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Beyond The Shelf

David Feinleib
Retail Media
It's Rapid
Artificial Intelligence
E-Commerce
It'srapid
Amazon
Digital Shelf
Walmart
Incrementality
Salsify
Its Rapid
Syndigo
Acosta Group
Ahold Delhaize USA
Pepsico
AI In Commerce
Field Materials AI
Roundel
IAB
Ibotta

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zy... more

PublishesTwice weeklyEpisodes142Founded3 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Latest Episodes

This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.

Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying gr... more

YouTube

This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.

Marlow shares how in-store retail media has evolved, why regional grocers ... more

YouTube

This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect.  This episode originally aired 6/2/26.

Garima shares how Walmart Connect is helping brands connect w... more

YouTube

Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2.

Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are fin... more

YouTube

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Recent Guests

Dawn Powell
Executive at Kids2
Kids2
Episode: BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)
Tom Bingham
Director, Vertical Market Sales at LG Electronics
LG Electronics
Episode: The New In-Store Media Playbook - with LG's Tom Bingham
Dean McElwee
Author of Ecommerce for CEOs; e-commerce and digital transformation expert
Independent/Author
Episode: Why Complex Categories Need Smarter Content - with Dean McElwee
Garima Ahuja
Senior creative ad tech partner at Walmart Connect
Walmart Connect
Episode: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja
Helen Makri
Ferrero e-commerce leader
Ferrero
Episode: Always Be Optimizing - with Ferrero's Helen Makri
Eldar Sadikov
Co-founder and CEO of Field Materials AI
Field Materials AI
Episode: How AI Agents Are Rewriting Enterprise Workflows - with Field Materials AI's Eldar Sadikov
John Santaferraro
Founder and CEO of Ferraro Consulting
Ferraro Consulting
Episode: Asking Better Questions of Your Data — with John Santaferraro
Piyush Chaudhari
CEO of Salsify
Salsify
Episode: Beyond the Shelf Live from the Digital Shelf Summit: Piyush Chaudhari (Salsify)
Kevin Creese
Representative from Wastequip
Wastequip
Episode: BTS Live from the Digital Shelf Summit: Kevin Creese (Wastequip)

Hosts

Dave Finely
Host focused on open exploration of people and process behind E-Commerce; appears across episodes as a primary moderator and interviewer.
Dave Fineleap
Co-host and frequent contributor; brings additional perspective and continuity across episodes.

Reviews

5.0 out of 5 stars from 23 ratings
  • Part of the retail media starter pack

    Top notch guests and REAL discussions about trends in the space. David really has his finger on the pulse and you can tap into his excellent network with this show.

    Apple Podcasts
    5
    Kiriath13
    Australiaa year ago
  • Great podcast

    Great conversations diving into all things marketing and commerce with experts in their field.

    Apple Podcasts
    5
    Statrev
    United States2 years ago
  • Great show

    Helpful insights on eCommerce

    Apple Podcasts
    5
    wayne g
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great conversations diving into all things marketing and commerce with experts in their field.
Helpful insights on eCommerce
Top notch guests and REAL discussions about trends in the space.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
Q: What advice would you give to leaders about asking why and staying curious?
She advocates starting with the customer, continuously asking why to connect strategic decisions to customer outcomes, and creating environments where teams feel safe to question and learn.
Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
Q: How do you define success in your current role and what team dynamics matter most?
She emphasizes cross-functional collaboration, a customer-centric roadmap, and the importance of bringing diverse teams together to drive unified outcomes across digital and in-store experiences.
The Pivot or Die Mindset - with Pacvue's Melissa Burdick
Q: Give us TikTok 101.
TikTok is a discovery platform where brands can build upper-funnel awareness before Prime Day, using influencer content and micro-influencers to drive initial interest and then pair it with affiliate models and Prime-like promotions to convert when the product is on sale.
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
Q: What themes are you focusing on for this year's GroceryShop and how do they help retailers and brands today?
Themes center on transforming now to prepare for the future, with pillars on operational efficiency, unified commerce, loyalty, shopper insights, and the future of retail media as an expanding revenue stream beyond traditional online sales.
How Great Retail Events Come Together – with Groceryshop & Shoptalk's Rocquan Lucas
Q: Where do you start when planning event content—topics first or speakers?
Rocquan explains there isn't a fixed formula, but a balanced approach that blends content needs with leadership visibility, emphasizing senior leaders and practitioner-focused sessions while using attendee feedback and an advisory port to guide themes.

Audience Metrics

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Frequently Asked Questions About Beyond The Shelf

What is Beyond The Shelf about and what kind of topics does it cover?

Conversations center on e-commerce strategies, retail media, and AI-enabled workflows for brands and retailers. Topics frequently cover content optimization, digital shelf management, data governance, and cross-functional collaboration to accelerate time-to-market. Notable throughlines include practical case studies from large CPGs and tech-forward suppliers, the role of partnerships in scaling asset creation, and a consistent emphasis on actionable tactics over hype. A few guests bring hands-on experience with AI in procurement, PXM platforms, and digital catalogs, making it especially useful for listeners evaluating technology adoption, partner ecosystems, and content-automation opportunities. A recurring strength is translating complex r... more

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These podcasts share a similar audience with Beyond The Shelf:

1. Freakonomics Radio

How many episodes of Beyond The Shelf are there?

Beyond The Shelf launched 3 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Shelf?

Recent guests on Beyond The Shelf include:

1. Dawn Powell
2. Tom Bingham
3. Dean McElwee
4. Garima Ahuja
5. Helen Makri
6. Eldar Sadikov
7. John Santaferraro
8. Piyush Chaudhari

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