
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign
| Publishes | Weekly | Episodes | 206 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignBaseballArtsSports | |||

Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include:
• Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl
• Dan Simon, Studio Simon: www.studiosimon.net,... more
The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a... more
The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include:
• Jarrett Rodgers, GM, ... more
Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include:
• Allan Benavides, GM, Ontario Tower Buz... more
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Nothing negative about the pod cast I enjoy everything about it wish there was more episodes for
As a huge MiLB fan and a lover of logo design I absolutely adore this podcast and listen to every episode. That being said I usually fast forward past the ‘nature’ segments. I get why they’re a part of the show but they don’t really have anything to do with the team or the logo (which is why we’re all here). I’d love to see an interview with a fan of the team or with a player/front office member/designer if possible instead. I’d still recommend this pod to anyone who likes logos and minor league... more
If yer not, you should be !
What you ask? Following this podcast , of course !
Paul digs in to both the folklore AND history of a tonne of minor league teams !
Give it a listen, hit the subscribe button , sit back and enjoy 👍🏼👍🏼
This podcast scratches me where I itch!
I love MiLB logos and names. I have read his book, and I would like to see more updates. I was surprised to see a whole podcast devoted to the subject.
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Apple Podcasts | #249 | |
Apple Podcasts | #141 | |
Apple Podcasts | #238 |
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The content centers around the vibrant world of minor league baseball, emphasizing the storytelling behind unique team logos and nicknames. Hosts engage with various stakeholders, including designers, team personnel, and industry experts, to explore the cultural significance and community ties that these branding choices represent. The discussions highlight not only the creativity and design processes involved but also how these elements resonate with fans and local communities, making it a rich source of insight for baseball lovers and design enthusiasts alike.
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These podcasts share a similar audience with this podcast:
1. The Baseball Bucket List Podcast
2. The Minor League Nerd
3. The DHC Podcast
4. Earned Fun Average
5. The Minor League Nerd
this podcast launched 4 years ago and published 206 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Valerie Ruiz
2. Lucas Burris
3. Jarrett Rodgers
4. Lynn Smith
5. Allan Benavides
6. Eric Jarinko
7. Heath Dillard
8. Anna DiTomasso
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