
Every elite athlete is the CEO of their own brand, and in the world of sports, there is no such thing as overnight success.
The BTA Podcast dives into the high-stakes intersection of peak performance and sports business. We deconstruct the wins and losses of the industry's top players—from the field to the front office—to turn real stories from sports into actionable lessons for your life and bus... more
| Publishes | Weekly | Episodes | 169 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Number of Listeners | Categories | SportsBusiness |

In der Woche, nachdem Alexander Zverev bei den French Open endlich seinen ersten Grand Slam holt, treffen wir beim Boss Open in Stuttgart den Mann, der jahrelang dasselbe Etikett trug.
Tommy Haas – ehemals die große deutsche Tennishoffnung nach Bori... more
Zwei Marken, ein Turnier, Milliarden auf dem Tisch: Während 48 Teams um den WM-Pokal kämpfen, liefern sich Nike und Adidas daneben das größte Werbeduell der Sportgeschichte. Aber wer gewinnt eigentlich die Marketing-WM 2026?
Er führt die Agentur hin... more
Dieser Podcast könnte Folgendes beinhalten: WM, Real Madrid, Champions League, Tor, Cristiano Ronaldo, Relegation, Kapitän, Verletzung, Bas Dost, Stefan Kuntz, Niko Kovač, Oliver Glasner, Homeoffice, Wolfsburg, VW, Fonds, Marke, Thomas Müller, neue C... more
Erst gefeierter NFL-Profi bei den Indianapolis Colts, dann von heute auf morgen entlassen – und plötzlich kein Cent auf dem Konto. Wie macht man daraus die größte Chance seines Lebens?
Marcel Dabo war der erste deutsche Passverteidiger in der NFL. H... more
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Folge Stefan Kretzschmar…
Ich fand es schade, dass ihm ständig die gleichen Fragen gestellt wurden…auf die er ja erstaunlich geduldig mehrfach geantwortet hat, aber es wurde offensichtlich nicht zugehört ….hätte man mehr draus machen können.
Der Titel der Sendung ist nicht richtig. sollte „Behind male athletes“heißen. es
gibt so viele großartige Athletinnen, die hier leider so gut wie gar nicht stattfinden. Wirklich schade.
Always nice to listen to.
And Thumbs up for (finally) an episode with Viktoria Berlin - informative & inspiring
Tolles Weekly Update!
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Behind The Athletes launched 3 years ago and published 169 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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