59分优秀|说零售
卖个甜瓜零售业小白和你一起学习新名词，拆解知识点
公众号：sweetmelontrio
微博：卖个甜瓜studio
主播：杰西呱
磨铁小说网签约作家、奢侈品消费品行业、微信表情包平台艺术家、电台主播、b站激励计划UP主、INFP小蝴蝶AKA大冰
| Publishes | Weekly | Episodes | 52 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | CareersSociety & CultureDocumentaryBusiness |
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Latest Episodes
在2026年，现货黄金价格首次突破4600美元，珠宝行业面临利润压力，企业采取提价、风险对冲和供应链调整等自救措施。尽管高金价抑制了大额手势消费，但小巧饰品却逆势走俏，打金与改款业务也显著增长。消费者行为转向投资，黄金消费结构正在经历轻量化和金融化的重塑。品牌则需通过情感营销与定制服务来吸引消费者，增强购买体验，适应这一新趋势。
00:02:07投资热与手镯逆袭，市场出现分化00:04:11:奢侈品手表与高端珠宝遇冷，材质受追捧00:06:14:国潮玄学联名，开发幸运主题系列配套，引爆销售00:... more
什么是Jet Set Lounge体验空间？
Jet Set Lounge体验空间不是传统门店，而是“生活方式体验中心”。Michael Kors品牌一方面加大全价渠道投入，通过“住宅式”门店设计及引入咖啡厅业态（Jet Set Lounge），将实体店打造为生活方式体验中心；另一方面，对奥特莱斯渠道进行“排毒”，主动削减代购业务并大幅减少促销活动。品牌把咖啡厅业态直接搬进店里，顾客可以边喝咖啡边试衣，弱化“购物”的功利感，强化“逛+社交”的松弛氛围 。动线更像客厅+衣帽间，沙发、圆桌、书架、咖... more
本期播客深入探讨了盒马之父侯毅如何将改造菜市场的成功经验应用于宠物鲜食领域，迅速将其打造成商场新流量入口。宠物鲜食市场的现状与挑战：包括低频消费的转变、高教育成本的阻碍及情感决策的影响——创新策略如何实现高复购率和用户粘性？同时，宠物餐厅如何通过社交属性吸引年轻消费者？本期将为你揭示宠物鲜食的未来与市场机会。
00:02:03:新蓝海：宠物鲜食行业大爆发00:04:04:人宠社交局：从线上到线下00:06:06:人宠共乐的新商业模式00:08:08:宠物社交餐厅如何带动商场人气00:10:08:... more
蜜雪集团近期收购鲜啤品牌股份，布局酒水业务，形成奶茶、咖啡、鲜啤的三驾马车。随着奶茶市场竞争加剧，蜜雪希望通过卖酒进入新的增长蓝海。鲜啤的市场增量预期可达千亿，然而成功的关键在于规模、价格和合规。如何在保持质量标准的同时，确保门店环境适合成年消费者，是蜜雪面临的挑战。通过优化运营模式、降低人力成本，蜜雪企图探索可持续的跨品类扩张路径，力争在新赛道中获得成功。
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #70 | China/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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59分优秀|说零售 launched 2 years ago and published 52 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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