Amazon Werbung, aber effektiv! Der Amazon Advertising Podcast für FBA Seller und Vendoren.
Philipp Wicke - Conpaw GmbHConpaw – Amazon-Werbung, aber effektiv. Wir helfen Marken dabei, ihre Amazon-Ads profitabel, kontrolliert und datenbasiert zu steuern. Als strategischer Sparringspartner optimieren wir Kosten, erhöhen die Effektivität oder bringen Inhouse-Teams in 3–6 Monaten auf Expertenniveau. Im Podcast erhältst du klare Analysen, echte Praxis-Einblicke und schnell wirksame Quick Wins aus Millionenbudgets. Du h... more
| Publishes | Weekly | Episodes | 20 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Language |  German | Number of Listeners | Categories | BusinessMarketing |
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Latest Episodes
Ein hoher ACoS bedeutet nicht automatisch schlechte Werbung. Genau diese Denkfalle kostet Seller bares Geld.
Philipp zeigt anhand eines konkreten Account-Beispiels, warum eine Kampagne mit 50 % ACoS die richtige Entscheidung sein kann – und welche K... more
In dieser Folge spricht Philipp mit Tuncay Türk, 20+ Jahre E-Commerce Erfahrung und aktuell als leitender Angestellter tätig, über alles, was der Werbung vorgelagert ist:
Lagerbestand, Lieferzeiten, ASN-Fehler, Produktdetailseiten und die Honeymoon... more
Wie überlebt man als Amazon-Seller in einer Kategorie, in der fast alles über den Preis entschieden wird – und wächst dabei noch konstant?
Philipp und Christian nehmen eine echte Erfolgsgeschichte auseinander: Ein Kunde, der 2023 mit 3,5 Mio. € gest... more
Amazon DSP – lohnt sich das wirklich? In dieser Folge gebe ich dir eine ehrliche Einschätzung, wann der Einstieg in die Amazon DSP Sinn ergibt und wann du dein Geld lieber anders investierst.
Ich erkläre, warum DSP nicht einfach "Sponsored Products... more
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Apple Podcasts | #66 | Germany/Business/Marketing |
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