Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 241 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballDesignSportsArts | |||
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Latest Episodes
The Eugene Emeralds for many years had a brand that featured an idyllic natural scene—but then they made a dramatic switch and adopted a brand that features a snarling sasquatch. We talk about this and the team's hilarious Exploding Whales alternate ... more
The Double-A Springfield Cardinals have only had two alternate identities in their team history, including the Ozarks Snipe Hunters, unveiled this season. The brand plays on the storied tradition of sending newbie campers into the woods on wild goose... more
Before they were the Aviators, the Triple-A baseball team in Las Vegas played as the Las Vegas 51s from 2001 to 2018. The team's alien-themed brand played on their proximity to noted government facility Area 51. Guests include:
• Tom Brazile, Direct... more
The Tampa Bay Rays City Connect brand is one of the most successful in Major League Baseball. The identity tells the story of the region's close relationship with the skateboarding community, and ties together two generations of the team's branding. ... more
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States6 months ago - Learning more about Minor League Baseball.
Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United Statesa year ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada2 years ago
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Chart Rankings
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Apple Podcasts | #243 | United States/Sports/Baseball |
Apple Podcasts | #244 | Canada/Sports/Baseball |
Apple Podcasts | #128 |  Germany/Sports/Baseball |
Apple Podcasts | #179 |  Australia/Sports/Baseball |
Apple Podcasts | #73 |  Israel/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A deep dive into minor league branding, logos, and nicknames, blending design critique with behind-the-scenes front-office insights and local culture. Episodes explore how teams translate community identity, history, and regional quirks into distinct identities, from mascots to wordmarks and merchandise. Noteworthy elements include on-site field notes, wildlife and cultural context provided by guest experts, and design-focused segments that connect aesthetics to fan engagement and business strategy. The show often pairs veteran designers with team leaders to unravel branding decisions, making it a must-listen for designers, marketers, and sports executives curious about how branding shapes fan loyalty and local culture. Potential listeners ... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Earned Fun Average
2. SportsLogos.net
3. The Minor League Nerd
4. The Show Before the Show
5. The D1Baseball Podcast
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Tom Brazile
2. Warren Hypes
3. Michael Blanford
4. Kyle Chisholm
5. Brent Bartels
6. Pat Malacaro
7. Mike Jones
8. Kellie Oliver
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