Rephonic
Artwork for Best Story Wins

Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Design
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Infant Massage Techniques
Sleep Improvement

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes95Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Best Story Wins

Latest Episodes

When AI can spin up a logo in seconds and templates are everywhere, it’s fair to wonder: why hire a designer at all? Because people don’t connect with “good enough.” They connect with taste, the kind that feels intentional, lived-in, and real.

In th... more

YouTube

When everyone’s shouting that they’re “#1 in AI,” how do you actually stand out? Sometimes, the move isn’t a flashy campaign—it’s just saying what you mean, clearly and confidently.

This week, we sit down with Scott Smith, VP of Brand at Intercom an... more

YouTube

With everyone talking about AI, it’s easy to feel like your brand has to shout just to be heard. But sounding like everyone else isn’t the answer, it’s a missed opportunity to connect in a meaningful way.

In this episode, we sit down with Steph Bowk... more

YouTube

Maybe it’s not a content problem. Maybe it’s a clarity problem.

With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So w... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Andrew Chen
Creative lead at Hive, experienced in fintech and brand design.
Hive
Episode: How Brave Work Actually Gets Approved
Scott Smith
Creative Director at Intercom
Intercom
Episode: What it Takes to Build a Winning Brand
Steph Bowker
Marketing leader and proud midwesterner with a background in building community-led brands.
Metaview
Episode: How to Turn Customers Into Your Loudest Advocates
Chris Cunningham
Founding member of ClickUp and current marketing lead
ClickUp
Episode: Building a Brand Like a TV Show
Kelly Phillips
Leader of brand marketing at Faire, focused on trust and storytelling.
Faire
Episode: Building Trust in a Noisy World
Deanna Adams
Senior Director of Integrated Campaign Marketing at Dropbox
Dropbox
Episode: The Quiet Revolution Behind B2B Brand Wins
Carla Weis
Vice President of Brand at DocuSign
DocuSign
Episode: Meet the Architect of Docusign’s Bold Rebrand
Emily Ann Epstein
Head of content and social at Sigma, experienced photojournalist transitioned to content marketing
Sigma
Episode: The Anti-Playbook for Modern Brand Builders
Ross Mayfield
Head of product for workplace AI and strategic integrations at Zoom
Zoom
Episode: The Unscalable Stuff That Scales

Hosts

Jason Lenko
Host of Best Story Wins
Josh Richie
Co-host of Best Story Wins

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States2 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is noted for its concise format, making it easy to consume without lengthy episodes.
Listeners express that the content is both informative and actionable, suitable for those in the marketing field.
Listeners appreciate the variety of expert guests sharing unique insights and practical advice for B2B marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#91
Finland/Business/Marketing
Apple Podcasts
#111
Hong Kong/Business/Marketing
Apple Podcasts
#228
Austria/Business/Marketing
Apple Podcasts
#236
Russia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Brave Work Actually Gets Approved
Q: If you could go back and give your younger designer self one piece of advice, what would that be?
Keep having fun, reconnect with your passion for design, and don't let the industry jadedness overshadow the joy of creativity.
How Brave Work Actually Gets Approved
Q: What's something you're learning or exploring right now?
Andrew mentions exploring the food industry as a lens for understanding creativity, drawing parallels between cooking and design.
How Brave Work Actually Gets Approved
Q: What do you think defines great work now?
For Andrew, great work is defined by matching context and purpose in a resonant way, not just by aesthetic value.
How Brave Work Actually Gets Approved
Q: How do you approach pitching bold creative?
Andrew shares the importance of building human connections to get buy-in for creative ideas, emphasizing understanding stakeholders on a personal level.
How Brave Work Actually Gets Approved
Q: What's the chapter in that overall journey that you feel like really shaped you the most?
Andrew reflects on his unconventional start in design through the music scene, highlighting his hands-on experience and passion that shaped his career.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focused on the marketing and branding sector, this podcast features discussions and insights from industry leaders, providing valuable lessons and strategies tailored for B2B professionals. The content is likely to cover a range of topics, including brand management, storytelling, the impact of AI on marketing, and the evolution of customer relationships. Listeners can expect to gain knowledge about building compelling brands and effective marketing strategies, with a particular emphasis on the power of narratives and genuine connections in the business world. The episodes often highlight the journeys of successful professionals, making it a useful resource for marketers looking to improve their skills and understanding of the industry.

Where can I find podcast stats for Best Story Wins?

Rephonic provides a wide range of podcast stats for Best Story Wins. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Best Story Wins and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Best Story Wins get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Best Story Wins, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Best Story Wins?

Rephonic provides comprehensive predictive audience data for Best Story Wins, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Best Story Wins have?

To see how many followers or subscribers Best Story Wins has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. The Indicator from Planet Money

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Best Story Wins?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Best Story Wins?

Rephonic pulls ratings and reviews for Best Story Wins from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Best Story Wins?

Rephonic provides full transcripts for episodes of Best Story Wins. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Andrew Chen
2. Scott Smith
3. Steph Bowker
4. Chris Cunningham
5. Kelly Phillips
6. Deanna Adams
7. Carla Weis
8. Emily Ann Epstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days