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Artwork for Performance Marketing Unlocked

Performance Marketing Unlocked

Performance Marketing World
Retail Media
Ad Spend
IPA Bellwether Report
Consumer Experience
Affiliate Marketing
Personalization
Tiktok
Meta
Loyalty Programs
Social Media
AI In Marketing
Influencer Marketing
First-Party Data
Advertising
Economic Challenges
Search Ecosystem
Incrementality
Performance Marketing
Trump Administration
Marketing

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.

From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of ... more

PublishesWeeklyEpisodes135Founded4 years ago
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Artwork for Performance Marketing Unlocked

Latest Episodes

LinkedIn is the second most cited domain among large-langauge-models (LLMs). As such, is has become a hub of content discovery and advertising opportunities.

On this episode of the Performance Marketing Unlocked podcast, Andrew Monu, VP of Marketing... more

YouTube

UK Prime Minister Keir Starmer has announced plans to introduce increased social media regulations to protect the wellbeing of vulnerable people, particularly children. It stands to dramatically impact the advertising industry, shifting brand's acces... more

YouTube

AI systems are now allocating budget and optimising media in real time. The operational heavy lifting of performance marketing is increasingly automated.

And that changes the economics.

If execution no longer depends on constant, hands-on optimisa... more

YouTube

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored.

On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on severa... more

YouTube

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Recent Guests

Steve Warrington
AI-led media technology expert with a background in retail
UP AI
Episode: If agentic AI now runs performance, should it go in-house?
Drew Smith
Co-founder of UP AI with a background in data science and engineering
UP AI
Episode: If agentic AI now runs performance, should it go in-house?
Emily Roberts
Head of Digital at the Responsible Marketing Advisory
Responsible Marketing Advisory
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Tony Miller
Interim CMO of Direct Line Group
Direct Line Group
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Supriya Dev-Purkayastha
Founder and CEO of Connect Growth
Connect Growth
Episode: Everything advertisers are ignoring (but shouldn't be) in 2026
Bethany Lee
PMW's senior news reporter
PMW
Episode: Did Super Bowl LX take the AI wars to another level?
Honor Baldry
Digital Marketing Director at PureGym
PureGym
Episode: Is in-housing really as valuable as it seems?
Lea Karam
Founder and CEO of Mindscope, renowned behavioral scientist
Mindscope
Episode: Why data and AI algorithms need a human compass
Zac Eller
General manager for global partnerships and business development at ExpressVPN
ExpressVPN
Episode: How to make privacy a loyalty driver for your brand

Host

Joseph Arthur
Host of Performance Marketing Unlocked and multimedia editor for Performance Marketing World, Joseph Arthur combines his editorial expertise with engaging discussions on performance marketing topics, bringing insights from industry experts.

Reviews

5.0 out of 5 stars from 35 ratings
  • Fun and informative!

    Really fun way to learn about performance marketing and great guests!

    Apple Podcasts
    5
    marketer173956
    United Kingdom4 years ago
  • The beast

    One word amazing

    Lucy sooooooo good

    Apple Podcasts
    5
    the beast 153637373
    United Kingdom4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content beneficial for staying current with industry trends and innovations, making it a go-to resource for marketing professionals.
Listeners appreciate the engaging, informative nature of the discussions, highlighting that the guests provide valuable insights into performance marketing strategies.

Chart Rankings

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Talking Points

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Is in-housing really as valuable as it seems?
Q: How do you determine which parts of your marketing strategy to keep in-house versus outsourcing?
We assess the areas where internal team dynamics and understanding of the brand provide an advantage, while also recognizing where external expertise can fill gaps, particularly in rapidly changing fields like SEO and creative.
Why data and AI algorithms need a human compass
Q: What should listeners start questioning today to prepare for your session?
Focus on understanding the attention economy and realize that human connections are essential in marketing.
Revealing the metrics that matter this peak season
Q: What truly is the most important thing for an advertiser during peak season?
The most important aspect is collecting first-party data to drive future marketing efforts.
Revealing the metrics that matter this peak season
Q: How early do you really think marketers should be planning for peak sales season?
Marketers should plan early; consumer buying behaviors are changing, and budgets are also shifting.
How CMOs can avoid marketing's greatest pitfalls
Q: What is the biggest threat to the industry at the moment?
The biggest threat is irrelevance and insignificance, and marketers need to remain connected to consumer needs while adapting to technological changes.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Performance Marketing Unlocked

What is Performance Marketing Unlocked about and what kind of topics does it cover?

The content focuses on the evolving landscape of performance marketing, addressing key topics such as TikTok, generative AI, and various digital advertising strategies. Episodes feature discussions with top marketers from diverse backgrounds, including brands, agencies, and platforms, providing insights into best practices and cutting-edge technologies. The podcast aims to equip listeners with practical advice and diverse perspectives on what is trending in the industry, alongside analysis of what is considered overrated or underrated. This creates a dynamic platform for professional development, connecting the community and enhancing the listeners' marketing strategies. Notably, the interactive format allows audience engagement through pla... more

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Which podcasts are similar to Performance Marketing Unlocked?

These podcasts share a similar audience with Performance Marketing Unlocked:

1. My Therapist Ghosted Me

How many episodes of Performance Marketing Unlocked are there?

Performance Marketing Unlocked launched 4 years ago and published 135 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Performance Marketing Unlocked?

Recent guests on Performance Marketing Unlocked include:

1. Steve Warrington
2. Drew Smith
3. Emily Roberts
4. Tony Miller
5. Supriya Dev-Purkayastha
6. Bethany Lee
7. Honor Baldry
8. Lea Karam

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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