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Artwork for 10 Minute Martech

10 Minute Martech

Progress, Sara Faatz
Artificial Intelligence
Marketing
Progress
Search Engine Optimization
AI In Marketing
Marketing Technology
Martech
Openai
Google
Stackadapt
Digital Media
World Cup
Owned Marketing Channels
Upskilling Teams
Brand Consistency
Thought Bakery
Conductor
Hyper-Personalization
Experimentation In Marketing
Bloomreach

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a ... more

PublishesTwice monthlyEpisodes41Founded2 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for 10 Minute Martech

Latest Episodes

Plenty of martech gets bought by people who will never log into it. Q Naim has watched teams sit on half a year of paid license before launching a single use case.

As founder of Team Circle, Q advises marketing leaders on the stacks and measurement ... more

Bots now outnumber humans online, and account for more than half of web page requests. Jess Graham thinks that ratio should change what the website is for, what marketers measure, and where budget goes next.

As CEO and founder of Banquet, and someo... more

YouTube

Marketers who leave technology decisions to IT, a vendor, or a consultant end up running systems someone else designed. Ana Mourão, brand-side marketer and author of Strategic Marketing Skills, argues marketers should lean in and start those conversa... more

YouTube

Backlinks were supposed to matter less once AI started answering search questions directly. Harley Helmer says something closer to the opposite is happening: brand mentions that never earned a link at all are becoming one of the strongest signals a c... more

YouTube

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Recent Guests

Jess Graham
Founder of Banquet and former Visa and Meta product marketing leader
Banquet
Episode: Jess Graham: Own More Channels
Ana Mourão
Brandside Marketer and Author
Episode: Ana Mourão: Don't Leave Your Marketing Tech to IT
Harley Helmer
SEO team lead at americaneagle.com
American Eagle Outfitters (americaneagle.com)
Episode: Harley Helmer: The Four-Quadrant Method to Track AI Search
John Pehler
Founder and Principal of E3 Omni
E3 Omni
Episode: John Pehler: AI Transformation Is a Culture Problem, Not a Tech Problem
Neil Tewari
Co-founder and CEO of Conversion
Conversion
Episode: Neil Tewari: Marketing Can't Be the Company's AI Bottleneck
Scott Snowden
Partner at Flywheel Strategic
Flywheel Strategic
Episode: Scott Snowden: The Real AI Unlock Is Speed
Bob Regular
CEO of Infolinks Media
Infolinks Media
Episode: Bob Regular: The AI Ad Fads That Won't Survive
Greg Joseph
VP of Inventory Development at StackAdapt
StackAdapt
Episode: Greg Joseph: AI’s Future in Personalizing Streaming Ads
Allan Malcolm
CMO of Voxel AI
Voxel AI
Episode: Allan Malcolm: The Future is Marketing Generalists, not Specialists

Host

Sara Faatz
Host of the show, guiding conversations and structuring episodes; frequently presents as the lead moderator.

Reviews

5.0 out of 5 stars from 5 ratings
  • 10 Minutes with the best

    Oh, snap! I’m so excited for this lineup and getting to hear their insights on what’s up in martech.

    Apple Podcasts
    5
    Knott.Melanie
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive feedback on practical takeaways over theoretical talk.
Appreciate concrete examples and real-world case studies.
Audience notes strong resonance with AI-forward marketing and fast-paced formats.
Listeners praise the lineup of guests and practical, punchy insights.

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Talking Points

Recent interactions between the hosts and their guests.

Jess Graham: Own More Channels
Q: What does that mean you should be thinking about today to prepare for that even when you don't know what that future looks like?
Graham recommends reviewing what the business measures and whether those metrics are relevant to the future. Instead of relying on unique website visitors or chasing search tactics, brands should build owned channels such as apps, email, newsletters, loyalty programs, and product experiences.
Jess Graham: Own More Channels
Q: You said you would kill SEO, AEO and GEO. With that being such a hot topic right now, I would love for you to share with the audience why you would kill that.
Graham says marketers cannot reliably manipulate language models for commercial growth when even leading researchers are still working out how they function. She sees that effort as another cycle of chasing algorithms and recommends returning to fundamentals such as positioning, messaging, and value propositions.
Harley Helmer: The Four-Quadrant Method to Track AI Search
Q: How do you differentiate signals for off-site vs on-site, and how does AI change that?
Off-site signals should be leveraged by tweaking a single message for different surfaces (site, social, data aggregators) to create consistent but platform-tailored content that AI models read as connected signals across multiple sources.
Harley Helmer: The Four-Quadrant Method to Track AI Search
Q: What would you tell someone just starting to think about SEO vs AEO or GEO?
Start with tracking. Measure something to improve it, understand share of voice, and build a long-term plan that captures trend data over several months to see how prompts and content are performing across surfaces.
Scott Snowden: The Real AI Unlock Is Speed
Q: Can you share a concrete AI-enabled project you've worked on?
Yes—examples include a contextual AI chatbot for a tourism region that reduced live-chat workload, and a 70% deflection improvement in the Mortgage Professionals of Canada's live chat—proof points of AI impacting real operations.

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Frequently Asked Questions About 10 Minute Martech

What is 10 Minute Martech about and what kind of topics does it cover?

10 Minute Martech delivers rapid-fire conversations with leading marketing and AI practitioners, focusing on how AI, data, and practical experiments reshape modern Martech stacks. Episodes frequently cover real-world implementations, governance, and the balance between human storytelling and automated tooling, with guest backgrounds spanning CMOs, VPs of Marketing, and AI/Martech specialists from technology, healthcare, and professional services. Noteworthy traits include a strong emphasis on hands-on experimentation, rapid prototyping, and keeping humans in the loop as AI accelerates workflows. The show often highlights actionable tactics—cost reductions, faster content and ad production, and scalable personalization—making it a useful res... more

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10 Minute Martech launched 2 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 10 Minute Martech?

Recent guests on 10 Minute Martech include:

1. Jess Graham
2. Ana Mourão
3. Harley Helmer
4. John Pehler
5. Neil Tewari
6. Scott Snowden
7. Bob Regular
8. Greg Joseph

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