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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Storytelling
Parenting
Cycling
Bedtime Routines
Emotional Connection
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Sleep Improvement
Infant Massage Techniques
Child Anxiety

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes109Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

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Artwork for Best Story Wins

Latest Episodes

Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to... more

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Your brand isn’t losing to competitors, it’s getting flattened by “good enough.”

In a world where AI can generate passable B2B content in seconds, bland isn’t safe. It’s fatal.

In this episode, Dan Schwer of Rippling breaks down what brand actually ... more

YouTube

Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.

If LLMs can write what you ship in 10 seconds, why would a buyer ch... more

YouTube

Your brand isn’t losing to competitors, it’s getting ghosted by the algorithm. As AI eats search, the “spray and pray” content playbook turns invisible. Are you training the models…or training your team to burn cash?

This week, Jenna Hannon, Founder... more

YouTube

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Recent Guests

Jeff Stark
Head of Creative at Suki AI
Suki AI
Episode: Taste as a Secret Weapon with Jeff Stark of Suki AI
Dan Schwer
Design leader at Rippling, focusing on brand design and video team development
Rippling
Episode: How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
Sylvia LePoidevin
Former CMO at Kanji, now Iru, and experienced startup marketer
Iru
Episode: The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Jenna Hannon
Founder and CEO of Hatter, an SEO and AI search agency.
Hatter
Episode: SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Udi Ledergor
Chief Evangelist at Gong and author of 'Courageous Marketing'
Gong
Episode: Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Andrew Lee
Works in channel partner marketing at Microsoft, focusing on creative messaging for retail sales.
Microsoft
Episode: Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft
Drew Neisser
Founder of CMO Huddles, experienced in connecting and advising B2B CMOs
CMO Huddles
Episode: Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Julien Palliere
AI strategist extraordinaire at Column Five
Column Five
Episode: Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five
Nicole Gates
VP of Growth Marketing at Varonis
Varonis
Episode: Building a Growth Engine That Converts with Nicole Gates of Varonis

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Taste as a Secret Weapon with Jeff Stark of Suki AI
Q: Can you share a little bit about how you came to be a believer in Jesus Christ?
Stark shares that he grew up in a traditional church, drifted away during his youth, then returned as an adult, recognizing the importance of faith in overcoming struggles and providing guidance.
The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Q: How do you think brands should approach creating content with AI in mind?
Brands should focus on writing for humans first while considering how LLMs can read it, emphasizing the importance of human storytelling over algorithm-focused content creation.
The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Q: Why are manifestos important for brands?
Manifestos, which articulate the founder's passion and reason for starting the business, drive clarity and conviction in brand messaging without needing extensive consensus.
The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Q: What does it mean to build in an AI native way?
Building in an AI native way means having lean teams that can produce more creative work, integrating 'tastemakers' and 'operators' to harness both creativity and the effective use of technology.
The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Q: Can you give an overview of who you are and what you've been working on for the last couple of years?
I have been very early-stated startup to my whole career, like first marketing hire. Most recently, I was the CMO at Kanji, now rebranded to Iru, where I helped grow the marketing team and brand from the ground floor.

Audience Metrics

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Listeners per Episode
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Location
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Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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These podcasts share a similar audience with Best Story Wins:

1. Cybercrime Magazine Podcast

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Jeff Stark
2. Dan Schwer
3. Sylvia LePoidevin
4. Jenna Hannon
5. Udi Ledergor
6. Andrew Lee
7. Drew Neisser
8. Julien Palliere

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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