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Artwork for AI Marketing Transformation

AI Marketing Transformation

Miguel Machado
Artificial Intelligence
Generative AI
Predictive Analytics
Pharmaceutical Industry
AI In Retail
Personalization
Blockchain
Reckitt
Genai
AI Transformation
Nestlé
AI In Marketing
Patient Journey
Scotiabank
Artificial Intelligence In Banking
Walmart Canada
Digital Assets
Predictive AI
Adobe Experience Platform
Salesforce Marketing Cloud

Hello and welcome to the AI Marketing Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections. In this podcast, we discuss key challenges and opportunities in marketing and content strategies, focusing on how AI integration can help achieve long-term business objectives. Our conversations with marketing leade... more

PublishesTwice monthlyEpisodes29Founded2 years ago
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MarketingBusiness

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Artwork for AI Marketing Transformation

Latest Episodes

Join us for a compelling conversation about how AI and technology are forcing a structural reset in the marketing agency industry with Ivan Fernandez, a marketing strategist, transformation consultant, and M&A advisor with more than 20 years of exper... more

Join us for an insightful conversation with Teresa Fusaro, Global Senior Director of GenAI Creativity and seasoned executive with over 15 years of experience at the intersection of marketing, technology, and AI transformation, as she shares the reali... more

Join us for a forward-thinking conversation with Victor Madueno, Senior Director at FDI Consulting and globally recognized leader in digital assets, AI, and blockchain, as he explores the powerful convergence of two transformational technologies resh... more

Lasse Rouhiainen— keynote speaker, AI advisor to companies and governments, and author of Dominate AI Before It Dominates You — breaks down exactly where most businesses are getting AI wrong and what to do instead.

From the four levels of AI adoptio... more

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Recent Guests

Ivan Fernandez
Marketing strategist, transformation consultant, and M&A advisor
Independent consultant; previously at MediaCom and VML
Episode: #28 – Agency Business Model Transformation: From Labor to Intelligence with Ivan Fernandez
Teresa Fusaro
Global senior director of GenAI Creativity; led AI-driven creative transformation at Reckitt
Reckitt
Episode: #27 - AI & Marketing: Transforming Creativity in the Age of GenAI with Teresa Fusaro
Victor Madueno
Senior director at FDI Consulting, expert in tokenization, stable coin frameworks, and AI+blockchain convergence
FDI Consulting
Episode: #26 - AI & Blockchain Convergence: Building Trust in the Age of Intelligent Agents with Victor Madueno
Lasse Rouhiainen
International keynote speaker, author, AI expert
Independent; author of Dominate AI Before It Dominates You
Episode: #25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen
Fergus Dyer-Smith
CEO of M3 Labs and MSQ
MSQ, M3 Labs
Episode: #24- How AI Is Reshaping Agencies: Building Products That Actually Work with Fergus Dyer-Smith
David Vivancos
Serial entrepreneur, author and AI transformation advisor
Advisor to Keenfolks and other global brands
Episode: #23- Building AI Capabilities In-House: Strategic Transformation with David
Miguel Machado
Host of AI Marketing Transformation
Keenfolks / OGAI
Episode: #23-Building AI Capabilities In-House: Strategic Transformation with David Vivancos
Elena Espinoza
Marketing director at Lipton ICE-T Latam
Lipton ICE-T Latam (PepsiCo/Unilever joint venture)
Episode: #22- AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza
Montserrat Padierna
Retail and customer experience transformation executive
Walmart Canada
Episode: #21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Host

Miguel Machado
Host of the AI Marketing Transformation Podcast

Reviews

4.9 out of 5 stars from 14 ratings
  • Go to for AI Marketing Insights

    I love how this podcast breaks down AI in marketing in a way that actually makes sense. It’s engaging and has tips I can actually use. Definitely a must listen for todays marketers !!!

    Apple Podcasts
    5
    Sanjna_M
    United Statesa year ago
  • Highly recommended!

    Interesting podcast for all professionals interested in discovering the opportunities that AI represents in multiple business areas.

    Apple Podcasts
    5
    EliasLorenzo
    Spaina year ago
  • Great podcast for Marketing Leaders

    Miguel thanks for this amazing podcast, I have learned a lot 💫

    Apple Podcasts
    5
    alexabugakova97
    Spain2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate clear, actionable AI marketing insights and practical tips they can implement quickly.
Episodes are timely and focused on scalable AI adoption in enterprise settings.
Guest quality and host engagement are consistently highlighted as a strength for senior marketing and AI leaders.
The show is a strong blend of strategic context and real-world case studies across industries.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#168
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar
Q: Based on your extensive experience, do you have any frameworks or best practices you can share for successful AI implementation?
The core is to start with culture, business goals, and processes, building a multidisciplinary team, defining KPIs, and then aligning technology to the process. Avoid treating technology as the objective and ensure sponsorship from leadership while empowering change agents at the operating level to co-create solutions.
#25 - Dominate AI Before It Dominates You — with Lasse Rouhiainen
Q: What are the best insights you've gained about how brands perceive AI evolution in marketing?
Brands are moving from using AI as a basic tool to leveraging it as a strategic asset, with increasing emphasis on context, governance, and building AI-enabled processes that align with business opportunities. The most impactful results come when a department pilots AI with clear business context and leaders see concrete, measurable outcomes before expanding usage.
#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey
Q: What should a brand consider first when thinking about switching to AI-driven content production?
Begin with the actual content need and brand objectives, then evaluate whether AI can meet those needs in a controlled, hybrid way that preserves the brand voice, emotion, and product realism, rather than chasing AI capabilities for their own sake.
#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez
Q: Which AI tools and personal tech stack does Alberto rely on, and which would you recommend to listeners?
Alberto highlights ChatGPT as a core tool for brainstorming, drafting, and research, supplemented by Gemini and DeepSeek; Copilot is used for rapid drafting and presentations. The key is to leverage AI for ideation and accelerated knowledge work, while maintaining strong data and strategy foundations.
#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez
Q: What does a comprehensive MarTech transformation look like in practice for banks, and how does AI fit into the vision?
It's about integrating data across channels to form a single 360-degree customer view, defining journeys and touchpoints, ensuring data quality, and then applying AI to automate and personalize interactions across those journeys.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
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Interests
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Household Income
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Frequently Asked Questions About AI Marketing Transformation

What is AI Marketing Transformation about and what kind of topics does it cover?

The show focuses on how AI is transforming marketing, content creation, and data-driven decision making for brands and agencies. Recent episodes feature leaders discussing AI-enabled platforms, governance, and the evolving agency-client relationships, with practical guidance on implementing multi-agent systems, responsible AI, and rapid experimentation at scale. Noteworthy angles include the shift from services to product-minded offerings in agencies, the balance of human oversight with automation, and real-world case studies from consumer brands, banks, and retailers. The podcast is likely to appeal to senior marketers, AI/transformation leaders, and agency executives seeking actionable insights on leveraging AI to drive growth and efficie... more

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Which podcasts are similar to AI Marketing Transformation?

These podcasts share a similar audience with AI Marketing Transformation:

1. The Artificial Intelligence Show

How many episodes of AI Marketing Transformation are there?

AI Marketing Transformation launched 2 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI Marketing Transformation?

Recent guests on AI Marketing Transformation include:

1. Ivan Fernandez
2. Teresa Fusaro
3. Victor Madueno
4. Lasse Rouhiainen
5. Fergus Dyer-Smith
6. David Vivancos
7. Miguel Machado
8. Elena Espinoza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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