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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Design
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Sleep Improvement
Infant Massage Techniques

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes98Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Latest Episodes

If your marketing feels harder than it should, you’re not imagining it. So what’s the smarter way forward?

In this episode, Adam Greco, Product Evangelist at Hightouch argues for a simpler model: composable CDP. Instead of locking yourself into a mo... more

YouTube

Everyone’s talking about AI, but let’s be honest, most B2B brands still sound like copy-paste corporate speak. The scary part? While you’re stuck writing “safe” content, your competitors are out there building cult followings.

On this episode, Jason... more

YouTube

Marketers are under constant pressure to prove impact. Often with smaller teams and tighter budgets. The challenge? Balancing brand building with demand generation while keeping content fresh and effective.

In this episode, Jess Cook, Head of Market... more

YouTube

When AI can spin up a logo in seconds and templates are everywhere, it’s fair to wonder: why hire a designer at all? Because people don’t connect with “good enough.” They connect with taste, the kind that feels intentional, lived-in, and real.

In th... more

YouTube

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Similar Podcasts

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Recent Guests

Sandy Mangat
Head of Marketing at Pocus
Pocus
Episode: Community as a Growth Engine with Sandy Mangat of Pocus
Andrew Chen
Creative lead at Hive, experienced in fintech and brand design.
Hive
Episode: How Brave Work Actually Gets Approved
Scott Smith
Creative Director at Intercom
Intercom
Episode: What it Takes to Build a Winning Brand
Steph Bowker
Marketing leader and proud midwesterner with a background in building community-led brands.
Metaview
Episode: How to Turn Customers Into Your Loudest Advocates
Chris Cunningham
Founding member of ClickUp and current marketing lead
ClickUp
Episode: Building a Brand Like a TV Show
Kelly Phillips
Leader of brand marketing at Faire, focused on trust and storytelling.
Faire
Episode: Building Trust in a Noisy World
Deanna Adams
Senior Director of Integrated Campaign Marketing at Dropbox
Dropbox
Episode: The Quiet Revolution Behind B2B Brand Wins
Carla Weis
Vice President of Brand at DocuSign
DocuSign
Episode: Meet the Architect of Docusign’s Bold Rebrand
Emily Ann Epstein
Head of content and social at Sigma, experienced photojournalist transitioned to content marketing
Sigma
Episode: The Anti-Playbook for Modern Brand Builders

Hosts

Jason Lenko
Host of Best Story Wins
Josh Richie
Co-host of Best Story Wins

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States2 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is noted for its concise format, making it easy to consume without lengthy episodes.
Listeners express that the content is both informative and actionable, suitable for those in the marketing field.
Listeners appreciate the variety of expert guests sharing unique insights and practical advice for B2B marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Community as a Growth Engine with Sandy Mangat of Pocus
Q: What are some key ingredients to bridge from vision into strategy?
Understand your ideal customer profile (ICP) and their needs, then develop strategic messaging that aligns with the jobs they need to accomplish.
Community as a Growth Engine with Sandy Mangat of Pocus
Q: How do you define product-led sales in a way that resonates with your ICP?
Product-led sales capitalizes on self-serve user bases of PLG companies, turning product users into enterprise customers.
Community as a Growth Engine with Sandy Mangat of Pocus
Q: What is the simplest way to explain what you all do and also what part of work there gets you out of bed in the morning?
Pocus is an AI-powered sales intelligence platform that helps salespeople focus on the right accounts and individuals, streamlining their sales efforts.
From ABM to Contact-Based Marketing: Jess Cook on Building a New Category at Vector
Q: Is AI expertise now essential for roles in marketing?
Jess highlights the critical importance of knowing how and when to use AI in marketing, incorporating human touch in content creation.
From ABM to Contact-Based Marketing: Jess Cook on Building a New Category at Vector
Q: How do you balance speed and quality when launching something new?
Jess suggests aiming for a solid draft first, gathering data on its performance, and then optimizing it based on audience feedback.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focused on the marketing and branding sector, this podcast features discussions and insights from industry leaders, providing valuable lessons and strategies tailored for B2B professionals. The content is likely to cover a range of topics, including brand management, storytelling, the impact of AI on marketing, and the evolution of customer relationships. Listeners can expect to gain knowledge about building compelling brands and effective marketing strategies, with a particular emphasis on the power of narratives and genuine connections in the business world. The episodes often highlight the journeys of successful professionals, making it a useful resource for marketers looking to improve their skills and understanding of the industry.

Where can I find podcast stats for Best Story Wins?

Rephonic provides a wide range of podcast stats for Best Story Wins. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Best Story Wins and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Best Story Wins get?

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What are the audience demographics for Best Story Wins?

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How many subscribers and views does Best Story Wins have?

To see how many followers or subscribers Best Story Wins has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. The Indicator from Planet Money

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Best Story Wins?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Best Story Wins?

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Sandy Mangat
2. Andrew Chen
3. Scott Smith
4. Steph Bowker
5. Chris Cunningham
6. Kelly Phillips
7. Deanna Adams
8. Carla Weis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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