Podcast Guesting Case Study: Ahrefs Vs Semrush
Using Rephonic, we discovered that Ahrefs has made 99 podcast guest appearances, compared to 117 for SEMrush. We compare their approaches in this article.
Becca Butcher
Marketing at Rephonic
How Taylor Swift Engineered the Greatest Podcast Appearance of All Time
When Taylor Swift sat down on New Heights to reveal the details of her new album, it blew up. We break down Swift’s playbook to drop a wildly successful podcast interview.
How to Set Up for a Remote Podcast Interview (As a Guest)
You've booked your first (or next) remote podcast interview. Now it's time to get your setup right and boost your credibility on the guest circuit. Here's everything you need to know.
Brands That Sell to Women Are Sponsoring True Crime Podcasts
True Crime podcasts rank among the most popular podcast categories, yet they remain surprisingly under-monetized. We took a look at the data to uncover more insights.
Podcasts That Accept Guests Are More Likely to Attract Sponsors
Despite all the excitement surrounding podcast advertising, there's still untapped potential. We explored the data to find out where exactly.