
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 213 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BaseballSportsArtsDesign | |||

The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast:
• Jim Swanson, Owner, Victoria HarbourCats
• Ranger Am... more
There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpr... more
The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include:
• Jordan Rowland, GM, ... more
The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include:
• Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com
• Jay Becker, BLDG Design, www.bldgbrand... more
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Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
This podcast scratches me where I itch!
I love MiLB logos and names. I have read his book, and I would like to see more updates. I was surprised to see a whole podcast devoted to the subject.
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Apple Podcasts | #207 | |
Apple Podcasts | #111 |
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The content centers around minor league baseball, specifically exploring the unique logos, nicknames, and branding that define various teams across America. Each episode features engaging conversations that blend sports history with graphic design, as hosts discuss the significance of team identities, community connections, and the evolution of minor league branding. Noteworthy guests, including team personnel, designers, and industry experts, contribute insights that enhance the storytelling aspect of the show. The focus on the creative narratives behind logos makes it particularly appealing to baseball fans, design enthusiasts, and anyone interested in the intersection of sports and culture.
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These podcasts share a similar audience with this podcast:
1. The Minor League Nerd
2. The Minor League Nerd
3. Earned Fun Average
4. Ballpark Hunter
5. The Show Before the Show
this podcast launched 4 years ago and published 213 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Todd Radom
2. Mitchell Kramer
3. Jordan Rowland
4. Jon DeVaney
5. Mike VerSchave
6. Jay Becker
7. Dr. Chris Mayer
8. John Racanelli
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