Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 232 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballSportsDesignArts | |||
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Latest Episodes
The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand.
Guests include:
• Bryan Giese, Dockh... more
The Single-A Visalia Rawhide have had the same identity since 2009, a text-based, Western-themed logo that features a whip. But they've ventured into the alternate identity with a fun character-based brand, the Central Valley Sir Loins
Guests includ... more
Sports design royalty Todd Radom joins to discuss his new book, The Ballpark and Beyond, which explores the history of baseball through amusing and interesting anecdotes. Who was the first team to have a website? How many MLB ballparks have burned do... more
The collegiate summer level Zebulon Devil Dogz will take up residence in the former home of the dearly departed Carolina Mudcats. They'll field a team of Australian players and sport a brand that has its roots in two hemispheres. Guests include:
• C... more
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States4 months ago - Learning more about Minor League Baseball.
Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited States10 months ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited States10 months ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United Statesa year ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada2 years ago
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Apple Podcasts | #119 | Canada/Sports/Baseball |
Apple Podcasts | #120 |  Germany/Sports/Baseball |
Apple Podcasts | #146 |  Australia/Sports/Baseball |
Apple Podcasts | #44 |  Israel/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A design- and baseball-focused series that chronicles the stories behind minor league logos and nicknames. Typical episodes pair a graphic designer with a team owner or branding expert to unpack how identities are created, reimagined, and positioned within their communities. Recurring topics include branding strategy, community engagement, cultural/region-specific inspiration, and the interplay between aesthetics and fan connection. Notably, the show frequently features guests from front offices, design studios, and local culture influencers, which keeps discussions practical for branding teams while still rich in lore. The format often blends behind-the-scenes design process with broader narratives about place, history, and fan experience,... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Dad Hat Chronicles Podcast
2. Earned Fun Average
3. The Minor League Nerd
4. SportsLogos.net
5. The Minor League Nerd
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Griffin Epstein
2. Todd Radom
3. Caleb Whitmore
4. Eli Swanson
5. John Worthen
6. James Christopher
7. Tyler Maun
8. Marc Deschenes
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