Podcast Intelligence Engine for Discovery & Insights

If podcasts are part of your PR or sales and marketing strategies this year, you'll want the best insights and information on exactly which podcasts are right for your guest interview or advertising campaigns.

That's where using a podcast intelligence engine like Rephonic can really make a difference. Guests, sponsors and podcast hosts use this podcast database to search, analyze, and pitch podcasts all on one platform.

This article dives into the benefits of using Rephonic to access exactly the right podcasts for your campaigns.

Key Takeaways

• Rephonic provides podcast data for over three million podcasts.
• View data such as listener numbers, demographics, socials, chart rankings, reviews, transcripts, guests, and sponsors.
• Rephonic is primarily used by PR teams, marketers and founders.

What is a podcast intelligence engine?

A podcast intelligence engine is a system that collects podcast data at scale, organizes it into something searchable and comparable, then turns it into decisions you can act on.

You might think of it like a business intelligence platform, but instead of working through sales and finance data you have access to vast amounts of podcast data, including podcast transcripts, social media metrics, and podcast audience insights.

Using an intelligence platform like Rephonic can help you look wide across the podcast ecosystem around your industry, zoom down into audience demographics or gather talking points from specific podcast episodes.

5 reasons to try Rephonic's podcast intelligence platform

Rephonic is designed to help you make data driven decisions about using podcasts as a guest, sponsor or host. Using Rephonic can help you find insights around:

• The right guesting and PR opportunities
• Advertising opportunities
• Cross-promo partners

And makes it easy for you to research the podcast landscape so that you or your clients can produce podcasts tailored to suit your audience and industry or niche.

So, with that in mind, let's explore five ways that Rephonic might work for you.

1. Find podcasts with ease

The world has millions of podcasts, covering a vast number of topics and audiences across many categories, countries, languages, and niches. You could spend hours trawling through Apple Podcasts or googling topics. Or you could save time and effort and research with Rephonic.

Let's imagine a founder is looking for podcast guest or advertising opportunities to build awareness and generate sales. Here's how they would use Rephonic's search tool and filters.

#1. Open the home page and enter an appropriate topic or keywords in the search bar.

#2. Add filters to whittle down the options from "everybody" to "podcasts most suited to my topic, experience and goals".

#3. Scroll down the list of podcasts and click on one that looks suitable to see the podcast data Rephonic has amassed and organized into six tabs:

• Overview—for analytics
• Audience—audience demographics
• People—previous guests, with episode summaries and links
• Sponsors—Advertising details
• Feedback—links to ratings and reviews on Apple podcasts, Spotify and other tools
• Charts—How the podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

#5. Listen to recent episodes (go straight to an episode, show notes and transcript by tapping the Latest Episodes button.

#6. Check the Related Podcasts section and the 3D graph to find more podcasts with similar audiences.

2. Get valuable podcast insights

A podcast intelligence platform like Rephonic pulls in information from hundreds of publicly available data points on the web. Then, it adds structure so you can get an overview of the podcast ecosystem and valuable insights into individual podcasts.

All the info is in one place; we've done the searching so you don't have to.

How does it work? First, select the podcast you want to research and open its page on Rephonic to access:

Listener numbers

Found on the podcast's Overview tab. Rephonic shows the number of listeners per episode, monthly listens and Spotify followers. If the podcast has a YouTube channel, you'll also see those subscriber numbers and total video views.

Demographics

Audience demographics can be a key consideration in deciding whether to pitch a podcast (as a guest, advertiser or potential cross-promotion partner), or not.

Under the Audience tab, Rephonic provides a typical listener profile for that podcast’s audience. Then, breaks down the data to show their likely locations, relationship status, gender, age, income, profession, education level, interests and whether or not they’re parents.

Having such a detailed overview helps you compare the podcast's audience with your own target audience to see how well they match.  A good match means these listeners may be more likely to be interested in your interview or ad and go on to buy your product, engage your services, visit your website or listen to your podcast.

Social following

Rephonic shows which channels a podcast uses and how many people follow them there. This information helps you see how engaged their fans are and where. When the podcast or hosts have a firm presence on a platform where you’re also strong, you:

• Each know how to promote there
• Can easily collaborate on posts, tag, share slips and swap audience shoutouts.

That allows you to create episode or ad promotions which are likely to attract more comments and shares than would occur if your social channels were wildly different.

Chart rankings

If chart rankings and audience opinions are part of your criteria, Rephonic's info layout includes Charts and Feedback tabs. Filter your view by country, category and charts to see how each podcast ranks on the relevant Apple, Spotify or YouTube charts.

Then check the ratings and reviews on Apple Podcasts and other podcast platforms or apps. Rephonic shows the overall ratings, an engagement score and an overview of the key themes in listeners' reviews. There's also a link to the actual reviews on each app.

Transcripts

Marketers, podcast guests and hosts usually check podcast transcripts when they need to:

• Research for market intelligence
• Discover their topics and see what's missing from the conversation
• Validate audience fit
• Choose the best podcasts to approach as a guest or sponsor
• Research similar shows when starting a podcast.

Read transcripts of recent episodes by tapping the Transcript button on Rephonic’s episode links.

Previous guests/sponsors

Open Sponsors to see which firms have sponsored the show and listen to or read their ads, and check out the Guest tab to investigate the previous guests on the podcast. Do this to:

• See the topics discussed
• Research specific names (have your competitors on the show?)
• Find information gaps in the playlist
• Discover what you could add to the discussions.
• Learn what other companies and brands have advertised on the podcast
• Listen to previous ads
• See whether ads are usually host-read or recorded

3. Get podcast contact info

When you need to pitch a podcast, you want their contact details fast, so grab them in seconds on Rephonic.

1. Open a podcast page and tap the big blue Contacts button in the top menu.
2. That's it!

You'll find the contact details button in every tab and under the Host info in the People tab as well. You'll see relevant email addresses and links to each of the podcast's social channels.

4. Track keyword mentions on podcasts

Rephonic’s alert tools monitor podcast episodes and notify you whenever your keywords appear in podcast titles, show notes and transcripts.

This is useful to understand when other people mention your name or brand, but it's a sound tactic to employ when you've recorded guest podcast episodes, too. It might be weeks or even months before your episode goes to air and you can't necessarily rely on the podcast host to let you know when it does.

Set up your name as a podcast alert keyword—and ask for daily emails—and Rephonic will notify you within 24 hours of that podcast episode going live. You can then start your promotional program to make the most of the exposure. If you've prepared social media content in advance you can get that going, too.

You'll also get valuable insights into your competitor's podcasting strategies by keeping an eye on their podcast episodes, interviews, advertising or cross-promos too. That's why you can set Rephonic to monitor mentions of brand or company competitors' names and other relevant keywords, too.

These tools are so easy to set up. Here's how you do it:

1. Look for the My Account button in the top right corner of your Rephonic home page.
2. Open the drop down menu and select Alerts.
3. Tap "Create an Alert.
4. Enter the keyword (use quotation marks if it's more than one word).
5. Choose whether to get an email daily or once a week.

That's it! Rephonic will email you whenever your name, company or other keyword is mentioned on a podcast.

5. Build and manage campaigns

Whether you're aiming to be a guest, advertise or cross-promote, keep your podcasting campaigns under control by managing them all on the same platform.

Use the search tool to discover podcasts with listeners who match your own audience and are therefore more likely to understand and act on your message. Then create a list on Rephonic and add each podcast that meets your criteria. You can access it via the Lists button in the top menu on your Rephonic home page.

You can also save your search term as a dynamic list, then Rephonic will update the list whenever it spots a new podcast that fits.

Your list acts as a pipeline manager, helping you to keep track of the podcasts you contact by assigning them a status: Prospect, Pitched, Warm, Followed Up, Booked or Lost.

If you're part of a team, you can share the list with them on Rephonic and use the Add a Note feature to keep people in the loop. Everybody on your team will be able to access the note, but you can also use pin to put vital notes about a specific show at the top of that podcast's page.

You can filter podcasts in the list by their status. For example, if you want to see all the podcasts you've booked, select that in the top menu.

Final thoughts

When you or your clients are serious about using podcasts as part of a guest, advertising or cross-promotion campaign, get the best chance of success by finding the right shows with Rephonic.

You'll access data and analytics from hundreds of publicly available datapoints on every podcast. That's vital information, but as a podcast intelligence engine, Rephonic lets you go far deeper than seeing the numbers.

With Rephonic you'll:

• Understand podcast themes, topics, guests and listeners
• Spy on your competitors are doing so as to analyze their strategies
• Build podcast lists
• Manage your pitching pipeline
• Set up keyword alerts
• Keep your team in the loop.

Ready for podcast pitching success in 2026?

Use Rephonic to find your ideal podcast partners. Start with a 7-day free trial.