To date, Podcast Virtuoso has successfully delivered over one thousand podcast guest appearances for their clients with Rephonic, achieving an average listenership of two thousand per episode. Though it's not just about the numbers - the team argues that podcast guesting success is about creating meaningful connections.
Rewind to a few years ago, and the world of digital marketing was starting to witness a phenomenon. Entrepreneurs, industry experts, and thought leaders were beginning to explore podcasting as a medium to connect with their target audience. However, the onset of the COVID-19 pandemic in 2020 truly catapulted the popularity of podcasts, accelerating the podcast guesting trend.
Mark Crawford and Warren Lorenz identified an opportunity in this evolving landscape and founded Podcast Virtuoso, a done-for-you podcast booking agency.
Mark explains, "Traditional PR and mainstream marketing strategies were becoming oversaturated, so the opportunity in podcasting arose in response to the evolving landscape of business marketing."
From the beginning, Podcast Virtuoso focused on attracting qualified leads, establishing authority, and building brand awareness for clients through hassle-free podcast guesting. To achieve this, they needed to find highly relevant podcasts, a challenging task in the early days involving tedious Google searches and scouring various podcast platforms.
"One significant challenge during that time was finding the email addresses of hosts. It was time-consuming because you had to visit their websites and social media, search on Google, and in the end, you still might not find the information."
Integrating Rephonic into their operations gives them access to all the information they need, significantly enhances their efficiency, and enables them to make informed decisions for clients.
The research process
Rephonic's database contains over 2.5 million podcasts and is a starting point for Podcast Virtuoso. They begin their research by curating client-specific queries and keywords and entering them into the search tool, which produces a long list of relevant shows they investigate further.
"The various search options offered by Rephonic, including the ability to search podcasts by topic, title, publisher, and episodes, enable us to fine-tune our exploration and identify podcasts that align seamlessly with our client's objectives."
Other key bits of information significantly enhancing their efficiency are the "Active" and "Inactive" status indicators and the episode release frequency. These details allow their booking agents to discern whether a particular show consistently releases episodes or does so intermittently.
Warren adds, "This information is crucial in determining the best podcast opportunities for our clients. It ensures they are featured on shows with a consistent and engaged audience."
Other essential metrics such as listener estimates, engagement scores, social reach, and ratings serve as quality indicators, enabling the team to identify podcasts with a strong and engaged listenership.
Being very targeted in their approach to booking podcast appearances also means that a synergy can be created behind the mics, which listeners are particularly receptive to. It's this kind of positive feedback that Podcast Virtuoso receives from their clients and the podcast hosts themselves.
"Podcast hosts have commended us for introducing them to clients whose expertise and topics seamlessly align with the niche and nature of their podcasts, and our clients have echoed similar sentiments, emphasizing the relevance and compatibility of the podcast opportunities we've secured for them."
Final thoughts
Mark Crawford’s and Warren Lorenz’s vision has become a successful venture connecting entrepreneurs and thought leaders with their ideal audience.
By integrating Rephonic into their operations, Podcast Virtuoso has elevated its ability to deliver tailored, effective, impactful podcast appearances.
If you’re looking to increase the efficiency of your podcast research and boost results for clients, give Rephonic a go for free.
