Rephonic
Artwork for Agency Business
Ebiquity
Rain the Growth Agency
Media Buying
Digital Advertising
Media Investment Analysis
Advertising Industry
Client-Agency Relationships
Performance Marketing
Creative and Media Integration
Brand Safety
Advertising Effectiveness
Creative Agencies
Data-Driven Marketing
Media Strategy
Advertising Technology
Omnicom
IPG
Ferebeelane
Agency Search and Selection
Independent Agencies

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with agency CEOs and industry experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.

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BusinessMarketingManagement

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Artwork for Agency Business

Latest Episodes

On this episode of Agency Business, Olivia and Brian interview Luz Corona, editor of Campaign US. Luz leads coverage of advertising agencies across the U.S., shaping how the industry understands shifts in creativity, media, and marketing.

She explai... more

This week on Agency Business, Olivia Morley and Brian Wieser speak with Geoff Northcott, CEO of AKQA in EMEA. Geoff's been there 18 years, building a career at the intersection of creativity and technology. From launching Nike+ campaigns to opening o... more

Welcome to Agency Business.

This week, James Dale, CEO and founder of Sine Group and Sine Digital, joins Olivia on the show.

Dale’s path into agency life was anything but conventional. A former musician whose band once played at Glastonbury and tou... more

Welcome to Agency Business.

This week, Pedro Lerma, CEO and founder of LERMA/ joins us on the show.

Pedro shares his unconventional career journey—from selling radio spots in Wichita Falls to spending 23 years at The Richards Group, where he built ... more

Key Facts

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Recent Guests

Simon Hill
President of FutureBrand
FutureBrand
Episode: #16: Building a Brand-First Business, With Simon Hill of FutureBrand
Lisa Clunie
Co-founder of JOAN, a creative agency
JOAN
Episode: #15: Running an Indie Creative Powerhouse, With Joan’s Lisa Clunie
Kate O'Brien
Founder of Powers of Reasoning
Powers of Reasoning
Episode: #14: Navigating Media’s Pricing Dilemmas With Kate O’Brien
Jane Crisan
CEO of Rain the Growth Agency
Rain the Growth Agency
Episode: #13: Growth in Uncertain Times: Jane Crisan on Leading Rain the Growth Agency
Kern Schireson
CEO and founder of Known, former Chief Data Officer at Viacom
Known
Episode: #12: Why Some Agencies Are Thriving While Others Struggle—Known CEO Kern Schireson Weighs In
Kevin Wassong
CEO of marketing.ai with extensive experience in the advertising industry
marketing.ai
Episode: #9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
Samir Balwani
Founder and CEO of QRY, a media buying agency
QRY
Episode: Episode 8: QRY CEO Samir Balwani on Brand Investment, Media Buying & Agency Growth
Kamran Asghar
CEO and founder of Crossmedia
Crossmedia
Episode: Episode 5: The Independent Agency Model with Crossmedia USA’s Kamran Asghar
Joanne Davis
Founder of Joanne Davis Consulting with extensive experience on both the agency and client sides.
Joanne Davis Consulting
Episode: Episode 4: Joanne Davis and Agency Search Consulting

Hosts

Brian Wieser
Co-host with extensive experience as a media industry analyst, discussing business insights in the advertising sector.
Olivia Morley
Co-host with a focus on providing context and understanding of agency operations in marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#16: Building a Brand-First Business, With Simon Hill of FutureBrand
Q: Would you say that you're competing more with consultancies?
Yes, increasingly we are competing against consultancies like McKinsey and Bain in the marketing practice as well as other agencies.
#16: Building a Brand-First Business, With Simon Hill of FutureBrand
Q: How do you think about something like hiring and staffing given that?
Hiring requires finding people who are experts in both design and customer experience, as well as those who can navigate the entire customer journey.
#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
Q: What role do you see AI playing in the future of marketing?
AI should guide marketers by identifying what works and what doesn't, but cannot explain why certain content becomes viral.
#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
Q: Do you believe that the separation of media and creative will continue to be a challenge for agencies?
Yes, the separation has created operational issues and diminished the holistic understanding of how consumers connect with brands.
#9: The Creative AI Revolution & What It Means for Agencies—With mktg.ai CEO Kevin Wassong
Q: What do you see as the most significant challenge currently facing marketers?
Marketers face a paradox of constraints on budgets and time while needing to manage rapidly increasing creative asset demands due to AI.

Audience Metrics

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Frequently Asked Questions About Agency Business

What is Agency Business about and what kind of topics does it cover?

This podcast provides in-depth discussions about the advertising agency landscape, featuring interviews with prominent agency leaders and industry experts. Episodes cover a wide range of topics, including branding strategies, agency operations, data-driven marketing, and the complexities of media buying. Noteworthy is the integration of insights about innovative practices, industry trends, and the challenges faced by both independent and larger agencies in the evolving marketing environment. The hosts aim to equip listeners with actionable knowledge and a deeper understanding of the advertising world, making it particularly appealing to professionals working in or with agencies.

Where can I find podcast stats for Agency Business?

Rephonic provides a wide range of podcast stats for Agency Business. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Agency Business and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Agency Business get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Agency Business, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Agency Business?

Rephonic provides comprehensive predictive audience data for Agency Business, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Agency Business have?

To see how many followers or subscribers Agency Business has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Agency Business?

These podcasts share a similar audience with Agency Business:

1. Madison and Wall Podcast
2. The Daily
3. Pivot
4. Plain English with Derek Thompson
5. Hard Fork

How many episodes of Agency Business are there?

Agency Business launched 10 months ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agency Business?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Agency Business?

Rephonic pulls ratings and reviews for Agency Business from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Agency Business. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Agency Business?

Recent guests on Agency Business include:

1. Simon Hill
2. Lisa Clunie
3. Kate O'Brien
4. Jane Crisan
5. Kern Schireson
6. Kevin Wassong
7. Samir Balwani
8. Kamran Asghar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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