Alliances
Maxime ImbertAlliances: The Podcast on Strategic Partnerships Welcome to Alliances, the podcast dedicated to the art of strategic partnerships in the business world. In an ever-changing economic landscape where collaboration has become a key driver of growth, Alliances aims to help you master this crucial skill. Each month, we sit down with inspiring leaders like CEOs, CROs, CCOs, Heads of Partnerships, and re... more
| Publishes | Monthly | Episodes | 19 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
Dans ce nouvelle épisode d'Alliances, j'ai reçu pour la seconde fois Romain Goueffon, Head of Partnership et Field Sales chez Qonto, pour parler d'un sujet critique pour des milliers de SaaS qui ont un module Facturation : la réforme de la facturatio... more
I sat down with Chris Lavoie (Partnership Mastermind) and Peter Lorant (ex-HubSpot, Zendesk, Google, Workday and SAP ) to have an open discussion on AI and the impact on partner teams
Chris runs Partnership Mastermind, training 500+ partnership pros... more
In this episode, I sit down with Germain Bahri, co-founder and Chief Growth Officer of Zazu, a neobank for SMEs in South Africa and Morocco.
We go deep on how to build a fintech from scratch in emerging markets and why partnerships aren't optional, ... more
In this episode, I sit down with two people who've lived on both sides of the VC partnership game. Abhishek Lahoti, Head of Platform at Highland Europe, and Roman Lobas, former VC platform operator and now co-founder of Icebreaker.
Abhishek spent 6+... more
In this new episode of Alliances, I welcome Charlotte Thoumy, Head of Partnerships at Fipto, for a deep dive into how stablecoins are revolutionizing and reshaping the entire payment ecosystem.
Charlotte has been in the blockchain and crypto space s... more
In this strategic episode, I welcome Peter Lorant, Global VP of Partner Business Development at HubSpot, for a masterclass on building partner ecosystems in the AI era for B2B SaaS.
Peter has a unique 35-year career through IBM, Google, Workday, Zen... more
In this new episode of Alliances, I welcome Lilibeth Acuña, Partnership Manager at Lemlist, who has built a true revenue-generating partnership machine in less than two years.
Lilibeth joined Lemlist in March 2023 to launch their partnership program... more
Dans ce nouvel épisode d'Alliances, je reçois Laetitia Fall, consultante en stratégie commerciale et fondatrice de Vendue.fr, la référence francophone sur le closing B2B.
Laetitia a co-fondé Seekube, qu'elle a développée avant de la revendre à Hello... more
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Frequently Asked Questions About Alliances
What is Alliances about and what kind of topics does it cover?
Strategic partnerships and ecosystem-driven growth are the core focus, with episodes exploring how alliances, co-selling, and channel programs accelerate revenue for B2B software, fintech, and tech-enabled services. Conversations typically feature senior leaders—Heads of Partnerships, CROs, VP/Director levels, and founder or practitioner guests—who share actionable playbooks on partner-led GTM, multi-party ecosystems, embedded finance, and AI-enabled enablement. Expect practical frameworks for identifying partners, structuring agreements, aligning internal teams, and measuring impact across revenue, churn, and product strategy. Notable is the emphasis on real-world deployment stories, regional expansion, and learning from failures to build ... more
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How many episodes of Alliances are there?
Alliances launched 2 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Alliances?
Recent guests on Alliances include:
1. Chris Lavoie
2. Germain Bahri
3. Abhishek Lahoti
4. Roman Lobas
5. Charlotte Thoumy
6. Peter Lorant
7. Lilibeth Acuña
8. Laetitia Fall
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.