Baseball By Design: Stories of Minor League Logos and Nicknames
Paul CaputoPaul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 235 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | SportsDesignArtsBaseball | |||
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Latest Episodes
The Double-A Columbus Clingstones will play select games this year as the Scrambled Dogs, a tribute to a local delicacy that has its roots in an iconic pharmacy soda fountain.
This week on the podcast:
• Mike Jones, Graphic Designer, Insta @bucket8... more
The Double-A Tulsa Drillers have a classic brand and a host of fun alternates. Their identity pays tribute to Oklahoma's oil industry.
This week on the podcast:
• Justin Gorski, General Manager, Tulsa Drillers
• Live check-in from the ballpark wit... more
The Double-A Reading Fightin Phils have one of Minor League Baseball's longest standing relationships with their parent club, they have a primary identity based on a hot dog vendor who dresses like a guy riding an ostrich, and they lay claim to the t... more
The independent professional Lake Country DockHounds will pay tribute to their home state's favorite watering holes when they play as the Wisconsin Dive Bars. This episode explores the development of that brand.
Guests include:
• Bryan Giese, Dockh... more
Key Facts
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- Wholesome baseball content.
MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!
Apple Podcasts5Adam Hazel
United States5 months ago - Learning more about Minor League Baseball.
Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited States10 months ago Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
Audible5Julio GonzalezUnited States10 months ago- Love the show- would love to see it evolve
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
Apple Podcasts41234583$3$282&1!;;!3828United Statesa year ago - Knowledge knockout
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
Apple Podcasts5Rocket goose
Canada2 years ago
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Apple Podcasts | #180 |  Australia/Sports/Baseball |
Apple Podcasts | #195 |  Germany/Sports/Baseball |
Apple Podcasts | #61 |  Israel/Sports/Baseball |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A design- and baseball-focused series that chronicles the stories behind minor league logos and nicknames. Typical episodes pair a graphic designer with a team owner or branding expert to unpack how identities are created, reimagined, and positioned within their communities. Recurring topics include branding strategy, community engagement, cultural/region-specific inspiration, and the interplay between aesthetics and fan connection. Notably, the show frequently features guests from front offices, design studios, and local culture influencers, which keeps discussions practical for branding teams while still rich in lore. The format often blends behind-the-scenes design process with broader narratives about place, history, and fan experience,... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Up To Chat
2. SportsLogos.net
3. Earned Fun Average
4. The Minor League Nerd
5. Is This A Great Game, Or What?
How many episodes of this podcast are there?
this podcast launched 5 years ago and published 235 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Justin Gorski
2. Jake Starr
3. Bryan Giese
4. Gregory Schuch
5. Griffin Epstein
6. Todd Radom
7. Caleb Whitmore
8. Eli Swanson
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