Best Story Wins
Column FiveWelcome to “Best Story Wins,” a podcast for marketing and branding professionals looking to unlock their growth potential. Hosted by Column Five—a B2B marketing agency that specializes in brand and content marketing for SaaS companies—each episode features insightful conversations with industry leaders who are winning customers’ hearts and minds by building world-class brands. Tune in to hear expe... more
| Publishes | Weekly | Episodes | 136 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
Everyone on your team can suddenly make content. That's not the win it sounds like, it's how a brand starts dissolving, one "good enough" post at a time.
Ross Crooks, co-founder of Column Five, has a fix that flips the whole production model: stop tr... more
Every designer you know is quietly panicking about the same thing: their Figma hours dropped from 90% of the week to 30%, and nobody told them what to do with the other 60%. Is that a crisis or a promotion?
Maria Irie runs brand at Chili Piper with ... more
Every AI tool you use was built to keep you happy, not to make you right. That's a problem when "happy" is also the fastest route to content nobody remembers.Sonja Silveira has run content teams at Meta, athenahealth, and now Cisco, and she's done wi... more
Twilio used to read like a company built for developers and nobody else. Then it found one word that made every audience feel like they belonged to the same tribe.Adam Morgan, VP of Brand and Creative at Twilio, spent three months finding that word "... more
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- Great for B2B marketers
If you’re a B2B marketer, it’s a great podcast to hear perspectives from pros across different industries. (I also appreciate that it’s not 1.5 hours long.) Good info so you can get in and get on with your day.
Apple Podcasts5Katy from the Coven
United States3 years ago - Great Guests and Super Imformative
I really like the collection of guests on this show. Most are CMOs or VPs at well respected tech companies, and it’s really cool to get a peek behind the curtain. Keep it up!
Apple Podcasts5Family BandUnited States3 years ago
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Apple Podcasts | #174 |  Russia/Business/Marketing |
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Frequently Asked Questions About Best Story Wins
What is Best Story Wins about and what kind of topics does it cover?
A sharp focus on B2B branding, product storytelling, and how AI reshapes enterprise marketing dominates recent episodes. Guests range from brand leaders at Cisco and Twilio to design and marketing ethics experts at Atlassian, Optimizely, and Outreach, with recurring themes around brand governance, human-centered storytelling, and building scalable brand systems in large tech organizations. Notable threads include balancing speed and quality, maintaining authentic voice amid AI-enabled workflows, and the tension between brand investment and measurable outcomes. The show frequently features practitioners who bridge brand strategy with product and design, offering practical frameworks for governance, editorial systems, and audience-focused sto... more
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How many listeners does Best Story Wins get?
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What are the audience demographics for Best Story Wins?
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How many subscribers and views does Best Story Wins have?
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Which podcasts are similar to Best Story Wins?
These podcasts share a similar audience with Best Story Wins:
1. Design Better
2. The Prof G Pod with Scott Galloway
3. Pivot
4. The Indicator from Planet Money
5. Hard Fork
How many episodes of Best Story Wins are there?
Best Story Wins launched 3 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Best Story Wins?
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What guests have appeared on Best Story Wins?
Recent guests on Best Story Wins include:
1. Sonja Jacob Silveira
2. Adam Morgan
3. Matt Scribner
4. Bill Kenney
5. Amit Singh
6. Julianne DeVincenzo
7. Dan Reid
8. Mathew Barnes
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.