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Best Story Wins

Column Five
B2B Marketing
Branding
MAAP
Community Building
Uber
Databricks
Creativity
Parenting
Storytelling
Cycling
Emotional Connection
Bedtime Routines
Marketing
Product Design
Generative AI
Brand Building
Insight Timer
Child Anxiety
Sleep Improvement
Storybook

Welcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more

PublishesWeeklyEpisodes107Founded3 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for Best Story Wins

Latest Episodes

Your brand isn’t losing to competitors, it’s drowning in “helpful” content no one remembers. In an AI-everywhere world, bland is broken and volume is just a faster way to disappear.

If LLMs can write what you ship in 10 seconds, why would a buyer ch... more

YouTube

Your brand isn’t losing to competitors, it’s getting ghosted by the algorithm. As AI eats search, the “spray and pray” content playbook turns invisible. Are you training the models…or training your team to burn cash?

This week, Jenna Hannon, Founder... more

YouTube

Your funnel isn’t broken, but your nerve is. “Best practices” are just average practices with better PR. If every headline, homepage, and hot take sounds the same… what’s the one bold move that makes you unforgettable?

In this episode, Udi Ledergor,... more

YouTube

Marketing is drowning in AI sludge, vanity dashboards, and “spray and pray” content. Your brand is getting lost, not because your product is weak, but because your taste is.

In this episode, we sit down with Andrew Lee, Partner Marketing Leader at M... more

YouTube

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Recent Guests

Jenna Hannon
Founder and CEO of Hatter, an SEO and AI search agency.
Hatter
Episode: SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Udi Ledergor
Chief Evangelist at Gong and author of 'Courageous Marketing'
Gong
Episode: Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Andrew Lee
Works in channel partner marketing at Microsoft, focusing on creative messaging for retail sales.
Microsoft
Episode: Tomato Sauce and the Stories Behind What We Buy with Andrew Lee of Microsoft
Drew Neisser
Founder of CMO Huddles, experienced in connecting and advising B2B CMOs
CMO Huddles
Episode: Everything’s Changing: How Smart CMOs Stay Ahead with Drew Neisser of CMO Huddles
Julien Palliere
AI strategist extraordinaire at Column Five
Column Five
Episode: Story Is the Moat: How to Build One at Scale with Julien Palliere of Column Five
Nicole Gates
VP of Growth Marketing at Varonis
Varonis
Episode: Building a Growth Engine That Converts with Nicole Gates of Varonis
Adam Greco
Product evangelist at Hightouch with 25 years of experience in the data space
Hightouch
Episode: The Truth About Category Creation — and Why Most Get It Wrong with Adam Greco of Hightouch
Sandy Mangat
Head of Marketing at Pocus
Pocus
Episode: Community as a Growth Engine with Sandy Mangat of Pocus
Andrew Chen
Creative lead at Hive, experienced in fintech and brand design.
Hive
Episode: How Brave Work Actually Gets Approved with Andrew Chen of Hive

Hosts

Josh Richie
Host with extensive experience in marketing and branding.
Jason Lanko
Co-host with deep insights into marketing strategies.

Reviews

5.0 out of 5 stars from 27 ratings
  • Great for B2B marketers

    If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.

    Apple Podcasts
    5
    Katy from the Coven
    United States3 years ago
  • Great Guests and Super Imformative

    I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!

    Apple Podcasts
    5
    Family Band
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the expert insights from industry leaders on B2B marketing and branding.
The diverse range of guests provides valuable perspectives that resonate with marketing professionals.
The conversations are succinct and informative, making it easy to digest key strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Q: How do you bring an experimental mentality to working with enterprise brands?
Successful companies integrate their SEO and AI search efforts and involve experts in the content creation process.
SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Q: What are some of the things that people are getting wrong in adapting to these changes?
People often look for one hack to solve their problems, which is misleading as effective SEO and AEO require a combination of strategies.
SEO, AEO, and the Return of Good Marketing with Jenna Hannon of Hatter
Q: How are you defining the difference between traditional SEO and AEO?
Traditional SEO focuses on search results on Google, while AEO refers to appearing in AI models and providing answers.
Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Q: How do you balance building your personal brand with representing Gong?
My personal brand strengthens Gong's reputation, allowing freedom to create authentic content while promoting the company's values as well.
Ditching Best Practices: How Courageous Brands Get Remembered with Udi Ledergor of Gong
Q: What prompted your role evolution from CMO to Chief Evangelist?
I transitioned to focus on thought leadership and industry representation, finding necessary space within the growing company for unique contributions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Best Story Wins

What is Best Story Wins about and what kind of topics does it cover?

Focusing on the intersection of marketing and branding, a series of insightful conversations includes notable exchanges with industry leaders and experts. Topics frequently cover innovative strategies to unlock growth potential, the evolving landscape of marketing in the B2B realm, and the integration of technology, particularly AI, into brand storytelling. Notably, guests often share their experiences and strategies in navigating contemporary challenges, emphasizing community building and the importance of authentic narrative in fostering customer trust.

Listeners can expect a dynamic range of insights aimed at professionals eager to enhance their marketing approaches, particularly in SaaS and technology sectors. The emphasis on storytell... more

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1. Cybercrime Magazine Podcast

How many episodes of Best Story Wins are there?

Best Story Wins launched 3 years ago and published 107 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Best Story Wins?

Recent guests on Best Story Wins include:

1. Jenna Hannon
2. Udi Ledergor
3. Andrew Lee
4. Drew Neisser
5. Julien Palliere
6. Nicole Gates
7. Adam Greco
8. Sandy Mangat

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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