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Artwork for Performance Marketing Unlocked

Performance Marketing Unlocked

Performance Marketing World
Performance Marketing
Retail Media
Artificial Intelligence
Digital Marketing
Advertising
Social Media
Consumer Behavior
Affiliate Marketing
Tiktok
Reddit
Marketing Leadership
Meta
Influencer Marketing
Connected TV
Ad Spend
Digital Advertising
Amazon
Data Privacy
Netflix
Chatgpt

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.

From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more

PublishesWeeklyEpisodes151Founded4 years ago
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Artwork for Performance Marketing Unlocked

Latest Episodes

As the World Cup gets underway, how can performance marketers best leverage the opportunity before them?

On this episode of the Performance Marketing Unlocked podcast, Alex Maude, Head of Insight & Research at Ozone, joins host Joe to assess the bes... more

Can marketers afford to still be siloed by channel?

In the first episode of this year’s Digital Disruptors miniseries, host Bethany speaks with Chanelle Urquico, International DSP Engagement Lead at TripleLift, Jack Murray, Senior Paid Social Search... more

Performance marketing is officially at an impasse. Employers are squeezing budgets and reconsidering headcount, while employees are ready to walk away entirely. How has adland found itself trapped in a state of mutual unrest?

On this episode of the ... more

YouTube

Performance marketers are desperately trying to master ever-changing algorithms in the pursuit of securing attention in an attention-poor economy – but where are they going wrong?

On this episode of the Performance Marketing Unlocked podcast, Orland... more

YouTube

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Recent Guests

Orlando Wood
Chief Creative Officer
System1
Episode: How to end the war between performance and brand
Jessica Tamsedge
UK CEO of Dentsu Creative
Dentsu Creative
Episode: Rebuilding the agency for the algorithmic era
Chris Parnell
Co-founder and CCO of NewGen, Social First Agency
NewGen
Episode: Will AI be the death of creators?
Dino Myers-Lamptey
Co-founder of The Marketer in The Loop AI Certification course
The Marketer in The Loop
Episode: How to close the AI capability gap
Lee Henshaw
Co-founder of The Marketer in The Loop AI Certification course
The Marketer in The Loop
Episode: How to close the AI capability gap
Bethany Lee
PMW's senior news reporter
Performance Marketing World (PMW)
Episode: Does the open web have a glass ceiling?
Dom Coleridge
Co-founder and commercial director of Scale Digital
Scale Digital
Episode: Stop chasing clicks and start chasing quality
Andrew Monu
VP of Marketing
LinkedIn
Episode: Algorithm evolution: How LinkedIn stays ahead
Steve Warrington
AI-led media technology expert with a background in retail
UP AI
Episode: If agentic AI now runs performance, should it go in-house?

Hosts

Joseph Arthur
Lead host, embedded in PMW editorial ecosystem; long-running figure guiding conversations on performance marketing strategy and AI-enabled transformation.
Robin Langford
Editor for PMW editorial team, contributes industry context and journalistic perspectives to episodes.

Reviews

4.9 out of 5 stars from 36 ratings
  • Fun and informative!

    Really fun way to learn about performance marketing and great guests!

    Apple Podcasts
    5
    marketer173956
    United Kingdom4 years ago
  • The beast

    One word amazing

    Lucy sooooooo good

    Apple Podcasts
    5
    the beast 153637373
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently deliver actionable insights rather than high-level theory.
The format blends news, case studies, and forward-looking ideas with engaging dynamics.
Listeners appreciate practical strategies and real-world examples from top marketers.

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Talking Points

Recent interactions between the hosts and their guests.

How to end the war between performance and brand
Q: Can you give a practical example of how to pitch a CFO on a combined brand-performance approach?
Use a tangible case like a two-pronged campaign: one narrative-led brand initiative with a strong coherence and a separate performance drive that leverages that brand equity to lift response rates. Show the expected uplift in ROI from the multiplier study and frame it as a risk-managed, long-term growth plan rather than a single-quarter win.
How to end the war between performance and brand
Q: What role does AI play in shaping showmanship and salesmanship?
AI should be viewed as a collaborative tool that helps prototype ideas quickly and test creative concepts with inputs from humans. It can predict coherence and brand signals, but the quality of output depends on human direction and a clear brand heart, face, voice, and action.
How to end the war between performance and brand
Q: How do you reconcile the need for brand storytelling with the demand for short-term performance metrics by executives?
I propose ending the war between the two approaches and showing how brand coherence amplifies performance. When brands tell a story with character and emotion, they create a memory and a context that makes direct response more effective over time. Use data to demonstrate the multiplier effect and present a dual-path plan to leadership, illustrating ROI when both are used in tandem.
The brands winning with AI are changing the rules, not the tools
Q: What is the real cost of not changing how media is run today?
The cost includes missed demand opportunities, a widening gap to more advanced competitors, and a growing misalignment between financial planning and the behavior of modern AI-enabled media platforms.
The brands winning with AI are changing the rules, not the tools
Q: What is the risk of treating AI as a standalone tool?
The risk is underestimating the need for people and processes—without the right data literacy, roles, and governance, AI will underperform despite having powerful capabilities.

Audience Metrics

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Frequently Asked Questions About Performance Marketing Unlocked

What is Performance Marketing Unlocked about and what kind of topics does it cover?

This show focuses on performance marketing strategies at the intersection of brand, media, and technology. Across episodes, listeners hear deep dives into AI-enabled advertising, in-housing vs. agency production, premium content partnerships, privacy and open-web strategies, and the evolving role of platforms like LinkedIn, Google, and Brave. Guests range from agency leaders and platform executives to editors and researchers, offering practical frameworks, real-world case studies, and forward-looking perspectives on measurement, governance, and the evolving value mix in performance marketing. A core through-line is balancing scale and speed with human nuance, using data-informed experimentation and strategic partnerships to drive measurable... more

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Which podcasts are similar to Performance Marketing Unlocked?

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1. The News Agents
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4. Uncensored CMO
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How many episodes of Performance Marketing Unlocked are there?

Performance Marketing Unlocked launched 4 years ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Marketing Unlocked?

Recent guests on Performance Marketing Unlocked include:

1. Orlando Wood
2. Jessica Tamsedge
3. Chris Parnell
4. Dino Myers-Lamptey
5. Lee Henshaw
6. Bethany Lee
7. Dom Coleridge
8. Andrew Monu

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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