Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 226 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballSportsDesignArts | |||
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Latest Episodes
The short-season class A Lowell Spinners were lost to history with the reorganization of affiliated Minor League Baseball. But six years later, they are back with new owners and at a new classification! This episode explores the reborn Spinners with ... more
The Newport Gulls play in the collegiate summer level New England Collegiate Baseball League, and they are the first team from Rhode Island featured on Baseball By Design. Their adorable seagull-based logo has endured for a quarter century.
This wee... more
The Stockton Ports, Single-A affiliate of the Athletics, are based in one of the country's largest inland ports, 80 miles east of the San Joaquin River. They also play in the Asparagus Capital of the World. Guests this week include:
• Pat Filippone,... more
The Nanaimo NightOwls and the Nanaimo Bars are one team that plays in Nanaimo, British Columbia. Their nicknames are a tribute to local wildlife and a confection named for the area.
This week on the podcast:
• Jim Swanson, Managing Partner, Nanaimo... more
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States3 months ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited States8 months ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United States10 months ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada2 years ago - Sticker Thank You!
This podcast scratches me where I itch!
Apple Podcasts5sandrapoetryUnited States2 years ago
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Chart Rankings
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Apple Podcasts | #102 | Canada/Sports/Baseball |
Apple Podcasts | #224 |  Germany/Sports/Baseball |
Apple Podcasts | #74 |  Israel/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A design- and baseball-focused series that chronicles the stories behind minor league logos and nicknames. Typical episodes pair a graphic designer with a team owner or branding expert to unpack how identities are created, reimagined, and positioned within their communities. Recurring topics include branding strategy, community engagement, cultural/region-specific inspiration, and the interplay between aesthetics and fan connection. Notably, the show frequently features guests from front offices, design studios, and local culture influencers, which keeps discussions practical for branding teams while still rich in lore. The format often blends behind-the-scenes design process with broader narratives about place, history, and fan experience,... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Up To Chat
2. The Dad Hat Chronicles Podcast
3. The Minor League Nerd
4. The Minor League Nerd
5. Earned Fun Average
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Chuck Paiva
2. Pat Filippone
3. Jim Swanson
4. Reuben Butterfield
5. Dylan Narang
6. Ena Patel
7. David Sauer
8. JP Brooker
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