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Behind The Fruit - The Fresh Produce Podcast

Lucy Robinson
Fresh Produce
Leadership
ELR Executive
Equifruit
Fair Trade
Bananas
Montreal
Fresh Produce Industry
Apeel Sciences
Onesta
Talsa Group
Branding
FMCG
Artificial Intelligence
Executive Hiring
LCR International
Peru
Food Waste
Transformation
Supply Chain

The fresh produce industry is full of strong opinions and big decisions.Behind the Fruit goes one step further and looks at the people behind them.

Through candid conversations with leaders from across the global produce sector, we explore careers, challenges, and the moments that shape how they lead. Expect thoughtful discussion, practical insight, and stories you won’t hear on a panel stage.

PublishesTwice monthlyEpisodes13Founded6 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Latest Episodes

Fresh produce businesses are generating huge amounts of information every day. Much of it still sits on paper forms, in spreadsheets and across systems that don’t communicate with each other.

That creates a problem for companies hoping to make bette... more

Jenny Du never expected a postdoctoral chemistry project to lead to co-founding a company focused on reducing food waste.

As employee number two at Apeel Sciences, she helped take an idea from a garage in California to a business working with citrus... more

Nuria Pizan spent years building SanLucar into one of the most recognisable brands in fresh produce. In this episode, she talks about what it actually takes to go from a name and an idea to a brand people trust and reach for.

She covers why most pro... more

From Peru's Desert Farms to European Shelves: Building a Global Fruit Business | Arturo Hoffmann Harrison, Talsa Group

What does it take to build a multi-country fruit operation from the ground up - and lead teams across continents while doing it?

more

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Recent Guests

Jenny Du
Co-founder of Apeel Sciences
Apeel Sciences
Episode: Building Apeel: Food Waste, Food Safety and Founder Resilience with Jenny Du | Behind the Fruit Ep. 11
Nuria Pizan
Brand director with experience building SanLucar's consumer brand
SanLucar (brand), industry expert in produce branding
Episode: Building a Produce Brand from Scratch with Nuria Pizan | Behind the Fruit Ep. 10
Arturo Hoffmann
Chief Commercial Officer, Talsa Group
Talsa Group
Episode: From Desert Farms to Global Shelves | Arturo Hoffmann, Talsa Group
Lennart van den Heuvel
CEO of Fruitful Ventures
Fruitful Ventures (Olympic Fruit, Hoffman Rotsand, Fresh Pride, Doyerana Fresh)
Episode: Building, losing, and rebuilding. A CEO’s honest story - Lennart van den Heuvel
Kim Chackal
VP of Sales and Marketing and co-owner of Equifruit
Equifruit
Episode: How Equifruit Is Changing the Banana Industry, with Kim Chackal
Patrick Hook
CEO of AVO America, former Harvard timber/food & agriculture portfolio leader
AVO America / Solum Partners
Episode: Leadership Across Cultures: From Private Equity to Avocados with Patrick Hook
John Elliott
Founder of ELR Executive, FMCG and Fresh Produce executive search specialist in Australia
ELR Executive
Episode: Executive Hiring in FMCG & Fresh Produce: 30 Years of Insight with John Elliott
Mark Brooks
AgTech Investor and former Managing Director of FMC Ventures
AgTech investing and corporate venture capital
Episode: Behind the Fruit Podcast Episode 4 - Mark Brooks
Jorge Reig
Former CEO of Xeafresh; executive with finance, operations, and commercial leadership experience in Europe and North Africa
Xeafresh
Episode: Behind the Fruit Podcast Episode 2 - Jorge Reig

Hosts

Lucy Robinson
Host focused on leadership conversations within the fresh produce industry.
Jenny Du
Co-founder of Apeel Sciences, featured as a recurring guest and contributor.

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Talking Points

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Building a Produce Brand from Scratch with Nuria Pizan | Behind the Fruit Ep. 10
Q: What were the key hires and team skills you looked for when rebuilding the brand at SanLucar?
You'd want a brand director with branding experience, plus an in-house designer who understands the brand's visual language and can move fast, ensuring consistency across packaging, PR, and advertising.
Building a Produce Brand from Scratch with Nuria Pizan | Behind the Fruit Ep. 10
Q: Why did you decide to build the Sanlucar brand around people and particularly farmers?
Because a brand needs more than a product; showcasing the growers creates emotional value, personal connection, and credibility, which makes the brand memorable and trusted by consumers.
Building a Produce Brand from Scratch with Nuria Pizan | Behind the Fruit Ep. 10
Q: Before we get into your background, could you give us a quick top-line overview of who you are and what you're doing now?
I work with companies in the fruit and vegetable sector to help build brands or increase brand visibility, leveraging deep knowledge of the German and European markets to add forward-looking branding perspectives.
Behind the Fruit Podcast Episode 3 - Ele Gower
Q: How did your early experiences shape your approach to leading teams in fresh produce?
They taught me the value of listening, observing, and understanding what motivates each person, then amplifying those strengths while fostering a culture where diverse skills and backgrounds are celebrated to achieve ambitious goals.
Behind the Fruit Podcast Episode 2 - Jorge Reig
Q: How do you handle change management and get teams to embrace transformation?
Support the people through change, hire for the right values, empower them, and provide clear paths for growth while focusing on practical solutions rather than dwelling on problems.

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Frequently Asked Questions About Behind The Fruit

What is Behind The Fruit about and what kind of topics does it cover?

This series centers on leadership, strategy, and the human side of building and growing in the fresh produce industry. Conversations consistently surface how founders and senior leaders navigate growth, supply chains, branding, compliance, and cross-cultural teamwork across global markets. Episodes frequently highlight practical leadership lessons, go-to market strategies for new products, and the tension between mission and profitability in a fast-moving, season-driven sector. A notable through-line is resilience—whether through regulatory hurdles, market shocks, or disinformation campaigns—and how empathetic, people-centered leadership can sustain long-term impact. Listeners can expect actionable insights on branding, scaling operations, ... more

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These podcasts share a similar audience with Behind The Fruit:

1. Radio Davos

How many episodes of Behind The Fruit are there?

Behind The Fruit launched 6 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind The Fruit?

Recent guests on Behind The Fruit include:

1. Jenny Du
2. Nuria Pizan
3. Arturo Hoffmann
4. Lennart van den Heuvel
5. Kim Chackal
6. Patrick Hook
7. John Elliott
8. Mark Brooks

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