Brand storytellers
Luca BizzarriDue minuti di branding e comunicazioneUn podcast per chi lavora nella comunicazione, per chi ci si è trovato per caso e per chi, almeno una volta, ha pensato: “Ma non potevamo dirlo meglio?”. Ogni settimana, in due minuti (giuro, solo due), Luca Bizzarri racconta storie, strategie e spunti dal mondo del branding e della comunicazione, partendo da articoli, progetti e tendenze reali. Con ironia, co... more
| Publishes | Weekly | Episodes | 36 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Language |  Italian | Number of Listeners | Categories | Society & CultureBusinessMarketing |
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Latest Episodes
L’intelligenza artificiale è utile, veloce, ordinata. Ma non ha intenzioni, non ha contesto, non ha una direzione. E nel branding, questi elementi non sono dettagli: sono tutto. In questo episodio capiamo perché un brand che affida la propria voce a ... more
L’AI è veloce, brillante, sorprendente. Ma può anche appiattire la voce del tuo brand se la usi senza una direzione chiara. In questo episodio capiamo perché la tecnologia è un amplificatore, non un autore, e come il posizionamento rimanga l’unico mo... more
Non basta più piacere alle persone. Ora devi piacere anche agli algoritmi. In questo episodio ti spiego come costruire un brand che funzioni nei contesti dove non ci sono occhi, ma solo dati: feed, chatbot, prompt e assistenti vocali. L’AI è già nel ... more
Il cliente non parte più dal tuo sito. Né dalla tua app. E nemmeno dalla tua bella newsletter. Parte da un feed, da un AI, da qualcosa che tu non controlli. E allora cosa ti resta? Il brand. Scopri perché oggi è l’unico vero touchpoint che conta. E p... more
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Apple Podcasts | #106 | Italy/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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Brand storytellers launched 8 months ago and published 36 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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