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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo
Minor League Baseball
Baseball
Wilmington Blue Rocks
Spokane Indians
King Carl Campaign
Spokane Tribe Of Indians
Pioneer League
Copa De La Diversión
Billings Mustangs
Mr. Celery
Boise Hawks
Beloit Sky Carp
Fairchild Air Force Base
Red Band Rally
Jersey Diners
Lake Erie Crushers
Ohio
Welland Jackfish
Delaware
Baseball Bucket List

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.

Instagram, Threads, Bluesky: @baseballbydesign

PublishesWeeklyEpisodes213Founded4 years ago
Number of ListenersCategories
BaseballSportsArtsDesign

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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Latest Episodes

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There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpr... more

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The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:

• Jordan Rowland, GM, ... more

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The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:

• Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com

• Jay Becker, BLDG Design, www.bldgbrand... more

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Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Todd Radom
Designer extraordinaire, baseball logo historian
Episode: Philadelphia All Star Games: So Many Liberty Bells
Mitchell Kramer
Living history interpreter who plays Ben Franklin and gives tours in Philadelphia
bfranklin.org
Episode: Philadelphia All Star Games: So Many Liberty Bells
Jordan Rowland
General Manager of the Yakima Valley Pippins
Yakima Valley Pippins
Episode: Yakima Valley Pippins
Jon DeVaney
President of the Washington State Tree Fruit Association
Washington State Tree Fruit Association
Episode: Yakima Valley Pippins
Mike VerSchave
General Manager of the Windy City ThunderBolts
Windy City ThunderBolts
Episode: Windy City ThunderBolts
Jay Becker
Founder and principal of BLDG, a creative consultancy responsible for the new ThunderBolts branding
BLDG
Episode: Windy City ThunderBolts
Dr. Chris Mayer
PhD and longtime friend of Paul Caputo
Episode: Windy City ThunderBolts
John Racanelli
Part of the Chicago Chapter of the Society for American Baseball Research.
Society for American Baseball Research
Episode: Baseball, Logos, and Ice Cream with SABR's Chicago Chapter
Nate Bowen
General Manager for the Altoona Curve
Altoona Curve
Episode: Altoona Curve

Hosts

Paul Caputo
Host and Minor League Baseball correspondent for SportsLogos.net.
Dan Simon
Co-host of Baseball By Design and founder of Studio Simon.

Reviews

4.9 out of 5 stars from 108 ratings
  • Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for

    Audible
    5
    Julio Gonzalez
    United States5 months ago
  • Love the show- would love to see it evolve

    As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more

    Apple Podcasts
    4
    1234583$3$282&1!;;!3828
    United States7 months ago
  • Knowledge knockout

    If yer not, you should be !

    What you ask? Following this podcast , of course !

    Paul digs in to both the folklore AND history of a tonne of minor league teams !

    Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼

    Apple Podcasts
    5
    Rocket goose
    Canada2 years ago
  • Sticker Thank You!

    This podcast scratches me where I itch!

    Apple Podcasts
    5
    sandrapoetry
    United States2 years ago
  • I love MiLB logos and names. I have read his book, and I would like to see more updates. I was surprised to see a whole podcast devoted to the subject.

    Audible
    5
    Robotmax64
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is heralded for its creativity and the entertaining combination of sports, design, and nostalgia, appealing even to non-baseball fans.
Listeners appreciate the unique focus on minor league baseball logos and the rich storytelling that captures the essence of community connections.
The podcast is praised for its engaging interviews with various guests, contributing diverse insights into branding and local culture.
Some listeners find segments outside the main theme less relevant, suggesting a desire for more focused discussions on logos and team identities.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#207
United States/Sports/Baseball
Apple Podcasts
#111
Canada/Sports/Baseball

Talking Points

Recent interactions between the hosts and their guests.

Philadelphia All Star Games: So Many Liberty Bells
Q: What makes the 1952 All-Star Game logo the first real All-Star Game logo?
It was the first cohesive representation used in advertising and collateral materials, marking a shift in how All-Star Games were visualized.
Illinois Valley Pistol Shrimp
Q: What are the challenges for you as a team with a brand identity based on something viral?
The life of the brand identity is dependent on how well the community embraces it. If the concept is popular, it may return in the future; if not, it will likely only be used this season.
Illinois Valley Pistol Shrimp
Q: What is a Pistol Shrimp? Why is a team in Illinois Valley named the Pistol Shrimp?
A Pistol Shrimp is known for its unique ability to create a loud snapping noise when it snaps its large claw, which can stun prey. The team drew inspiration from this creature to create a distinct and memorable mascot for branding and marketing.
Ontario Tower Buzzers
Q: Why is a team in Ontario, California, called the Tower Buzzers?
The name is a reference to aviation and the local airport's influence on the city's growth, embracing a fun branding tied to the Top Gun movie.
NoCo Prospectors
Q: How important is branding when you're recruiting players to play on these teams?
Branding plays a significant role, and market research indicated that the Prospectors' look resonated well with younger players.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers around minor league baseball, specifically exploring the unique logos, nicknames, and branding that define various teams across America. Each episode features engaging conversations that blend sports history with graphic design, as hosts discuss the significance of team identities, community connections, and the evolution of minor league branding. Noteworthy guests, including team personnel, designers, and industry experts, contribute insights that enhance the storytelling aspect of the show. The focus on the creative narratives behind logos makes it particularly appealing to baseball fans, design enthusiasts, and anyone interested in the intersection of sports and culture.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Minor League Nerd
2. The Minor League Nerd
3. Earned Fun Average
4. Ballpark Hunter
5. The Show Before the Show

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 213 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Todd Radom
2. Mitchell Kramer
3. Jordan Rowland
4. Jon DeVaney
5. Mike VerSchave
6. Jay Becker
7. Dr. Chris Mayer
8. John Racanelli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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