Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 256 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballArtsDesignSports | |||
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Latest Episodes
The Ogden Raptors debuted at a time when our collective imaginations were captivated by Jurassic Park, but their logo is actually based on a local dinosaur discovery called the the Utahraptor. Guests include:
• Dave Baggott, Founder and Owner, Ogden... more
Hot off the presses, the Springfield Cardinals rebranded as the Ozarks Springbirds, staying close to their parent club's brand while creating something unique to the community. Guests include:
• Dan Reiter, General Manager, Springfield Cardinals
• ... more
The collegiate summer level Martha's Vineyard Sharks play in a town made famous by an iconic movie. The Jaws-themed team takes a kid-friendly approach to nature's greatest predator. Guests include:
• Russ Curran, President & GM, Martha's Vineyard Sh... more
The Tri-City ValleyCats, based in Troy, New York, have been around for a quarter century and play with one of independent baseball's most enduring brands. Guests this week include:
• Rick Murphy, President/Owner, Tri-City ValleyCats
• Dan Simon, St... more
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States10 months ago - Learning more about Minor League Baseball.
Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited Statesa year ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United Statesa year ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada3 years ago
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Apple Podcasts | #197 | United States/Sports/Baseball |
Apple Podcasts | #153 |  Germany/Sports/Baseball |
Apple Podcasts | #115 |  Mexico/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A design-forward look at minor league baseball branding, nicknames, and the stories behind logos. Episodes feature designers, front-office branding leaders, and industry insiders who explain branding decisions, identity systems, and fan engagement strategies for MiLB teams, often tying identity to local culture and history. The show combines design critique, brand strategy, and on-site anecdotes, with recurring segments and a collaborative, design-minded host duo guiding conversations. Notable angles include city-connect identities, retro revivals, pop-culture-inspired identities, and the intersection of local storytelling with commercial merchandise. This mix offers practical takeaways for teams, designers, and brands seeking authentic, co... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. SportsLogos.net
2. Earned Fun Average
3. The Minor League Nerd
4. Ballpark Hunter
5. The Show Before the Show
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 256 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Dan Reiter
2. Russ Curran
3. Todd Malhoit
4. Jim Christopher
5. Rick Murphy
6. Ranger Amy Burnett
7. Dan Simon
8. Lauren Vincent
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