Rephonic
Artwork for The Push
Category Growth
Brand Strategy
Positive Wastage
Christmas
Immersion
Play-Doh
Audio Branding
Market Understanding
Coca-Cola
Go-To-Market
Restaurant Launches
Demand
Disproportionate Leverage
Branding
Brand Pyramid
Future Thinking
Suno AI
Buying Committees
Uber
Accounting Firm

The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.

We understand that senior marketing is uniquely frustrating.

You have to sell the 'why' more than any other department.

You're held accountable for results beyond your control.

Yo... more

PublishesTwice monthlyEpisodes124Founded10 years ago
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MarketingCareersBusiness

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Artwork for The Push

Latest Episodes

Brand strategy is easily derailed. 

All of a sudden, the whole company invites itself into the room, sales invents three new offer names, the CEO wants the brand to feel “premium”, and nobody can accurately explain what the business does.

In this s... more

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Most companies blame execution when growth plateaus.

So they start doing more outbound, making better ad creative, creating new landing pages, building sharper sales scripts, and tightening the alignment between sales and marketing. But often, the p... more

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In Part 3 of this series, the rubber hits the road.

After breaking down brand diagnostics and strategy in the previous two episodes, this episode moves into what gets built: brand assets, how to prioritise them, and how they compound (or don’t) over... more

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A Brand Strategy is often dismissed as ‘fluff’ because it’s poorly defined, inconsistently applied, and confused with tactics, communications, advertising, or visual identity.

In Part 2 of this series, we move beyond the theory of brand as a functio... more

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SmartLess
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Recent Guests

Ryan Gibson
Market and Buyer Researcher
Content Lift
Episode: S3 E70: When Great Marketing Execution Still Fails: Understanding Buyers, Markets, and Risk
Jelena Veselinovic
Marketing veteran with Coca-Cola and Miro background, philosopher at heart
Independent consultant; former Coca-Cola, Miro
Episode: S3 E65: Why Costco Engineers Against Impulse Purchases, How Honey Collapsed in One Video, and the Quantum Shift Marketing Needs
Mats Georgson
Consultant, academic and strategist focused on long-term growth
Georgson & Co
Episode: S3 E63: How 150 Brands Achieved Disproportionate Growth, Making Bluetooth a Household Name, and The Category Fallacy
Leigh Anne Capello
Former VP of Marketing, Play-Doh; founder of Rethink
Play-Doh (Hasbro) / Rethink
Episode: S3 E62: Play-Doh’s former VP of Marketing, Leigh Anne Capello, on the brand’s distinctive scent, future thinking, and sensory branding
Tutai Marongere
Brand identity designer with a decade of experience
Freelance / Brand identity designer
Episode: S3 E59: Positive Wastage: The Brand Growth You Didn’t Intentionally Create

Host

Jack Ferguson
Host of The Push; Brand Strategist with 15 years of marketing and brand experience across 20+ industries

Reviews

5.0 out of 5 stars from 17 ratings
  • Marketing and brand expertise

    Thanks Jack for doing such a great show. I really enjoy them.

    Paul

    Apple Podcasts
    5
    Paultdavies
    Australia6 months ago
  • Fantastic podcast!

    Such a great podcast full of insights and I always learn from it. Jack is brilliant with interviews and I thoroughly enjoy listening. Highly recommend to subscribe.

    Apple Podcasts
    5
    Emile Maria
    Australia10 months ago
  • Great interviewer

    Awesome podcast and really gets down to the right questions. Super refreshing approach.

    Apple Podcasts
    5
    JordanHughes
    Australia9 years ago
  • Full of stories from the experienced

    Jack gets some fantastic guests on his show and reveals some amazing tales about the highs and lows of running a business. I highly recommend it for any entrepreneur as the experiences recalled by the guests have some valuable lessons.

    Apple Podcasts
    5
    Maikelo
    Australia9 years ago
  • Good points, well made

    Saw this guy speak in Brisbane, knows his stuff and very entertaining as well. Great for anyone finding their feet in business

    Apple Podcasts
    5
    Plutobirb
    Australia9 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Interviews are-focused and avoid empty buzzwords.
Guests on this show bring real-world experiences and lessons.
Listeners gain clear, actionable frameworks from seasoned marketers.
The host draws out practical, interview-ready insights from guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#11
Italy/Business/Marketing
Apple Podcasts
#140
Italy/Business

Talking Points

Recent interactions between the hosts and their guests.

S3 E70: When Great Marketing Execution Still Fails: Understanding Buyers, Markets, and Risk
Q: What would be a good leading indicator that a team truly understands their market and buyers?
Leading indicators include low or improving win rates with the right prospects, being able to articulate the buyer's use cases and pain points beyond generic messaging, and discovering that sales conversations reveal genuine buyer alignment rather than generic interest.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Push

What is The Push about and what kind of topics does it cover?

This show targets senior marketers with candid discussions about real-world challenges, strategy, and organizational dynamics. Episodes emphasize understanding buyers and markets, brand architecture beyond logos, and long-term growth informed by demand signals, rather than gimmicky tactics. The conversation-style format leans toward actionable frameworks, diagnostics, and hard-won lessons from experienced practitioners, making it valuable for strategists, brand leads, and marketing consultants seeking practical wisdom to explain 'the why' to non-marketers and win internal buy-in. A standout aspect is its consistent focus on long-term brand health, internal alignment, and a probabilistic view of marketing that challenges traditional funnel t... more

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How many listeners does The Push get?

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What are the audience demographics for The Push?

Rephonic provides comprehensive predictive audience data for The Push, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Push have?

To see how many followers or subscribers The Push has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Push?

These podcasts share a similar audience with The Push:

1. SmartLess

How many episodes of The Push are there?

The Push launched 10 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Push?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Push?

Rephonic pulls ratings and reviews for The Push from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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What guests have appeared on The Push?

Recent guests on The Push include:

1. Ryan Gibson
2. Jelena Veselinovic
3. Mats Georgson
4. Leigh Anne Capello
5. Tutai Marongere

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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