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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Child Anxiety
Sleep Improvement
Storybook

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes119Founded3 years ago
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BusinessEntrepreneurshipMarketing

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Latest Episodes

Google used to be your gatekeeper. Now an AI can summarize your entire category… and forget your brand exists.

In this episode, Lexi Croisdale Director of Global Content Marketing at Varonis breaks down what happens when search stops being clicks an... more

YouTube

If your product isn’t in the protected AI budget line, you’re about to become an “optional tool” with a UI.

In this episode, Julien Sauvage CMO at Cordial delivers the reality check B2B teams don’t want—but need: the AI wave isn’t just changing how ... more

YouTube

If your B2B “strategy” is still a funnel diagram and a stack of specialists, you’re not building growth — you’re maintaining a bureaucracy with a logo.

In this episode, Devin Bramhall, Fractional Chief Growth Officer delivers the uncomfortable truth... more

YouTube

If your content marketing strategy still depends on gated PDFs and vanity metrics, you’re basically shouting into a void and calling it demand gen.

In this episode, Matt Hemsley, Marketing Operations Team Lead at Asana delivers the unsexy truth: the... more

YouTube

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Recent Guests

Julien Sauvage
CMO, Cordial
Cordial
Episode: How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Devin Bramhall
Fractional Chief Growth Officer with a background in B2B marketing and SaaS
Episode: The Sea Of Sameness Is Your Opportunity with Devin Bramhall
Matt Hemsley
Marketing Operations leader at Asana
Asana
Episode: The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Amanda Verdino
Marketing professional with a focus on storytelling and content marketing at Forma.
Forma
Episode: The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
Kyle Denhoff
Marketing expert and content strategist at HubSpot
HubSpot
Episode: How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
Artem Kubatkin
Head thinker at Attune, focusing on AI visibility and data analytics.
Attune
Episode: AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
Jeff Stark
Head of Creative at Suki AI
Suki AI
Episode: Taste as a Secret Weapon with Jeff Stark of Suki AI
Dan Schwer
Design leader at Rippling, focusing on brand design and video team development
Rippling
Episode: How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
Sylvia LePoidevin
Former CMO at Kanji, now Iru, and experienced startup marketer
Iru
Episode: The Bold Bet Smart CMOs Are Making in 2026 with Sylvia LePoidevin

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: How has the CMO role changed since you started, especially with AI?
The CMO has shifted toward proving relevance to secure AI budgets, acting as a capital allocator who ensures products sit in protected budget lines and becomes more technical and data-driven.
How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: What's your take on the idea that AI is eating the SaaS market? Is SaaS still got life left in it?
He argues the threat is real but headlines about SaaS dying are exaggerated; the real shift is that AI budgets are growing while overall IT budgets are flat, forcing SaaS players to become AI-first to protect their share.
How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
Q: So Julien, as we jump in here, can you just start us off with a brief overview of who you are, what you do, and what your backstory is?
Julien introduces himself as CMO of Cordial with a background in B2B SaaS at Salesforce, Gong, and Clary, emphasizing a focus on sharpening positioning and scaling revenue without losing the brand's soul.
The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Q: What skills do you see becoming more valuable as AI and automation evolve in marketing ops?
Soft skills like collaboration and the ability to work cross-functionally, plus the capacity to understand customer and partner motivations, remain crucial as AI handles routine work and humans focus on context and judgment.
The Funnel Is Dead And Your Team Hasn’t Noticed with Matt Hemsley from Asana
Q: What role does attribution play in understanding which activities drive pipeline?
We use multi-touch attribution models and tie campaign touch points to opportunities, while acknowledging that no model is perfect due to complex enterprise buying committees; the focus is on aligning metrics with pipeline and revenue.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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Which podcasts are similar to Best Story Wins?

These podcasts share a similar audience with Best Story Wins:

1. Design Better
2. Hard Fork

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Julien Sauvage
2. Devin Bramhall
3. Matt Hemsley
4. Amanda Verdino
5. Kyle Denhoff
6. Artem Kubatkin
7. Jeff Stark
8. Dan Schwer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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