Do you want to leverage the power of podcasts to become a thought leader in your industry or niche?
Are you wondering where to begin? Investigating podcast booking agencies could be a good way to start.
You might use an agency if you're time-poor, in which case a "done-for-you" option probably appeals. Or, you might be flummoxed by the sheer scale of the job, and want to hand it over to an expert.
There are quite a few agencies around, so we've listed 23 top possibilities. Which one might be the best podcast booking agency for you? Let's find out.
| Podcast agency | What makes them stand out? |
|---|---|
| Call For Content | End-to-end podcast guest booking agency |
| Command Your Brand | A white glove service |
| Earworm | No fixed contract, pay per booking |
| Expert Bookers | Everything done for you |
| Heartcast Media | Designs a bespoke booking strategy for every client |
| Interview Connections | The first booking agency to market in 2013 |
| Interview Valet | Not just interviews, podcast interview marketing |
| Kitcaster | A high-touch agency for B2B startup founders and C-suite executives |
| LemonPie | Limits their client numbers to ensure the best results |
| Mic’d Up Booking | Includes coaching to ensure you maximise your ROI |
| Pearl Lemon Leads | Booked their founder on 40+ podcasts |
| Podcagent | First booking is free |
| Podcast Ally | PR and podcast guest appearances |
| Podcast Bookers | Specialize in the power of podcasts and SEO |
| Podcast Cola | Unlimited outreach, guaranteed results |
| Podcast Guesting Pro | Full-service podcast guest booking agency |
| PodcastGuests.com | Free bi-weekly newsletter listing podcasts looking for guests |
| Podcast Virtuoso | A done-for-you podcast booking agency |
| Podsity | Six service levels offer plenty of choice |
| Speak On Podcasts | Insanely high standards for customer presentation |
| That1 Agency | Full-service podcast booking and personal branding agency |
| The Podcast Guys | Experts with messaging that resonates |
| Your Expert Guest | Hired by female founders, thought leaders and authors |
What does a podcast booking agent do?
A booking agent's job is to market you to the best podcasts in your niche and get you interviewed as a guest on those shows.
Typically, podcast agencies have a vast network of contacts in the podcasting community. Once their team understands your goals, story and expertise they'll research appropriate podcasts and send pitches on your behalf. Full service agencies also take care of all the communication and behind-the-scenes organization. All you have to do is turn up well prepared on the day.
Many podcast booking agencies also include speaker training on how to give an insightful interview that enhances your reputation as a thought leader.
How much do podcast booking agencies cost?
Podcast booking agencies don't come cheap. However, the price you pay reflects the level of service the podcast bookers offer and there's quite a range to choose from.
Some of the expert bookers in this list don't advertise their prices upfront. The ones that do include:
- A free newsletter that lists podcast producers looking for guests
- Pay-per-interview booking
- Monthly packages of $400-$850
- Premium yearly packages from $1,1800-$2350
Call For Content
Call for Content is an end-to-end podcast guest booking agency which also offers editing and production, and growth strategy services to podcasters. Their 4-step process includes a:
- Mock podcast interview with an account strategist
- Strategy development and a highlight reel and media kit for podcasts
- Podcast guest training
- Show bookings and on-going support
Spend your time helping clients. Let us take care of helping them find you.
Command Your Brand
Command Your Brand works with CEOs and other thought leaders to spread their message and mission. They design campaigns that grow your brand by targeting podcasts with listeners ready to receive that message. Their white-glove service offers a tailored service with immaculate attention to every detail.
Our Mission: We help people to change the world and better mankind through the power of podcasting.
Earworm
Earworm offer a comprehensive podcast booking service with guaranteed bookings. Their service includes expertly crafted press releases, media and interview training and a dedicated booking agent focused on finding the best podcast interviews for your needs. They offer flexible, pay-per-booking payments with no monthly commitments.
Expert Bookers
Expert Bookers do all the leg-work to book quality podcast interviews for you as an expert guest. They book well-established shows within the guest's target audience and area of expertise as well as offering credible backlinks. With Expert Bookers you get your own account manager who takes care of all communication leading up to the interview including pitching, follow-ups and scheduling and ensures all your information gets to the show host in good time.
Through podcast interviews, we help you do more, say more, and reach more.
Heartcast Media
Heartcast Media is an experienced podcast booking agency with a broad network of relationships across genres. The team designs a bespoke booking strategy for each guest and take care of research, vetting and booking your ideal podcasts. They even provide a microphone if you need one and assist in promoting your interviews once they're online.
What sets us apart from other agencies is that we handcraft everything, nothing is automated and you work with the same team week in and week out.
Interview Connections
Interview Connections offers a concierge-level outreach service to experts and podcast hosts. Their expertise includes strategy support and networking opportunities to help guests monetize the visibility gained from their podcast episodes. Meanwhile, the host can concentrate on growing their subscriber numbers, knowing that this agency will find the perfect guests for their show.
When Interview Connections Founder and President Jessica Rhodes invented the podcast guest booking industry in 2013 there were no other services like it in the market.
Interview Valet
Interview Connections offers a concierge-level outreach service to experts and podcast hosts. Their expertise includes strategy support and networking opportunities to help guests monetize the visibility gained from their podcast episodes. Meanwhile, the host can concentrate on growing their subscriber numbers, knowing that this agency will find the perfect guests for their show.
When Interview Connections Founder and President Jessica Rhodes invented the podcast guest booking industry in 2013 there were no other services like it in the market.
Kitcaster
Kitcaster is a high-touch podcast booking agency that focuses on funded start-up founders, entrepreneurs and C-suite execs. They provide a dedicated team to help craft each client's personal brand and communicate it clearly before booking them for podcast interviews. Kitcaster believes the quality of their care, teamwork, outcomes, reach, preparation and technology set them apart from other agencies.
We believe there is no better way to gain authority within your target market than to make regular appearances on the kinds of well-respected podcasts your customers are already listening to.
Lemon Pie
Lemon Pie is a podcast PR agency securing interviews for people and companies that want to be seen as market leaders. They help their clients craft their message to resonate with hosts and audiences and train them in speaking best practices to ensure they give a great performance on the day. The agency takes care of finding the right shows and booking podcast interviews as well as all the necessary communication. However, the team only works with eight clients at any time to ensure the best-possible results.
We believe we exist to take work off your plate, not give you another thing to manage. Our clients have described working with us as “a well-oiled machine”, that “just works”.
Mic'd Up Booking
Mic'd Up is a boutique agency designed for small business owners such as real estate, attorneys, authors, coaches, non profits, public speakers etc.) They provide a monthly subscription service, with several packages. These include "Pitch Perfect," "Get me prepped," a Social media follow up package and their VIP Concierge Booking Bundle.
It’s no secret podcast exposure is a great way to build your brand and business. With the help of our team, podcast guesting can be the game changer you’ve been looking for.
Pearl Lemon Leads
The Pearl Lemon Leads team developed their successful podcast outreach techniques while booking their founder on 40+ podcasts. Pearl Lemon has a global lead generation team who work remotely and are passionate about helping clients reach their target audiences, get more qualified leads and become thought leaders in their industries.
We really know what we are doing when it comes to podcast outreach because we are a podcast booking agency that practices what we preach.
Podcagent
Podcagent specializes in helping experts get on the best shows to fit their business, values and niches, and works with podcast hosts to connect them with quality guests. The team offers a free exploratory call and your first podcast booking is free. They also design a personalized Podcast One-Sheet to send to podcast hosts so they're well prepped for the interview.
Your growth is our goal!
Podcast Ally
Podcast Ally (recently acquired by Earfluence) was founded by PR veteran Brigitte Lyons in 2019 when she realised that podcasts were so effective for building relationships and driving leads for her clients.
The agency works with clients to find impactful podcasts and craft successful pitches, book guest appearances and prep for their interviews. They also market their clients' podcast appearances and help build content that can be repurposed for social media, websites and newsletters.
On a TV interview (the client) may have 5 minutes, at best, to share their message...In a podcast you have 30-minutes to an hour to have an in-depth conversation about a topic you're incredibly passionate about with a targeted audience. It's so much more impactful for the client.
Podcast Bookers
Podcast Bookers works with marketers, digital agency owners, authors, business coaches, podcast hosts and people in the financial services, retail, tech, health, nutrition and wellness spaces. Their monthly podcast booking service includes three plans: Starter, Pro and Rainmaker.
They specialize in SEO power with services that include preparing a pitch and interview preparation, Google optimization and social media training and podcast bookings.
Our goal is to prepare you for a custom podcast tour that will help you get exposure to new audiences, build trust and authority in your personal brand and improve the search engine visibility of your website.
Podcast Cola
Podcast Cola are premier podcast bookers offering unlimited monthly outreach, including pitches, dedicated support and guaranteed results through their worldwide connections. Clients get a full podcast media strategy and a dedicated PR team to work on their niche specific outreach, calendar and booking maintenance.
We don’t hit the brakes just because you’ve snagged a show or two a week. That’s the standout feature – we keep the momentum going, ensuring your opportunities keep rolling in. It’s not just about securing interviews; it’s about maintaining a dynamic presence in the podcasting arena.
Podcast Guesting Pro
Podcast Guesting Pro is a dedicated podcast booking service from podcast agency Pikkal & Co. They book thought leaders such as authors, coaches and corporates on high-quality business podcasts that speak to their ideal audiences. Based in Washington, Singapore and London, their team will refine your narrative, pitch podcasts and manage all necessary communication, schedules, booking logistics and updates.
We also refine your talking points to make them newsworthy and give feedback to all our clients on how they can improve their communication with their target audience in mind.
PodcastGuests.com
PodcastGuests.com is a free newsletter that connects podcasts looking for expert guests with people who are seeming podcast guesting opportunities. Once you sign up as a guest you'll receive two emails per week, each listing ten podcasts looking for guests. Complete the accompanying pitch form to send your information to the podcast you're interested in. If you join the Premium level, you'll get an online one-sheet listing in the PodcastGuests directory where podcast hosts can find you and reach out directly.
Podcast Virtuoso
Podcast Virtuoso is a done-for-you podcast booking agency that works with entrepreneurs, industry experts and thought leaders to find the perfect audiences for their brands. They help clients attract qualified leads, establish authority and build brand awareness by selecting and pitching relevant podcasts. The agency also offers PR and Content Marketing services.
Our passion is connecting business owners to untapped marketing tools that impact their KPI's.
Podsity
This Podcast PR firm handles every aspect of their clients' bookings. Their six service levels range from "Initiator" (one podcast interview on a relevant podcast) to "Yearly" (one interview per month for 12 months.) At all levels Podsity will research and pitch podcasts, schedule, confirm and follow up.
Podsity’s open forum for real-time communication saves you time and trouble. With our dedicated professionals you can discuss bookings, strategies, and scheduling directly with us.
Speak On Podcasts
With insanely high standards for customer presentation, Speak On Podcasts is laser-focused on helping B2B companies to increase brand awareness and establish their thought leadership by reaching their target audience through podcast guest interviews. Their services include podcast interview booking, and they'll help you repurpose the best parts of podcast episodes on social media.
Our guiding principles: Exceed expectations, take ownership, do the right thing and put people first.
That1 Agency
That1 Agency is a full-service podcast booking and personal branding agency for entrepreneurs, authors, coaches, consultants and speakers who want to appear on podcasts. As well as pitching podcasts, their team prepares clients thoroughly for each interview to ensure they'll shine as an expert guest. Their services include Podcast Booking, Content Repurposing , Article Placements, the That1 Bootcamp, Coaching and Community.
We believe in the magic that happens when hosts and guests perfectly click, and we're dedicated to nurturing these connections.
The Podcast Guys
The Podcast Guys work across multiple industries. Their team are experts at identifying and packaging your knowledge and experiences into messaging that resonates with their clients' target audiences. Their package includes a media profile, a bespoke communications strategy, bookings and podcast guesting training.
It's not about getting yourself out there, it's about getting yourself in there!
Your Expert Guest
Female founders, thought leaders and authors hire Your Expert Guest to get booked as a guest on top ranked podcasts. They handle all the details so clients show up prepared for a meaningful conversation that benefits the listeners. The team can also help with repurposing interviews for social media content and blog posts.
We believe in the unique power of podcasts to connect you to the audience that needs to hear your message and provide evergreen visibility.
Final words
If the thought of researching, pitching and following up with podcast hosts to book expert interviews seems overwhelming, then paying a podcast booking agency to handle things for you could be an ideal solution.
But if you prefer to do your own research and pitching, use Rephonic to take hours off the process.
Rephonic is a podcast database collating information scattered all over the web into one, easy-to-manage platform. Use our search and filter systems to find great shows, customize our proven pitch templates to contact hosts and keep track of it all with Rephonic.
