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BrandTrust Life - Inspiration aus der Markenwelt mit Klaus-Dieter Koch und Shalina Schroeter

Klaus-Dieter Koch und Shalina Schroeter

BrandTrust Life - ein Gespräch zwischen zwei Markenexperten, die unterschiedlicher nicht sein könnten: Unser Gründer und Managing Partner Klaus-Dieter Koch spricht alle 2 Wochen mit Senior Consultant Shalina Schroeter über das Neueste aus der Markenwelt. Damit wollen sie inspirieren, neue Ideen und Perspektivwechsel geben und Mut machen. Dabei nehmen sie immer Bezug auf einen aktuellen Nährboden.

PublishesMonthlyEpisodes36Founded2 years ago
Language
German
Number of ListenersCategories
BusinessMarketing

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Latest Episodes

Ist der Inhalt deines Kühlschrank dein neues Statussymbol?

In dieser Folge von BrandTrust Life sprechen Klaus-Dieter Koch und Shalina Schroeter darüber, warum Fashion für Gen Z und Millennials zunehmend als Statussignal an Bedeutung verliert – und w... more

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Ist Effizienz ohne echten Wert am Ende nur optimierte Bedeutungslosigkeit?

In dieser Folge von BrandTrust Life sprechen Klaus-Dieter Koch und Shalina Schroeter darüber, warum der starke Fokus auf Effizienz und Standard-KPIs viele Marken in die Austa... more

YouTube

Warum investieren so viele Unternehmen Zeit und Geld in Innovationen, die am Ende weder profitabel noch markenstärkend sind?

Statt sich in Randinnovationen, neuen Produkten und Trends zu verlieren, zeigen Klaus-Dieter Koch und Shalina Schroeter, wa... more

YouTube

Ursprünglich war „Made in Germany“ eine Warnung vor angeblich minderwertigen Produkten. Heute gilt es weltweit als Qualitätsversprechen. Doch in einer globalisierten Welt mit komplexen Lieferketten stellt sich eine neue Frage: Ist „Made in“ noch echt... more

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BrandTrust Life launched 2 years ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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