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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Baseball By Design: Stories of Minor League Logos and Nicknames

Paul Caputo
Minor League Baseball
Baseball
Wilmington Blue Rocks
Spokane Indians
Spokane Tribe Of Indians
King Carl Campaign
Pioneer League
Copa De La Diversión
Billings Mustangs
Mr. Celery
Boise Hawks
Beloit Sky Carp
Red Band Rally
Fairchild Air Force Base
Jersey Diners
Ohio
Lake Erie Crushers
Welland Jackfish
Delaware
Baseball Bucket List

Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.

Instagram, Threads, Bluesky: @baseballbydesign

PublishesWeeklyEpisodes223Founded4 years ago
Number of ListenersCategories
DesignArtsSportsBaseball

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Artwork for Baseball By Design: Stories of Minor League Logos and Nicknames

Latest Episodes

The Nanaimo NightOwls and the Nanaimo Bars are one team that plays in Nanaimo, British Columbia. Their nicknames are a tribute to local wildlife and a confection named for the area.

This week on the podcast:

• Jim Swanson, Managing Partner, Nanaimo... more

YouTube

The brand-new Hill City Howlers, Single-A affiliate of the Cleveland Guardians, base their brand on a series of classic movie monsters. The team, formerly the Lynchburg Hillcats, play in a ballpark adjacent to a cemetery, setting the spooky scene. Gu... more

YouTube

The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball b... more

YouTube

From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include:

• JP Brooker, Ocean Conservany, jpbrooker.com

• Dan Simon, Studio Simon: ww... more

YouTube

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
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Recent Guests

Jim Swanson
Owner of the Nanaimo NightOwls and involved with the branding project
Nanaimo NightOwls
Episode: Nanaimo NightOwls (and Nanaimo Bars)
Reuben Butterfield
Brand designer (M Brand / Round 3 Agency) who led the logo work
M Brand / Round 3 Agency
Episode: Nanaimo NightOwls (and Nanaimo Bars)
Dylan Narang
CEO and president of the Hill City Howlers
Hill City Howlers
Episode: Hill City Howlers
Ena Patel
Team president for the Long Beach Coast
Long Beach Coast
Episode: Long Beach Coast
David Sauer
Musician and member of the band One High Five
One High Five
Episode: Long Beach Coast
JP Brooker
Director of Florida Conservation with the Ocean Conservancy
Ocean Conservancy
Episode: Brevard County Manatees
Allen Lawrence
General Manager of the Salem RidgeYaks
Salem RidgeYaks
Episode: Salem RidgeYaks
Dr. Chris Mayer
Former professor of recreation in the Blue Ridge Mountains
Ferrum College
Episode: Salem RidgeYaks
Greg Sullivan
Chairman of the Blue Ridge League
Blue Ridge League
Episode: Davie Crocketts

Hosts

Paul Caputo
Host and Minor League Baseball correspondent for SportsLogos.net.
Dan Simon
Co-host of Baseball By Design and founder of Studio Simon.

Reviews

4.9 out of 5 stars from 114 ratings
  • Wholesome baseball content.

    MiLB/indy/college summer baseball fan and AP US history teacher here. This podcast is a perfect way to tell the history of America through baseball!

    Apple Podcasts
    5
    Adam Hazel
    United States2 months ago
  • Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for

    Audible
    5
    Julio Gonzalez
    United States8 months ago
  • Love the show- would love to see it evolve

    As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more

    Apple Podcasts
    4
    1234583$3$282&1!;;!3828
    United States10 months ago
  • Knowledge knockout

    If yer not, you should be !

    What you ask? Following this podcast , of course !

    Paul digs in to both the folklore AND history of a tonne of minor league teams !

    Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼

    Apple Podcasts
    5
    Rocket goose
    Canada2 years ago
  • Sticker Thank You!

    This podcast scratches me where I itch!

    Apple Podcasts
    5
    sandrapoetry
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, the podcast is heralded for its creativity and the entertaining combination of sports, design, and nostalgia, appealing even to non-baseball fans.
Listeners appreciate the unique focus on minor league baseball logos and the rich storytelling that captures the essence of community connections.
The podcast is praised for its engaging interviews with various guests, contributing diverse insights into branding and local culture.
Some listeners find segments outside the main theme less relevant, suggesting a desire for more focused discussions on logos and team identities.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#181
United States/Sports/Baseball
Apple Podcasts
#127
Germany/Sports/Baseball
Apple Podcasts
#69
Israel/Sports/Baseball

Talking Points

Recent interactions between the hosts and their guests.

Nanaimo NightOwls (and Nanaimo Bars)
Q: Why did you opt for two separate identities for the same team, one for day games and one for night games?
To give the team flexibility and a playful twist while maintaining a single community identity, ensuring the branding works across merchandise, signage, and game-day experiences.
Long Beach Coast
Q: Where can people go to find out more about the team?
Ena mentions that everything is available on their website, www.longbeachcoast.com.
Salem RidgeYaks
Q: What went into the decision to change from being named for your parent club to having this unique, fun identity based on the local community?
Allen Lawrence mentioned that he felt it was time to get away from the parent club name and to create something more regionally representative, feeling that they should have made this change sooner.
Brevard County Manatees
Q: What was that experience for you growing up with the Brevard County Manatees?
It was super exciting; baseball coming to town was a big deal.
Davie Crocketts
Q: How does Brittain Peck approach his logo designs?
Peck highlights his hand-drawn illustration style that connects well with the community-level sports branding.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers around minor league baseball, specifically exploring the unique logos, nicknames, and branding that define various teams across America. Each episode features engaging conversations that blend sports history with graphic design, as hosts discuss the significance of team identities, community connections, and the evolution of minor league branding. Noteworthy guests, including team personnel, designers, and industry experts, contribute insights that enhance the storytelling aspect of the show. The focus on the creative narratives behind logos makes it particularly appealing to baseball fans, design enthusiasts, and anyone interested in the intersection of sports and culture.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Minor League Nerd
2. Up To Chat
3. Earned Fun Average
4. The Show Before the Show
5. Wait Wait... Don't Tell Me!

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jim Swanson
2. Reuben Butterfield
3. Dylan Narang
4. Ena Patel
5. David Sauer
6. JP Brooker
7. Allen Lawrence
8. Dr. Chris Mayer

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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