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Agonomics

AHDB
AHDB
Farm Data Exchange
Blue Tongue
African Swine Fever
Dairy Sector
Dairy Industry
United States
Glp-1 Drugs
Pig Industry
Agriculture
Milk Price
Mental Health
Milk Price Volatility
Great British Beef Week
Padel (sport)
Challenge Sheep
British Wool
North Carolina Sweetpotatoes
Forage For Knowledge
Pork Market

AHDB's Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer examine the stories behind the numbers from the world of agriculture. As agri-food markets become more uncertain, driven by changing weather, geopolitics, energy costs and changing consumer demands, the team are joined by colleagues to track the latest trends and explain what it all means for our levy payer businesses. And what impact it ... more

PublishesWeeklyEpisodes99Founded2 years ago
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Latest Episodes

US dairy couple Rodney and Dorothy Elliott jump on The AG Show to break down the five non-negotiables of a resilient dairy business - with their UK roadshow just around the corner.

Originally from Northern Ireland, the pair headed stateside in 2006 ... more

The AG Show might’ve just stumbled on something genuinely handy for farmers ahead of the next round of the Sustainable Farming Incentive. We’re joined by one of the brains at AHDB behind a new tool that helps you see what different SFI actions could ... more

It’s a Cover Crops 101 special on The AG Show - and we’ve got a couple of proper experts on hand to help.

Clive Wood from Frontier and AHDB’s Bek Hirstman join us to break it all down, getting you up to speed on the basics of cover crops (yes, all t... more

This week’s AG Show is absolutely stacked.

We’re diving into a huge project that’s been seven years in the making - Challenge Sheep - and hearing what farmers Ian and Anna Wilson have actually taken from it. It’s all about body condition, breeding e... more

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Recent Guests

Ian Wilson
Beef and sheep farmer, Challenge Sheep participant
Farm in England
Episode: Can understanding body condition optimise sheep flock performance? Plus, rewilding with Derek Gow
Anna Wilson
Beef and sheep farmer, Challenge Sheep participant
Farm in England
Episode: Can understanding body condition optimise sheep flock performance? Plus, rewilding with Derek Gow
Derek Gow
Proponent of rewilding, co-creator of film Derek vs Derek
Independent environmental advocate/filmmaker
Episode: Can understanding body condition optimise sheep flock performance? Plus, rewilding with Derek Gow
James (filmmaker)
Filmmaker involved in Derek vs Derek
Film production
Episode: Can understanding body condition optimise sheep flock performance? Plus, rewilding with Derek Gow
Fergus Howie
Essex pig farmer, exporter to expat markets
Wicks Manor
Episode: Is there much demand for pork in Dubai? Plus, why farmers need to tell their story
Shane McAuliffe
Irish pig farmer, advocate for storytelling in farming
McAuliffe Farms
Episode: Is there much demand for pork in Dubai? Plus, why farmers need to tell their story
Sean McAuliffe
Irish pig farmer, mentioned as a guest at Pig Forum
McAuliffe Farms
Episode: Is there much demand for pork in Dubai? Plus, why farmers need to tell their story
Lizzie Wilson
Chief Executive of the National Pig Association
NPA
Episode: Is there much demand for pork in Dubai? Plus, why farmers need to tell their story
Adam Chowdhury
Analyst at AHDB covering market trends and port/market updates
AHDB
Episode: Is there much demand for pork in Dubai? Plus, why farmers need to tell their story

Hosts

Hannah Clarke
Co-host/host of the program focusing on agri-market insights and sector storytelling.
Phil Maiden
Co-host handling market commentary and sector analysis.
Charlotte Forkes-Rees
Host and on-air editor coordinating episodes and sector coverage.
Martin Winch
Producer/Host focusing on show structure and guest integration.

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Talking Points

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Let's Eat Balanced, promoting milk, succession planning and cattle genetics
Q: What do EBVs and NBEs mean for a farmer considering buying a bull?
EBVs give a data-driven estimate of genetic merit for important traits, and NBEs provide national, cross-breed data so commercial farmers can compare bulls across breeds and plan for productive lifespans.
Farmer Tom, resilience and innovation in farming and value versus convenience
Q: Today, we're looking at demand elasticity. Agent Charlotte, what have you got?
Demand elasticity measures how sensitive consumer demand is to price changes, with essentials being relatively inelastic and luxuries more elastic; media and entertainment like cinema tickets are examples of elastic demand.
Trust in farmers, selling direct to consumers and social media success
Q: How did you transition from a sidelined business to a national direct-to-consumer model?
A TikTok video going viral opened doors, and after selling boxes online, revenue stabilized enough to scale to hundreds of boxes per week, with a focus on communicating clearly that they are a British farm-based producer.
The AG Show food and farming quiz 2025
Q: Why were cows that graze on commons in central Cambridge given GPS collars?
To stop them falling into the river
Consumer health trends, the impact of GLP-1 drugs and connecting classrooms with farmers
Q: How is GLP-1 usage influencing diets and what might this mean for meat and dairy?
GLP-1 usage is rising and linked to preferences for lighter, higher-protein meals; this creates opportunities for nutrient-dense animal products like meat and dairy to play a central role in a balanced diet.

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Frequently Asked Questions About Agonomics

What is Agonomics about and what kind of topics does it cover?

This show centers on the economics of farming, tracing how market forces, policy, weather, and global trade shape every major sector from arable and dairy to pork and beef. Episodes typically pair data-driven market context with real-world farming stories, highlighting price dynamics, input costs, supply chains, and consumer trends. A recurring strength is translating complex numbers into practical takeaways for levy-payer businesses, from data-sharing pilots and education partnerships to export opportunities and sustainability initiatives. Noteworthy moments often come from on-the-ground farmer experiences, regulatory updates, and cross-sector debates that reveal tensions between production, sustainability, and market opportunities. Potent... more

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Which podcasts are similar to Agonomics?

These podcasts share a similar audience with Agonomics:

1. The Farmers Weekly Podcast
2. AHDB Food & Farming
3. Farming Today
4. Dewing Grain Podcast
5. FED by Farmers Podcast

How many episodes of Agonomics are there?

Agonomics launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agonomics?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Agonomics?

Recent guests on Agonomics include:

1. Ian Wilson
2. Anna Wilson
3. Derek Gow
4. James (filmmaker)
5. Fergus Howie
6. Shane McAuliffe
7. Sean McAuliffe
8. Lizzie Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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