
Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more
| Publishes | Weekly | Episodes | 104 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||

Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is.
In this episode, we sit down with Andrew Lee, Partner Marketing Leader at M... more
LLMs are already “deciding” your brand for buyers. Are you shaping that story or letting the machine write it? If your marketing still sounds like everybody else’s, congratulations: you’ve trained the models to ignore you.
This week we rip into the ... more
Budgets are shrinking, patience is thinner and the CMO seat is a revolving door. Keep playing the old playbook and you’re next.
What if the path forward isn’t “more content, faster”, but a hard reset on power, process and what we even call “brand”? more
Everyone’s racing to “do more with less,” then wondering why everything sounds the same. Budgets shrink, headcount drops, and the AI mandate lands like a memo from Mount Olympus: use it, ship faster, cut costs. Here’s the plot twist: AI isn’t your ed... more
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If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.
I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!
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Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.
Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more
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Best Story Wins launched 3 years ago and published 104 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Best Story Wins include:
1. Drew Neisser
2. Julien Palliere
3. Nicole Gates
4. Adam Greco
5. Sandy Mangat
6. Andrew Chen
7. Scott Smith
8. Steph Bowker
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