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Artificial Intelligence
Advertising
Ebiquity
AI In Advertising
Rain the Growth Agency
Media Buying
Digital Advertising
Media Investment Analysis
Private Equity
Client-Agency Relationships
Advertising Industry
Advertising Agencies
Indie Agencies
IPG
Omnicom
Independent Agencies
Performance Marketing
Brand Safety
Advertising Effectiveness
Creative and Media Integration

Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with marketing agency CEOs and ad industry business experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts. The Agency Business podcast is part of the Marketectu... more

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Artwork for Agency Business

Latest Episodes

Welcome to Agency Business.

This week, Brian and Olivia interview Finn Partners' CEO and founding managing partner Peter Finn.

Welcome to Agency Business.

Lola USA was formed by bringing together 180 US and adam&eveDDB in the U.S. as part of Omnicom’s broader agency consolidation. This week, Agathe Guerrier CEO of Lola USA, joins Olivia Morley to discuss establishing the Lo... more

Welcome to Agency Business.

Leeann Leahy, CEO of The VIA Agency, joins Brian Wieser and Olivia Morley to discuss how the agency’s ESOP structure is shaping its culture, recruiting, investment strategy and approach to growth.

The Agency Business pod... more

Welcome to Agency Business.

David Angelo, founder and creative chairman of David & Goliath, joins Brian Wieser and Olivia Morley to discuss how the agency's challenger philosophy has shaped its growth, client relationships and culture over more than... more

Welcome to Agency Business.

Matthew Naffah, CEO of RareOne joins Olivia Morley to discuss the newly-formed agency platform’s approach to scaling independent agencies without eliminating their individual brands, leadership or specialized expertise.

more

Welcome to Agency Business.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

• Subscribe for free to the Agency Business newsletter.

• Interested in joining Agency Business as a guest? Submit a pitch.

• Lis... more

Welcome to Agency Business.

Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative leader to CEO, how the agency is using its PE backing to build and buy c... more

Welcome to Agency Business.

Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that... more

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Recent Guests

Agathe Guerrier
CEO of Lola USA
Lola USA (Omnicom)
Episode: #83: Agathe Guerrier on Lola USA after the Omnicom-IPG deal
Leeann Leahy
CEO of VIA
VIA
Episode: #82: VIA’s Leeann Leahy on ESOPs, AI and building new agency capabilities
David Angelo
Founder and Creative Chairman of David and Goliath
David and Goliath
Episode: #81: David&Goliath’s David Angelo on growing without losing your identity
Matt Naffah
CEO and founding partner of RareOne
RareOne
Episode: #80: RareOne's Matthew Naffah on centralizing operations, not agency brands
Sam Slaughter
Founder and management partner of Lighthouse Creative
Lighthouse Creative
Episode: #79: Lighthouse Creative's Sam Slaughter
Katy Hornaday
CEO of Barkley OKRP
Barkley OKRP
Episode: #78: BarkleyOKRP's Katy Hornaday on creative leadership, PE backing and integration
Shannon Langrand
CEO of Langrand
Langrand
Episode: #77: Shannon Langrand on building an agency outside the legacy playbook
Mark Penn
Chairman and CEO of Stagwell Inc.
Stagwell Inc.
Episode: #76: Mark Penn on Stagwell’s capital allocation and global growth
PJ Pereira
Co-founder of Silverside, former leader at Pereira O'Dell
Silverside
Episode: #75: PJ Pereira and Rob Wrubel on launching SILVERSIDE, an AI innovation lab

Hosts

Brian Wieser
Host of Agency Business
Olivia Morley
Co-host of Agency Business

Talking Points

Recent interactions between the hosts and their guests.

#83: Agathe Guerrier on Lola USA after the Omnicom-IPG deal
Q: How did you approach entering the US market given Lola's European strength?
We leveraged existing relationships from 180 and Adam & Eve DDB, launched Lola close to a major campaign (Adidas Backyard Legends), and aligned with Omnicom networks to build credibility and visibility while preserving a boutique, craft-focused ethos.
#83: Agathe Guerrier on Lola USA after the Omnicom-IPG deal
Q: Why was Lola USA formed the way it was, especially in the context of Omnicom and the IPG deal?
The consolidation aimed to reduce brand fragmentation and create a lean portfolio with fewer, stronger brands, enabling more focused leadership and better positioning in specific markets.
#82: VIA’s Leeann Leahy on ESOPs, AI and building new agency capabilities
Q: What are the pros and cons of VIA's ESOP structure, and does it impact retention?
ESOPs can improve retention by making employees feel like owners and aligning incentives with long-term success; early-stage valuation is modest, but growth and debt pay-down can significantly boost perceived and real value, contributing to higher retention and engagement as staff see their stake mature.
#81: David&Goliath’s David Angelo on growing without losing your identity
Q: What is your perspective on AI and investment in new tech vs. preserving the core creative identity?
Angelo argues for using AI to enhance creativity and client value rather than replacing people, emphasizing that the core idea and bold, disruptive thinking should drive outcomes, not technology for its own sake.
#81: David&Goliath’s David Angelo on growing without losing your identity
Q: How did the Kia relationship influence the growth and independence of the agency?
The Kia collaboration began as a scrappy underdog partnership and evolved into a broader client and network-based growth model, with the agency maintaining its independence and leveraging the InOcean and Lab partnerships to scale while staying true to its values.

Audience Metrics

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Frequently Asked Questions About Agency Business

What is Agency Business about and what kind of topics does it cover?

This show centers on agency business, leadership, and the evolving economics of independent and holding-company models. Episodes typically feature founders, CEOs, and senior leaders discussing growth strategies, culture, governance, and the role of technology—especially AI—in scaling creative and media capabilities without sacrificing independence or core identity. The conversations often probe how agencies navigate acquisitions, PE-backed structures, and platform ecosystems while maintaining client focus, profitability, and distinctive DNA. A notable strength is the mix of founder-level storytelling with practical governance and scaling insights, making it a practical listen for agency leaders, marketers, and media professionals evaluating... more

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Which podcasts are similar to Agency Business?

These podcasts share a similar audience with Agency Business:

1. Madison and Wall Podcast
2. Pivot
3. Hard Fork
4. Worklife with Molly Graham
5. The Daily

How many episodes of Agency Business are there?

Agency Business launched 2 years ago and published 84 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Agency Business?

Recent guests on Agency Business include:

1. Agathe Guerrier
2. Leeann Leahy
3. David Angelo
4. Matt Naffah
5. Sam Slaughter
6. Katy Hornaday
7. Shannon Langrand
8. Mark Penn

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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