Muck Rack Pricing: How Much Does It Cost?

If you're interested in a Muck Rack subscription, chances are you're struggling to find pricing information on their website.

Muck Rack was originally built as a solution for journalists looking to be found by Communication and PR teams. Since then, it's evolved into a full media management platform designed to make PR efforts easier.

How much does Muck Rack cost?

Muck Rack pricing can be a mystery, as it doesn't reveal prices on its website, so we've done some sleuthing for you.

TL;DR:

• The going rate for one user seems to be $5,000 per year.
• For two seats you’re probably looking at up to $10,000, and bigger teams will cost even more.
• We've seen reports of some teams paying $50,000+ per year.

The figures in our table (below) all come from Reddit users reporting how much they pay or were quoted. We can’t verify these reports. But organised like this, they help us get a picture and show that pricing can vary significantly. (However, they could be from any time in the past few years, so some don’t necessarily reflect current pricing and we don't know which plan they were on or which services they received.)

Muck Rack offers three flexible plans which require an annual contract. These are: Starter (suitable for solo practitioners and small businesses), Standard and Premier. Each plan builds on the other. For example, the Standard plan includes all the Starter feature plus unlimited media list exports and AI-powered journalist recommendations.

It seems, from what we've read, that pricing plans can be negotiated, especially near the end of a quarter or month.

Muck Rack alternatives

Rephonic

Rephonic is a podcast database, sourcing detailed information on podcasts from every corner of the internet. It covers 3m+ shows worldwide, including almost every currently active podcast (there are 400k of those!)

Rephonic's platform helps PR teams find suitable podcasts for guest spots or mentions by assessing each show's audience demographics, listener numbers, previous guests and listener feedback.

Users can see podcast data, create lists, find contact details, pitch shows, and manage their pipeline all on the Rephonic platform. It's easy to monitor coverage by setting keyword alerts for daily or weekly email updates.

As one Rephonic customer explains, "Over the past six months, Rephonic has grown to be a crucial tool in our podcasting workflow . We have been able to make data-driven decisions on our content strategy thanks to the platform's extensive analytics and competitive intelligence."

Rephonic offers a seven-day free trial with three paid tiers: Light ($99/month), Standard ($149/month) and Business ($299/month).

Best for:

Public Relations professionals who want in-depth podcast data and quality contacts all on one, easy-to-use platform.

Cision

Cision is one of the largest global journalist and media databases and provides a broad suite of features for communications and PR professionals.

Its flagship platform is the AI-powered CisionOne, which brings all its functions into one end-to-end workflow. These include media monitoring, journalist outreach and reporting tools, social listening and management.

Like Muck Rack, Cision's website doesn't reveal costs; potential users must contact the sales team for a quote on a package tailored to their needs.

Best for:

Large PR teams and agencies that need a comprehensive, global media database combined with press release distribution, media monitoring, and robust reporting in a single enterprise-level platform.

Meltwater

Meltwater, which has been monitoring media online since 2001, offers a suite of products including social media listening, media database and contacts, audience insights, influencer marketing and sales, data and API integration.

As with Muck Rack and Cision, each product package is customized and prospective users need to request a demo to discover how much it will cost to use Meltwater.

Best for:

Identifying journalists and the specific topics they write about. Users say they find it useful for conducting searches, keeping track of clips and for sentiment analysis in social media listening.

Prezly

Prezly offers company teams a less expensive media monitoring package, including online newsrooms, a press release creator, a CRM and PR analytics.

The platform has three annual pricing tiers. These are: Essential ($100/month), Standard ($150/month), Enterprise (custom). Prezly also has a separate service for PR agencies. All four services offer a 14-day free trial.

Best for:

Those seeking an affordable alternative for press release distribution and maintaining media contacts.

Prowly

Prowly is an AI-powered PR and media relations software platform associated with Semrush.

With Prowly, PR teams can create and maintain a media list with contact details, create and distribute press releases, monitor coverage, get audience insights and send personalized pitches to journalists. Its media database includes traditional print and broadcast media, podcasters, bloggers and influencers.

A basic annual plan costs $258/month while a Pro Annual contract price is $416/month (in December, 2025.)

Best for:

PR agencies and individuals looking to organize and track PR and media contacts.

Final thoughts

The final cost of Muck Rack seems to depend on the number of seats, features you use, and the deal you negotiate. Meanwhile, Muck Rack's competitors often provide similar features but may offer more affordable pricing options or different functionalities.

Your choice of media database will be influenced by pricing plans, what they offer and what you need to monitor.

If podcasts are a strong focus for your team or your clients, then Rephonic is likely to be your best bet.

Try Rephonic (with a free trial) and see for yourself how just a few clicks can revolutionize your podcast monitoring and outreach.

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