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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Design
Emotional Connection
Bedtime Routines
Marketing
Generative AI
Brand Building
Insight Timer
Storybook
Wellbeing
Sleep Improvement

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes116Founded3 years ago
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BusinessEntrepreneurshipMarketing

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Artwork for Best Story Wins

Latest Episodes

If your content marketing strategy still depends on gated PDFs and vanity metrics, you’re basically shouting into a void and calling it demand gen.In this episode, Matt Hemsley, Marketing Operations Team Lead at Asana delivers the unsexy truth: the f... more

Search isn’t broken—it’s been replaced. Buyers are skipping funnels, ignoring gated PDFs and asking AI to decide who’s credible before they ever talk to sales. If your content still assumes attention is linear, you’re not behind—you’re irrelevant.In ... more

YouTube

Search is decaying, attention is fragmented and AI is rewriting the rules faster than most teams can update their decks. If you’re still planning content like it’s 2019, you’re already invisible.

In this episode, Kyle Denhoff, Sr Director of Marketi... more

YouTube

AI proof isn’t “building trust.” It’s getting ignored—or worse, backfiring—because it’s generic, gated, and wildly irrelevant. In a world of risk-averse buying committees and AI-driven discovery, your “best case study” might be your biggest liability... more

YouTube

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Recent Guests

Amanda Verdino
Marketing professional with a focus on storytelling and content marketing at Forma.
Forma
Episode: The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
Kyle Denhoff
Marketing expert and content strategist at HubSpot
HubSpot
Episode: How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Artem Kubatkin
Head thinker at Attune, focusing on AI visibility and data analytics.
Attune
Episode: AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Jeff Stark
Head of Creative at Suki AI
Suki AI
Episode: Taste as a Secret Weapon with Jeff Stark of Suki AI
Dan Schwer
Design leader at Rippling, focusing on brand design and video team development
Rippling
Episode: How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
Sylvia LePoidevin
Former CMO at Kanji, now Iru, and experienced startup marketer
Iru
Episode: The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin
Jenna Hannon
Founder and CEO of Hatter, an SEO and AI search agency.
Hatter
Episode: SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Udi Ledergor
Chief Evangelist at Gong and author of 'Courageous Marketing'
Gong
Episode: Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Andrew Lee
Works in channel partner marketing at Microsoft, focusing on creative messaging for retail sales.
Microsoft
Episode: Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Q: What's one belief about modern marketing that you've changed your mind about in the last couple of years?
I didn't think Influencer was gonna be a big channel, but I've realized it is crucial for engaging with audiences today.
How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Q: What would you say is kind of the era that we're in now and how is it meaningfully different from past ones?
The audience's attention is everywhere, and we are trying to adapt our strategies and build brands in a fragmented landscape.
How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Q: Can you start us off with a brief overview of what you do at HubSpot?
I manage HubSpot's content portfolio, focusing on expanding into new media channels and building strategies to drive revenue from new audiences.
The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
Q: What was the problem that compelled you to take an in-house role?
The emotional and human-centered story behind employee benefits drew Amanda to Forma, especially regarding the impact on employees' quality of life.
The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
Q: Can you walk us through your background and give kind of a broad stroke overview of what Forma does?
Amanda provides insights into her career in storytelling and how Forma operates as an employee benefits platform, focusing on flexible benefits.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. Cybercrime Magazine Podcast

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Amanda Verdino
2. Kyle Denhoff
3. Artem Kubatkin
4. Jeff Stark
5. Dan Schwer
6. Sylvia LePoidevin
7. Jenna Hannon
8. Udi Ledergor

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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