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Artwork for B2B Marketers on a Mission

B2B Marketers on a Mission

EINBLICK
B2B Marketing
Hubspot
Strategic Marketing
Account-Based Marketing
Lead Scoring
Marketing Attribution
Video Marketing
Email Marketing
Audience Engagement
SEO
B2B Content Marketing
Psychology-Driven Marketing
Automation
Demand Generation
Lead Generation
Sales and Marketing Alignment
Customer Journey
Commercialize
Productized B2B Services
Community Building

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulti... more

PublishesWeeklyEpisodes208Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for B2B Marketers on a Mission

Latest Episodes

How to Scale Faster with B2B Brand Strategy

Here’s a common scenario in B2B marketing: you launch campaigns, hit the deadlines, and fill the pipeline, but the results feel disconnected from your long-term goals. Internal messaging discussions resur... more

How to Fix Boring Brand Podcasts

If we’re going to be perfectly honest, many branded podcasts are either boring or they sound just like a recycled commercial. To win the hearts and minds of your B2B target audience, you must move beyond generic cor... more

How to Use AI for B2B Storytelling Without Losing Your Brand

So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B br... more

PPC Strategies for Small B2B Brands to Beat Big Competitors

So many B2B companies and marketing teams waste budget on tactics that don’t drive results or support core business goals. Smaller B2B brands often compete against much larger companies wh... more

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Recent Guests

Hyein Yoon
Founder of HY Marketing
HY Marketing
Episode: Ep. 195: How to Build a Successful Content Strategy for Korea
Nicholle Stacey
Chief Marketing Officer at Altitude B2B
Altitude B2B
Episode: Ep. 194: How Successful B2B Companies Are Increasing Their Web Traffic
Braedi DeLong
CEO of The Sales Collective, helps companies build successful sales teams
The Sales Collective
Episode: Ep. 192: How Understanding Your B2B Buyers Can Drive Predictable Growth
Douglas Abbott
CEO and founder at Contrasted
Contrasted
Episode: How to Create Powerful B2B Messaging That Converts | Douglas Abbott | EP 191
David J. Ebner
Founder and CEO of Content Workshop
Content Workshop
Episode: Ep. 190: How to Make Your B2B Marketing Stand Out
Ronan McDonnell
Founder of CMO Mojo, helps B2B companies with marketing strategies.
CMO Mojo
Episode: Ep. 189: How to Go from Outbound to 95% Inbound Marketing
Layton Cox
Senior Director of Competitive Intelligence at Sedulo Group
Sedulo Group
Episode: Ep. 188: How to Strengthen Your B2B Differentiation with Competitive Intelligence
Maggie Carey
CEO of Master It Media LLC
Master It Media LLC
Episode: Ep. 187: How B2B Businesses Leverage Social Media For Exponential Growth
Michael Clark
Chief Marketing Officer at Infrascale with over 15 years of experience in B2B marketing strategies
Infrascale
Episode: Ep. 186: How Marketing Teams Can Drive Growth With Fewer Resources

Host

Christian Klepp
Co-founder of EINBLICK Consulting and host who brings expertise in B2B marketing and a knack for pulling insightful conversations from guests.

Reviews

5.0 out of 5 stars from 62 ratings
  • Real insights from those doing the work

    This is one of my favorite pods because Christian dives deep with his guests. Goes way past the superficial stuff and gets into practical tools and strategies that marketers actually deal with regularly. Consistently one of the best most insightful B2B pods out there.

    Apple Podcasts
    5
    Clay Ostrom
    United States2 months ago
  • Great host and thoughtful conversation.

    Great host and thoughtful conversation. Really appreciated the focus on practical insights about the Korean market and localization.

    Apple Podcasts
    5
    어저두나지트응?!.
    South Korea4 months ago
  • Love this show!

    Christian is such a great host—super knowledgeable and easy to listen to. He really knows how to ask the right questions and bring out the best in his guests. The conversations are always insightful but never boring. Perfect for anyone in B2B marketing who wants real, useful takeaways without all the fluff.

    Apple Podcasts
    5
    Sivan Elevate Media
    Israel9 months ago
  • Listen to get ahead in b2b marketing, I do.

    The way Christian explores b2b topics - I love it. As well as the way Christian leverages his first hand experience as a b2b marketer which really shines through in his exchanges with his guests. The material discussed sure resonates with me as it likely does for fellow listeners. For context, I’m in a b2b business that is driven by tech. Anyone in b2b can learn a great deal from this podcast.

    Apple Podcasts
    5
    andreassassine
    United Kingdom10 months ago
  • Great show

    I learn valuable information from every episode.

    Apple Podcasts
    5
    scottcate
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is recognized for its focus on relevant topics that resonate with professionals navigating the complexities of B2B marketing.
The host is praised for his engaging interviewing style that encourages guests to share deep insights and experiences.
Listeners appreciate the practical and actionable insights that are consistently delivered in each episode, making it a valuable resource for B2B marketers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#135
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies
Q: What are three to five recommendations for leveraging link management?
Start using the link management software, utilize the coupon for discount, and focus on consistent link management to optimize affiliate tracking.
Ep. 172: How Sophisticated Link Management Unlocks Growth for B2B Companies
Q: What should B2B marketers avoid in link management?
Marketers should avoid the pitfall of failing to update old links, which can result in dead links that lead to 404 errors.
Ep. 190: How to Make Your B2B Marketing Stand Out
Q: What are three to five actionable steps for B2B Content Marketers to stand out?
Engage with your operations team for insights, use AI effectively without sacrificing quality, and focus on meaningful storytelling.
Ep. 190: How to Make Your B2B Marketing Stand Out
Q: What are some key pitfalls marketing folks should avoid when trying to stand out?
Assuming people will care about content produced without testing its value and the oversaturation of low-quality content.
Ep. 190: How to Make Your B2B Marketing Stand Out
Q: Why do you think it's so important for B2B companies in this day and age to stand out?
It is important because standing out is becoming more difficult due to the saturation of the market and marketing content.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About B2B Marketers on a Mission

What is B2B Marketers on a Mission about and what kind of topics does it cover?

This podcast focuses on reshaping and challenging conventional approaches to B2B marketing through insightful conversations with industry experts. Topics frequently discussed include actionable marketing strategies, SEO best practices, content marketing tailored to specific cultural contexts, and the importance of alignment between marketing and sales teams. Interviews feature a diverse range of professionals who share their successes, lessons learned, and practical advice, making it an essential resource for B2B marketers seeking to enhance their skills and adapt to the evolving marketing landscape. Notably, this podcast also places a strong emphasis on the human element of marketing and the role of storytelling in building brand trust and... more

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1. AI-Driven Marketer: Master Practical AI Marketing Skills

How many episodes of B2B Marketers on a Mission are there?

B2B Marketers on a Mission launched 6 years ago and published 208 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Marketers on a Mission?

Recent guests on B2B Marketers on a Mission include:

1. Hyein Yoon
2. Nicholle Stacey
3. Braedi DeLong
4. Douglas Abbott
5. David J. Ebner
6. Ronan McDonnell
7. Layton Cox
8. Maggie Carey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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