Google searches for Alex Hormozi are through the roof.
It comes as no surprise.
Hormozi is a master of content marketing, but while many have been busy dissecting his social media strategy and the success of his podcast, his podcast guesting strategy has pretty much flown under the radar.
Hormozi's earliest podcast guest appearances can be traced back to 2017, and since then, he's guested 95 times on 70 different podcasts [1].
Rephonic is a database of 2.5m+ podcasts, and we decided to uncover the role podcast guesting has played in Alex Hormozi's rise to fame. We discovered five major ways his appearances are paying off for him.
📣 Consistent exposure to his target audience
We looked at the dates of his guest interviews and found that he has consistently appeared on at least one podcast a month since May 2022.
We then noted the main category of each podcast that Hormozi has been a guest on and found that over 40% are Entrepreneurship shows. Marketing and Self-Improvement come in a distant second and third place.
Alex Hormozi initially struck gold in the fitness industry, but today, his message resonates most with business owners and aspiring entrepreneurs. By showing up on Entrepreneurship podcasts, he's speaking directly to his target audience.
We also found that the shows Hormozi has guested on have a combined social reach of over 66 million - not bad for maximizing exposure! [2]
📚 Book sales
Alex Hormozi is the author of several books, the most notable of which are $100M Offers and $100M Leads.
It's common practice to use podcast guest appearances for book promotion, and Hormozi knows this game well. 19% of the episodes he's appeared on mention his books in the show notes, and there are likely even more references to his books during the podcast episodes themselves [1].
This chart suggests that Hormozi hit the podcast circuit to promote $100M Offers as soon as it hit the shelves. It looks like he did another podcast tour a few months later for the same book. Interestingly, we don't see the same pattern of book mentions following the publication of $100m Leads.
📹 More content at a lower cost
Hormozi often repurposes his guest appearances for his own podcast. Take, for instance, the conversation he had on Modern Wisdom, which was released in August 2023. Six months later, he shared that same conversation in two parts with a slightly different title on his own podcast.
While we're not sure how Hormozi and Modern Wisdom split the production bill, it's likely to be more cost-effective for Hormozi than producing a brand new episode of The Game. Plus, he gets double exposure and extra content for his social media platforms - a pretty high ROI!
🔗 Backlinks and SEO boost
Alex Hormozi’s website acquisition.com has seen a significant uptick in organic traffic over the past two and a half years.
Securing backlinks from other websites is crucial for a website to appear at the top of the Google search results page. Podcast hosts tend to include a link to their guest's website in the show notes, which then get distributed across the host's website and various podcast platforms.
Not every podcast platform passes the "SEO juice" through its links, but many do. Our findings indicate that Hormozi's guest appearances have earned him a substantial number of these "dofollow" backlinks, helping to boost his website's visibility.
📈 Authority and credibility
Alex Hormozi is fast becoming a global phenomenon, and his reputation is starting to spread beyond the English-speaking world. His name is mentioned in over 800 podcast episodes, 11% of which are in languages other than English.
Although it's impossible to pin down the precise effect his podcast guest appearances have had on his status as a thought leader, it's clear they're a key piece of a wildly effective PR and marketing strategy.
Final thoughts
Podcast guesting is a vital, often overlooked part of Alex Hormozi's brand-building strategy. It's a move that's helped him reach a wider audience, produce content efficiently, boost his website SEO, drive book sales, and build his reputation as an industry leader.
If you're trying to grow your own business, it's time to start getting featured on podcasts. Use Rephonic to find shows that are a good fit and get access to listener numbers, chart rankings, social reach, contact info, and lots more.
Get started with your free trial today.
Footnotes
[1] While we've tried to be as accurate as possible, we cannot guarantee that these figures are exact.
[2] The social reach mentioned is based on the combined audience of the podcasts at the time of publishing this article, rather than at the moment Alex Hormozi appeared on these shows. This figure includes followers and subscribers on TikTok, Instagram, Facebook, YouTube and Twitter.
