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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Storytelling
Parenting
Cycling
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Wellbeing
Infant Massage Techniques
Child Anxiety

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes104Founded3 years ago
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BusinessMarketingEntrepreneurship

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Artwork for Best Story Wins

Latest Episodes

Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is.

In this episode, we sit down with Andrew Lee, Partner Marketing Leader at M... more

YouTube

LLMs are already “deciding” your brand for buyers. Are you shaping that story or letting the machine write it? If your marketing still sounds like everybody else’s, congratulations: you’ve trained the models to ignore you.

This week we rip into the ... more

Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you’re next.

What if the path forward isn’t “more content, faster”, but a hard reset on power, process and what we even call “brand”? more

Everyone’s racing to “do more with less,” then wondering why everything sounds the same. Budgets shrink, headcount drops, and the AI mandate lands like a memo from Mount Olympus: use it, ship faster, cut costs. Here’s the plot twist: AI isn’t your ed... more

YouTube

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Recent Guests

Drew Neisser
Founder of CMO Huddles, experienced in connecting and advising B2B CMOs
CMO Huddles
Episode: Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Julien Palliere
AI strategist extraordinaire at Column Five
Column Five
Episode: Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five
Nicole Gates
VP of Growth Marketing at Varonis
Varonis
Episode: Building a Growth Engine That Converts with Nicole Gates of Varonis
Adam Greco
Product evangelist at Hightouch with 25 years of experience in the data space
Hightouch
Episode: The Truth About Category Creation — and Why Most Get It Wrong with Adam Greco of Hightouch
Sandy Mangat
Head of Marketing at Pocus
Pocus
Episode: Community as a Growth Engine with Sandy Mangat of Pocus
Andrew Chen
Creative lead at Hive, experienced in fintech and brand design.
Hive
Episode: How Brave Work Actually Gets Approved with Andrew Chen of Hive
Scott Smith
Creative Director at Intercom
Intercom
Episode: How to Build Brands That Break the Rules and Win with Scott Smith of Intercom
Steph Bowker
Marketing leader and proud midwesterner with a background in building community-led brands.
Metaview
Episode: Building Brands People Actually Care About with Steph Bowker of Metaview
Chris Cunningham
Founding member of ClickUp and current marketing lead
ClickUp
Episode: How to Turn Marketing into Entertainment with Chris Cunningham of ClickUp

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Q: What advice would you give to a new CMO stepping into their first role?
Drew emphasized the importance of finding quick wins to build credibility and relationships.
Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Q: If you had to describe the current state of marketing in one word, what would it be?
Drew described it as 'harsh' due to excessive pressure on CMOs for quick results.
Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Q: What surprised you the most about starting the CMO community?
He didn't expect the depth of need for a space where B2B CMOs could share challenges and insights extensively.
Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Q: What first drew you into the world of marketing leadership?
Drew Neisser expressed that empathy for CMOs and the desire to add value to their roles initially drew him into marketing leadership.
Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five
Q: If you were to give one piece of advice to a VP of Marketing who's overwhelmed by the AI hype, but also has a mandate to figure out how to use it for their company's brand marketing, what would that piece of advice be?
Start really small because what we notice is confidence is built super quickly with just a little bit of familiarity.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. Marketing Against The Grain
2. The Dave Gerhardt Show

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Drew Neisser
2. Julien Palliere
3. Nicole Gates
4. Adam Greco
5. Sandy Mangat
6. Andrew Chen
7. Scott Smith
8. Steph Bowker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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