
Welcome to the Brand Direction Podcast! In this four-part series, we’ll explore how to build a brand that truly connects. From understanding your business’s core identity to keeping your brand fresh and consistent, you’ll learn practical steps for creating a brand that resonates with your audience. We’ll also dive into how to get your whole team on board with the brand, making sure everything alig... more
| Publishes | Weekly | Episodes | 5 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||

In this episode of the Brand Direction Podcast, Aiden focuses on how to implement your brand strategy across your entire organization. Learn why internal alignment is just as important as external branding and how to get everyone on your team to embr... more
In this episode of the Brand Direction Podcast, Aiden introduces the Brand Steering Wheel, a powerful tool for keeping your brand consistent as it evolves. You’ll learn how to align your brand’s core strengths, benefits, personality, and visual ident... more
In this episode of theBrand Direction Podcast, Aiden walks you through the process of refreshing your brand to keep it modern and relevant, without losing what makes it unique. You’ll learn when it’s time for a brand refresh, how to update your visua... more
In this episode of the Brand Direction Podcast, Aiden takes you through the core elements that make up a successful brand. We’ll explore the difference between your organizational identity—who you are as a business—and your brand profile—how your aud... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #10 | |
Apple Podcasts | #220 |
Listeners, social reach, demographics and more for this podcast.
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Brand Direction Podcast launched 2 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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