Bokadirektpodden
BokadirektBokadirektpodden, en podcast av Bokadirekt för och med Sveriges ledande salonger. Här diskuteras skönhets- och friskvårdsbranschen från alla håll och vinklar. Med Claes de Faire, Adeline Thorold, Jonas Björngård och gäster.
| Publishes | Weekly | Episodes | 12 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language | Swedish | Categories | Fashion & BeautyBusinessArts | ||
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Latest Episodes
I avsnitt 12 av Bokadirektpodden gästas vi av Daniel Blomqvist, VD på Nõberu. Nõberu skapar skönhetsprodukter som är unisex men med fokus på män. Vad betyder det? Hur bör frisörer jobba med försäljning av produkter i en tid där e-handeln tar över mer... more
Hur ska salongsägare tänka inför en stundande lågkonjunktur och hur kan man påverka sin egen situation? Vi ger er fem konkreta tips. Med Claes de Faire, Adeline Thorold och Jonas Björngård.
I avsnitt 10 av Bokadirektpodden gästas vi av Sveriges okrönte nageldrottning Frida Selkirk! Vi diskuterar hur branschen har utvecklats de senaste 30 åren och hur Frida har tagit sina salonger dit de är idag. Vilken status har yrket som nagelterapeut... more
I avsnitt nio av Bokadirektpodden gästas vi av Wiveka Gillow, Vice VD och marknadschef på Frisörföretagarna. Vi pratar givetvis om allt som har med frisörbranschen att göra. Hur många frisörbehandlingar bokades 2021? Hur mycket borde en klippning kos... more
Iavsnitt 8 av Bokadirektpodden gästas vi av Helene Westberg, VD på Sveriges Hudterapeuters Riksorganisation (SHR). Det närmar sig den stora hud och kosmetikmässan 8-9 september - vad har hänt sedan mässan lanserades 1996? Hur kommer det sig att hudte... more
I avsnitt sju av Bokadirektpodden pratar vi om marknadsföring! Hur kommer man igång? Hur många % av sin omsättning bör man lägga på sin marknadsföring? Vilka är de viktigaste kanalerna? Vi går igenom the basics! Med Claes de Faire, Adeline Thorold oc... more
I avsnitt sex av Bokadirektpodden frågar vi oss hur det kommer sig att alla (nåja, nästan) frisörsalonger heter något Göteborgsvitsigt? Vi går till botten med varför det ser ut som det gör och åt vilket håll trenden går. Med Claes de Faire, Adeline T... more
I avsnitt fem av Bokadirektpodden gästas vi av Desiree Blomberg, Genereralsekreterare på Kroppsterapeuternas Yrkesförbund. Vi pratar om massage! Vad är skillnaden på alla olika behandlingsmetoder och hur ska man tänka som konsument? Borde kroppsterap... more
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Bokadirektpodden launched 2 years ago and published 12 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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