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Artwork for B2B Marketers on a Mission

B2B Marketers on a Mission

EINBLICK
B2B Marketing
SEO
Artificial Intelligence
B2B Saas
Linkedin
B2B Marketing Strategies
Marketing Strategy
Hubspot
Customer Research
Social Media Marketing
Sales and Marketing Alignment
Lead Generation
Account-Based Marketing
AI In Marketing
Content Strategy
Strategic Marketing
AI Tools
Thought Leadership
Audience Engagement
In-Person Events

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulti... more

PublishesWeeklyEpisodes223Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for B2B Marketers on a Mission

Latest Episodes

youtu.be/-m14CX2D04cA B2B company’s website is so much more than a passive “digital shop window.” When engineered and promoted strategically, it can help you establish category credibility, capture high-intent demand, generate qualified leads... more

Modern B2B marketing starts with deep curiosity. To outperform and outmaneuver the competition, marketing teams must navigate a rapidly evolving market research landscape to make faster, smarter decisions. They must lead with strategy, by being the v... more

Many B2B marketing leaders still evaluate website performance by total traffic, engagement, or surface-level conversion metrics. What they should do is view the website as a core revenue engine, where everything from messaging, page layouts, and UX d... more

When leveraged strategically, LinkedIn can be an incredibly powerful platform for B2B companies to build their brands, establish credibility in their vertical, and capture high-intent inbound opportunities. Unfortunately, many company are using tacti... more

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Recent Guests

Molly-Strawn Carreño
Director of Brand Growth at AYTM, co-host of Curiosity Current Podcast
AYTM
Episode: Ep. 222: How to Turn “Data Overload” into “Decision Velocity” using Research
Sahil Patel
CEO of Spiralyze
Spiralyze
Episode: Ep. 221: How to Transform B2B SaaS Website Traffic Into Predictable Revenue
Niall Ratcliffe
CEO of Noticed, a B2B marketing agency in the UK
Noticed
Episode: Ep. 220: Secrets that Top B2B Companies Use to Win on LinkedIn
Chris Rapozo
AVP at Stamats, higher ed marketing expert
Stamats
Episode: Ep. 218: How to Win the Attention Game in Higher Education
Rob Clark
Founder/leader at TT F Media, higher ed marketing expert
TTF Media
Episode: Ep. 218: How to Win the Attention Game in Higher Education
Mariah Tang
Chief Content Marketing Officer at Stamats
Stamats
Episode: Ep. 217: How to Increase Your B2B Brand Visibility and Get Outcomes
Adam Froman
Speaker on AI and operational intelligence
Delvinia
Episode: Ep. 216: Proven Strategies for CMOs in the Canadian Retail Sector
Adrian Fuoco
Panelist focusing on practical retail strategy
Pizza Pizza
Episode: Ep. 216: Proven Strategies for CMOs in the Canadian Retail Sector
Tanya Kreinin
Panelist from academia
University of Toronto
Episode: Ep. 216: Proven Strategies for CMOs in the Canadian Retail Sector

Host

Christian Klepp
Host of the show; Co-founder of EINBLICK Consulting

Reviews

5.0 out of 5 stars from 65 ratings
  • Standout Resource!!

    B2B Marketers on a Mission is a standout resource for anyone serious about modern B2B growth. The conversations go beyond surface level tactics and dig into real strategy, positioning, and execution that actually works in today’s market.

    What I appreciate most is how practical and grounded the insights are. This is not theory for theory’s sake. Each episode delivers clear takeaways you can apply immediately, whether you are refining your messaging, building demand, or aligning marketing with re... more

    Apple Podcasts
    5
    KristenN123456789
    United States6 months ago
  • Real insights from those doing the work

    This is one of my favorite pods because Christian dives deep with his guests. Goes way past the superficial stuff and gets into practical tools and strategies that marketers actually deal with regularly. Consistently one of the best most insightful B2B pods out there.

    Apple Podcasts
    5
    Clay Ostrom
    United States8 months ago
  • Great host and thoughtful conversation.

    Great host and thoughtful conversation. Really appreciated the focus on practical insights about the Korean market and localization.

    Apple Podcasts
    5
    어저두나지트응?!.
    South Korea9 months ago
  • Love this show!

    Christian is such a great host—super knowledgeable and easy to listen to. He really knows how to ask the right questions and bring out the best in his guests. The conversations are always insightful but never boring. Perfect for anyone in B2B marketing who wants real, useful takeaways without all the fluff.

    Apple Podcasts
    5
    Sivan Elevate Media
    Israela year ago
  • Listen to get ahead in b2b marketing, I do.

    The way Christian explores b2b topics - I love it. As well as the way Christian leverages his first hand experience as a b2b marketer which really shines through in his exchanges with his guests. The material discussed sure resonates with me as it likely does for fellow listeners. For context, I’m in a b2b business that is driven by tech. Anyone in b2b can learn a great deal from this podcast.

    Apple Podcasts
    5
    andreassassine
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is consistently relevant for B2B marketers and sponsors.
High quality guests who truly know the space.
Dives deep with guests and avoids fluff; actionable tools.
Standout resource with practical, actionable insights for B2B growth.
Great host; thoughtful, research-backed conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#45
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 222: How to Turn “Data Overload” into “Decision Velocity” using Research
Q: What is the biggest risk for marketers adopting AI in this space?
Relying on AI as a substitute for human insight; the risk is delivering generic outputs that lack context and fail to address nuanced customer pain points.
Ep. 222: How to Turn “Data Overload” into “Decision Velocity” using Research
Q: Why is market research foundational to modern marketing strategy?
Because without regular input from customers, brands risk building in silos and delivering messages that don't resonate; research anchors strategy in real customer needs.
Ep. 221: How to Transform B2B SaaS Website Traffic Into Predictable Revenue
Q: What three practical actions can listeners take immediately to improve their homepage?
First, replace stock imagery with product-focused visuals showing outcomes. Second, perform the one-second test by translating the homepage and testing with five outsiders to gauge what the site communicates. Third, compare your homepage with three competitors by hiding logos and asking which feels most compelling or what differentiates them; seek to fix the differentiation gaps.
Ep. 221: How to Transform B2B SaaS Website Traffic Into Predictable Revenue
Q: What is the biggest missed opportunity for SaaS websites?
The biggest missed opportunity is showing the product right away on the homepage; too many B2B SaaS sites rely on stock photos and generic messaging that could apply to any competitor, which makes it hard for visitors to distinguish the product and understand its value.
Ep 198: How to Leverage Storytelling for B2B Marketing Success
Q: What is one place you've visited that left a lasting impression and why?
I was deeply impressed by Iguazu Falls, where the scale, power, and immersion create a transformative setting that underscores the idea of vast, remarkable outcomes and experiences—analogous to the impact a strong story can have in business. This experience reinforces the value of choosing impactful targets and environments in which to operate and persuade customers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About B2B Marketers on a Mission

What is B2B Marketers on a Mission about and what kind of topics does it cover?

- Combines practitioner-focused B2B marketing interviews with actionable frameworks across branding, demand gen, product-led growth, and GTM strategy. Episodes frequently center on practical go-to-market moves, positioning, content strategy, and leveraging data to drive revenue, often featuring agency leaders, in-house marketers, and consultants who work with complex B2B buyers. A standout is the emphasis on measurable outcomes, cross-functional alignment, and scalable playbooks that listeners can apply quickly without heavy tool investments. The show often surfaces real-world case studies, guest expertise from top B2B brands and consultancies, and concrete tactics for improving messaging, conversions, and pipeline quality.

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1. AI-Driven Marketer: Master Practical AI Marketing Skills

How many episodes of B2B Marketers on a Mission are there?

B2B Marketers on a Mission launched 6 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketers on a Mission?

Recent guests on B2B Marketers on a Mission include:

1. Molly-Strawn Carreño
2. Sahil Patel
3. Niall Ratcliffe
4. Chris Rapozo
5. Rob Clark
6. Mariah Tang
7. Adam Froman
8. Adrian Fuoco

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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