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Artwork for Account-Based Marketing

Account-Based Marketing

MomentumABM
Account-Based Marketing
Professional Services
Marketing Strategy
Generative AI
Collaboration
Marketing
Client Relationships
Cios
Trust
Customer Engagement
Client-Centric Marketing
Shell
Roche Diagnostics
Momentum ITSMA
Client-Centricity
Client Development
Global Accounts
Customer-Centric Marketing
B2B Growth Consulting
Brand Perception

Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com

PublishesMonthlyEpisodes80Founded6 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for Account-Based Marketing

Latest Episodes

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

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In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.

YouTube

In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfo... more

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In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jodi Lebow
Vice President of Global Demand Center at Hexagon
Hexagon
Episode: Ep. 73 Hexagon: Elevating ABM with client-centric precision
Jason Levergood
Director of Global Targets and Key Accounts at Grant Thornton International
Grant Thornton International
Episode: Ep.72 Grant Thornton: Driving growth in global markets
Reshma Rahi
Associate VP for Market Strategy and Execution at Ascendion
Ascendion
Episode: Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
Metta Karigani
Chief Consulting Officer at Momentum ITSMA
Momentum ITSMA
Episode: Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
Adam Bennington
Principal Advisor and Consultant at Momentum ITSMA
Momentum ITSMA
Episode: Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
Rhiannon Blackwell
ABM leader for global marketing at PwC
PwC
Episode: Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
Luisa Alzola Wegmueller
Account-Based Marketing Lead for EMEA and LATAM at Roche Diagnostics
Roche Diagnostics
Episode: Ep.68 Roche: Passion, personalization and the future of account-based experiences
Bex Powell
Senior Marketing Manager at Riverbed
Riverbed
Episode: Ep.67 Riverbed: Bridging the global-regional marketing divide
Craig Walker
Former Shell downstream CIO with extensive experience in IT and executive engagement.
Formerly Shell
Episode: Ep.66 Building strategic partnerships with CxOs

Host

Alicia Linden
CEO at Momentum ITSMA

Reviews

4.8 out of 5 stars from 55 ratings
  • A must listen for every b2b marketer

    Great insights, practical advice and best practice from CMOs and senior marketing leaders.

    Apple Podcasts
    5
    mboogaard
    United Kingdoma year ago
  • Great insights

    One of the few ABM podcasts out there - love the mix of speakers

    Apple Podcasts
    5
    ICPhannah
    United Kingdoma year ago
  • Best ABM Podcast I’ve Found - Thank You!

    Highly recommend listening to the episode with Dell

    Apple Podcasts
    5
    teamsmiff82
    United Kingdom4 years ago
  • Just discovered these

    A great treasure trove - thank you

    Apple Podcasts
    5
    PabloPenguin
    United Kingdom5 years ago
  • Insightful

    Really interesting thank you, a great line up of guests so far - looking forward to future episodes.

    Apple Podcasts
    5
    GTemplar
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Really interesting thank you, a great line up of guests so far - looking forward to future episodes.
Great insights, practical advice and best practice from CMOs and senior marketing leaders.
A great treasure trove - thank you.
Highly recommend listening to the episode with Dell.
One of the few ABM podcasts out there - love the mix of speakers.
Great podcast on ABM.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
Q: What is your perception of account-based marketing strategies given your experience?
Reshma believes ABM is indispensable and stresses the importance of collaboration between marketing, sales, and leadership for successful implementation.
Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
Q: How have you found product-led businesses versus IT services businesses?
Reshma explains that product-led businesses focus on user-centric behaviors and have shorter buying cycles, while IT services require more customized approaches and longer engagement.
Ep. 61 Why key account growth should be about creating a win/win
Q: How do you think about partnerships in key account growth?
Partnerships should focus on support for patient care and the identification of patients early in disease states.
Ep. 61 Why key account growth should be about creating a win/win
Q: How do you make sure when you're developing out your strategic account programs, you think about the sustained value for the accounts?
Creating a win-win-win approach ensures benefits for the supplier, key account, and ultimately the patient's needs.
Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
Q: What are you most proud of in your ABM program?
I'm proud of moving from confusion and skepticism about ABM to a demand for participation in the program, driven by partner advocacy and positive results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Account-Based Marketing

What is Account-Based Marketing about and what kind of topics does it cover?

Conversations with sales and marketing leaders form the cornerstone of this podcast, which focuses on sharing practical insights and recommendations for businesses aiming to grow valuable customer relationships. A noticeable trend throughout the episodes is the exploration of account-based marketing (ABM) strategies and the shift from traditional marketing practices to more tailored, client-centric approaches that enhance customer engagement and drive business growth. Noteworthy are discussions about the integration of advanced technologies, such as AI, and how they can elevate these marketing strategies. Given the insightful contributions from experienced professionals across various sectors, the podcast is a rich resource for those intere... more

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Which podcasts are similar to Account-Based Marketing?

These podcasts share a similar audience with Account-Based Marketing:

1. The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
2. Huberman Lab
3. Worklife with Adam Grant
4. Revenue Makers
5. The Official SaaStr Podcast: SaaS | Founders | Investors

How many episodes of Account-Based Marketing are there?

Account-Based Marketing launched 6 years ago and published 80 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Account-Based Marketing?

Recent guests on Account-Based Marketing include:

1. Jodi Lebow
2. Jason Levergood
3. Reshma Rahi
4. Metta Karigani
5. Adam Bennington
6. Rhiannon Blackwell
7. Luisa Alzola Wegmueller
8. Bex Powell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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