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Artwork for 10 Minute Martech

10 Minute Martech

Progress, Sara Faatz
Artificial Intelligence
Marketing
Progress
AI In Marketing
Martech
Openai
Marketing Technology
Search Engine Optimization
Stackadapt
Digital Media
World Cup
Upskilling Teams
Hyper-Personalization
Brand Consistency
Thought Bakery
Experimentation In Marketing
Conductor
Google
Bloomreach
Marketingops

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a ... more

PublishesTwice monthlyEpisodes35Founded2 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for 10 Minute Martech

Latest Episodes

Everyone's racing to keep up with the latest LLM update. Scott Snowden thinks that's the wrong game entirely — the real opportunity is using AI to move at a pace that was never possible before.

Scott Snowden is a Partner & Co-founder at Flywheel Str... more

The digital ad industry loves a fad, and Bob Regular has watched enough of them come and go to know which AI trends won't survive contact with practicality. The Infolinks Media CEO has been in digital media since the era when measurement itself was t... more

YouTube

The World Cup has US audiences from South America, the Caribbean, and Europe watching the same matches and caring about completely different things. Greg Joseph says brands finally have the tools to show up for each of those communities individually.... more

YouTube

"AI does not replace your team. It's another person on the team." That's how Allan Malcolm runs marketing, and it changes everything about how you hire, train, and build workflows.

Allan is CMO of Voxel AI, where being AI-forward is a daily operatin... more

YouTube

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Recent Guests

Scott Snowden
Partner at Flywheel Strategic
Flywheel Strategic
Episode: Scott Snowden: The Real AI Unlock Is Speed
Bob Regular
CEO of Infolinks Media
Infolinks Media
Episode: Bob Regular: The AI Ad Fads That Won't Survive
Greg Joseph
VP of Inventory Development at StackAdapt
StackAdapt
Episode: Greg Joseph: AI’s Future in Personalizing Streaming Ads
Allan Malcolm
CMO of Voxel AI
Voxel AI
Episode: Allan Malcolm: The Future is Marketing Generalists, not Specialists
Kabir Daya
Chief Digital Officer and Chief Marketing Officer at Thriveworks
Thriveworks
Episode: Kabir Daya: Human Connection Still Drives Discovery
Heike Young
consultant, speaker and content creator
Episode: Heike Young: Taste Gets You in the Room; Results Keep You There
Lindsay Hagan
VP of Marketing and Co-Head of Revenue at Conductor
Conductor
Episode: Lindsay Hagan: The AI Experimentation Window Is Closing Fast
Paula Mantle
Vice President of Marketing at Branch
Branch
Episode: Paula Mantle: Brand Signals Beat Measurement Precision
Al Moore
VP of Marketing at Fluency
Fluency
Episode: Al Moore: Your AI Strategy Is Only as Good as Your Marketing Principles

Host

Sara Faatz
Host of 10 Minute Martech, guides conversations and introduces guests

Reviews

5.0 out of 5 stars from 5 ratings
  • 10 Minutes with the best

    Oh, snap! I’m so excited for this lineup and getting to hear their insights on what’s up in martech.

    Apple Podcasts
    5
    Knott.Melanie
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Discusses AI responsibly with real-world implementation tips.
Covers a broad spectrum—from governance to hands-on experimentation.
Guests are anchored by practical takeaways and clear storytelling about AI and marketing.
Shows high-caliber guests who share actionable martech insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#90
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Scott Snowden: The Real AI Unlock Is Speed
Q: Can you share a concrete AI-enabled project you've worked on?
Yes—examples include a contextual AI chatbot for a tourism region that reduced live-chat workload, and a 70% deflection improvement in the Mortgage Professionals of Canada's live chat—proof points of AI impacting real operations.
Scott Snowden: The Real AI Unlock Is Speed
Q: What surprising data emerged about AI investment vs. workforce investment?
There is a clear imbalance: 84% investing in AI tools vs. 14% investing in their workforce, which highlights potential underinvestment in enabling people to use those tools effectively.
Scott Snowden: The Real AI Unlock Is Speed
Q: What is the Digital Momentum Project and what has it revealed so far?
It surveys digital experience leaders to map where they stand on AI adoption, showing a broad spread of readiness and a need for collective understanding and shared insights.
Bob Regular: The AI Ad Fads That Won't Survive
Q: What is your hot take about the current ad tech landscape and where money will flow next?
The hot take is that money currently concentrated in traditional walled gardens will move toward AI-enabled ecosystems offering novel user experiences, as fatigue grows on established platforms, with AI enabling new, more effective forms of advertising and interaction.
Bob Regular: The AI Ad Fads That Won't Survive
Q: What are some experiments you've been trying recently that have been successful?
The team has been testing animated and behavior-driven ad formats, simple yet effective changes like subtle motion or 3D rotations, and using AI to optimize placement, colors, and animation to capture attention without interrupting the reader's experience.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About 10 Minute Martech

What is 10 Minute Martech about and what kind of topics does it cover?

This show centers on practical martech strategies at the intersection of AI, data, and customer experience. Episodes frequently explore how AI transforms content creation, SEO, brand signals, and the tech stack, with a strong emphasis on governance, experimentation, and human-centered marketing. Guests range from CMOs and VP-level marketers to technologists and builders of AI-enabled tools, offering real-world lessons on upskilling teams, measuring impact, and balancing innovation with brand integrity. A standout theme is turning complex tech into repeatable, ethical systems—while keeping a sharp eye on organizational culture, data hygiene, and sustainable growth. Listeners can expect actionable frameworks, tool recommendations, and candid ... more

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These podcasts share a similar audience with 10 Minute Martech:

1. Making Sense of Martech
2. Pivot

How many episodes of 10 Minute Martech are there?

10 Minute Martech launched 2 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 10 Minute Martech?

Recent guests on 10 Minute Martech include:

1. Scott Snowden
2. Bob Regular
3. Greg Joseph
4. Allan Malcolm
5. Kabir Daya
6. Heike Young
7. Lindsay Hagan
8. Paula Mantle

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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