全网都在刷屏:苏宁破产了、张近东资产清零、一个时代彻底结束。朋友圈人人都在感慨,有人幸灾乐祸,有人慌着花掉手里的苏宁卡。但现实特别讽刺:门店正常营业,APP正常下单,员工照常上班,苏宁根本没倒闭。所有人都被“破产”两个字骗了。本期播客撕开全网假象,讲透一个所有人都搞不懂的真相:苏宁不是破产清算,而是司法重整;倒下的不是企业,是张近东的商业帝国。普通人以为的破产,是关门跑路、欠债摆烂;法律上的重整,是带债求生、断臂保命。真正崩盘的,从来不是苏宁门店,不是家电主业,而是一个旧时代零售王者,在电商浪潮... more
曾经风光无限、比肩茅台五粮液的馥郁香型白酒鼻祖酒鬼酒,如今彻底跌入经营低谷!连续三年营收下滑,2025年巨亏3395万元,创下2014年以来首次全年亏损纪录,核心全系产品全线滞销,核心腹地经销商批量流失,老牌区域名酒深陷行业深度调整的寒冬泥潭。绝境之下,酒鬼酒押注救命稻草,牵手国民口碑商超胖东来推出联名白酒,短短半年狂卖近2亿元,一跃成为品牌第一大客户,看似逆风翻盘,实则暗藏致命隐忧。这款爆火联名酒毛利率不足16%,根本赚不到真金白银,销量全靠胖东来IP加持,而非酒鬼酒自身品牌实力;流量热度转瞬... more
二十年等待,一部《穿普拉达的女王 2》早已不只是时尚电影,而是一场精心操盘的全球顶级品牌营销大战。从迈巴赫、三星、蒂芙尼到星巴克、健怡可乐、海信、快时尚全线入局,数十个品牌挤破头抢银幕戏份。为什么所有品牌都要抢米兰达的镜头?谁靠植入赚翻,谁只是陪跑?本期深度拆解《穿普拉达的女王 2》完整商业价值版图,看懂顶级 IP 如何在碎片化时代,收割全行业流量、话语权与长期品牌红利。时尚只是表面,资本和营销才是真正的女王。
谁也没想到,白酒板块居然杀出第一只退市股!30 年老牌壳股 * ST 岩石彻底谢幕,从匹凸匹蹭网贷热度,到改名贵酒蹭白酒风口,一路靠改名炒概念收割散户,从来不干正经实业。如今市值暴跌、业绩巨亏、实控人被抓、保壳彻底失败,股票强制退市,两万股东全程被套血本无归。好好聊聊这只反复割韭菜的妖股,到底是怎么一步步把自己玩退市,普通投资者又该如何远离这类炒壳、蹭概念的垃圾股。
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #133 | |
Apple Podcasts | #203 |
Listeners, social reach, demographics and more for this podcast.
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AI解研说 launched a year ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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