Two in Twenty
Alpha Agency (formerly White Marble Consulting)Alpha Agency (formerly White Marble Consulting) is a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two hand-picked experts share their pearls of marketing wisdom. You can also catch up ... more
| Publishes | Twice monthly | Episodes | 63 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessInvesting | |||
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Latest Episodes
Laura shares her journey from strategy to marketing at M&G, emphasising the importance of authenticity, creativity, and boldness in financial services marketing. Discover how a willingness to experiment has driven brand visibility and impact.
What does it take to balance consistency with flexibility in a global brand?
In this episode, Neuberger's Henry Detering draws on 20+ years in asset management marketing to share his perspective on international nuance, brand refresh strategies, and... more
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- Asset Management Insights
A great start to a podcast and very useful content.
Apple Podcasts5dmc771
United States7 years ago
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Apple Podcasts | #63 |  United Kingdom/Business/Marketing |
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Frequently Asked Questions About Two in Twenty
What is Two in Twenty about and what kind of topics does it cover?
A concise look at marketing leadership within asset management and financial services, with a focus on integrating marketing into business strategy, measuring impact, and building client-centric brands. Episodes cover governance, data-driven storytelling, global brand management, AI-assisted targeting, and the tension between long-term brand building and short-term performance. Noteworthy themes include disciplined positioning for specialized audiences, cross-functional collaboration, and the shift from agency-to-in-house perspectives to drive growth in a regulated industry. This show is probably especially valuable for senior marketers and growth-focused professionals in asset management who want practical, battle-tested tactics and framew... more
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How many listeners does Two in Twenty get?
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What are the audience demographics for Two in Twenty?
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How many subscribers and views does Two in Twenty have?
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Which podcasts are similar to Two in Twenty?
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How many episodes of Two in Twenty are there?
Two in Twenty launched 7 years ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Two in Twenty?
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What guests have appeared on Two in Twenty?
Recent guests on Two in Twenty include:
1. Johanna Kalenska
2. David Chellew
3. Alexandra Laurie
4. Arlene Ingram
5. Malcolm Fried
6. Ian Bruce
7. Ross Duncton
8. Paul Zettl
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.