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Rain the Growth Agency
Advertising
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Digital Advertising
Media Investment Analysis
Private Equity
Client-Agency Relationships
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Advertising Agencies
Indie Agencies
Independent Agencies
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Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketectu... more

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Artwork for Agency Business

Latest Episodes

Welcome to Agency Business.

Mark Penn, chairman and CEO of Stagwell, join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than many technology businesses, how Stagwell is investing in AI, software an... more

Welcome to Agency Business.

PJ Pereira and Rob Wrubel, co-founders of SILVERSIDE, join Olivia Morley this week to discuss what it means to build an AI-native marketing innovation lab outside the traditional agency model.

PJ and Rob discuss how SILV... more

Welcome to Agency Business.

Kwame Taylor-Hayford, co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around specificity rather than scale.

Kwame discusses how his global upbring... more

Welcome to Agency Business.

Joe Gagliese, co-founder and co-CEO of Viral Nation, joins Brian Wieser this week to discuss how the company grew from representing creators into a social-first business working with enterprise brands.

Joe discussed Vira... more

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Recent Guests

Dimi Albers
Global CEO of DEPT
DEPT
Episode: #72: How DEPT built a global agency around marketing and technology, with Dimi Albers
Blake Heal
Founder and CEO of Conscious Minds
Conscious Minds
Episode: #71: How Conscious Minds built production into its agency model, with Blake Heal
Alison Weissbrot
Executive Editor at Adweek
Adweek
Episode: #70: Adweek's Alison Weissbrot on agency business trends and coverage
Maggie Malek
CEO of Crispin Porter + Bogusky (Crispin)
Crispin Porter Bogusky
Episode: #69: Crispin’s next chapter, with Maggie Malek
Tamara Alesi
CEO of Mediaplus North America
Mediaplus
Episode: #68: Scaling Mediaplus in North America, with Tamara Alesi
Remy Stiles
Global CEO and co-founder of Kepler
Kepler
Episode: #67: Growing a media agency into creative and global services, with Kepler's Remy Stiles
Michael Magnusson
Founder and CEO of Pinnacle Advertising and Marketing Group
Pinnacle Advertising and Marketing Group
Episode: #66: Running an agency built on retail performance, with Michael Magnusson
Scott Shamberg
President and CEO, Mile Marker
Mile Marker
Episode: #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg
Janet Balis
Managing Director and Partner at BCG
Boston Consulting Group
Episode: #64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis

Hosts

Brian Wieser
Host focused on agency business through finance, strategy and leadership
Olivia Morley
Co-host providing agency business insights with industry experts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#34: Anthropology, Independence, and Growth at Kelly Scott Madison, with President Chad Maxwell
Q: How did anthropology influence your path into advertising and leadership at KSM?
Chad Maxwell explains that anthropology provided a framework for understanding people and cultural systems, which he translated into using human insights to guide product, strategy, and team development at the agency, ultimately shaping a bespoke, gifts-based approach to hiring and placement.
#30: Inside M+C Saatchi Americas’ Growth Strategy, With CEO Nadja Bellan-White
Q: Are your decision-makers still CMOs, or are you engaging more with other C-suite executives?
While CMOs and chief communications officers remain key, Nadja notes that many engagements involve CEOs, CFOs, and other senior leaders, reflecting a broad, consultative relationship that starts with understanding business challenges and often evolves into multi-functional work.
#35: Why Mid-Size Agencies Have an Edge, With Kat Ott of Havas Chicago
Q: What makes mid-size agencies uniquely positioned in today's market?
Mid-size agencies combine integrated capabilities, less bureaucracy, and speed, enabling them to move quickly and deliver more holistic solutions without the inertia of very large organizations.
#32: The Business of Comedy in Advertising, with Party Land’s Haley Hunter
Q: How do you reconcile humor with the serious business of branding and client outcomes?
The guest discusses a spectrum of comedy—from light to provocative—and emphasizes authenticity and strategic insight as the backbone that makes humor effective for brands like JanSport and Men's Warehouse.
#32: The Business of Comedy in Advertising, with Party Land’s Haley Hunter
Q: How did Party Land get its name and what does it signify for the agency's philosophy?
Haley explains the origin from a derelict 'Party Land' storefront and how the name embodies a celebration mindset and a belief that an agency can excel across multiple disciplines while staying true to its comedic, creative core.

Audience Metrics

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Frequently Asked Questions About Agency Business

What is Agency Business about and what kind of topics does it cover?

The series centers on agency business, leadership, and the evolving dynamics of the advertising world, with a steady emphasis on growth strategies, AI and data-driven transformation, M&A and consolidation, independent mid-market expansion, and the balance between creative capability and performance discipline. Episodes frequently feature CEOs and senior executives from networks, independent shops, and technology-enabled agencies, who share behind-the-scenes context on culture, pricing, operating models, and strategic bets (including private equity involvement, global rollouts, and cross-border integration). Noteworthy is a recurring focus on culture as a business engine, AI's practical impact on workflows, and the tension between centralize... more

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Which podcasts are similar to Agency Business?

These podcasts share a similar audience with Agency Business:

1. Madison and Wall Podcast
2. Hard Fork
3. The Immortal Life of Agencies
4. Founders
5. The Prof G Pod with Scott Galloway

How many episodes of Agency Business are there?

Agency Business launched 2 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Agency Business?

Recent guests on Agency Business include:

1. Dimi Albers
2. Blake Heal
3. Alison Weissbrot
4. Maggie Malek
5. Tamara Alesi
6. Remy Stiles
7. Michael Magnusson
8. Scott Shamberg

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