Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 251 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballArtsDesignSports | |||
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Latest Episodes
It's the 250th episode of Baseball By Design—the semiquincentepisode—and we're marking the occasion with the Somerset Patriots, who played as the Semiquincentennials in July.
This week on the podcast:
• Hal Hansen, Senior Director, Sales & Marketin... more
The Gateway Grizzlies, an independent team in the Frontier League, play in Sauget, Illinois, a small town in the shadow of St. Louis's Gateway Arch just across the river in Missouri. Neither state has ever been part of the grizzly bear's habitat, so ... more
When the Appalachian League lost its affiliated status in 2020, all 10 teams were forced to rebrand. The Bluefield Ridge Runners adopted a train-themed brand that celebrates the Blue Ridge mountains, the coal mining industry, and a beloved toy train ... more
The Montreal Expos logo has been the subject of debate, conversation, and even conspiracy theories over the years. Author, baseball historian, and sports design royalty Todd Radom discusses the history of the Expos and their iconic brand.
Guests inc... more
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States9 months ago - Learning more about Minor League Baseball.
Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United Statesa year ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada2 years ago
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Apple Podcasts | #64 | Canada/Sports/Baseball |
Apple Podcasts | #209 |  United Kingdom/Sports/Baseball |
Apple Podcasts | #75 |  Germany/Sports/Baseball |
Apple Podcasts | #75 |  Mexico/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A design-forward look at minor league baseball branding, nicknames, and the stories behind logos. Episodes feature designers, front-office branding leaders, and industry insiders who explain branding decisions, identity systems, and fan engagement strategies for MiLB teams, often tying identity to local culture and history. The show combines design critique, brand strategy, and on-site anecdotes, with recurring segments and a collaborative, design-minded host duo guiding conversations. Notable angles include city-connect identities, retro revivals, pop-culture-inspired identities, and the intersection of local storytelling with commercial merchandise. This mix offers practical takeaways for teams, designers, and brands seeking authentic, co... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Dad Hat Chronicles Podcast
2. SportsLogos.net
3. Earned Fun Average
4. The Minor League Nerd
5. The Show Before the Show
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Jason Guerrete
2. Garrett Schilling
3. John Kocsis Jr.
4. Donnie Wise
5. Elaine Gowdy
6. Blake O'Brien
7. Brandon Greene
8. Jason Klein
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