Performance Marketing Unlocked
Performance Marketing WorldThe podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more
| Publishes | Weekly | Episodes | 159 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingNewsBusinessBusiness News | |||
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Latest Episodes
The latest IPA Bellwether report reveals an optimistic advertising industry continually mired by broader geopolitical turmoil. Marketers want to spend, but are being hampered by conditions beyond their control – leaving much of the industry stuck in ... more
AI is making product search increasingly seamless for consumers, but it risks blanking out the trackable data that funds the very ecosystem powering AI summaries. In the era of zero click search, how can publishers, comparison sites and even influenc... more
The traditional marketing funnel hasn't just changed – it has completely collapsed. With consumer-focused AI models taking the reins, we are rapidly moving toward a future where algorithms, not humans, make the final purchasing decisions.
In this li... more
The platforms gave us the tools, but how can actually use them to drive growth? Welcome to episode two of Performance Marketing Unlocked's Cannes Lions podcast miniseries, where we step off the tech yachts and into the brand war rooms.
In this episo... more
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- Fun and informative!
Really fun way to learn about performance marketing and great guests!
Apple Podcasts5marketer173956
United Kingdom4 years ago - The beast
One word amazing
Lucy sooooooo good
Apple Podcasts5the beast 153637373United Kingdom4 years ago
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Apple Podcasts | #80 |  Italy/Business/Marketing |
Apple Podcasts | #48 |  Israel/Business/Marketing |
Apple Podcasts | #48 |  Netherlands/Business/Marketing |
Apple Podcasts | #174 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #182 |  South Korea/Business/Marketing |
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Frequently Asked Questions About Performance Marketing Unlocked
What is Performance Marketing Unlocked about and what kind of topics does it cover?
This show focuses on performance marketing strategies at the intersection of brand, media, and technology. Across episodes, listeners hear deep dives into AI-enabled advertising, in-housing vs. agency production, premium content partnerships, privacy and open-web strategies, and the evolving role of platforms like LinkedIn, Google, and Brave. Guests range from agency leaders and platform executives to editors and researchers, offering practical frameworks, real-world case studies, and forward-looking perspectives on measurement, governance, and the evolving value mix in performance marketing. A core through-line is balancing scale and speed with human nuance, using data-informed experimentation and strategic partnerships to drive measurable... more
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How many listeners does Performance Marketing Unlocked get?
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What are the audience demographics for Performance Marketing Unlocked?
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How many subscribers and views does Performance Marketing Unlocked have?
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Which podcasts are similar to Performance Marketing Unlocked?
These podcasts share a similar audience with Performance Marketing Unlocked:
1. Nudge
2. F1: Chequered Flag
3. Marketing School - Digital Marketing and Online Marketing Tips
4. My First Million
5. The Rest Is Entertainment
How many episodes of Performance Marketing Unlocked are there?
Performance Marketing Unlocked launched 4 years ago and published 159 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Performance Marketing Unlocked?
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Where can I see ratings and reviews for Performance Marketing Unlocked?
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What guests have appeared on Performance Marketing Unlocked?
Recent guests on Performance Marketing Unlocked include:
1. Sarah Shum
2. Nat Abell
3. Charles Taylor
4. Kate McCag
5. Jake Thomas
6. Adam Rudman
7. Carl Hubert-A-Cruise
8. Benji Chomair
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.