A Case Study In Corporate Fear
Taras Wayner"A Case Study in Corporate Fear" deconstructs how fear transforms successful companies into corporate casualties. Each episode forensically examines a different business failure, revealing how fear infiltrates decision-making and sabotages success. From Kodak's digital denial to Blockbuster's streaming stumble, we analyze the patterns of fear that destroy companies and careers. Join host Taras Way... more
| Publishes | Monthly | Episodes | 9 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessManagement | |||
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While many have called Jaguar's rebrand "the worst marketing decision they'd ever seen" and declared it "brand suicide," it just may be Jaguar's bravest business decision in decades.
In this episode of "A Case Study in Corporate Fear... more
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After 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took ... more
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How did Atari go from a $250 startup to controlling 80% of the video game market, only to collapse in one of corporate history's most spectacular failures? In this episode of "A Case Study in Corporate Fear," host Taras Wayner explore... more
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Tower Records was more than a store – it was a cultural phenomenon. With $1.1 billion in annual revenue at its peak, 200+ locations across 18 countries, and music experts who could trace the lineage from The Ramones to The Strokes, To... more
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- Fascinating stuff…
I was listening in my car to an interview Taras had with John Curly on KIRO. As soon as it was over I pulled off the freeway and pulled the podcast up on my IPhone. I listened to two of the episode, one in my driveway at home. Fascinating stuff! It is now on my favorites list, waiting for more episodes.
Apple Podcasts5Nicefedora
United States5 months ago - CMO
Love it. It’s like True Crime for brands.
Apple Podcasts5TJonConeliusUnited States7 months ago
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Apple Podcasts | #205 |  United Arab Emirates/Business/Careers |
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1. Prof G Markets
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A Case Study In Corporate Fear launched 8 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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