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Artwork for Performance Marketing Unlocked

Performance Marketing Unlocked

Performance Marketing World
Retail Media
Ad Spend
IPA Bellwether Report
Consumer Experience
Affiliate Marketing
Personalization
Meta
Tiktok
Loyalty Programs
Social Media
AI In Marketing
Influencer Marketing
First-Party Data
Advertising
Economic Challenges
Search Ecosystem
Incrementality
Performance Marketing
Marketing
Trump Administration

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.

From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more

PublishesWeeklyEpisodes131Founded4 years ago
Number of ListenersCategories
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Artwork for Performance Marketing Unlocked

Latest Episodes

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI.

On this episode of the Performance Marketing Unlocked p... more

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice?

On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at Pu... more

YouTube

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers.

On this episode of th... more

YouTube

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human behind it.

On this episode of the Performance Marketing Unlocked podcast, behavioural psycho... more

YouTube

Key Facts

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Recent Guests

Lea Karam
Founder and CEO of Mindscope, renowned behavioral scientist
Mindscope
Episode: Why data and AI algorithms need a human compass
Zac Eller
General manager for global partnerships and business development at ExpressVPN
ExpressVPN
Episode: How to make privacy a loyalty driver for your brand
Matthew Huntly
CEO and co-founder of Sample
Sample
Episode: Fixing one of marketing's dirtiest habits
Michelle Irwin
Chief Marketing Officer at Sky
Sky
Episode: Are all of our advertising channels becoming too fragmented?
James Taylor
Founder of Particular Audience
Particular Audience
Episode: Are all of our advertising channels becoming too fragmented?
Esme Robinson
Director of Platform Solutions
Epsilon
Episode: The biggest missed marketing opportunities in 2025
Ollie Shayer
Senior Director of Global Strategy and Innovation at SMG
SMG
Episode: Are you ready for retail media 2.0?
Daniel Knapp
Chief Economist at IAB Europe
IAB Europe
Episode: Are you ready for retail media 2.0?
Rory Sutherland
Renowned behavioral scientist and ad executive at Ogilvy
Ogilvy
Episode: Rory Sutherland explains everything wrong with performance marketing

Host

Joseph Arthur
Host of Performance Marketing Unlocked and multimedia editor for Performance Marketing World, Joseph Arthur combines his editorial expertise with engaging discussions on performance marketing topics, bringing insights from industry experts.

Reviews

5.0 out of 5 stars from 35 ratings
  • Fun and informative!

    Really fun way to learn about performance marketing and great guests!

    Apple Podcasts
    5
    marketer173956
    United Kingdom3 years ago
  • The beast

    One word amazing

    Lucy sooooooo good

    Apple Podcasts
    5
    the beast 153637373
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content beneficial for staying current with industry trends and innovations, making it a go-to resource for marketing professionals.
Listeners appreciate the engaging, informative nature of the discussions, highlighting that the guests provide valuable insights into performance marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why data and AI algorithms need a human compass
Q: What should listeners start questioning today to prepare for your session?
Focus on understanding the attention economy and realize that human connections are essential in marketing.
Revealing the metrics that matter this peak season
Q: What truly is the most important thing for an advertiser during peak season?
The most important aspect is collecting first-party data to drive future marketing efforts.
Revealing the metrics that matter this peak season
Q: How early do you really think marketers should be planning for peak sales season?
Marketers should plan early; consumer buying behaviors are changing, and budgets are also shifting.
How CMOs can avoid marketing's greatest pitfalls
Q: What is the biggest threat to the industry at the moment?
The biggest threat is irrelevance and insignificance, and marketers need to remain connected to consumer needs while adapting to technological changes.
How CMOs can avoid marketing's greatest pitfalls
Q: What do you think makes effective leadership in today's marketing landscape?
Effective leadership in today's marketing landscape ties actions back to results, maintains integrity and trust, and communicates a clear vision, especially under the unique pressures marketers face.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Performance Marketing Unlocked

What is Performance Marketing Unlocked about and what kind of topics does it cover?

The content focuses on the evolving landscape of performance marketing, addressing key topics such as TikTok, generative AI, and various digital advertising strategies. Episodes feature discussions with top marketers from diverse backgrounds, including brands, agencies, and platforms, providing insights into best practices and cutting-edge technologies. The podcast aims to equip listeners with practical advice and diverse perspectives on what is trending in the industry, alongside analysis of what is considered overrated or underrated. This creates a dynamic platform for professional development, connecting the community and enhancing the listeners' marketing strategies. Notably, the interactive format allows audience engagement through pla... more

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Which podcasts are similar to Performance Marketing Unlocked?

These podcasts share a similar audience with Performance Marketing Unlocked:

1. The Wellness Scoop

How many episodes of Performance Marketing Unlocked are there?

Performance Marketing Unlocked launched 4 years ago and published 131 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Marketing Unlocked?

Recent guests on Performance Marketing Unlocked include:

1. Lea Karam
2. Zac Eller
3. Matthew Huntly
4. Michelle Irwin
5. James Taylor
6. Esme Robinson
7. Ollie Shayer
8. Daniel Knapp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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