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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo
Minor League Baseball
Baseball
Wilmington Blue Rocks
Spokane Indians
King Carl Campaign
Spokane Tribe Of Indians
Pioneer League
Copa De La Diversión
Billings Mustangs
Mr. Celery
Boise Hawks
Beloit Sky Carp
Red Band Rally
Fairchild Air Force Base
Jersey Diners
Ohio
Lake Erie Crushers
Welland Jackfish
Delaware
Baseball Bucket List

Paul Caputo, minor league baseball correspondent for SportsLogos.net, and Dan Simon, founder of the prolific design firm Studio Simon, tell the story of America one minor league baseball logo and nickname at a time. On Baseball By Design, front office personnel, designers, and subject matter experts talk about the origins of some of the game‘s best and wackiest logos and nicknames.

Instagram, Thr... more

PublishesWeeklyEpisodes203Founded4 years ago
Number of ListenersCategories
BaseballArtsDesignSports

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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Latest Episodes

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:

• Allan Benavides, GM, Ontario Tower Buz... more

The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox.

Guests include:

• Eric Jarinko, General Manager, Greenville Drive

• Heath Dillard, President and CEO, Vis... more

YouTube

We're celebrating 200 episodes of Baseball By Design by celebrating the logos that you love! We invited listeners to tell us what minor league baseball logos you love, and you responded.

Find the Baseball By Design podcast online:

• Instagram @base... more

YouTube

The Gary SouthShore RailCats play in a unique corner of northwest Indiana where baseball, railroads, and Lake Michigan merge, and where they exist in a time zone different from the rest of their state. Their scrappy cat-based identity reflects the re... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Eric Jarinko
General manager of the Greenville Drive
Greenville Drive
Episode: Greenville Drive
Heath Dillard
President and CEO of VisitGreenvilleSC
VisitGreenvilleSC
Episode: Greenville Drive
Anna DiTomasso
Host of the Baseball Bucket List podcast
Episode: Episode 200: Logos that Listeners Love
Ben Beaupre
Episode: Episode 200: Logos that Listeners Love
Amy Lambeth
Episode: Episode 200: Logos that Listeners Love
Brian Ersch
Episode: Episode 200: Logos that Listeners Love
Christina Robinson
From the Minor League Nerd
Episode: Episode 200: Logos that Listeners Love
Donnie Wise
Episode: Episode 200: Logos that Listeners Love
Eric Proffitt
Co-founder of CurveBrim Media and influencer
CurveBrim Media
Episode: Episode 200: Logos that Listeners Love

Host

Paul Caputo
Minor League Baseball correspondent with a deep understanding of team branding and design, and skilled interviewer who connects stories of logos and community significance.

Reviews

4.9 out of 5 stars from 107 ratings
  • Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for

    Audible
    5
    Julio Gonzalez
    United States3 months ago
  • Love the show- would love to see it evolve

    As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more

    Apple Podcasts
    4
    1234583$3$282&1!;;!3828
    United States5 months ago
  • Knowledge knockout

    If yer not, you should be !

    What you ask? Following this podcast , of course !

    Paul digs in to both the folklore AND history of a tonne of minor league teams !

    Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼

    Apple Podcasts
    5
    Rocket goose
    Canadaa year ago
  • Sticker Thank You!

    This podcast scratches me where I itch!

    Apple Podcasts
    5
    sandrapoetry
    United States2 years ago
  • I love MiLB logos and names. I have read his book, and I would like to see more updates. I was surprised to see a whole podcast devoted to the subject.

    Audible
    5
    Robotmax64
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging storytelling and unique insights into minor league baseball branding.
The depth of interviews with industry professionals is frequently praised, enhancing the content quality.
Overall, the podcast garners high recommendations from baseball and design enthusiasts alike, blending humor and informative discussions effectively.
There are suggestions for more focus on baseball narratives rather than nature segments, indicating areas for potential improvement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
United Kingdom/Sports/Baseball
Apple Podcasts
#56
Brazil/Sports/Baseball

Talking Points

Recent interactions between the hosts and their guests.

NoCo Prospectors
Q: How important is branding when you're recruiting players to play on these teams?
Branding plays a significant role, and market research indicated that the Prospectors' look resonated well with younger players.
NoCo Prospectors
Q: Where does the name Prospectors come from?
The name reflects the young players looking for college opportunities and nods to the local history of mining.
NoCo Prospectors
Q: What compelled you to bring a third team under your leadership into this league?
The decision was fueled by a need for summer opportunities for players and the excitement around the new team's potential.
Keene Swamp Bats
Q: What was the thinking behind the updated Ribby-inspired character logo?
The logo aims to create a friendly character representative of the Swamp Bats, better catering to the family-friendly and kid-centric nature of the team.
Keene Swamp Bats
Q: What's the experience like at a Keene Swamp Bats baseball game?
It's high-energy, community-focused and affordable, with great volunteers helping run the concessions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers around the vibrant world of minor league baseball, emphasizing the storytelling behind unique team logos and nicknames. Hosts engage with various stakeholders, including designers, team personnel, and industry experts, to explore the cultural significance and community ties that these branding choices represent. The discussions highlight not only the creativity and design processes involved but also how these elements resonate with fans and local communities, making it a rich source of insight for baseball lovers and design enthusiasts alike.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Baseball Bucket List Podcast
2. The Minor League Nerd
3. The DHC Podcast
4. Earned Fun Average
5. Is This A Great Game, Or What?

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 203 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Eric Jarinko
2. Heath Dillard
3. Anna DiTomasso
4. Ben Beaupre
5. Amy Lambeth
6. Brian Ersch
7. Christina Robinson
8. Donnie Wise

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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