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Artwork for Performance Marketing Unlocked

Performance Marketing Unlocked

Performance Marketing World
Retail Media
Ad Spend
IPA Bellwether Report
Consumer Experience
Affiliate Marketing
Personalization
Tiktok
Meta
Loyalty Programs
Social Media
AI In Marketing
Influencer Marketing
First-Party Data
Advertising
Economic Challenges
Search Ecosystem
Incrementality
Performance Marketing
Trump Administration
Marketing

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.

From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more

PublishesWeeklyEpisodes138Founded4 years ago
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Artwork for Performance Marketing Unlocked

Latest Episodes

'Big Six' holding companies appears to be quickly losing faith The Trade Desk (TTD). Publicis is no longer recommending the demand side platform to its clients, Dentsu and WPP abandoned Openpath and Omnicom has reportedly commissioned an audit of its... more

The advertising industry can't decide how to best optimise the media mix for modern channels and metrics such as AI-powered search and retail media.

On this episode of the Performance Marketing Unlocked podcast, Dom Coleridge, Co-founder and Commerc... more

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The click era is over, prompts will soon equal profit, and creative is now a pivotal part of performance. These are just a snapshot of the takeaways from Performance Marketing World Unlocked 2026.

One this episode of the Performance Marketing Unloc... more

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LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.

On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing... more

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Recent Guests

Andrew Monu
VP of Marketing
LinkedIn
Episode: Algorithm evolution: How LinkedIn stays ahead
Steve Warrington
AI-led media technology expert with a background in retail
UP AI
Episode: If agentic AI now runs performance, should it go in-house?
Drew Smith
Co-founder of UP AI with a background in data science and engineering
UP AI
Episode: If agentic AI now runs performance, should it go in-house?
Paul Evans
Founder of V2Rsion, a positioning studio
V2Rsion
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Emily Roberts
Head of Digital at the Responsible Marketing Advisory
Responsible Marketing Advisory
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Tony Miller
Interim CMO of Direct Line Group
Direct Line Group
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Supriya Dev-Purkayastha
Founder and CEO of Connect Growth
Connect Growth
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Bethany Lee
PMW's senior news reporter
PMW
Episode: Did Super Bowl LX take the AI wars to another level?
Honor Baldry
Digital Marketing Director at PureGym
PureGym
Episode: Is in-housing really as valuable as it seems?

Host

Joseph Arthur
Host of Performance Marketing Unlocked; Deputy Editor / PMW contributor with strong ties to Performance Marketing World and PMW Unlocked community

Reviews

5.0 out of 5 stars from 35 ratings
  • Fun and informative!

    Really fun way to learn about performance marketing and great guests!

    Apple Podcasts
    5
    marketer173956
    United Kingdom4 years ago
  • The beast

    One word amazing

    Lucy sooooooo good

    Apple Podcasts
    5
    the beast 153637373
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fun and informative! Great way to learn about performance marketing and great guests.
The beast: One word amazing Lucy sooooooo good

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#221
India/Business/Marketing
Apple Podcasts
#248
South Korea/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Is in-housing really as valuable as it seems?
Q: How do you determine which parts of your marketing strategy to keep in-house versus outsourcing?
We assess the areas where internal team dynamics and understanding of the brand provide an advantage, while also recognizing where external expertise can fill gaps, particularly in rapidly changing fields like SEO and creative.
Why data and AI algorithms need a human compass
Q: What should listeners start questioning today to prepare for your session?
Focus on understanding the attention economy and realize that human connections are essential in marketing.
Revealing the metrics that matter this peak season
Q: What truly is the most important thing for an advertiser during peak season?
The most important aspect is collecting first-party data to drive future marketing efforts.
Revealing the metrics that matter this peak season
Q: How early do you really think marketers should be planning for peak sales season?
Marketers should plan early; consumer buying behaviors are changing, and budgets are also shifting.
How CMOs can avoid marketing's greatest pitfalls
Q: What is the biggest threat to the industry at the moment?
The biggest threat is irrelevance and insignificance, and marketers need to remain connected to consumer needs while adapting to technological changes.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Performance Marketing Unlocked

What is Performance Marketing Unlocked about and what kind of topics does it cover?

A pragmatic, industry-focused show that pulls back the curtain on performance marketing by pairing practitioners with marketers, platform experts, and researchers. Across episodes, listeners get deep dives into AI's impact on media buying, privacy and data practices, in-housing trends, retail media, and the regulatory environment shaping digital advertising. The conversations emphasize practical tactics, measurable outcomes, and the evolving balance between brand storytelling and performance metrics, with a mix of strategic overviews and hands-on examples. A standout feature is its blend of timely topics (privacy, AI, and policy) with accessible case studies and real-world implications for advertisers, agencies, and tech platforms alike.

Where can I find podcast stats for Performance Marketing Unlocked?

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How many listeners does Performance Marketing Unlocked get?

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What are the audience demographics for Performance Marketing Unlocked?

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How many subscribers and views does Performance Marketing Unlocked have?

To see how many followers or subscribers Performance Marketing Unlocked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Performance Marketing Unlocked?

These podcasts share a similar audience with Performance Marketing Unlocked:

1. FT Tech Tonic
2. My Therapist Ghosted Me
3. Marketing School - Digital Marketing and Online Marketing Tips
4. The Rest Is Politics
5. The Rest Is Politics: Leading

How many episodes of Performance Marketing Unlocked are there?

Performance Marketing Unlocked launched 4 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Performance Marketing Unlocked?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Performance Marketing Unlocked?

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How do I access podcast episode transcripts for Performance Marketing Unlocked?

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What guests have appeared on Performance Marketing Unlocked?

Recent guests on Performance Marketing Unlocked include:

1. Andrew Monu
2. Steve Warrington
3. Drew Smith
4. Paul Evans
5. Emily Roberts
6. Tony Miller
7. Supriya Dev-Purkayastha
8. Bethany Lee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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