Bag om Brands
Lars Bajlum Holmgaard Christensen og Heidi HansenBag om Brands er en podcast, der undersøger, hvordan branding og markedskommunikation former vores virkelighed. Hver episode i podcastserien er en anledning til at dykke ned i fænomener fra den praktiske markedskommunikation. Programmet har til formål at formidle viden, skabe kritisk refleksion og udfordre selvfølgelige fortællinger og forståelser om de mange budskaber, vi som forbrugere udsættes ... more
| Episodes | 2 | Founded | 3 days ago | Language | Danish |
|---|---|---|---|---|---|
| Categories | MarketingBusinessSociety & Culture | ||||
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I dette afsnit er brandingteori i fokus, men en af de nyere tilgange. Vi dykker nemlig ned i begrebet 'det diskursive brand space', som er centralt i Heidi Hansens brandingteori.
I dette perspektiv produceres brandet ikke kun af virksomheden, men a... more
Velkommen til Bag om Brands.
Dette er programmets 'pilot', som er en indledende introducerende snak om perspektiver på branding og markedskommunikation.
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #3 |  Denmark/Business/Marketing |
Apple Podcasts | #79 | Denmark/Business |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
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How many episodes of Bag om Brands are there?
Bag om Brands launched 3 days ago and published 2 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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