B2B Insiders
B2B InsidersB2B Insiders — estratégia acima de hacks, demanda acima de leads.
A cada quinzena, David Costa Lima e Gabriel Barboza recebem CMOs, founders e profissionais que encaram Marketing B2B de alto ticket como ato de liderança. Em poucos minutos você sai com:
Passos claros para transformar marca em ativo financeiro e entrar na shortlist dos decisores.
O playbook de geração → captura de demanda que subst... more
| Publishes | Twice monthly | Episodes | 34 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Number of Listeners | Categories | CoursesEducationMarketingBusiness |
Listen to this Podcast
Latest Episodes
Criação de demanda não é só rodar anúncios de awareness.
É calibrar a narrativa de acordo com a maturidade do mercado, sustentar diferenciação e distribuir no canal certo.
Neste episódio, Gabriel Barboza e David Costa Lima destrincham a matriz de c... more
Será que ABM é só para empresas com orçamentos milionários? Neste episódio do B2B Insiders, a especialista Carol Nucci mostra que não.
Ela compartilha cases de crescimento usando ABM em cenários de restrição, aprendizados da sua trajetória e explica... more
Neste episódio, Gabriel Barboza e David Costa Lima apresentam um framework prático de estratégia de crescimento com geração de demanda B2B, desenhado para ajudar empresas a conquistarem clareza estratégica na forma como constroem demanda.
Siga o pod... more
O funil morreu.
Neste episódio, mostramos por que o modelo linear de jornada não funciona mais no B2B. Com dados da Gartner, estudos do Google e cases reais, explicamos como o funil se tornou obsoleto e o que entra no lugar.
Neste episódio, você va... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #178 |  Brazil/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Which podcasts are similar to B2B Insiders?
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How many episodes of B2B Insiders are there?
B2B Insiders launched 3 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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