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Below The Fold - Marketing & Advertising Show

Ibrahim Jabri
AI In Marketing
E-Commerce
Data Analysis
Paid Search Advertising
Digital Marketing
Marketing
Advertising Strategy
Podcast Measurement
Barometer
Retail Media
Communications
Artificial Intelligence
Personal Branding
Social Media
Email Drafting
Brand Strategy
Digital Transformation
Personalization
B2B Marketing
Instagram

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each ep... more

PublishesDailyEpisodes76Foundeda year ago
Number of ListenersCategories
BusinessMarketingHow ToEducation

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Artwork for Below The Fold

Latest Episodes

In this episode, you’ll learn:

• How Koita Milk grew without outside funding

• Why persistence beats perfect plans in the startup journey

• The grassroots marketing tactics that won over customers

• Lessons in scaling FMCG brands across borders

• Wh... more

Topics Covered:

• The rise of business messaging and why it’s changing customer behavior

• WhatsApp vs. WeChat vs. Messenger — the battle for consumer attention

• How conversational AI is transforming customer care, sales, and marketing

• AI agents ... more

YouTube

🎯 Topics covered:

• Turning creators into authentic brand partners

• Data’s role in building high-performing influencer campaigns

• Balancing local culture with global brand objectives

• The KPIs that matter beyond likes and views

• How to sustain b... more

YouTube

Topics covered:

• What great brands do differently in Saudi and beyond

• Why building a brand takes more than performance marketing

• The role of trust, storytelling, and consistency in long-term growth

• How founders can embed brand thinking from Da... more

YouTube

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Recent Guests

Mustafa Koita
Founder and owner of Koita Milk
Koita
Episode: The Founder’s Journey Behind Koita Milk with Mustafa Koita
Tatum Greig
Influencer specialist with over eight years' experience in influencer marketing.
Bees and Honey
Episode: The Strategies Behind Successful Creator Marketing with Tatum Greig
Paula Thomas
An expert in loyalty marketing and host of Let's Talk Loyalty
Let's Talk Loyalty
Episode: 5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)
Rony Hage
Founder of Founder Connects, a community for startup founders in the UAE to tackle challenges together.
Founder Connects
Episode: Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
Saud Al Dhawyani
Group Chief Platform Officer at Emirates NBD
Emirates NBD
Episode: Emirates NBD: New, Bold, & Decisive | Saud Al Dhawyani at Emirates NBD Fintech Summit
Dana El Zein
Media and advertising expert with extensive experience working with major brands and SMEs.
Episode: Top 10 media trends in 2025 with Dana El Zein (Part 1)
Yann Colléter
Writer of the one and only newsletter called The Streaming Lab
The Streaming Lab
Episode: Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha
Ahmed Murtadha
Has 8 years of experience in media and advertising, including 5 years in London.
Episode: Are High CPMs on CTV Worth It? A Deep Dive with Experts Yann Colléter & Ahmed Murtadha
Amadou Diallo
CEO at DHL for Middle East and Africa
DHL
Episode: How AI is Making Waves in the Logistics Industry to Drive Sustainability towards Total Carbon Neutrality | Amadou Diallo at Dubai AI Festival

Host

Ibrahim
Host of the marketing and advertising discussions, bringing a wealth of knowledge and industry experience.

Reviews

5.0 out of 5 stars from 26 ratings
  • Top Marketing Podcast

    Full of Insights ! Great content

    Apple Podcasts
    5
    Zaktn
    United Arab Emiratesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The discussions are noted for being engaging and informative, often shedding light on current trends and best practices in marketing.
Listeners appreciate the insights provided by industry experts and find the content valuable for enhancing their marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: Should businesses eventually release an AI bot?
Yes, businesses should adopt AI agents, starting with one use case to manage customer engagement effectively without overwhelming their systems.
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: What are the key differentiators for messaging channels that WhatsApp lacks?
WhatsApp is proactive with outbound messages while others focus primarily on OTPs; WhatsApp allows and encourages marketing messages enhancing business interactions.
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
Q: How serious is business messaging in today's consumer lives compared to past trends?
Business messaging is becoming increasingly significant as communication advances, particularly in emerging markets like Thailand and Vietnam, where it drives substantial transaction volumes.
The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media
Q: When people look back at your impact, what would you want to be known for?
Shadi wants to be known for being a people person focused on adding value to others' lives and building genuine relationships.
The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media
Q: Do you think the human touch is critical as an enabler versus AI automating communication?
Dawi asserts that nothing will replace human emotions, emphasizing the necessity of emotional engagement over machine-generated output.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Below The Fold

What is Below The Fold about and what kind of topics does it cover?

This marketing and advertising podcast offers a wealth of insights into the rapidly evolving landscapes of digital marketing, advertising strategies, and artificial intelligence applications. Tackling a variety of topics from loyalty marketing to empathy in branding, the discussions often highlight innovative strategies and practical solutions for brands to optimize their marketing efforts and engage effectively with consumers. Featuring industry experts and successful entrepreneurs, episodes delve into case studies and provide actionable recommendations for professionals at all levels, making it an essential resource for anyone keen on enhancing their marketing skills and staying competitive in the field.

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How many listeners does Below The Fold get?

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What are the audience demographics for Below The Fold?

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How many subscribers and views does Below The Fold have?

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Which podcasts are similar to Below The Fold?

These podcasts share a similar audience with Below The Fold:

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2. كتب غيّرتنا
3. بودكاست أبجورة
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5. سوالف طريق - ابو طلال الحمراني

How many episodes of Below The Fold are there?

Below The Fold launched a year ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Below The Fold?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Below The Fold?

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What guests have appeared on Below The Fold?

Recent guests on Below The Fold include:

1. Mustafa Koita
2. Tatum Greig
3. Paula Thomas
4. Rony Hage
5. Saud Al Dhawyani
6. Dana El Zein
7. Yann Colléter
8. Ahmed Murtadha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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