveaways in a zoom/remote work world.

    Looking forward to the new episodes

    Apple Podcasts
    5
    daveanda
    United States4 years ago
  • Finally the podcast cybersecurity marketing has been waiting for!

    Maria and Gianna exude positive energy in field that can be known to leverage FUD, Fear, Uncertainty, and Doubt. I believe they are going to level up marketing in cybersecurity for everyone.

    Apple Podcasts
    5
    Chris Hacker Valley Studio
    United States4 years ago
  • Keys to the kingdom 🔑

    Cybersecurity marketing has been stale for so many years! This podcast is a gift and a blessing for cybersecurity! Finally a resource for providing value to your audience while standing out in a crowded industry! Great job Gianna and Maria!

    Apple Podcasts
    5
    Ron From Hacker Valley
    United States4 years ago
  • Perfect niche podcast

    I’ve listened to marketing podcasts in the past and thought to myself, but it doesn’t work like that in my industry. I’ve listened to cybersecurity podcasts and felt like the content was wayyyy above my head. So to find a podcast in the sweet spot for me is so exciting! Can’t wait to see what the future holds for this podcast. The first episodes were a treat!

    Apple Podcasts
    5
    Paulomauli
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The emphasis on relatable content rather than overly technical discussions resonates with those seeking accessible insights.
Feedback often highlights the podcast as a critical resource for marketers looking to navigate challenges in a traditionally complex field.
The hosts are praised for their energy and experience in the industry, making for engaging content.
Listeners appreciate the sense of community and empowerment this podcast provides for cybersecurity marketers.
Many find the advice practical and actionable, catering specifically to the needs of cybersecurity marketing professionals.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Cybersecurity Buyers Decide Before the Sales Conversation Begins
Q: What AI tools are you using today that you think are really great?
We're using OpenAI ChatGPT for content creation and messaging support, among others like N8n for automated workflows.
How Cybersecurity Buyers Decide Before the Sales Conversation Begins
Q: What are you doing with these new modes of reaching buyers and new ways, or at least it's now a coined term?
We're being intentional in our branding to create not only awareness but preference, leaning into the power of our first-party audience and thought leadership.
ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
Q: How do you get a view of that process when someone says, 'hey, Joe, this smells really bad'?
It depends on the stage of the company and the quantity of people, and communication is essential to manage expectations proactively.
ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
Q: What are some things that you wish you'd done earlier on to save you a few headaches?
If you go to any MBA class, you talk about time and money and the value equation, and understanding the trade-offs can significantly improve decision-making.
From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump
Q: How else are you using AI today in your go-to-market strategy?
We're employing AI across all aspects of our marketing program for efficiency and effectiveness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on the dynamic world of cybersecurity marketing, this podcast offers a platform where professionals share their experiences, learnings, and the unique challenges they face in the industry. Listeners can expect candid discussions on a variety of topics including marketing strategies, team dynamics, and leadership in fast-paced environments. Noteworthy is the emphasis on community and collaboration among marketers, which is tailored to address specificities of the cybersecurity landscape. The hosts blend significant industry experience with insightful interviews, encouraging a sense of belonging and motivation within the marketing community.

What makes this podcast particularly unique is its commitment to empower cybersecurity market... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Smashing Security

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Avital Knoller
2. Ian Phippen
3. Cat Allen
4. Tyler Lessard
5. Adam Vincent
6. Karl Van den Bergh
7. Rob Sobers
8. Ben Waring

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days