Aus dem Maschinenraum für Marketing und Vertrieb
Michael StillerAus dem Maschinenraum für Marketing und Vertrieb meldet sich Michael Stiller, um die Räder, Pumpen und Ventile des Marketing und Vertriebs zu skizzieren, um die Wirksamkeit der Marketing- und Vertriebs-Bauteile zu hinterfragen, auf den Prüfstand zu stellen, Brauchbares in Stand zu halten und Unbrauchbares zu verschrotten. Michael ermutigt Entscheider und Umsetzer, die eigene Marketing- und Vertrie... more
| Publishes | Weekly | Episodes | 263 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketingManagement |
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Latest Episodes
Verkaufen ist schon an sich schwer. Aber die Königsdisziplin ist es, dem Kunden mehr zu verkaufen, als er eigentlich geplant hatte. Das ist Cross- und Upselling. Dadurch lässt sich nicht nur der Umsatz pro Kunde steigern. Es steigt auch die Kundenloy... more
Der Absatz soll angekurbelt werden. Das neue Produkt soll bekannt gemacht werden. Wir wollen ein Ereignis ankündigen. Alles klassische Ereignisse für eine Werbekampagne. Geht ins Geld, aber wirkt. Also meistens. Hoffentlich. Dabei muss es ja gar nich... more
Erfahre in dieser Folge, wie eine konsistente Botschaft über mehrere Kanäle hinweg eine effektivere Kampagne schaffen kann. Entdecke die Bedeutung von Personas, Customer Journey und Storytelling für eine erfolgreiche Marketingstrategie. Michael Still... more
Die Welt ist schnelllebig geworden. Und unsicher. Irgendwie müssen wir dieser Einschätzung ja begegnen. Am besten mit dem Allheilmittel 'Agilität'. Deswegen MÜSSEN Projekt auch alle agil sein. Aber müssen sie wirklich? Michael Stiller findet nicht. D... more
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Reviews
- #70 Bier Marke
Da bekomme ich beim hören gleich Durst auf ein Bier! Tolles interview. Grüße aus dem Vertrieb für Ophthalmologie Produkte 😁
Apple Podcasts5podcast.hörerGermany4 years ago - Charmant und kompetent!
Toller Podcast mit vielen Insights zum Marketing & Vertrieb - unterhaltend rübergebracht!
Apple Podcasts5kallekenkelGermany5 years ago - Klare Ansagen, gut vorgetragen.
Der Podcast bringt Themen aus Vertrieb und Vertriebssteuerung gut auf den Punkt. Locker eingesprochen, ohne banal zu sein. Und: Bei allem Know How vernachlässigen die beiden auch nicht das Menschliche im Vertrieb. Empfehlenswert.
Apple Podcasts5LibrerioGermany5 years ago - Weg vom Preis
Schöne Zusammenfassung der wichtigsten Punkte für die Preiskommunikation ... ein Seminar mit diesen Inhalten kostet locker über 1000 Euro. Maschinenraum, mach weiter so!
Apple Podcasts5der direxGermany5 years ago - Social Selling
Guter Dialog zu einem thema, über das viele sprechen, aber wenige etwas zu sagen haben.
Apple Podcasts5PodcastpaulaGermany5 years ago
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Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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