Rephonic
Artwork for Best Story Wins

Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Design
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Wellbeing
Sleep Improvement

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes122Founded3 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Best Story Wins

Latest Episodes

Everyone’s pumping out content at scale—but it all sounds like it came from the same intern with a chatbot. So here’s the real question: if AI is doing the writing, who’s actually steering the story?

In this episode, Column Five co-founder Jason Lan... more

YouTube

AI isn’t replacing your team. It’s exposing how replaceable your thinking is.

Everyone’s obsessed with speed—but no one’s talking about the real problem: mediocre work at scale. So what’s actually happening here… is AI making you better, or just fast... more

YouTube

In a world flooded with AI-generated noise, most B2B brands are still treating social like a billboard—when it’s actually the front page of their brand.

In this episode, Jacqui Morgan, breaks down why most content gets ignored and what it really tak... more

YouTube

Google used to be your gatekeeper. Now an AI can summarize your entire category… and forget your brand exists.

In this episode, Lexi Croisdale Director of Global Content Marketing at Varonis breaks down what happens when search stops being clicks an... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
Hard Fork
Hard ForkThe New York Times
Pod Save America
Pod Save AmericaPod Save America
The Daily
The DailyThe New York Times

Recent Guests

Jacqui Morgan
Award-winning social media director and brand strategist
B2B tech
Episode: The Content Mistake Killing Your Growth with Jacqui Morgan
Lexi Croisdale
Director of Global Content Marketing at Varonis
Varonis
Episode: AI Just Changed Content Marketing Forever with Lexi Croisdale from Varonis
Julien Sauvage
CMO, Cordial
Cordial
Episode: How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Devin Bramhall
Fractional Chief Growth Officer with a background in B2B marketing and SaaS
Episode: The Sea Of Sameness Is Your Opportunity with Devin Bramhall
Matt Hemsley
Marketing Operations leader at Asana
Asana
Episode: The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Amanda Verdino
Marketing professional with a focus on storytelling and content marketing at Forma.
Forma
Episode: The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
Kyle Denhoff
Marketing expert and content strategist at HubSpot
HubSpot
Episode: How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Artem Kubatkin
Head thinker at Attune, focusing on AI visibility and data analytics.
Attune
Episode: AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Jeff Stark
Head of Creative at Suki AI
Suki AI
Episode: Taste as a Secret Weapon with Jeff Stark of Suki AI

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#65
Sweden/Business/Marketing
Apple Podcasts
#73
Russia/Business/Marketing
Apple Podcasts
#163
Chile/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: How has the CMO role changed since you started, especially with AI?
The CMO has shifted toward proving relevance to secure AI budgets, acting as a capital allocator who ensures products sit in protected budget lines and becomes more technical and data-driven.
How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: What's your take on the idea that AI is eating the SaaS market? Is SaaS still got life left in it?
He argues the threat is real but headlines about SaaS dying are exaggerated; the real shift is that AI budgets are growing while overall IT budgets are flat, forcing SaaS players to become AI-first to protect their share.
How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: So Julien, as we jump in here, can you just start us off with a brief overview of who you are, what you do, and what your backstory is?
Julien introduces himself as CMO of Cordial with a background in B2B SaaS at Salesforce, Gong, and Clary, emphasizing a focus on sharpening positioning and scaling revenue without losing the brand's soul.
The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Q: What skills do you see becoming more valuable as AI and automation evolve in marketing ops?
Soft skills like collaboration and the ability to work cross-functionally, plus the capacity to understand customer and partner motivations, remain crucial as AI handles routine work and humans focus on context and judgment.
The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Q: What role does attribution play in understanding which activities drive pipeline?
We use multi-touch attribution models and tie campaign touch points to opportunities, while acknowledging that no model is perfect due to complex enterprise buying committees; the focus is on aligning metrics with pipeline and revenue.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

Where can I find podcast stats for Best Story Wins?

Rephonic provides a wide range of podcast stats for Best Story Wins. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Best Story Wins and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Best Story Wins get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Best Story Wins, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Best Story Wins?

Rephonic provides comprehensive predictive audience data for Best Story Wins, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Best Story Wins have?

To see how many followers or subscribers Best Story Wins has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. Marketing Against The Grain
2. Pivot
3. Hard Fork
4. Pod Save America
5. The Daily

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 122 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Best Story Wins?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Best Story Wins?

Rephonic pulls ratings and reviews for Best Story Wins from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Best Story Wins?

Rephonic provides full transcripts for episodes of Best Story Wins. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Jacqui Morgan
2. Lexi Croisdale
3. Julien Sauvage
4. Devin Bramhall
5. Matt Hemsley
6. Amanda Verdino
7. Kyle Denhoff
8. Artem Kubatkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days