BRAND NAMING Podcast, Comment créer des noms qui marquent ? Par Béatrice Ferrari, experte de brand naming
Beatrice FerrariDécouvre tous les éléments à connaître pour développer un nom capable de devenir une marque forte: √ Un nom juridiquement libre de droits antérieurs √ Un nom pouvant durer dans le temps et évoluer avec ton activité √ Un nom prononçable dans plusieurs langues √ Un nom cohérent avec les valeurs du projet à baptiser √ Un nom susceptible de valoriser ta marque d'un point de vue économique Le nom de ta... more
| Publishes | Twice monthly | Episodes | 16 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  French | Categories | MarketingEntrepreneurshipBusiness | ||
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Latest Episodes
Bienvenue dans l'épisode 15 du BRAND NAMING Podcast! Aujourd'hui, nous explorons l'histoire riche et mouvementée associée à l'un des noms les plus emblématiques de l'industrie alimentaire : DANONE.
Nous découvrons plus particulièrement:
• Comment l... more
Bienvenue sur BRAND NAMING Podcast, je m'appelle Béatrice Ferrari et dans ce quatorzième épisode, je te raconte pourquoi il est crucial de prendre le temps de rechercher et de choisir un nom fort et distinctif bien avant le lancement de ta nouvelle m... more
Bienvenue dans l'épisode 13 du BRAND NAMING Podcast!
Dans cet épisode, je t'emmène en voyage à travers les différentes typologies de noms de marque que tu peux utiliser dans la phase créative, le « E » de l'exploration de la méthode de nommage DESC.... more
Bienvenue dans l'épisode12 de notre BRAND NAMING Podcast où nous allons explorer l'outil puissant de l'analyse LogoView pour révéler le potentiel caché derrière les noms de marque.
Je te guide à travers l'impact phonétique, la morphologie, la sémant... more
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Apple Podcasts | #42 |  Belgium/Business/Marketing |
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this podcast launched 2 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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