B2B Breindump
Denny van Veen | FoeterB2B-marketing leer je niet op school, je leert door te struikelen. In deze show spreek ik met de experts op het gebied van B2B-marketing. No-nonsense verhalen uit de praktijk en nuttige tips die je meteen kunt toepassen. Nog meer over B2B-marketing leren? Meld je dan aan voor Foeter, de B2B-marketing community.
| Publishes | Monthly | Episodes | 40 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language | Dutch | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
In deze aflevering van B2B Breindump spreek ik met Wouter Dieleman en Mattheus Swinkels, twee consultants die dagelijks werken aan de overlap van marketing en sales. We bespreken wat ABM werkelijk is (en wat het niet is), wanneer het past bij een org... more
De meeste B2B-bedrijven hebben een marketingplan. Veel minder hebben een echte strategie. In deze aflevering van B2B Breindump spreek ik met Paul Hassels Mönning — meewerkend commercieel strateeg voor bedrijven in IT, zakelijke dienstverlening en de ... more
Iedereen weet dat B2B-merken te weinig aan branding doen. De vraag die daarna overblijft is de lastigere: oké, en hoe dan?
Erwin Oskam werkt al 35 jaar bij WADM en helpt B2B-bedrijven hun merk opbouwen vanuit wie ze écht zijn. Niet vanuit wie ze wil... more
In deze aflevering spreek ik met Ingmar de Lange, merkstrateeg en auteur van Sterk Digitaal Merk. We gaan in op waarom B2B-klanten helemaal niet zo rationeel beslissen als je denkt, hoe je het merkgesprek intern wél verkoopt aan een MT dat denkt in k... more
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Apple Podcasts | #108 |  Netherlands/Business/Marketing |
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B2B Breindump launched 3 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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