Bag om Brands
Lars Bajlum Holmgaard Christensen og Heidi HansenBag om Brands er en podcast, der undersøger, hvordan branding og markedskommunikation former vores virkelighed. Hver episode i podcastserien er en anledning til at dykke ned i fænomener fra den praktiske markedskommunikation. Programmet har til formål at formidle viden, skabe kritisk refleksion og udfordre selvfølgelige fortællinger og forståelser om de mange budskaber, vi som forbrugere udsættes ... more
| Publishes | Twice monthly | Episodes | 9 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Language | Danish | Number of Listeners | Categories | Society & CultureMarketingBusiness |
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Latest Episodes
I denne episode dykker vi ned i en af de mest omtalte danske brandkriser i nyere tid: Nedturen for Jensen Bøfhus efter en navnekrise og et opgør med en fiskerestaurant, der gerne ville være et nyt Jensen-franchise.
Krisen varede ved i mere end et å... more
I denne episode af Bag om Brands retter vi blikket mod produkterne Barbaras Brød og Barbaras Bryg, som er et co-branding samarbejde mellem Carlsberg og Schulstad. Men fællesnævneren for samarbejdet og anslaget til navngivningen 'Barbara' skal ikke fi... more
I dette afsnit zoomer vi ind på Planet Nusa, sports- og livsstilsbrandet, der siden grundlæggelsen i 2018 er vokset med rekordfart og har opbygget et community, som de fleste brands kun kan drømme om. Men rejsen har ikke været uden bump. På det senes... more
I vores episode 6 taler vi om celebrity branding, som grundlæggende handler om overførsel af mening eller betydning fra en kendt til et produkt eller et brand.
En grundlæggende teoretiker, når vi taler om celebrity branding, er Grant McCracken, som ... more
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Apple Podcasts | #78 |  Denmark/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Bag om Brands launched 5 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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