59分优秀|说零售
卖个甜瓜零售业小白和你一起学习新名词，拆解知识点
公众号：sweetmelontrio
微博：卖个甜瓜studio
主播：杰西呱
磨铁小说网签约作家、奢侈品消费品行业、微信表情包平台艺术家、电台主播、b站激励计划UP主、INFP小蝴蝶AKA大冰
| Publishes | Twice weekly | Episodes | 50 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | CareersSociety & CultureBusinessDocumentary |
Listen to this Podcast
Latest Episodes
本期播客深入探讨了盒马之父侯毅如何将改造菜市场的成功经验应用于宠物鲜食领域，迅速将其打造成商场新流量入口。宠物鲜食市场的现状与挑战：包括低频消费的转变、高教育成本的阻碍及情感决策的影响——创新策略如何实现高复购率和用户粘性？同时，宠物餐厅如何通过社交属性吸引年轻消费者？本期将为你揭示宠物鲜食的未来与市场机会。
00:02:03:新蓝海：宠物鲜食行业大爆发00:04:04:人宠社交局：从线上到线下00:06:06:人宠共乐的新商业模式00:08:08:宠物社交餐厅如何带动商场人气00:10:08:... more
蜜雪集团近期收购鲜啤品牌股份，布局酒水业务，形成奶茶、咖啡、鲜啤的三驾马车。随着奶茶市场竞争加剧，蜜雪希望通过卖酒进入新的增长蓝海。鲜啤的市场增量预期可达千亿，然而成功的关键在于规模、价格和合规。如何在保持质量标准的同时，确保门店环境适合成年消费者，是蜜雪面临的挑战。通过优化运营模式、降低人力成本，蜜雪企图探索可持续的跨品类扩张路径，力争在新赛道中获得成功。
在2025年，小米的背屏设计凭借技术成熟和丰富功能重新引发热潮，特别是小米17PRO的推出，成功吸引了大量用户。与之对比，魅族的背屏设计因市场定位失误和功能单一未能取得成功。小米通过将背屏与主屏深度整合，提升了用户的交互体验，使其成为可分享的情绪资产。社交媒体的传播也为背屏的热度助力，特别是在年轻女性用户中形成了情感共鸣和传播效应。
00:02:04:踩中市场节奏，但产品定位失误导致失败——魅族与小米的对比分析00:04:06:小米17PRO：高端化叙事与价格锚点的完美结合00:06:08:从技... more
在奢侈品市场中，手袋成为了品牌争相追逐的焦点。随着消费者需求的变化，奢侈品牌们开始采用更灵活的定价策略，以满足中产阶级的自我犒赏需求。虽然高端消费受到经济压力影响，但千禧一代和Z世代仍愿意为入门奢侈品买单，前提是价格合理。品牌通过社交媒体强化情感共鸣，讲述独特故事，吸引消费者关注。手袋不仅是身份的象征，更是个人表达的工具，成为了品牌利润的“印钞机”。
00:02:04:小众审美崛起，传统LOGO逐渐过时，消费者寻求独特性！00:04:08:理性与幻想之间的桥梁：品牌成本结构与叙事建立00:06:... more
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #188 | China/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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59分优秀|说零售 launched 2 years ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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