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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo
Minor League Baseball
Baseball
Wilmington Blue Rocks
Spokane Indians
King Carl Campaign
Spokane Tribe Of Indians
Pioneer League
Copa De La Diversión
Billings Mustangs
Mr. Celery
Boise Hawks
Beloit Sky Carp
Fairchild Air Force Base
Red Band Rally
Jersey Diners
Ohio
Lake Erie Crushers
Welland Jackfish
Delaware
Baseball Bucket List

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.

Instagram, Threads, Bluesky: @baseballbydesign

PublishesWeeklyEpisodes206Founded4 years ago
Number of ListenersCategories
DesignBaseballArtsSports

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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Latest Episodes

Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:

• Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl

• Dan Simon, Studio Simon: www.studiosimon.net,... more

YouTube

The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a... more

YouTube

The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:

• Jarrett Rodgers, GM, ... more

YouTube

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:

• Allan Benavides, GM, Ontario Tower Buz... more

YouTube

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Accepts Guests
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Recent Guests

Valerie Ruiz
Food influencer known as Stadium Food Girl
Episode: Food-Based Baseball Logos with Stadium Food Girl
Lucas Burris
Assistant General Manager and play-by-play broadcaster for the Illinois Valley Pistol Shrimp.
Illinois Valley Pistol Shrimp
Episode: Illinois Valley Pistol Shrimp
Jarrett Rodgers
General Manager of the Normal CornBelters
Normal CornBelters
Episode: Normal CornBelters
Lynn Smith
Minor League Baseball super fan
Episode: Normal CornBelters
Allan Benavides
General manager for the Ontario Tower Buzzers
Ontario Tower Buzzers
Episode: Ontario Tower Buzzers
Eric Jarinko
General manager of the Greenville Drive
Greenville Drive
Episode: Greenville Drive
Heath Dillard
President and CEO of VisitGreenvilleSC
VisitGreenvilleSC
Episode: Greenville Drive
Anna DiTomasso
Host of the Baseball Bucket List podcast
Episode: Episode 200: Logos that Listeners Love
Ben Beaupre
Episode: Episode 200: Logos that Listeners Love

Host

Paul Caputo
Minor League Baseball correspondent with a deep understanding of team branding and design, and skilled interviewer who connects stories of logos and community significance.

Reviews

4.9 out of 5 stars from 108 ratings
  • Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for

    Audible
    5
    Julio Gonzalez
    United States4 months ago
  • Love the show- would love to see it evolve

    As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more

    Apple Podcasts
    4
    1234583$3$282&1!;;!3828
    United States6 months ago
  • Knowledge knockout

    If yer not, you should be !

    What you ask? Following this podcast , of course !

    Paul digs in to both the folklore AND history of a tonne of minor league teams !

    Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼

    Apple Podcasts
    5
    Rocket goose
    Canada2 years ago
  • Sticker Thank You!

    This podcast scratches me where I itch!

    Apple Podcasts
    5
    sandrapoetry
    United States2 years ago
  • I love MiLB logos and names. I have read his book, and I would like to see more updates. I was surprised to see a whole podcast devoted to the subject.

    Audible
    5
    Robotmax64
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the engaging storytelling and unique insights into minor league baseball branding.
The depth of interviews with industry professionals is frequently praised, enhancing the content quality.
Overall, the podcast garners high recommendations from baseball and design enthusiasts alike, blending humor and informative discussions effectively.
There are suggestions for more focus on baseball narratives rather than nature segments, indicating areas for potential improvement.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#249
United States/Sports/Baseball
Apple Podcasts
#141
Canada/Sports/Baseball
Apple Podcasts
#238
United Kingdom/Sports/Baseball

Talking Points

Recent interactions between the hosts and their guests.

Illinois Valley Pistol Shrimp
Q: What are the challenges for you as a team with a brand identity based on something viral?
The life of the brand identity is dependent on how well the community embraces it. If the concept is popular, it may return in the future; if not, it will likely only be used this season.
Illinois Valley Pistol Shrimp
Q: What is a Pistol Shrimp? Why is a team in Illinois Valley named the Pistol Shrimp?
A Pistol Shrimp is known for its unique ability to create a loud snapping noise when it snaps its large claw, which can stun prey. The team drew inspiration from this creature to create a distinct and memorable mascot for branding and marketing.
Ontario Tower Buzzers
Q: Why is a team in Ontario, California, called the Tower Buzzers?
The name is a reference to aviation and the local airport's influence on the city's growth, embracing a fun branding tied to the Top Gun movie.
NoCo Prospectors
Q: How important is branding when you're recruiting players to play on these teams?
Branding plays a significant role, and market research indicated that the Prospectors' look resonated well with younger players.
NoCo Prospectors
Q: Where does the name Prospectors come from?
The name reflects the young players looking for college opportunities and nods to the local history of mining.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers around the vibrant world of minor league baseball, emphasizing the storytelling behind unique team logos and nicknames. Hosts engage with various stakeholders, including designers, team personnel, and industry experts, to explore the cultural significance and community ties that these branding choices represent. The discussions highlight not only the creativity and design processes involved but also how these elements resonate with fans and local communities, making it a rich source of insight for baseball lovers and design enthusiasts alike.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Baseball Bucket List Podcast
2. The Minor League Nerd
3. The DHC Podcast
4. Earned Fun Average
5. The Minor League Nerd

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Valerie Ruiz
2. Lucas Burris
3. Jarrett Rodgers
4. Lynn Smith
5. Allan Benavides
6. Eric Jarinko
7. Heath Dillard
8. Anna DiTomasso

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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