Behind the Curtain: Data, Marketing, Entertainment, and Storytelling
Brighter Path“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insi... more
| Publishes | Daily | Episodes | 62 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Spider-Man crossed $1 billion worldwide in only six days. The Odyssey crossed $1 billion through a completely different theatrical engine. GTA VI is generating massive demand months before launch. Disney is bringing TikTok creator culture into Disney... more
What does it take to turn one of history’s most legendary stories into a modern cinematic epic?
Christopher Nolan joins Matt Damon, Anne Hathaway, Tom Holland and more for a revealing conversation about the making of The Odyssey.
They discuss the s... more
What does it take to translate a multi-billion-dollar animated masterpiece into a culturally grounded, live-action epic? Today, we are stepping behind the curtain of Disney’s live-action Moana (2026).
In this exclusive block-buster episode, we sit d... more
Everyone is talking about Olivia Rodrigo’s latest album.
I’m more interested in what happened after people pressed play.
In this episode of Behind the Curtains, I explore how Olivia Rodrigo’s 2026 campaign evolved into a powerful audience flywheel,... more
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Apple Podcasts | #196 |  Poland/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This program centers on how data and analytics shape modern entertainment marketing, with a strong focus on cross-platform strategies, franchise dynamics, and audience behavior. Episodes explore data-driven models, demand attribution, and ecosystem thinking across film, TV, and branded partnerships, highlighting how studios and brands craft launches, sustain engagement, and monetize IP in an era of multi-channel storytelling. Notable angles include the shift from opening-weekend emphasis to ongoing ecosystem-driven growth, the rising influence of creator-driven campaigns and experiential marketing, and how real-time signals like merchandising, streaming performance, and cross-media activations inform strategic decisions. The approach often ... more
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How many episodes of this podcast are there?
this podcast launched 2 years ago and published 62 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Tom Holland
2. Jon Bernthal
3. Anne Hathaway
4. Dwayne Johnson
5. Auli'i Cravalho
6. Catherine Laga'aia
7. Chris Colombo
8. Teagan Croft
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