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Behind The Stack

Jade Terence Barter
Axiz
IBM Flash Systems
Xpand IT
Channel/distribution Networks
HPE Smart Choice
HPE Greenlake
Hewlett Packard Enterprise
Lightstone
IBM
Cape Town
Johannesburg
South Africa
IT Security
High-Performance Computing
Artificial Intelligence
Ransomware
Data Protection

Behind The Stack is a tech-focused podcast that dives into the real stories behind business, brands and bold operators in the technology industry. It’s where founders and industry leaders unpack the mindset, lessons and grit it takes to build and scale in tech.

PublishesTwice monthlyEpisodes6Founded5 months ago
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Technology

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Technology is moving faster than most businesses can keep up—and the gap is only getting bigger.

In this episode of Behind the Stack, Jade Barter is joined by Dean Irwin to explore how the role of IT support is rapidly evolving fro... more

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How do you turn YouTube into a multi-7-figure business?

In this episode of Behind The Stack, host Jade Barter sits down with Matt Loui to uncover the strategies behind building one of South Africa's fastest-growing creator brands. more

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Every business talks about data. Few understand what it really takes to protect it.

In this episode of Behind The Stack, host Jade Barter sits down with Werner Ferreira, Group IT Infrastructure Manager at Lightstone, one of South A... more

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EPISODE 3: Explain AI Like I’m Your Gran | Featuring Mark Werth

Artificial Intelligence is everywhere… but what does it actually mean for business?

In this episode of Behind The Stack, Mark Werth breaks down AI in the simplest way... more

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Recent Guests

Jeremy Lichtenstein
Senior Technical Sales Specialist
Axiz
Episode: The Hidden Reason Your IT Guy Keeps Overspending | Jeremy Lichtenstein
Dean Irwin
CEO of Xpand IT
Xpand IT
Episode: The Cost of Growth: What It Really Takes to Scale a Business | Dean Irwin

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Apple Podcasts
#63
South Africa/Technology

Talking Points

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The Cost of Growth: What It Really Takes to Scale a Business | Dean Irwin
Q: Speak to the network: how do you create it and what spaces should you put yourself in to grow your network?
Networking starts at the distribution level, building relationships with product, brand, and business unit managers, then leveraging introductions to vendors and country managers to expand influence across the channel, which becomes the backbone of opportunities and successful projects.
Why Lightstone Trusted IBM With Its Most Valuable Asset: Data
Q: What is Lightstone in a nutshell and what do you do?
Lightstone is a data and analytics business serving banking, automotive, and property sectors, providing business intelligence to help customers make informed decisions, including property valuations and risk analytics for banks and insurers.
Why Lightstone Trusted IBM With Its Most Valuable Asset: Data
Q: So Werner, if Lightstone lost access to all of its data tomorrow, what would the impact be on the business?
The impact would be catastrophic for both reputational standing and operational continuity; it would heavily affect SLAs with customers and create a major disruption across banking, automotive, and real estate analytics, making recovery and restoration paramount.
The Hidden Reason Your IT Guy Keeps Overspending | Jeremy Lichtenstein
Q: What practical steps can listeners take away to start reducing overspending today?
Run a thorough analytics exercise to understand current usage, map it to business needs, and consider baseline consumption models (like GreenLake or Smart Choice configurations) that align spend with actual activity, while maintaining room for spikes and growth.
The Hidden Reason Your IT Guy Keeps Overspending | Jeremy Lichtenstein
Q: How do you approach a customer and what should people know about reaching out?
First, engage via the reseller channel or directly, focusing on the business goals rather than just a technical spec. The goal is to understand the path forward, involve C-level executives where appropriate, and offer deployment support through a field services division if needed.

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1. Lex Fridman Podcast

How many episodes of Behind The Stack are there?

Behind The Stack launched 5 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind The Stack?

Recent guests on Behind The Stack include:

1. Jeremy Lichtenstein
2. Dean Irwin

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