ARD Podcast Formatentwicklung
ARDWas hat Design mit Distribution zu tun? Wie geht gutes Storytelling im Digitalen? Warum sollten wir Formate nutzerzentriert entwickeln? Hier bekommst Du alle zwei Wochen Tipps, Methoden und Werkzeuge, damit deine nächste Formatentwicklung mehr Spaß macht.
| Publishes | Twice monthly | Episodes | 14 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  German | Category | Education | ||
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Latest Episodes
Wie macht man aus einer Radiosendung ein erfolgreiches YouTube-Format? Diese Frage dürften sich viele Menschen in der ARD stellen. Das Team um "Deutschrap ideal" haben sich diese Frage nicht lang gestellt, sondern es einfach getan.
Inzwischen gibt e... more
Ihr wollt nicht zwei Fliegen mit einer Klappe schlagen, sondern vier?
Dann könnte das "Vier-Kräfte-Modell" des SRF aus der Schweiz etwas für euch sein.
Mit dem "Vier-Kräfte-Modell" werden dort neue Formate entwickelt.
Die vier Kräfte sind: Inhalt, ... more
Community Management ist die Nabelschnur zu euren Nutzer*innen. Wie man diese wertvolle Verbindung - schon in der Formatentwicklung - aufbaut, pflegt und wie sie euer Produkt besser macht, das erfahrt ihr in dieser Folge mit Tom Klein, Koordinator d... more
Wie geht Formatentwicklung für die ARD-Mediathek? Klar ist nämlich: Viele Zielgruppen erreichen wir mit linearem Fernsehen nicht mehr.
Aber wie erreichen wir sie digital?
Auf wen sollten wir uns dabei besonders konzentrieren?
Spoiler #1: Eroberungs... more
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- ARD-internes Gelaber
Was soll das denn? ARD-Volontäre (oder so) klopfen sich gegenseitig auf die Schulter. Völlig belanglos. Ist da jemand mausgerutscht und hat diesen Podcast aus Versehen veröffentlicht?
Peinlich!
Apple Podcasts1hjalmar!Germany2 years ago
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ARD Podcast Formatentwicklung launched 2 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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