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B2B Marketing Exchange

Demand Gen Report
B2B Marketing
Demand Generation
Intent Data
Sales and Marketing Alignment
Marketing Technology
Customer Experience
Account-Based Marketing
Forrester Research
Ferrari
Formula One
Growth Strategies
Economic Uncertainty
Customer Engagement
B2B Marketing Exchange
Marketing Strategy
Brand Trifecta
Content Creation
Formstack
Hype House Coaching
Women In Revenue

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premie... more

PublishesWeeklyEpisodes181Founded6 years ago
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MarketingBusiness

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Artwork for B2B Marketing Exchange

Latest Episodes

In this special season 11 finale, host Klaudia Tirico sits down with Lindsay Tjepkema, founder of Human Brands Win and keynote speaker at the upcoming B2B Marketing Exchange West. During the chat, Lindsay discusses her 20+ years in B2B marketing and ... more

In today's always-on and cluttered marketing landscape, getting closer to the customer is more challenging than ever. With so many new technologies, tools and KPIs to track and measure, it can be difficult to maintain focus on the main goals. How do ... more

We're less than a month out before B2B Marketing Exchange West in Scottsdale, and the final planning stages are in full force. On today's episode of the podcast, we're sitting down with Matt Heinz, President and Founder of Heinz Marketing and B2B inf... more

We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories.

Kate joins host Klaudia Tirico on the podcast today to... more

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Recent Guests

Lindsay Tjepkema
Founder of Human Brands Win and a veteran in B2B marketing with over 20 years of experience
Human Brands Win
Episode: Why B2B Marketing Teams Need To Think BRAVE
Kate DiLeo
Brand strategist with expertise in brand positioning and messaging
CEO of GoNimbly
Episode: Creating Effective Brand Messaging That Drives Revenue
Britney Bartlett
Vice President of Global Field Marketing
Cisco Systems
Episode: How Cisco Re-imagined Its Demand Strategy To Maximize ROI
Shirin Oreizy
Founder and CEO of Next Step, a behavioral design agency
Next Step
Episode: A Lesson In Behavioral Science & How To Apply It To B2B Marketing
Rob Leavitt
Partner at Momentum ITSMA, B2B marketing expert.
Momentum ITSMA
Episode: Reimagining ABM With AI
Rob Volpe
Empathy activist, author and CEO of Ignite 360
Ignite 360
Episode: The Important Role Of Empathy In Marketing Strategy & Messaging
Christine Elliott
Experienced marketing strategist with a focus on content strategy and demand generation
EY (formerly)
Episode: The Power Of Content Curation
Nadia Davis
Senior Director of Revenue Marketing and Marketing Operations at PayIt
PayIt
Episode: Building A Strong Operational Base For Effective Account-Based Marketing
Jen Holmes
Director of Demand Gen
GP
Episode: The State Of Demand Gen

Hosts

Claudia Tirico
Co-host, often leads discussions on B2B marketing strategies, branding, and content curation.
Kelly Lindenow
Co-host, focuses on demand generation and ABM strategies in B2B marketing.

Reviews

5.0 out of 5 stars from 9 ratings
  • Must-listen for anyone in B2B marketing!

    Awesome podcast for anyone who works in B2B. Episodes cover both marketing and sales related topics (ABM, interactive media, etc) and other important topics like women in marketing and diversity. It’s a nice weekly check-in for your marketing brain.

    Apple Podcasts
    5
    marisaj44
    United States4 years ago
  • Great podcast!

    I recently started listening to the B2B Marketing Exchange podcast and I've really been enjoying it. Alisha and Claudia are awesome hosts and they bring on great guests to speak about all things B2B. Entertaining and insightful -- definitely recommend!

    Apple Podcasts
    5
    Caribbeangirlsf1234
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews emphasize the quality of guests and the hosts' engaging discussions, often recommending it as a must-listen for B2B marketers.
Listeners appreciate the podcast for its thorough insights into B2B marketing and sales strategies, highlighting its relevance for professionals in the field.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building Predictable Pipeline With Matt Heinz
Q: What are some other internal factors influencing the success of a predictable pipeline strategy?
Culture and change management, as well as a shift from measuring leads to focusing on qualified in-profile pipeline, are crucial for effective strategy execution.
Building Predictable Pipeline With Matt Heinz
Q: But how do we balance the need for those short-term results with long-term pipeline strategies?
The balance lies in spending money wisely on lead generation and understanding that achieving short-term success can be costly if prospects don't know your brand.
Building Predictable Pipeline With Matt Heinz
Q: How can the predictable pipeline methodology really help create stronger campaigns and programs and just stronger organizations as a whole?
The predictable pipeline system provides foundations for companies to execute effectively, including customer profiling and creating an orchestration system internally for better agility and results.
Building Predictable Pipeline With Matt Heinz
Q: What are some of the top trends and priorities that you're seeing in B2B Marketing and Sales for 2025?
The easy answer is AI, which has become a daily part of the rhythm of operations for go-to-market teams. Another key point is the dysfunction within organizations that needs to be managed in relation to the complex buying journeys.
Creating Effective Brand Messaging That Drives Revenue
Q: How can brands balance simplicity with intrigue in their messaging?
Brands should solidify their tone of voice and truly understand their audience's psychographics to create messaging that is both compelling and authentic.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Marketing Exchange

What is B2B Marketing Exchange about and what kind of topics does it cover?

The content explores critical topics within the B2B marketing landscape, offering insights from industry experts and influencers. Notable discussions include customer-centric strategies, innovative approaches to account-based marketing (ABM), the importance of brand messaging, and the integration of behavioral science into marketing practices. These conversations emphasize practical approaches to enhance demand generation, improve marketing effectiveness, and foster alignment between sales and marketing teams. The podcast uniquely integrates expert perspectives with actionable strategies, appealing to marketing professionals looking for ways to navigate the complexities of the B2B environment.

Where can I find podcast stats for B2B Marketing Exchange?

Rephonic provides a wide range of podcast stats for B2B Marketing Exchange. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to B2B Marketing Exchange and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does B2B Marketing Exchange get?

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What are the audience demographics for B2B Marketing Exchange?

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How many subscribers and views does B2B Marketing Exchange have?

To see how many followers or subscribers B2B Marketing Exchange has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to B2B Marketing Exchange?

These podcasts share a similar audience with B2B Marketing Exchange:

1. Pod Save America

How many episodes of B2B Marketing Exchange are there?

B2B Marketing Exchange launched 6 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact B2B Marketing Exchange?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for B2B Marketing Exchange?

Rephonic pulls ratings and reviews for B2B Marketing Exchange from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for B2B Marketing Exchange?

Rephonic provides full transcripts for episodes of B2B Marketing Exchange. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on B2B Marketing Exchange?

Recent guests on B2B Marketing Exchange include:

1. Lindsay Tjepkema
2. Kate DiLeo
3. Britney Bartlett
4. Shirin Oreizy
5. Rob Leavitt
6. Rob Volpe
7. Christine Elliott
8. Nadia Davis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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