brandDOC - Der Podcast über Markenidentität und Corporate Branding
Harald SturmJeder von uns kennt sie. Jeder von uns hat sie. Vielfach lieben wir sie und oft gibt es für sie kaum Alternativen. Marken. Jeder von uns kauft sie. Und besitzt sie. Eine Marke existiert ausschließlich in den Köpfen der Menschen. Es sind gedankliche Beziehungen entstanden. Doch was prägt sie? Was sind die Treiber der Marke? Wie ist die Haltung, die Werte, die Vision? Wie ist ihr Verhalten? Was ist ... more
| Publishes | Twice monthly | Episodes | 25 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
Zwei kluge Köpfe aus Bern zu Gast: Prof. Kim Tokarski und Prof. Benjamin Spicher (Berner Fachhochschule). Wir destillieren Führungsmodelle, die heute wirken – nicht morgen.
Für wen lohnt sich die Folge und das Buch?
Für Unternehmer:innen, CEOs, HR-... more
Michael Brandtner berät seit über 30 Jahren Unternehmen zu Positionierung. In dieser Folge lernen Sie: • Warum Positionierung 90–100 % Business-Impact hat
• Welche Fehler Marken schwächen
• Wie Fokus und Einfachheit Wachstum ermöglichen
Eine Folge v... more
KMU und Familienunternehmen gelten als Fels in der Brandung. Doch was passiert, wenn Krisen nicht mehr Ausnahme, sondern Dauerzustand sind?
In dieser Episode spreche ich mit Prof. DDr. Mario Situm von der FH Kufstein – Experte für Krisenmanagement, ... more
In dieser Podcast-Episode von brandDOC diskutieren Harald Sturm und Werner Pfeffer das Konzept des "Eventful Thinking". Sie besprechen die Wichtigkeit, alltägliche Kommunikation und Interaktionen als besondere Ereignisse zu betrachten und mit Kreativ... more
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Apple Podcasts | #217 |  Austria/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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How many episodes of brandDOC are there?
brandDOC launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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