Big Martech
Big MartechEvery Friday, Chiefmartec's Scott Brinker and TMW's Juan Mendoza offer insight into the biggest stories, ideas, and topics in the marketing technology industry.
| Publishes | Weekly | Episodes | 18 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | Tech NewsNews | ||||
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Latest Episodes
This week on Big Martech, we’re concluding our trilogy on generative AI with a deep dive into how these tools could shape marketing by creating new marketing channels and new experiences for consumers. more
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology. more
Generative AI is everywhere right now, and everyone is talking about it. But how does it really impact marketing? more
Welcome to episode three, the last of our series on the end of third-party cookies. In our last episode, we looked at how marketers were reacting to cookie deprecation, what the replacements are, and the ethical, privacy, and data quality risks. This... more
Welcome to episode two on the end of third party cookies. We are doing things differently during season two. Instead of focusing on a particular theme every episode, we are delving deeper into the most critical Martech topics over the span of three e... more
Big Martech is back with Season 2! We are doing things a bit differently this time around. Instead of doing a single topic per show, we’re doing deeper dives into the most pressing themes of Martech with three episodes at a time. Our first theme is a... more
Welcome to December, when everyone announces their marketing trends reports for 2022. In this episode Juan and Scott think about 2022 differently - what are all the things that didn't happen in Martech over 2022? What were we wrong about? Dive into o... more
Is having a complex Martech stack a bad thing? In this episode, Juan and Scott challenge the notion that having a complex marketing technology set up in a business is more of a reflection of maturity than a lack of it. We also touch on how Martech ma... more
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Apple Podcasts | #41 |  India/News/Tech News |
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| Gender Skew | Engagement Score | Primary Location | |||
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Big Martech launched 2 years ago and published 18 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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