Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more
Publishes | Weekly | Episodes | 95 | Founded | 3 years ago |
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Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
When AI can spin up a logo in seconds and templates are everywhere, it’s fair to wonder: why hire a designer at all? Because people don’t connect with “good enough.” They connect with taste, the kind that feels intentional, lived-in, and real.
In th... more
When everyone’s shouting that they’re “#1 in AI,” how do you actually stand out? Sometimes, the move isn’t a flashy campaign—it’s just saying what you mean, clearly and confidently.
This week, we sit down with Scott Smith, VP of Brand at Intercom an... more
With everyone talking about AI, it’s easy to feel like your brand has to shout just to be heard. But sounding like everyone else isn’t the answer, it’s a missed opportunity to connect in a meaningful way.
In this episode, we sit down with Steph Bowk... more
Maybe it’s not a content problem. Maybe it’s a clarity problem.
With AI-generated posts flooding every channel and SEO playbooks changing by the week, B2B marketers are creating more content than ever—yet somehow, it’s hitting with less impact. So w... more
If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.
I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Focused on the marketing and branding sector, this podcast features discussions and insights from industry leaders, providing valuable lessons and strategies tailored for B2B professionals. The content is likely to cover a range of topics, including brand management, storytelling, the impact of AI on marketing, and the evolution of customer relationships. Listeners can expect to gain knowledge about building compelling brands and effective marketing strategies, with a particular emphasis on the power of narratives and genuine connections in the business world. The episodes often highlight the journeys of successful professionals, making it a useful resource for marketers looking to improve their skills and understanding of the industry.
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Best Story Wins launched 3 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Best Story Wins include:
1. Andrew Chen
2. Scott Smith
3. Steph Bowker
4. Chris Cunningham
5. Kelly Phillips
6. Deanna Adams
7. Carla Weis
8. Emily Ann Epstein
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