
Brand Geheimnis – der Podcast über die unsichtbare Macht der Marken. Ich bin Amela Skopo und zeige dir, wie Levi’s, Aperol Spritz, IKEA & Co. es schaffen, sich in unser Denken einzubrennen – mit cleverem Storytelling, psychologischen Tricks und genialem Marketing. Jede zweite Woche nehme ich dich mit hinter die Kulissen der bekanntesten Brands der Welt. Warum wir kaufen, was wir kaufen – und wie M... more
| Publishes | Monthly | Episodes | 20 | Founded | a year ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | BusinessMarketing |

Victoria’s Secret war einmal die mächtigste Unterwäschemarke der Welt. Doch irgendwann verlor die Marke den emotionalen Anschluss an ihre eigene Zielgruppe.
In dieser Folge geht es um Schönheitsideale, soziale Vergleiche und die Psychologie hinter de... more
Von jahrhundertealter Tradition bis Social Media: Warum genau jetzt alles zusammenkommt und ein simples Getränk zum Symbol für Ruhe, Kontrolle und Zugehörigkeit wird. Und was das über unsere Zeit verrät.
Warum sind so viele Menschen bereit, 6 oder 7 Euro für einen Kaffee zu bezahlen – obwohl es überall günstigere Alternativen gibt?
In dieser Folge tauchen wir tief in die Psychologie hinter Starbucks ein.
Vom Namen auf dem Becher über die geheimen Tr... more
Stell dir vor, du buchst ein Luxusfestival auf einer Trauminsel – und findest dich plötzlich in einem matschigen Chaos wieder. Genau darüber sprechen wir in dieser Folge: über das Fyre Festival und darüber, warum so viele Menschen überzeugt waren, da... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #248 |
Listeners, social reach, demographics and more for this podcast.
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Brand Geheimnis launched a year ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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