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Artwork for Agency Business
Artificial Intelligence
Ebiquity
AI In Advertising
Rain the Growth Agency
Advertising
Media Buying
Digital Advertising
Media Investment Analysis
Private Equity
Client-Agency Relationships
Advertising Industry
Advertising Agencies
Indie Agencies
IPG
Independent Agencies
Omnicom
Performance Marketing
Brand Safety
Advertising Effectiveness
Creative and Media Integration

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketectu... more

PublishesWeeklyEpisodes77Founded2 years ago
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MarketingManagementBusiness

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Artwork for Agency Business

Latest Episodes

Welcome to Agency Business.

Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that... more

Welcome to Agency Business.

Mark Penn, chairman and CEO of Stagwell, join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than many technology businesses, how Stagwell is investing in AI, software an... more

Welcome to Agency Business.

PJ Pereira and Rob Wrubel, co-founders of SILVERSIDE, join Olivia Morley this week to discuss what it means to build an AI-native marketing innovation lab outside the traditional agency model.

PJ and Rob discuss how SILV... more

Welcome to Agency Business.

Kwame Taylor-Hayford, co-founder of Kin, joins Brian Wieser and Olivia Morley this week to discuss what it means to build an independent agency around specificity rather than scale.

Kwame discusses how his global upbring... more

Key Facts

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Recent Guests

Mark Penn
Chairman and CEO of Stagwell Inc.
Stagwell Inc.
Episode: #76: Mark Penn on Stagwell’s capital allocation and global growth
PJ Pereira
Co-founder of Silverside, former leader at Pereira O'Dell
Silverside
Episode: #75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab
Rob Wrubel
Co-founder of Silverside
Silverside
Episode: #75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab
Kwame Taylor-Hayford
Co-founder of Kin
Kin
Episode: #74: Kin’s Kwame Taylor-Hayford on specificity over scale
Joe Gagliese
CEO and founder of Viral Nation
Viral Nation
Episode: #73: How Viral Nation is building social at enterprise scale, with Joe Gagliese
Dimi Albers
Global CEO of DEPT
DEPT
Episode: #72: How DEPT built a global agency around marketing and technology, with Dimi Albers
Blake Heal
Founder and CEO of Conscious Minds
Conscious Minds
Episode: #71: How Conscious Minds built production into its agency model, with Blake Heal
Alison Weissbrot
Executive Editor at Adweek
Adweek
Episode: #70: Adweek's Alison Weissbrot on agency business trends and coverage
Maggie Malek
CEO of Crispin Porter + Bogusky (Crispin)
Crispin Porter Bogusky
Episode: #69: Crispin’s next chapter, with Maggie Malek

Hosts

Brian Wieser
Host focused on agency business through finance, strategy and leadership
Olivia Morley
Co-host providing agency business insights with industry experts

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
Norway/Business/Marketing
Apple Podcasts
#170
New Zealand/Business/Marketing
Apple Podcasts
#228
Taiwan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#76: Mark Penn on Stagwell’s capital allocation and global growth
Q: Why did you form Stagwell and pursue a tech-oriented marketing company?
He explains seeing slow adaptation in large companies and decides to combine creative services with technology to enable global, scalable marketing solutions.
#76: Mark Penn on Stagwell’s capital allocation and global growth
Q: Who are you and what is your role at Stagwell?
Mark Chapin introduces himself as Chairman and CEO of Stagwell, and sets the stage for the discussion of the firm's strategy and growth.
#75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab
Q: Can you talk about how your Coke relationship illustrates Silverside's approach and its impact on your service offering?
The Coke work demonstrated Silverside's organizational model and AI-driven capabilities, enabling ultra-fast iterations, highly customized digital outputs, and new services such as automating content and providing consultative AI-forward strategies that fed into broader experimentation with brands.
#34: Anthropology, Independence, and Growth at Kelly Scott Madison, with President Chad Maxwell
Q: How did anthropology influence your path into advertising and leadership at KSM?
Chad Maxwell explains that anthropology provided a framework for understanding people and cultural systems, which he translated into using human insights to guide product, strategy, and team development at the agency, ultimately shaping a bespoke, gifts-based approach to hiring and placement.
#30: Inside M+C Saatchi Americas’ Growth Strategy, With CEO Nadja Bellan-White
Q: Are your decision-makers still CMOs, or are you engaging more with other C-suite executives?
While CMOs and chief communications officers remain key, Nadja notes that many engagements involve CEOs, CFOs, and other senior leaders, reflecting a broad, consultative relationship that starts with understanding business challenges and often evolves into multi-functional work.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Agency Business

What is Agency Business about and what kind of topics does it cover?

The series centers on agency business, leadership, and the evolving dynamics of the advertising world, with a steady emphasis on growth strategies, AI and data-driven transformation, M&A and consolidation, independent mid-market expansion, and the balance between creative capability and performance discipline. Episodes frequently feature CEOs and senior executives from networks, independent shops, and technology-enabled agencies, who share behind-the-scenes context on culture, pricing, operating models, and strategic bets (including private equity involvement, global rollouts, and cross-border integration). Noteworthy is a recurring focus on culture as a business engine, AI's practical impact on workflows, and the tension between centralize... more

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Which podcasts are similar to Agency Business?

These podcasts share a similar audience with Agency Business:

1. The CMO Podcast
2. Hard Fork
3. Pivot
4. AdExchanger
5. Morning Brew Daily

How many episodes of Agency Business are there?

Agency Business launched 2 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Agency Business?

Recent guests on Agency Business include:

1. Mark Penn
2. PJ Pereira
3. Rob Wrubel
4. Kwame Taylor-Hayford
5. Joe Gagliese
6. Dimi Albers
7. Blake Heal
8. Alison Weissbrot

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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