
Il nome della tua marca è molto più di un messaggio facilmente comprensibile e riferimenti internazionali come TINDER, APPLE o KODAK dimostrano quanto non sia necessario spiegare la tua attività attraverso il tuo nome. Anzi, è tutto il contrario! Ecco a te tutto quello che bisogna conoscere per sviluppare un nome in grado di diventare un brand di riferimento: √ Un nome legalmente libero √ Un nome ... more
| Publishes | Monthly | Episodes | 16 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Categories | MarketingBusinessEntrepreneurship | |||

Benvenuti nelll'Episodio 15 del Brand Naming Podcast!
Oggi esploriamo la storia ricca e articolata dietro uno dei nomi più iconici del settore alimentare: DANONE.
Scopriamo in particolare:
• Come è nato il nome DANONE e quali significati porta con... more
In questo Episodio 14 del Brand Naming Podcast, ti spiego perché è fondamentale dedicare il tempo necessario alla ricerca e alla scelta di un nome forte e distintivo con molto anticipo prima del lancio del tuo progetto sul mercato.
Oggi esaminiamo e... more
Benvenuti all'Episodio 13 del Brand Naming Podcast! In questa puntata ti propongo un viaggio nelle diverse tipologie di nomi di marca che puoi utilizzare in fase creativa, la "E" di Esplorazione del metodo Naming DESC.
Si tratta di una classificazio... more
Benvenuti in questo episodio 12 del nostro Brand Naming Podcast!
Nella puntata di oggi, intitolata "Massimizzare il racconto del nome grazie alla LogoView" ti guido attraverso questo prezioso strumento, l’analisi LogoView, che ho sviluppato per pote... more
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