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Artwork for Performance Marketing Unlocked

Performance Marketing Unlocked

Performance Marketing World
Retail Media
Ad Spend
IPA Bellwether Report
Consumer Experience
Affiliate Marketing
Personalization
Meta
Tiktok
Loyalty Programs
Social Media
AI In Marketing
Influencer Marketing
First-Party Data
Advertising
Economic Challenges
Search Ecosystem
Incrementality
Performance Marketing
Trump Administration
Marketing

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.

From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more

PublishesWeeklyEpisodes120Founded4 years ago
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Artwork for Performance Marketing Unlocked

Latest Episodes

AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news?

On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Re... more

YouTube

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power.

On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with t... more

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.

On this episode of th... more

YouTube

With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us.

On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect indu... more

Key Facts

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Recent Guests

Ollie Shayer
Senior Director of Global Strategy and Innovation at SMG
SMG
Episode: Are you ready for retail media 2.0?
Daniel Knapp
Chief Economist at IAB Europe
IAB Europe
Episode: Are you ready for retail media 2.0?
Rory Sutherland
Renowned behavioral scientist and ad executive at Ogilvy
Ogilvy
Episode: Rory Sutherland explains everything wrong with performance marketing
Suzanna Chaplin
CEO and founder of ESB Connect
ESB Connect
Episode: Revealing the metrics that matter this peak season
Paul Evans
Founder and chief positioning engineer at V2Rsion
V2Rsion
Episode: How CMOs can avoid marketing's greatest pitfalls
Sue Azari
E-commerce industry consultant at Appsflyer
Appsflyer
Episode: Will AI help or hinder e-commerce competition with Amazon?
Sarah Aird-Mash
CMO of Future Group and former Googler
Future Group
Episode: How to survive in a zero-click search world
Jake Higgins
Partner and serial entrepreneur at MNC
MNC
Episode: Are you falling for the ROAS illusion?
Mike Follett
CEO of Lumen Research
Lumen Research
Episode: Introducing marketers' most valuable metric

Host

Joseph Arthur
Host of the Performance Marketing Unlocked podcast and multimedia editor at Performance Marketing World, bringing insights into the performance marketing arena and engaging with industry experts.

Reviews

5.0 out of 5 stars from 34 ratings
  • Fun and informative!

    Really fun way to learn about performance marketing and great guests!

    Apple Podcasts
    5
    marketer173956
    United Kingdom3 years ago
  • The beast

    One word amazing

    Lucy sooooooo good

    Apple Podcasts
    5
    the beast 153637373
    United Kingdom3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Reviewers praise the blend of expert insights and practical advice, noting how it benefits their marketing efforts.
Listeners appreciate the engaging format and expert guests, often highlighting the relevant and timely topics discussed.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Revealing the metrics that matter this peak season
Q: What truly is the most important thing for an advertiser during peak season?
The most important aspect is collecting first-party data to drive future marketing efforts.
Revealing the metrics that matter this peak season
Q: How early do you really think marketers should be planning for peak sales season?
Marketers should plan early; consumer buying behaviors are changing, and budgets are also shifting.
How CMOs can avoid marketing's greatest pitfalls
Q: What is the biggest threat to the industry at the moment?
The biggest threat is irrelevance and insignificance, and marketers need to remain connected to consumer needs while adapting to technological changes.
How CMOs can avoid marketing's greatest pitfalls
Q: What do you think makes effective leadership in today's marketing landscape?
Effective leadership in today's marketing landscape ties actions back to results, maintains integrity and trust, and communicates a clear vision, especially under the unique pressures marketers face.
How to survive in a zero-click search world
Q: What can marketers start doing now? What do they need to be optimizing for instead?
They should audit their performance in GEO AI searches and identify opportunities to adapt their strategies.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Performance Marketing Unlocked

What is Performance Marketing Unlocked about and what kind of topics does it cover?

The content encompasses a broad range of pressing issues in the performance marketing sphere, from the implications of artificial intelligence and social media platforms like TikTok, to the intricacies of pay-per-click advertising and the evolving landscape of the metaverse. Each episode features in-depth conversations with leading marketers from various sectors, including brands, agencies, and platforms, tackling both tactical insights and overarching industry trends. The unique Re-sell Me A Pen challenge adds an engaging twist, creating a dynamic atmosphere that merges expert advice with real-world applications. Listeners can benefit from the combined expertise shared through this engaging format, effectively making complex topics accessi... more

Where can I find podcast stats for Performance Marketing Unlocked?

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How many listeners does Performance Marketing Unlocked get?

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What are the audience demographics for Performance Marketing Unlocked?

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How many subscribers and views does Performance Marketing Unlocked have?

To see how many followers or subscribers Performance Marketing Unlocked has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Performance Marketing Unlocked?

These podcasts share a similar audience with Performance Marketing Unlocked:

1. The Louis Theroux Podcast
2. The Digital Marketing Podcast
3. Uncensored CMO
4. The Rest Is Entertainment
5. No Such Thing As A Fish

How many episodes of Performance Marketing Unlocked are there?

Performance Marketing Unlocked launched 4 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Performance Marketing Unlocked?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Performance Marketing Unlocked?

Rephonic pulls ratings and reviews for Performance Marketing Unlocked from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Performance Marketing Unlocked?

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What guests have appeared on Performance Marketing Unlocked?

Recent guests on Performance Marketing Unlocked include:

1. Ollie Shayer
2. Daniel Knapp
3. Rory Sutherland
4. Suzanna Chaplin
5. Paul Evans
6. Sue Azari
7. Sarah Aird-Mash
8. Jake Higgins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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