BRAND NAMING, come creare nomi di brand azzeccati?
Beatrice FerrariIl nome della tua marca è molto più di un messaggio facilmente comprensibile e riferimenti internazionali come TINDER, APPLE o KODAK dimostrano quanto non sia necessario spiegare la tua attività attraverso il tuo nome. Anzi, è tutto il contrario! Ecco a te tutto quello che bisogna conoscere per sviluppare un nome in grado di diventare un brand di riferimento: √ Un nome legalmente libero √ Un nome ... more
| Publishes | Weekly | Episodes | 12 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Language |  Italian | Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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Latest Episodes
Siamo arrivati all'episodio11 del Brand Naming Podcast, e oggi ti propongo una viaggio alla scoperta di un unico nome: HARIBO. Ti sei ma chiesto cosa potesse significare il nome di questa marca? more
In questo decimo episodio del nostro Brand Naming Podcast, ti propongo di scoprire il metodo Naming DESC Synesia: si tratta di un processo in 4 fasi che ho consolidato attraverso i miei 30 anni di esperienza. Ti consentirà di arrivare in modo sicuro ... more
In questo episodio09 del nostro Brand Naming Podcast approfondisco il tema dell’identità prendendo come spunto il nome di mia madre: si chiama Mercedes Ferrari. more
Nell’ottavo episodio del nostro Brand Naming Podcast, ti proponiamo di comprendere meglio il primo impatto che puoi avere con un nome quando questo è ancora “nudo”, cioè scritto nero su bianco. more
Benvenuti al BRAND NAMING Podcast, mi chiamo BÉATRICE FERRARI e in questo settimo episodio ho il piacere di esplorare con te i 7 compiti del naming. more
Andiamo a scoprire come il NAMING CIRCLE possa essere un approccio pratico per integrare ed armonizzare i criteri di fattibilità del naming in questo episodio 06 del nostro Brand Naming Podcast. more
In questo episodio 05 del nostro Brand Naming Podcast, analizziamo il concetto dell'Effetto Spugna, oppure come i nomi dei brand si trasformano e acquisiscono significati differenti a seconda del contesto nel quale vengono inseriti e del racconto ass... more
In questo episodio 04 del Brand Naming Podcast, approfondiamo un tema la differenza tra un nome noto e un nome volgarizzato nel contesto del branding. more
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Apple Podcasts | #40 | Italy/Business/Marketing |
Apple Podcasts | #205 | Italy/Business |
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| Listeners per Episode | Gender Skew | Engagement Score | |||
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