Best Story Wins
Column FiveWelcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more
| Publishes | Weekly | Episodes | 131 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
Every quarter, someone asks you to prove the rebrand paid for itself in dollars. Bill Kenney's answer after 16 years: you're measuring the wrong thing, and the spreadsheet was never going to save you anyway.
Bill built Focus Lab into one of B2B's sh... more
You're being outshouted. The average person now absorbs 5,000+ messages a day and reaches for their phone 205 times — and the industry's big answer was to staple "AI-powered" onto the homepage and call it a repositioning. That's not building a brand.... more
Most marketing teams are drowning in output and starving for meaning. The more they feed the machine, the more the machine becomes the creative director — and somewhere in the noise, the person on the other end of the content stopped mattering.
In t... more
Every week, another round of tech layoffs gets explained away with the same two words: artificial intelligence. Meanwhile, the people making those calls have never once asked whether the cuts make strategic sense — or whether they're just making a nu... more
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- Great for B2B marketers
If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.
Apple Podcasts5Katy from the Coven
United States3 years ago - Great Guests and Super Imformative
I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!
Apple Podcasts5Family BandUnited States3 years ago
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Apple Podcasts | #113 |  South Africa/Business/Marketing |
Apple Podcasts | #185 |  Russia/Business/Marketing |
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Frequently Asked Questions About Best Story Wins
What is Best Story Wins about and what kind of topics does it cover?
A marketing and branding-focused show with guests ranging from CMOs to VPs at large SaaS and tech companies. Episodes emphasize building strong brand experiences that align with product, practical AI-enabled workflows for marketing and content, and human-centered storytelling that cuts through corporate noise. Notable strengths include cross-functional collaboration tips, real-world campaigns from enterprise brands, and thoughtful discussions on AI's impact on branding, governance, and agency work. The format tends to mix tactical playbooks with strategic perspective, making it valuable for listeners seeking actionable insights for B2B growth and brand strategy. Potential listeners may appreciate the emphasis on measurable results, customer... more
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How many listeners does Best Story Wins get?
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What are the audience demographics for Best Story Wins?
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How many subscribers and views does Best Story Wins have?
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Which podcasts are similar to Best Story Wins?
These podcasts share a similar audience with Best Story Wins:
1. Design Better
2. Pivot
3. Pod Save America
4. The Daily
5. The Weekly Show with Jon Stewart
How many episodes of Best Story Wins are there?
Best Story Wins launched 3 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Best Story Wins?
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What guests have appeared on Best Story Wins?
Recent guests on Best Story Wins include:
1. Amit Singh
2. Julianne DeVincenzo
3. Dan Reid
4. Mathew Barnes
5. Hadassah Pegado Dalisay
6. Avi Ashkenazi
7. Jon Howell
8. Ryan Hammill
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.