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Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketectu... more

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Latest Episodes

Welcome to Agency Business.

Dimi Albers, CEO of DEPT, joins Brian Wieser and Olivia Morley this week to discuss how the marketing and technology company has scaled globally while operating as one agency.

Dimi discussed DEPT’s expansion across Europ... more

Welcome to Agency Business.

Blake Heal, founder and CEO of Conscious Minds, joins Brian Wieser and Olivia Morley this week to discuss how the agency built production into its model from the beginning.

Blake shares how Conscious Minds evolved from t... more

Welcome to Agency Business.

Alison Weissbrot, executive editor at Adweek, joins Brian Wieser and Olivia Morley to discuss the agency business from her vantage point covering the industry.

Alison talks about the pressure holding company CEOs face ar... more

Welcome to Agency Business.

Maggie Malek, CEO of Crispin, joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory. more

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Recent Guests

Alison Weissbrot
Executive Editor at Adweek
Adweek
Episode: #70: Adweek's Alison Weissbrot on agency business trends and coverage
Maggie Malek
CEO of Crispin Porter + Bogusky (Crispin)
Crispin Porter Bogusky
Episode: #69: Crispin’s next chapter, with Maggie Malek
Tamara Alesi
CEO of Mediaplus North America
Mediaplus
Episode: #68: Scaling Mediaplus in North America, with Tamara Alesi
Remy Stiles
Global CEO and co-founder of Kepler
Kepler
Episode: #67: Growing a media agency into creative and global services, with Kepler's Remy Stiles
Michael Magnusson
Founder and CEO of Pinnacle Advertising and Marketing Group
Pinnacle Advertising and Marketing Group
Episode: #66: Running an agency built on retail performance, with Michael Magnusson
Scott Shamberg
President and CEO, Mile Marker
Mile Marker
Episode: #65: The opportunity for independent agencies in the mid-market, with Scott Shamberg
Janet Balis
Managing Director and Partner at BCG
Boston Consulting Group
Episode: #64: Why AI is forcing agencies and clients to rethink how they work together, with BCG's Janet Balis
Tucker Lake
Madison Wall's own
Madison and Wall
Episode: #63: The real agency AI divide: data, commercial models, and what's next
Andrea Bendzick
CEO of Wpromote
Wpromote
Episode: #62: Wpromote CEO Andrea Bendzick

Hosts

Brian Wieser
Co-host and industry analyst, providing insights into agency dynamics and marketing strategies.
Olivia Morley
Co-host and industry analyst, discussing key trends and insights in the advertising sector.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#60: CourtAvenue Co-founder Dan Khabie
Q: Who are you and why do you do what you do?
The guest describes his origins as a first-generation American with Lebanese roots, a passion for creating value from nothing, and a long-standing interest in helping people bring ideas to life through service businesses and 'picks and shovels' strategies that enable others to succeed.
#57: Building an agency that stays close to the work, with Something Different
Q: What sells the pitch once you're in the room with a client?
The consensus is that the connection and the sense that the team will have your back matter most; the room's chemistry and perceived capability to deliver are the key determinants of winning the business.
#57: Building an agency that stays close to the work, with Something Different
Q: Can you talk a little bit more about what makes something different and differentiated in the market?
They emphasize a strategic core that guides creative work, the ability to assemble the right people for each project, and a culture where clients feel the chemistry and trust of the team, which leads to more compelling, human-centered work.
#62: Wpromote CEO Andrea Bendzick
Q: What is your approach to capital allocation in the context of PE ownership and big strategic bets?
The approach is guided by building for the long term, with investment decisions filtered by what is best for clients and the team. This includes choosing acquisitions and technology investments that accelerate growth and value creation rather than pursuing short-term wins.
#62: Wpromote CEO Andrea Bendzick
Q: How is the integration between Giant Spoon and Wpromote progressing, particularly with Polaris IQ?
The integration is progressing rapidly thanks to cultural alignment; Polaris IQ serves as the data backbone to unify upper and lower funnel insights, enabling better measurement, visibility, and client outcomes across the combined offerings.

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Frequently Asked Questions About Agency Business

What is Agency Business about and what kind of topics does it cover?

This podcast focuses on the intricacies and dynamics of advertising agencies, offering insights from industry analysts and marketing experts. Topics commonly discussed include brand strategy, media buying, and the evolving roles that agencies play in a complex advertising landscape. The conversations often feature guest CEOs from notable marketing firms and delve into trends such as the integration of technology, the impact of data analytics, and challenges like media pricing and client relationships. Notably, the podcast emphasizes practical strategies for navigating industry changes, making it a valuable resource for professionals in advertising and marketing.

Where can I find podcast stats for Agency Business?

Rephonic provides a wide range of podcast stats for Agency Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Agency Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Agency Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Agency Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Agency Business?

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How many subscribers and views does Agency Business have?

To see how many followers or subscribers Agency Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Agency Business?

These podcasts share a similar audience with Agency Business:

1. Madison and Wall Podcast
2. The Daily
3. All-In with Chamath, Jason, Sacks & Friedberg
4. The Town with Matthew Belloni
5. Pivot

How many episodes of Agency Business are there?

Agency Business launched 2 years ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agency Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Agency Business?

Rephonic pulls ratings and reviews for Agency Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Agency Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Agency Business?

Recent guests on Agency Business include:

1. Alison Weissbrot
2. Maggie Malek
3. Tamara Alesi
4. Remy Stiles
5. Michael Magnusson
6. Scott Shamberg
7. Janet Balis
8. Tucker Lake

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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